Expansion Valves Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207534
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The Expansion Valves Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Expansion Valves Market

(Market Size)
$3.5 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 3.5 billion
2030 Market Size USD 7 billion
Key Players Danfoss, Emerson, Fujikoki, Sanhua, Saginomiya

Market Summary

The expansion valves market is a critical segment within the broader HVACR and industrial manufacturing sectors, playing an indispensable role in temperature regulation and energy efficiency systems. These components are essential for controlling the flow of refrigerant into evaporators, ensuring optimal performance in cooling and refrigeration applications across residential, commercial, and industrial environments. The market is characterized by continuous technological advancements aimed at enhancing precision, reliability, and environmental compatibility. Key industries driving demand include construction, food processing, pharmaceuticals, and automotive manufacturing, where climate control is paramount. Manufacturers are increasingly focusing on developing valves that comply with stringent international regulations regarding refrigerant usage and energy consumption. The competitive landscape is shaped by innovation, with leading companies investing in research to introduce smart and electronically controlled valves that offer superior efficiency and integration capabilities with modern building management systems.

Key Highlights

The expansion valves market is distinguished by several pivotal developments that underscore its dynamic nature. A significant trend is the shift towards environmentally sustainable refrigerants, prompting valve manufacturers to engineer products compatible with low-global warming potential (GWP) solutions such as R-32, R-1234yf, and CO2. This transition is critical for compliance with international agreements like the Kigali Amendment to the Montreal Protocol. Another highlight is the integration of Internet of Things (IoT) technology, enabling real-time monitoring, predictive maintenance, and enhanced system diagnostics through connected expansion valves. The market is also witnessing a surge in demand for energy-efficient systems, driven by rising electricity costs and corporate sustainability goals. Furthermore, the adoption of miniaturized and lightweight valve designs is gaining traction, particularly in automotive and portable cooling applications, without compromising on performance or durability.

Drivers, Opportunities & Restraints

Market growth is primarily driven by the global construction boom, especially in emerging economies, where new commercial and residential infrastructures are incorporating advanced HVAC systems. Strict government regulations mandating energy efficiency and phasing out ozone-depleting refrigerants are compelling upgrades and replacements, thus fueling demand for modern expansion valves. The increasing penetration of refrigeration in retail, particularly in food and pharmaceutical sectors, for cold chain logistics presents substantial opportunities. However, the market faces restraints such as the high initial cost of advanced electronic expansion valves compared to traditional thermal types, which can deter price-sensitive consumers. Fluctuations in raw material prices, such as copper and brass, also impact manufacturing costs and profitability. Additionally, the complexity of retrofitting new valves into existing systems can pose technical challenges, potentially slowing adoption rates in certain segments.

Concentration Insights

The expansion valves market exhibits a moderately concentrated landscape with a mix of global giants and specialized regional players dominating revenue shares. Key companies like Danfoss, Emerson Electric Co., and Fujikoki Corporation hold significant market presence due to their extensive product portfolios, strong R&D capabilities, and established distribution networks across continents. These leaders focus on strategic acquisitions and partnerships to expand their technological expertise and geographic reach. Asia-Pacific emerges as a hub for both consumption and production, with numerous manufacturers based in China, Japan, and South Korea catering to domestic and international demand. The market also sees healthy competition from mid-sized firms that specialize in niche applications, such as industrial refrigeration or automotive air conditioning, offering customized solutions that address specific client requirements.

Type Insights

Expansion valves are categorized into several types, each designed for specific operational requirements and applications. Thermostatic expansion valves (TXVs) are widely utilized for their reliability in maintaining superheat and efficiency across varying loads, making them prevalent in commercial refrigeration and air conditioning systems. Electronic expansion valves (EXVs) are gaining prominence due to their precise control, adaptability to fluctuating conditions, and compatibility with digital management systems, often found in high-efficiency HVAC units and heat pumps. Automatic expansion valves (AXVs) offer simpler, cost-effective solutions for stable load conditions, commonly used in residential refrigerators and small cooling units. Capillary tubes, though not valves in the traditional sense, serve as fixed restrictors in low-cost applications where load variations are minimal. Each type presents distinct advantages in terms of control accuracy, energy consumption, and suitability for different refrigerants.

Application Insights

Application segments for expansion valves are diverse, spanning multiple industries where temperature control is critical. In air conditioning systems, these valves are essential for regulating coolant flow in split, packaged, and central AC units across residential, commercial, and industrial buildings. The refrigeration segment encompasses domestic refrigerators, freezers, display cases in retail, and large-scale cold storage facilities, ensuring product preservation and energy efficiency. Heat pumps utilize expansion valves to manage refrigerant flow during both heating and cooling cycles, enhancing year-round climate control efficiency. Automotive air conditioning represents another significant application, with valves designed to withstand vibrations and extreme temperatures. Industrial processes, including chemical manufacturing and pharmaceutical production, rely on precision valves for process cooling applications. Each sector demands specific valve characteristics, such as durability, response time, and compatibility with system design.

Regional Insights

Geographically, the expansion valves market demonstrates varied growth patterns influenced by economic development, climate conditions, and regulatory frameworks. Asia-Pacific stands as the largest and fastest-growing region, propelled by rapid urbanization, increasing disposable incomes, and massive investments in construction and infrastructure development across countries like China, India, and Southeast Asian nations. North America and Europe represent mature markets characterized by stringent energy efficiency standards and a strong focus on replacing aging HVACR systems with environmentally friendly alternatives. The Middle East and Africa show promising growth due to extreme climatic conditions driving demand for air conditioning, particularly in Gulf Cooperation Council countries. Latin America, though smaller in market size, is experiencing steady growth supported by industrial expansion and improving living standards, which boost adoption of refrigeration and cooling solutions.

Company Insights

Prominent companies in the expansion valves market leverage innovation, global supply chains, and strategic initiatives to maintain competitive edges. Danfoss A/S is renowned for its comprehensive range of valves, including advanced electronic models, and its strong emphasis on sustainability and digitalization. Emerson Electric Co. offers a robust portfolio through its brands like Copeland and Alco Controls, focusing on energy-efficient solutions for commercial and industrial applications. Fujikoki Corporation excels in automotive and residential sectors, providing high-precision components. Other significant players include Parker Hannifin Corporation, which emphasizes custom engineering for specialized industrial needs, and SANHUA Automotive Group, a key supplier in the automotive HVAC segment. These companies invest heavily in research to develop valves compatible with next-generation refrigerants and smart building integrations, while also expanding manufacturing capacities in high-growth regions to capture emerging opportunities.

Recent Developments

The expansion valves market has witnessed notable recent developments aimed at enhancing product offerings and market reach. Leading manufacturers have launched new lines of electronic expansion valves with improved connectivity features, allowing seamless integration with IoT-based building management systems for optimized energy usage. There has been a surge in collaborations between valve producers and refrigerant manufacturers to co-develop solutions that are optimized for low-GWP refrigerants, ensuring regulatory compliance and system efficiency. Several companies have announced expansions of production facilities in Asia and North America to meet rising demand and reduce supply chain dependencies. Additionally, advancements in materials science have led to the introduction of valves with enhanced corrosion resistance and longevity, suitable for harsh operating environments. The trend towards modular and compact valve designs continues to evolve, addressing space constraints in modern HVACR equipment.

Report Segmentation

This market research report on the expansion valves industry provides a detailed analysis segmented by type, application, and geography to offer comprehensive insights. The type segmentation covers thermostatic expansion valves, electronic expansion valves, automatic expansion valves, and capillary tubes, examining the adoption trends, technological features, and market share of each category. Application segmentation includes air conditioners, refrigerators, heat pumps, automotive air conditioning systems, and industrial cooling equipment, highlighting demand drivers and growth prospects in each sector. Geographical segmentation breaks down the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, assessing regional market dynamics, regulatory influences, and competitive landscapes. This structured approach enables stakeholders to identify niche opportunities, understand sector-specific requirements, and make informed strategic decisions based on granular data and analysis.

FAQs

What is an expansion valve and how does it work? An expansion valve is a critical component in refrigeration and air conditioning systems that regulates the flow of refrigerant into the evaporator. It works by reducing the pressure of the refrigerant, causing it to expand and cool before entering the evaporator coil, where it absorbs heat from the surrounding environment.

What are the different types of expansion valves? The main types include thermostatic expansion valves (TXVs), which control superheat using a temperature-sensitive bulb; electronic expansion valves (EXVs), which use electronic signals for precise flow control; automatic expansion valves (AXVs), which maintain constant pressure; and capillary tubes, which are fixed restrictors used in smaller systems.

Where are expansion valves commonly used? Expansion valves are used in various applications such as residential and commercial air conditioning systems, refrigerators and freezers, heat pumps, automotive air conditioning, and industrial cooling processes in sectors like food processing, pharmaceuticals, and chemical manufacturing.

Why are electronic expansion valves becoming more popular? Electronic expansion valves are gaining popularity due to their high precision in refrigerant flow control, ability to adapt to varying load conditions, energy efficiency improvements, and compatibility with modern digital and IoT-based HVAC system management platforms.

How do expansion valves contribute to energy efficiency? Expansion valves enhance energy efficiency by precisely metering the amount of refrigerant entering the evaporator, ensuring optimal heat exchange and preventing issues like flooding or starving of the evaporator. This leads to reduced compressor workload and lower energy consumption.

What factors should be considered when selecting an expansion valve? Key selection factors include the type of refrigerant used, system capacity and load variations, required control precision, environmental operating conditions, compatibility with existing system components, and compliance with energy efficiency standards and regulations.

Citius Research has developed a research report titled “Expansion Valves Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Expansion Valves Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Expansion Valves Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Expansion Valves Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Expansion Valves Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Expansion Valves Market
• Research Methodology
• Executive Summary
• Market Dynamics of Expansion Valves Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Expansion Valves Market
• Cost and Gross Margin Analysis of Expansion Valves Market
• Expansion Valves Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Expansion Valves Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Expansion Valves Market Key Stakeholders

Below are the key stakeholders for the Expansion Valves Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Expansion Valves Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Expansion Valves Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Expansion Valves Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Expansion Valves Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Expansion Valves Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Expansion Valves Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Expansion Valves Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Expansion Valves Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Expansion Valves Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Expansion Valves Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Expansion Valves Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Expansion Valves Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Expansion Valves Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Expansion Valves Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Expansion Valves Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Expansion Valves Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Expansion Valves Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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