Feed Anticoccidials Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185660
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Feed Anticoccidials Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Feed Anticoccidials Market

(Market Size)
$1.8 billion
$3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3 billion
Key Players Zoetis, Merck, Boehringer Ingelheim, Elanco, Bayer

Market Summary

The feed anticoccidials market is an integral segment within the global animal health and nutrition industry, primarily serving the poultry sector due to the high susceptibility of birds to coccidiosis, a parasitic disease causing significant economic losses. These additives are prophylactically administered through feed to control and prevent outbreaks, ensuring livestock health and productivity. The market is characterized by a consistent demand driven by the expanding global population and the consequent rise in meat consumption, particularly chicken. Key products include ionophores and chemical synthetics, which are widely utilized in various livestock applications. Geographically, the market demonstrates a strong presence in regions with intensive livestock farming practices. Regulatory frameworks concerning antibiotic use and drug residues significantly influence product development and commercial strategies, prompting a gradual industry shift towards natural and alternative solutions. The competitive landscape is defined by the presence of established animal health corporations and specialized feed additive companies continuously engaging in research to enhance product efficacy and safety profiles.

Key Highlights

The feed anticoccidials market is distinguished by several critical factors that underscore its importance and direction. A paramount highlight is the industry's ongoing research and development efforts focused on combating drug resistance, a persistent challenge that necessitates the innovation of new molecular entities and combination therapies. The stringent regulatory environment, especially in North America and Europe concerning antibiotic growth promoters, has catalyzed the development and adoption of phytogenic and natural anticoccidial alternatives. Another significant aspect is the consolidation within the animal health industry, where major players are acquiring smaller specialists to bolster their product portfolios and geographic reach. The market is also witnessing a technological shift towards precision nutrition and gut health management, integrating anticoccidials into broader nutritional programs aimed at optimizing animal performance and welfare. Furthermore, the emergence of sophisticated diagnostic tools for early coccidiosis detection is enabling more targeted and efficient use of these feed additives, promoting sustainable farming practices.

Drivers, Opportunities & Restraints

The growth of the feed anticoccidials market is propelled by fundamental drivers, including the intensification of global livestock production to meet rising protein demand, which increases the risk of disease outbreaks and the need for effective prophylactic measures. The heightened awareness among producers about the economic ramifications of coccidiosis, such as reduced weight gain and increased mortality, further solidifies the demand for these products. Significant opportunities are emerging from the development of novel, non-antibiotic solutions like vaccines, probiotics, and essential oils, which align with the global trend towards antibiotic reduction and sustainable animal farming. The expansion of the livestock industry in emerging economies presents a substantial growth frontier for market players. However, the market faces considerable restraints, primarily the development of parasite resistance to existing anticoccidial drugs, which diminishes their long-term efficacy. Strict government regulations banning or limiting the use of certain antibiotics in animal feed, coupled with consumer preference for antibiotic-free meat products, pose significant challenges to the conventional anticoccidial market, compelling the industry to innovate and adapt.

Concentration Insights

The competitive concentration of the feed anticoccidials market is moderately high, dominated by a handful of multinational animal health giants that possess extensive research capabilities, robust distribution networks, and diverse product portfolios. Key players such as Zoetis, Elanco, and Huvepharma hold significant market shares, leveraging their expertise in pharmaceuticals and animal nutrition. These companies compete on factors including product efficacy, safety, price, and technical support services offered to feed mills and integrators. The market also includes several strong regional players and specialized manufacturers that cater to specific geographic or product niches. The high barriers to entry, stemming from stringent regulatory approvals, substantial R&D costs, and the need for established trust with large integrators, limit the influx of new competitors. This concentration fosters an environment of continuous innovation and strategic partnerships, including mergers and acquisitions, as companies strive to enhance their market position and address evolving challenges like antimicrobial resistance.

Type Insights

Feed anticoccidials are broadly categorized into two main types: ionophores and chemical synthetics. Ionophores, such as monensin, salinomycin, and lasalocid, are the most widely used class due to their efficacy and ability to be used for extended periods without a withdrawal time. They function by disrupting the ion balance across the cell membrane of the coccidia parasite. Chemical synthetics, or non-ionophores, include compounds like amprolium, diclazuril, and toltrazuril. These are typically employed in shuttle or rotation programs alongside ionophores to mitigate the risk of resistance development. They often have a narrower spectrum of activity but can be highly effective against specific parasite strains. The choice between ionophore and synthetic anticoccidial is a strategic decision for producers, influenced by factors such as the prevalent coccidial species on the farm, existing resistance patterns, production system (e.g., conventional vs. antibiotic-free), and regulatory allowances in the region. The industry is increasingly adopting tailored programs that rotate these different types to maintain their effectiveness.

Application Insights

The primary application of feed anticoccidials is within the poultry industry, which accounts for the vast majority of global consumption. Broiler chickens are the largest application segment, as their rapid growth cycle and high-density rearing conditions make them exceptionally vulnerable to coccidiosis outbreaks, which can severely impact feed conversion ratios and overall profitability. The layer and breeder segments also constitute significant application areas, where maintaining bird health is crucial for consistent egg production and hatchability. Beyond poultry, these additives are applied in other livestock sectors, including ruminants like cattle and goats, as well as in swine production, although to a considerably lesser extent. The application strategy involves precise dosage calculations based on animal age, weight, and health status, and is often integrated into comprehensive animal health and nutrition management programs. The method of incorporation into feed, whether as a premix or directly, is critical to ensure uniform distribution and consistent dosage intake across the flock or herd.

Regional Insights

The demand for feed anticoccidials exhibits distinct regional patterns shaped by the structure of the livestock industry, regulatory policies, and disease prevalence. The Asia-Pacific region is a dominant and rapidly growing market, driven by large-scale commercial poultry production in countries like China, India, and Indonesia, where rising incomes are boosting meat consumption. North America and Europe represent mature markets characterized by highly integrated livestock operations and stringent regulations on veterinary drug use, which is accelerating the adoption of alternative solutions and sophisticated rotation programs. Latin America, with major poultry exporters like Brazil, is another significant market with strong demand for effective anticoccidials to maintain animal health and meet international export standards. The Middle East and Africa show promising growth potential, fueled by investments in expanding and modernizing their livestock production capabilities to enhance food security. Each region presents a unique set of challenges and opportunities, influencing the product preferences and strategic focus of anticoccidial suppliers.

Company Insights

The feed anticoccidials market is served by a mix of global animal health leaders and specialized agricultural science companies. Prominent players include Zoetis Inc., which offers a broad portfolio of animal health products including anticoccidials. Elanco Animal Health is another key competitor, providing solutions for both food animal and pet health. Companies like Huvepharma and Phibro Animal Health Corporation have strong positions with dedicated focus areas within medicated feed additives. Vetoquinol and Ceva Sant? Animale are also significant contributors with diverse animal health offerings. These companies compete intensely through continuous investment in research and development to create more effective and safer products, expand their manufacturing capacities, and navigate the complex global regulatory landscape. Their strategies often involve direct engagement with large integrated poultry producers, providing technical support and developing customized health programs. The competitive dynamics are further influenced by strategic mergers, acquisitions, and partnerships aimed at expanding geographic presence and product lines.

Recent Developments

The feed anticoccidials market is dynamic, with recent developments reflecting the industry's response to global trends. A major focus has been on the development and commercialization of natural and alternative anticoccidial products, such as phytogenic blends, probiotics, and prebiotics, driven by the demand for antibiotic reduction. Companies are investing significantly in R&D to discover new molecules and improve the efficacy of existing ones against resistant coccidial strains. There has been a notable increase in strategic acquisitions and partnerships, enabling larger firms to integrate new technologies and broaden their market access. Regulatory approvals for new product formulations and combinations in key markets represent another area of ongoing activity. Furthermore, advancements in delivery technologies and precision feeding systems are being explored to optimize the administration and effectiveness of these feed additives. The industry is also witnessing a greater emphasis on sustainability, with efforts directed towards reducing environmental impact and improving animal welfare standards through better disease management practices.

Report Segmentation

This comprehensive market report on feed anticoccidials provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry landscape. The segmentation is primarily based on type, categorizing the market into key product classes such as ionophores and chemical synthetics, with further breakdowns of specific compounds within these categories. The application segmentation delves into the various animal types, with a major focus on poultry including broilers, layers, and breeders, and extended coverage to other livestock like ruminants and swine. Geographically, the report offers a thorough regional analysis, covering key markets including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with country-level insights for major economies. Additional segmentation may include analysis by form such as dry and liquid, and by distribution channel. This multi-faceted segmentation enables stakeholders to identify specific growth pockets, understand demand patterns across different segments, and formulate targeted strategies for market penetration and expansion.

FAQs

What are feed anticoccidials?

Feed anticoccidials are feed additives, either antibiotic or non-antibiotic, that are prophylactically administered to livestock, primarily poultry, to prevent and control coccidiosis, a parasitic disease caused by protozoa of the Eimeria genus which can cause severe intestinal damage and economic losses.

How do anticoccidials work?

Anticoccidials work through various mechanisms depending on their type. Ionophores disrupt the ion exchange across the cell membrane of the coccidia parasite, leading to its death. Chemical synthetics typically interfere with specific metabolic pathways essential for the parasite's survival and replication within the host's intestinal cells.

What is the difference between ionophores and chemical anticoccidials?

Ionophores are fermentation-derived antibiotics effective against a broad spectrum of coccidia and are commonly used for long-term control. Chemical anticoccidials are synthetically produced compounds that often target specific stages of the parasite's life cycle and are frequently used in rotation with ionophores to prevent resistance.

Why is rotation of anticoccidials important?

Rotation of anticoccidials is a critical management strategy to slow down the development of drug resistance in coccidia populations. By periodically switching between anticoccidials with different modes of action, producers can maintain the long-term efficacy of these valuable tools and effectively control coccidiosis outbreaks.

What are some alternatives to traditional anticoccidials?

Alternatives to traditional chemical anticoccidials are gaining traction and include live vaccines that induce immunity, phytogenic compounds derived from plants like herbs and essential oils, probiotics to support gut health and competitive exclusion, and prebiotics that promote beneficial gut microbiota, all contributing to coccidiosis control.

Citius Research has developed a research report titled “Feed Anticoccidials Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Feed Anticoccidials Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Feed Anticoccidials Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Feed Anticoccidials Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Feed Anticoccidials Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Feed Anticoccidials Market
• Research Methodology
• Executive Summary
• Market Dynamics of Feed Anticoccidials Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Feed Anticoccidials Market
• Cost and Gross Margin Analysis of Feed Anticoccidials Market
• Feed Anticoccidials Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Feed Anticoccidials Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Feed Anticoccidials Market Key Stakeholders

Below are the key stakeholders for the Feed Anticoccidials Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Feed Anticoccidials Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Feed Anticoccidials Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Feed Anticoccidials Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Feed Anticoccidials Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Feed Anticoccidials Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Feed Anticoccidials Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Feed Anticoccidials Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Feed Anticoccidials Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Feed Anticoccidials Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Feed Anticoccidials Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Feed Anticoccidials Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Feed Anticoccidials Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Feed Anticoccidials Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Feed Anticoccidials Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Feed Anticoccidials Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Feed Anticoccidials Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Feed Anticoccidials Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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