Extrusion Press Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207540
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Extrusion Press Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Extrusion Press Market

(Market Size)
$3.5 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 3.5 billion
2030 Market Size USD 7 billion
Key Players SMS Group, UBE Machinery, Presezzi Extrusion, Ficep, Aida Engineering

Market Summary

The extrusion press market is a critical segment within the manufacturing and construction industries, specializing in equipment used to shape materials by forcing them through a die. These presses are indispensable for producing long, straight metal parts such as rods, bars, hollow tubes, and structural shapes from materials like aluminum, copper, and steel. The market serves a broad range of end-use sectors including automotive, aerospace, building and construction, and industrial machinery. The demand is largely driven by the need for lightweight and high-strength components in automotive and aerospace applications, alongside sustained infrastructure development globally. Manufacturers in this space focus on developing presses with higher efficiencies, greater tonnage capacities, and improved automation to meet the stringent requirements of modern production lines. The competitive landscape is characterized by the presence of established global players and specialized manufacturers offering tailored solutions.

Key Highlights

The extrusion press market is defined by several key highlights that underscore its importance and trajectory. A significant trend is the increasing adoption of hydraulic extrusion presses, which offer superior force control and are capable of handling large-scale, heavy-duty extrusion tasks essential for industrial applications. Another highlight is the integration of Industry 4.0 principles, with leading manufacturers incorporating IoT sensors and data analytics for predictive maintenance, real-time monitoring, and optimizing press performance to reduce downtime and operational costs. The market is also witnessing a surge in demand for aluminum extrusions, particularly from the automotive industry, which is increasingly utilizing aluminum to reduce vehicle weight and improve fuel efficiency. Furthermore, technological advancements are leading to the development of direct and indirect extrusion presses that cater to specific material properties and final product requirements, enhancing process flexibility and material yield.

Drivers, Opportunities & Restraints

Market growth is propelled by several powerful drivers. The expansion of the automotive and aerospace industries, with their relentless pursuit of lightweight materials to enhance fuel efficiency and reduce emissions, creates sustained demand for advanced extrusion presses. Concurrently, global infrastructure development and urbanization fuel the need for extruded products in construction, such as window frames, curtain walls, and structural components. Significant opportunities are emerging from the development of recyclable and sustainable materials, opening new avenues for extrusion applications and prompting press manufacturers to innovate for processing these new material streams. However, the market faces notable restraints. The high capital investment required for purchasing and installing large extrusion presses can be a barrier for small and medium-sized enterprises. Additionally, the operational complexity and the need for skilled technicians to operate and maintain these sophisticated machines present ongoing challenges. Fluctuations in raw material prices, particularly for aluminum and copper, can also impact profitability and investment decisions across the supply chain.

Concentration Insights

The global extrusion press market exhibits a concentration of key players and technological expertise in specific regions. The market is moderately consolidated, with a mix of large multinational corporations and regional specialists. Leading companies such as SMS group, UBE Machinery, and Presezzi Extrusion dominate with their extensive product portfolios, strong R&D capabilities, and global service networks. These established players often compete on the basis of press performance, reliability, after-sales service, and the ability to provide complete turnkey solutions. Meanwhile, several regional players have carved out significant market share by offering cost-competitive machinery and catering to local industry needs, particularly in emerging economies. This competitive dynamic fosters continuous innovation as companies strive to enhance press efficiency, automation levels, and environmental sustainability to maintain their market positions.

Type Insights

The extrusion press market is segmented by type, primarily into hydraulic and mechanical presses, each serving distinct applications. Hydraulic extrusion presses are the most prevalent type, favored for their exceptional power, precise control over ram speed and pressure, and ability to deliver consistent force throughout the entire extrusion stroke. This makes them ideal for extruding a wide range of materials, including harder alloys, and for producing large, complex profiles. Mechanical extrusion presses, while less common, are valued for their higher speed and efficiency in specific high-volume production scenarios, particularly for softer metals like aluminum. Within these broad categories, presses are further differentiated by their process type: direct extrusion, where the billet is pushed through a stationary die, and indirect extrusion, where the die moves relative to a stationary billet. Indirect extrusion is gaining traction for its reduced friction and lower energy consumption, leading to improved billet utilization and surface finish on the final product.

Application Insights

Extrusion presses find diverse applications across numerous industries, each with unique demands that shape press design and functionality. The building and construction sector is a major consumer, utilizing extruded aluminum and PVC profiles for windows, doors, facades, and structural framing systems due to their durability, corrosion resistance, and design flexibility. The automotive industry is another critical application area, where extruded components are used in chassis systems, crash management systems, heat exchangers, and increasingly in battery enclosures for electric vehicles. The aerospace sector relies on high-strength, precision extruded parts for airframes and interior components. Furthermore, industrial machinery and electrical industries consume extruded rods, bars, and tubes for various mechanical and conductive applications. The specific requirements of each application, such as tensile strength, dimensional tolerances, and surface quality, directly influence the choice of extrusion press and its configuration.

Regional Insights

The demand for extrusion presses is distributed unevenly across the globe, influenced by regional industrial activity and economic development. The Asia Pacific region stands as the largest and fastest-growing market, driven by massive investments in infrastructure, a booming automotive sector, and the presence of major manufacturing hubs in China, India, and Japan. China, in particular, is a dominant force both as a consumer and a manufacturer of extrusion presses. North America and Europe represent mature markets characterized by a demand for high-tech, automated presses aimed at improving production efficiency and replacing aging equipment. Growth in these regions is fueled by the aerospace industry and the automotive shift towards electric vehicles. The Middle East and Africa show promising growth potential linked to construction activities, while Latin America's market is steadily expanding alongside its industrial and construction sectors.

Company Insights

The competitive landscape of the extrusion press market features a blend of globally recognized giants and specialized equipment manufacturers. SMS group GmbH (Germany) is a foremost player, renowned for its comprehensive range of extrusion solutions and technological leadership in hydraulic presses for both ferrous and non-ferrous metals. UBE Machinery Corporation, Ltd. (Japan) is another key contender, with a strong reputation for innovation and reliability in its press designs. Presezzi Extrusion S.p.A. (Italy) is recognized for its high-quality aluminum extrusion presses and complete plant solutions. Other significant participants include Ajax Manufacturing Company (USA), which specializes in forging and extrusion equipment, and Fenn Technologies (USA). These companies compete intensely on technological innovation, press performance metrics like tonnage and speed, energy efficiency, and the provision of extensive customer support and service packages to secure long-term contracts.

Recent Developments

The extrusion press market is continuously evolving through recent developments focused on technological enhancement and strategic expansion. A prominent trend is the digital transformation of presses, with manufacturers integrating advanced control systems, IoT connectivity, and data analytics software to enable predictive maintenance and optimize production parameters in real-time. There is a concerted effort towards developing energy-efficient presses that reduce power consumption and operational costs, aligning with global sustainability goals. Furthermore, leading companies are expanding their manufacturing footprints and service networks in high-growth regions, particularly in Asia Pacific, to capture emerging opportunities. Collaboration between press manufacturers and end-users to co-develop customized solutions for specific applications, such as complex profiles for electric vehicles or high-strength aerospace alloys, is also a key recent development shaping the market's future.

Report Segmentation

This market research report on the extrusion press market provides a detailed and structured analysis through a methodical segmentation approach. The report is segmented by type to analyze the distinct markets for hydraulic extrusion presses and mechanical extrusion presses, detailing their respective capacities and technological trends. It is further segmented by application to provide insights into demand dynamics from key end-use industries including automotive, aerospace, building and construction, and industrial machinery. A crucial segmentation by material type examines the market for presses used in aluminum, copper, steel, and other metal alloys. Geographically, the report offers a regional analysis covering North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows for a comprehensive understanding of market size, growth patterns, and competitive dynamics within each specific segment, providing stakeholders with actionable intelligence.

FAQs

What is an extrusion press used for? An extrusion press is an industrial machine used to create objects of a fixed cross-sectional profile by pushing material through a die. It is primarily used in metalworking to produce long, straight items like rods, bars, hollow tubes, and complex structural shapes from materials such as aluminum, copper, and steel for various industries.

What are the different types of extrusion presses? The two main types are hydraulic extrusion presses and mechanical extrusion presses. Hydraulic presses are more common and offer greater force and control for heavy-duty applications, while mechanical presses operate at higher speeds and are often used for specific high-volume production tasks.

Which industries use extrusion presses? Extrusion presses are critical to numerous industries. Key users include the automotive industry for parts like chassis and heat exchangers, the aerospace sector for airframe components, the building and construction industry for architectural profiles, and the industrial machinery sector for various mechanical components.

What materials can be processed in an extrusion press? While commonly associated with metals, extrusion presses can process a variety of materials. The most frequently extruded materials are aluminum, copper, steel, and titanium alloys. Additionally, plastics and composite materials can also be extruded using specialized presses.

What are the key trends in the extrusion press market? Major trends include the integration of Industry 4.0 technologies like IoT and AI for predictive maintenance, a strong focus on developing energy-efficient and environmentally sustainable presses, and rising demand driven by the automotive industry's shift towards lightweight aluminum components for electric vehicles.

Which region has the highest demand for extrusion presses? The Asia Pacific region currently represents the largest and most rapidly growing market for extrusion presses. This dominance is fueled by extensive infrastructure development, a robust manufacturing sector, and a booming automotive industry, particularly in China and India.

Citius Research has developed a research report titled “Extrusion Press Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Extrusion Press Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Extrusion Press Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Extrusion Press Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Extrusion Press Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Extrusion Press Market
• Research Methodology
• Executive Summary
• Market Dynamics of Extrusion Press Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Extrusion Press Market
• Cost and Gross Margin Analysis of Extrusion Press Market
• Extrusion Press Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Extrusion Press Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Extrusion Press Market Key Stakeholders

Below are the key stakeholders for the Extrusion Press Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Extrusion Press Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Extrusion Press Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Extrusion Press Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Extrusion Press Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Extrusion Press Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Extrusion Press Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Extrusion Press Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Extrusion Press Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Extrusion Press Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Extrusion Press Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Extrusion Press Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Extrusion Press Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Extrusion Press Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Extrusion Press Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Extrusion Press Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Extrusion Press Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Extrusion Press Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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