EVOH for Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209933
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The EVOH for Packaging Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

EVOH for Packaging Market

(Market Size)
$2.5 billion
$4.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.4 billion
Key Players Kuraray, Nippon Gohsei, Chang Chun Petrochemical, EVAL Europe, Kureha

Market Summary

The EVOH for Packaging Market is a specialized segment within the broader packaging industry, focused on materials that provide exceptional barrier properties against gases and aromas. Ethylene Vinyl Alcohol (EVOH) is a copolymer known for its high resistance to oxygen transmission, making it indispensable for preserving the freshness and extending the shelf life of perishable goods. This market caters primarily to the food and beverage sector, where packaging integrity directly impacts product quality and safety. Demand is also growing in pharmaceutical and industrial packaging applications due to stringent requirements for product protection. The market operates within a global framework, with production and consumption patterns influenced by regional manufacturing capabilities and end-user industry growth. Key players are engaged in continuous research to enhance material performance while addressing sustainability concerns through recyclability and bio-based alternatives. The competitive landscape is characterized by technological innovation and strategic partnerships aimed at expanding application scope and geographic reach.

Key Highlights

The EVOH for Packaging Market is distinguished by several critical factors that underscore its importance and growth trajectory. A primary highlight is the material's unparalleled oxygen barrier properties, which are superior to most other polymers and essential for modified atmosphere packaging applications. This capability is driving adoption across fresh and processed food packaging, ensuring longer shelf life and reduced food waste. Another significant aspect is the ongoing innovation in multi-layer co-extrusion technologies, which allow EVOH to be effectively combined with other materials like polyethylene and polypropylene to optimize performance and cost-efficiency. The market is also witnessing a trend towards the development of thin-layer EVOH solutions that maintain barrier performance while reducing material usage, aligning with sustainability goals. Furthermore, regulatory approvals for food contact applications in major regions reinforce its suitability and safety for packaging consumables. The involvement of major chemical companies in capacity expansions and product development highlights the strategic focus on capturing growth in emerging economies and new application areas.

Drivers, Opportunities & Restraints

Growth in the EVOH for Packaging Market is propelled by increasing consumer demand for packaged foods with extended shelf life, driven by urbanization and changing lifestyles. Stringent food safety regulations mandating high barrier packaging to prevent contamination and spoilage further act as a key driver. The expansion of the pharmaceutical industry, particularly for blister packs and medical device packaging requiring protective barriers, presents additional momentum. Opportunities abound in the development of recyclable and bio-based EVOH grades to address environmental concerns and meet corporate sustainability targets. Emerging applications in non-food sectors, such as agricultural chemicals and electronic components packaging, offer new revenue streams. However, the market faces restraints including the high cost of EVOH resin compared to conventional plastics, which can limit adoption in price-sensitive segments. Processing complexities associated with multi-layer extrusion require specialized equipment and expertise, posing a barrier for smaller converters. Fluctuations in raw material prices, particularly for ethylene and vinyl acetate monomers, can impact production costs and profitability. Additionally, competition from alternative barrier technologies and materials challenges market expansion.

Concentration Insights

The EVOH for Packaging Market exhibits a concentrated landscape with a few dominant global players holding significant market share. These companies possess advanced production technologies, extensive patent portfolios, and strong R&D capabilities focused on product innovation and application development. Market concentration is further reinforced by high capital investment requirements for manufacturing facilities and the technical expertise needed for consistent quality production. Key players have established robust distribution networks and long-term supply agreements with major converters and brand owners, creating high entry barriers for new participants. Strategic initiatives such as mergers, acquisitions, and capacity expansions are common among leading firms to strengthen their market position and geographic presence. The competitive dynamics are also influenced by regional regulations and standards, which favor established players with compliance experience. However, niche players and regional manufacturers compete on specialized applications and customized solutions, particularly in emerging markets where local partnerships provide an advantage.

Type Insights

EVOH resins for packaging are primarily differentiated by their ethylene content, which directly influences their barrier properties, flexibility, and processability. Standard EVOH grades with medium ethylene content offer an optimal balance of oxygen barrier performance and mechanical strength, making them suitable for a wide range of flexible and rigid packaging applications. High ethylene content grades provide improved moisture resistance and flexibility, advantageous for applications requiring deep draw forming or exposure to humid conditions. Low ethylene content variants deliver superior oxygen barrier properties but are more sensitive to moisture, often requiring protective layers in multi-layer structures. Recent advancements include the development of modified EVOH grades with enhanced thermal stability for high-temperature processing and improved adhesion properties to facilitate bonding with other polymers. Specialty anti-fog EVOH grades are also available for fresh produce packaging to maintain clarity and prevent condensation. The selection of EVOH type is critical and depends on specific application requirements, processing methods, and end-use environmental conditions.

Application Insights

EVOH finds diverse applications across the packaging industry, with the food and beverage sector representing the largest segment. In flexible packaging, it is extensively used in pouches, bags, and wraps for meat, cheese, snacks, and ready-to-eat meals, providing essential oxygen barrier protection. Rigid packaging applications include trays, cups, and bottles for dairy products, sauces, and beverages, often in co-extruded structures with polyolefins. Pharmaceutical packaging utilizes EVOH in blister packs, strip packs, and medicine bottles to protect sensitive drugs from moisture and oxygen degradation. Industrial packaging applications encompass containers for chemicals, automotive fluids, and electronic components requiring barrier protection against gases and vapors. Emerging uses include packaging for agricultural products and personal care items where preservation of efficacy and fragrance is critical. The versatility of EVOH allows it to be tailored through multi-layer design to meet specific barrier, mechanical, and aesthetic requirements of each application, driving its adoption across multiple end-use industries.

Regional Insights

The global EVOH for Packaging Market demonstrates distinct regional patterns influenced by economic development, industrial base, and consumer preferences. North America and Europe represent mature markets characterized by high adoption rates in food packaging and stringent regulatory standards promoting barrier materials for safety and sustainability. These regions have well-established recycling infrastructure and strong focus on reducing food waste, supporting demand. The Asia Pacific region is the fastest growing market, driven by rapid urbanization, expanding middle class, and increasing consumption of packaged foods in countries like China, India, and Southeast Asian nations. Japan holds a significant position as both a major producer and consumer of EVOH resins, with advanced packaging technologies. Latin America and Middle East & Africa are emerging markets with growth potential linked to industrialization and modernization of retail sectors, though adoption is currently limited by cost factors and availability of alternative solutions. Regional production capacities are concentrated in areas with access to raw materials and proximity to key end-user industries.

Company Insights

The competitive landscape of the EVOH for Packaging Market is dominated by a limited number of global chemical companies with strong technological capabilities and extensive product portfolios. Kuraray Co., Ltd. is a leading player known for its extensive EVOH product range and significant market share through brands like EVAL. Nippon Gohsei (part of Mitsubishi Chemical Corporation) is another major manufacturer with a strong presence in Asia and global markets. Chang Chun Petrochemical Co., Ltd. has emerged as a key producer, particularly serving the Asian market with competitive offerings. These companies invest heavily in research and development to improve product performance, develop sustainable solutions, and expand application areas. Their strategies include vertical integration to secure raw material supply, capacity expansions to meet growing demand, and technical collaboration with converters and brand owners to develop innovative packaging solutions. Market positioning is often reinforced through patents, proprietary technologies, and custom-developed grades for specific applications and processing methods.

Recent Developments

The EVOH for Packaging Market has witnessed several significant developments reflecting industry trends and strategic directions. Major producers have announced capacity expansion projects to meet growing global demand, particularly in the Asia Pacific region. There is increased focus on developing sustainable solutions, including recyclable mono-material structures incorporating EVOH and bio-based EVOH grades derived from renewable resources. Technological advancements have led to the introduction of new EVOH grades with improved processability, higher barrier performance, and enhanced compatibility with recycling streams. Strategic partnerships and collaborations between resin producers, packaging converters, and brand owners have intensified to develop innovative packaging solutions that address sustainability challenges while maintaining performance. Investments in recycling technologies for multi-layer packaging containing EVOH are gaining momentum to improve circular economy outcomes. Regulatory developments regarding food contact materials and packaging recyclability continue to influence product development and market strategies across regions.

Report Segmentation

This comprehensive report on the EVOH for Packaging Market provides detailed analysis and insights across multiple segmentation parameters to offer a holistic view of the industry landscape. The market is segmented by product type based on ethylene content and specialty modifications, covering standard, high ethylene, and low ethylene grades along with customized variants for specific applications. Application segmentation includes detailed analysis of food packaging, beverage packaging, pharmaceutical packaging, industrial packaging, and other emerging application areas. Geographic segmentation provides in-depth coverage of key regions including North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, with country-level analysis for major markets. The report also includes segmentation by packaging format, distinguishing between flexible packaging, rigid packaging, and other packaging forms. Each segment is analyzed in terms of market dynamics, growth factors, challenges, and future potential, providing stakeholders with actionable intelligence for strategic decision-making.

FAQs

What is EVOH packaging? EVOH packaging utilizes Ethylene Vinyl Alcohol copolymer, a material renowned for its exceptional barrier properties against gases like oxygen, making it ideal for preserving food freshness and extending shelf life in various packaging applications.

How is EVOH used in packaging? EVOH is primarily used as a barrier layer in multi-layer packaging structures, typically sandwiched between other polymers like polyethylene or polypropylene, to protect contents from oxygen permeation in food, pharmaceutical, and industrial packaging.

What are the advantages of EVOH? EVOH offers superior oxygen barrier properties, excellent odor retention, good transparency, and strong oil and organic solvent resistance, making it highly effective for preserving product quality and integrity in protective packaging.

Is EVOH recyclable? While EVOH itself is recyclable, its use in multi-layer structures can complicate recycling processes; however, ongoing developments in compatible recycling technologies and mono-material designs are improving its recyclability profile.

What is the difference between EVOH and PVOH? EVOH (Ethylene Vinyl Alcohol) and PVOH (Polyvinyl Alcohol) are different polymers; EVOH offers superior gas barrier properties and moisture resistance, while PVOH is more water-soluble and typically used in different applications such as detergent packaging.

Who are the major EVOH manufacturers? The global EVOH market is dominated by several key manufacturers including Kuraray Co., Ltd., Nippon Gohsei (Mitsubishi Chemical Corporation), and Chang Chun Petrochemical Co., Ltd., who produce various grades for different packaging applications.

Citius Research has developed a research report titled “EVOH for Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• EVOH for Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The EVOH for Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

EVOH for Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

EVOH for Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of EVOH for Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of EVOH for Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of EVOH for Packaging Market
• Cost and Gross Margin Analysis of EVOH for Packaging Market
• EVOH for Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “EVOH for Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

EVOH for Packaging Market Key Stakeholders

Below are the key stakeholders for the EVOH for Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

EVOH for Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the EVOH for Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the EVOH for Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in EVOH for Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global EVOH for Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global EVOH for Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global EVOH for Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global EVOH for Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global EVOH for Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global EVOH for Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America EVOH for Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America EVOH for Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe EVOH for Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA EVOH for Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific EVOH for Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa EVOH for Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia EVOH for Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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