Exterior Structural Glazing Industry Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208864
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Exterior Structural Glazing Industry Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 19.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Exterior Structural Glazing Industry Market

(Market Size)
$12.5 billion
$19.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 12.5 billion
2030 Market Size USD 19.5 billion
Key Players Permasteelisa, Yuanda China, Oldcastle BuildingEnvelope, Kawneer, Harmon

Market Summary

The exterior structural glazing industry is a specialized segment within the broader construction and manufacturing sectors, focusing on the design, fabrication, and installation of glass systems that serve as primary building envelopes. These systems are engineered to bear structural loads, enhance aesthetic appeal, and improve energy efficiency in modern architectural projects. The market is characterized by its reliance on advanced materials and innovative engineering techniques to meet the growing demand for sustainable and visually striking building solutions. Key players in this industry include glazing contractors, glass manufacturers, and architectural firms that collaborate to deliver projects ranging from commercial skyscrapers to residential complexes. The adoption of exterior structural glazing is driven by trends in urban development, green building certifications, and the desire for natural light optimization in built environments. This market is integral to the construction industry's shift towards high-performance building facades that combine functionality with design excellence.

Key Highlights

The exterior structural glazing market is distinguished by several key highlights that underscore its importance and growth trajectory. One significant aspect is the increasing use of energy-efficient glazing systems, which contribute to reduced heating and cooling costs in buildings. Technologies such as double and triple glazing, low-emissivity coatings, and dynamic glass are becoming standard in new constructions and retrofits. Another highlight is the emphasis on safety and performance standards, with products undergoing rigorous testing for factors like wind resistance, thermal stress, and seismic activity. The market also sees a rise in custom-designed glazing solutions tailored to unique architectural visions, enabling iconic structures worldwide. Furthermore, sustainability initiatives are pushing the adoption of recyclable materials and eco-friendly manufacturing processes. Collaboration between architects, engineers, and glazing specialists is crucial for innovation, leading to advancements in materials like laminated and tempered glass that offer enhanced durability and safety.

Drivers, Opportunities & Restraints

The exterior structural glazing market is propelled by several drivers, including the global surge in commercial and residential construction activities, particularly in emerging economies. Urbanization and population growth are fueling demand for modern infrastructure, where glazing systems are preferred for their aesthetic and functional benefits. Additionally, stringent building codes and energy regulations are encouraging the adoption of high-performance glazing to achieve sustainability goals. Opportunities abound in the development of smart glass technologies that adjust transparency based on environmental conditions, offering potential for integration with building automation systems. The retrofitting of existing buildings with advanced glazing presents another significant opportunity, driven by the need for energy upgrades and aesthetic modernization. However, the market faces restraints such as high initial costs associated with premium glazing systems, which can deter budget-conscious projects. Supply chain disruptions and volatility in raw material prices, particularly for glass and aluminum, also pose challenges. Moreover, technical complexities in installation and maintenance require skilled labor, which may be scarce in certain regions, potentially slowing market growth.

Concentration Insights

The exterior structural glazing market exhibits a concentrated landscape with a mix of large multinational corporations and specialized regional players dominating the industry. Companies like Saint-Gobain, NSG Group, and AGC Inc. hold significant market shares due to their extensive product portfolios, global reach, and strong research and development capabilities. These leaders focus on innovation in glass technology and strategic partnerships with architects and contractors to secure large-scale projects. Regionally, the market is concentrated in areas with high construction activity, such as North America, Europe, and Asia-Pacific, where urbanization and infrastructure development are robust. In emerging markets, local manufacturers are gaining traction by offering cost-effective solutions tailored to regional preferences and climatic conditions. The industry also sees concentration in specific application segments, such as commercial high-rises and institutional buildings, where the demand for advanced glazing is highest. Collaboration and mergers among key players are common, aimed at expanding geographic presence and enhancing technological offerings.

Type Insights

The exterior structural glazing market encompasses various types of glazing systems, each designed to meet specific architectural and performance requirements. Unitized curtain wall systems are widely used for their prefabricated modules that allow for faster installation and consistent quality on large projects. These systems are popular in high-rise buildings due to their efficiency and durability. Stick-built curtain walls, another common type, involve on-site assembly of components and offer flexibility for custom designs but may require more time and labor. Point-supported glazing systems, which use minimal framing to create a sleek, transparent appearance, are favored for aesthetic applications in atriums and facades. Additionally, structural silicone glazing relies on silicone adhesives to bond glass to frames, eliminating visible fasteners and enhancing visual appeal. Other types include double-skin facades that provide thermal insulation and acoustic benefits. The choice of glazing type depends on factors such as building design, climate, budget, and performance criteria like energy efficiency and safety.

Application Insights

Exterior structural glazing finds applications across diverse sectors within the construction industry, primarily in commercial, residential, and institutional buildings. In commercial real estate, glazing systems are extensively used in office towers, shopping malls, and hotels to create modern, light-filled spaces that attract tenants and visitors. These applications prioritize energy efficiency, daylighting, and brand image through distinctive facades. The residential sector is increasingly adopting structural glazing for high-end apartments and luxury homes, where large glass panels offer unobstructed views and a connection to the outdoors. Institutional applications include universities, hospitals, and museums, where glazing contributes to functional, aesthetically pleasing environments that support well-being and productivity. Additionally, industrial facilities use glazing for offices and entryways to enhance workplace conditions. Emerging applications involve retrofit projects to upgrade older buildings with energy-efficient glazing, aligning with sustainability trends. Each application demands tailored solutions based on specific requirements like security, thermal performance, and maintenance needs.

Regional Insights

The exterior structural glazing market demonstrates varied dynamics across different regions, influenced by economic conditions, construction trends, and regulatory frameworks. In North America, the market is driven by robust commercial construction activity, particularly in the United States and Canada, where energy efficiency standards and green building certifications like LEED promote the adoption of advanced glazing systems. Europe shows strong demand due to stringent environmental regulations and a focus on renovating historical buildings with modern glazing solutions. Countries like Germany, the UK, and France are key contributors. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization in China, India, and Southeast Asian nations, where rising disposable incomes and infrastructure development spur demand for high-quality building envelopes. Middle Eastern markets, including the UAE and Saudi Arabia, are notable for iconic architectural projects that extensively use structural glazing in skyscrapers and commercial complexes. Latin America and Africa present emerging opportunities, though growth is tempered by economic volatility and infrastructure challenges.

Company Insights

Leading companies in the exterior structural glazing market include globally recognized firms such as Saint-Gobain, NSG Group, and AGC Inc., which dominate through extensive product lines and technological innovation. Saint-Gobain is known for its energy-efficient glass solutions and sustainable practices, catering to high-performance building projects worldwide. NSG Group, operating under the Pilkington brand, offers a range of glazing products focused on safety and environmental benefits. AGC Inc. provides advanced glass technologies, including anti-reflective and self-cleaning coatings, enhancing functionality and ease of maintenance. Other significant players include Guardian Glass, which emphasizes aesthetic and performance-oriented solutions, and Central Glass Co., Ltd., known for its innovative architectural glass. Regional companies like Vitro Architectural Glass in North America and China Glass Holdings in Asia also play crucial roles, offering competitive products tailored to local markets. These companies invest heavily in research and development to introduce new materials and systems, while also engaging in strategic partnerships to expand their market presence and address evolving customer needs.

Recent Developments

Recent developments in the exterior structural glazing industry reflect a focus on innovation, sustainability, and market expansion. Companies are introducing advanced glass products with improved thermal insulation properties, such as vacuum insulated glass and photovoltaic integrated glazing, which generate solar energy while serving as building facades. There is a growing trend towards smart glass technologies that allow electrochromic or thermochromic control of transparency, enhancing energy efficiency and user comfort. In terms of sustainability, manufacturers are adopting recycled materials and reducing carbon footprints in production processes, aligning with global environmental goals. Strategic acquisitions and collaborations are also prominent; for instance, major players have partnered with technology firms to develop IoT-enabled glazing systems for smart buildings. Additionally, the industry is seeing increased investment in automation and digital tools for design and installation, improving precision and reducing project timelines. These developments are driven by demands for higher performance, customization, and eco-friendly solutions in the construction sector.

Report Segmentation

The exterior structural glazing market report is segmented to provide detailed analysis across multiple dimensions, enabling a comprehensive understanding of industry dynamics. Segmentation by type includes categories such as unitized curtain walls, stick-built systems, point-supported glazing, and structural silicone glazing, each examined for market share, growth trends, and application suitability. By material, the report covers glass types like tempered, laminated, insulated, and low-e glass, along with framing materials such as aluminum, steel, and composites. Application segmentation divides the market into commercial, residential, institutional, and industrial sectors, highlighting specific demands and opportunities in each. Geographically, the report analyzes regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, assessing regional drivers, restraints, and competitive landscapes. Additional segments may include end-user industries and project types, such as new construction versus retrofit. This structured approach allows stakeholders to identify niche markets, investment opportunities, and strategic focuses based on empirical data and trends.

FAQs

What are the benefits of exterior structural glazing? Exterior structural glazing offers numerous benefits, including enhanced aesthetic appeal with sleek, modern designs, improved energy efficiency through advanced insulating properties, and increased natural daylighting which reduces reliance on artificial lighting. It also provides durability and weather resistance, contributing to longer building lifespans.

Which materials are commonly used in structural glazing? Common materials include tempered and laminated glass for safety and strength, aluminum frames for lightweight and corrosion-resistant support, and silicone sealants for durable bonding. Low-emissivity coatings and insulated glass units are also frequently used to improve thermal performance.

How does structural glazing contribute to energy efficiency? Structural glazing enhances energy efficiency by reducing heat transfer through advanced glass coatings and insulated designs, minimizing the need for heating and cooling. This leads to lower energy consumption and costs, while also helping buildings meet green certification standards.

What are the main applications of structural glazing? Main applications include commercial buildings like offices and malls, residential high-rises and homes, institutional structures such as schools and hospitals, and industrial facilities. It is used for facades, windows, skylights, and curtain walls to combine functionality with visual appeal.

Which regions lead in the structural glazing market? Regions leading in the market include North America and Europe due to strict energy regulations and high construction activity, as well as Asia-Pacific, where rapid urbanization in countries like China and India drives demand. The Middle East is also significant for iconic architectural projects.

What recent trends are shaping the structural glazing industry? Recent trends include the adoption of smart glass technologies that adjust to light conditions, increased use of sustainable and recycled materials, integration with building automation systems, and a focus on retrofit projects to upgrade existing buildings for better performance and aesthetics.

Citius Research has developed a research report titled “Exterior Structural Glazing Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Exterior Structural Glazing Industry Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Exterior Structural Glazing Industry Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Exterior Structural Glazing Industry Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Exterior Structural Glazing Industry Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Exterior Structural Glazing Industry Market
• Research Methodology
• Executive Summary
• Market Dynamics of Exterior Structural Glazing Industry Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Exterior Structural Glazing Industry Market
• Cost and Gross Margin Analysis of Exterior Structural Glazing Industry Market
• Exterior Structural Glazing Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Exterior Structural Glazing Industry Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Exterior Structural Glazing Industry Market Key Stakeholders

Below are the key stakeholders for the Exterior Structural Glazing Industry Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Exterior Structural Glazing Industry Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Exterior Structural Glazing Industry Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Exterior Structural Glazing Industry Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Exterior Structural Glazing Industry Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Exterior Structural Glazing Industry Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Exterior Structural Glazing Industry Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Exterior Structural Glazing Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Exterior Structural Glazing Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Exterior Structural Glazing Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Exterior Structural Glazing Industry Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Exterior Structural Glazing Industry Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Exterior Structural Glazing Industry Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Exterior Structural Glazing Industry Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Exterior Structural Glazing Industry Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Exterior Structural Glazing Industry Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Exterior Structural Glazing Industry Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Exterior Structural Glazing Industry Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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