EUV Lithography Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207532
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The EUV Lithography Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 30 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.50% during the forecast period (2024-2030).

EUV Lithography Market

(Market Size)
$12 billion
$30 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 14.50%
2023 Market Size USD 12 billion
2030 Market Size USD 30 billion
Key Players ASML, Nikon, Canon, Shanghai Micro Electronics Equipment, Veeco

Market Summary

The EUV lithography market is a critical segment within the advanced semiconductor manufacturing equipment industry, primarily serving the high-end chip fabrication required for next-generation electronic devices. Extreme Ultraviolet Lithography utilizes light with a wavelength of 13.5 nanometers to create incredibly fine circuit patterns on silicon wafers, enabling the production of chips with features smaller than 7 nanometers. This technology is fundamental to continuing Moore's Law and is predominantly adopted by leading-edge foundries and integrated device manufacturers. The market is characterized by extremely high technological barriers to entry, resulting in a highly concentrated supplier landscape. Demand is primarily driven by the perpetual need for more powerful, energy-efficient computing in applications ranging from data centers and artificial intelligence to consumer electronics and automotive systems. The complex ecosystem involves not only the lithography tool manufacturers but also a network of suppliers providing photoresists, masks, and source power equipment, all of which are essential for the successful implementation of EUV technology in high-volume manufacturing environments.

Key Highlights

The EUV lithography market is defined by several pivotal technological and strategic elements. A paramount highlight is the industry's reliance on a single source for production-worthy EUV lithography systems, which underscores the immense complexity and capital intensity of this field. The technology's core innovation lies in its use of a plasma source to generate extreme ultraviolet light and highly reflective mirrors instead of lenses to focus the pattern onto the wafer, a radical departure from traditional deep ultraviolet lithography. Another key highlight is its indispensable role in the fabrication of the most advanced logic and memory semiconductor nodes, making it a strategic technology for national and economic security for many countries. The development and refinement of EUV have been the result of decades of concerted R&D effort and collaboration across a global supply chain. Furthermore, the ongoing transition to high-NA EUV systems represents the next evolutionary step, promising even greater resolution for future chip generations and securing the technology's relevance for the foreseeable future.

Drivers, Opportunities & Restraints

The growth trajectory of the EUV lithography market is influenced by a distinct set of drivers, opportunities, and restraints. The primary driver is the insatiable demand for higher computational power and storage density from end-use industries like consumer electronics, cloud computing, and artificial intelligence. This demand forces semiconductor manufacturers to continually adopt more advanced process nodes, for which EUV is now essential. A significant opportunity lies in the expansion of EUV applications beyond its current use in critical layers to a broader set of layers in chip manufacturing, which would increase the required number of tools per fab. The technology also presents opportunities in emerging memory applications and advanced packaging. However, formidable restraints temper growth. The astronomical cost of a single EUV tool and its accompanying infrastructure presents a massive capital barrier, limiting adoption to only the largest and most financially robust chipmakers. Furthermore, challenges related to throughput, source power, and the availability of a mature ecosystem of masks and resists continue to pose operational hurdles that the industry is actively working to overcome.

Concentration Insights

The concentration within the EUV lithography market is exceptionally high, effectively constituting a monopoly for all practical purposes. A single company, ASML Holding NV, is the sole manufacturer and supplier of production-ready EUV lithography systems in the world. This extreme concentration is a direct result of the unparalleled technological complexity, massive R&D investments, and intricate global supply chain required to produce these machines. Other established players in the broader lithography equipment market, namely Nikon Corporation and Canon Inc., have thus far been unable to develop a competing EUV system, focusing their efforts instead on DUV and other alternative technologies. This concentration extends beyond the tool makers to the supply chain; companies like Carl Zeiss AG supply the exceptionally complex mirror systems, while others provide the unique light sources and chemical materials. This market structure means that the pace of innovation, production capacity, and strategic direction of the entire advanced semiconductor industry are heavily influenced by the roadmap and execution of one primary entity and its key partners.

Type Insights

The EUV lithography market, while currently centered on a single type of tool for high-volume manufacturing, is on the cusp of a significant technological evolution. The prevailing and only widely deployed type is the current 0.33 Numerical Aperture system, which has become the workhorse for patterning the most critical layers at the 7nm, 5nm, and 3nm process nodes. These systems have undergone continuous iterations to improve their availability, throughput, and overall productivity, making them viable for mass production. The next generation, known as High-NA EUV, features a 0.55 Numerical Aperture and is designed to provide higher resolution for patterning beyond the 3nm node. This next-generation tool is currently in the development and initial testing phase with key customers. The introduction of High-NA EUV is expected to create a new segment within the market, catering to the most advanced research and development fabs first, before eventually transitioning into volume production, thereby defining the future roadmap for semiconductor miniaturization.

Application Insights

EUV lithography finds its most critical application in the fabrication of leading-edge logic and memory semiconductors. In logic chips, EUV is indispensable for manufacturing the central processing units, graphics processing units, and application processors that power smartphones, computers, and data servers. It enables the creation of the incredibly dense and complex interconnect layers that are beyond the capabilities of older lithography techniques. For memory, EUV technology is being increasingly adopted in the production of DRAM to achieve higher densities and is poised to play a crucial role in the future scaling of 3D NAND flash memory. Beyond these core applications, EUV is also being explored for use in advanced packaging schemes, such as fan-out wafer-level packaging and silicon interposers, to enable greater integration of heterogeneous chips. Its application is fundamentally tied to any semiconductor component where extreme miniaturization, performance, and power efficiency are paramount.

Regional Insights

The adoption and impact of EUV lithography are concentrated in specific global regions that are hubs for advanced semiconductor manufacturing and R&D. The Asia-Pacific region dominates as the largest consumer of EUV systems, driven predominantly by South Korea and Taiwan. These regions are home to the world's leading memory manufacturers and pure-play foundries, which are in a fierce technological race and are making massive capital expenditures to secure EUV tool capacity. North America, specifically the United States, is another significant region, hosting major integrated device manufacturers and technology companies that are investing heavily in onshore advanced manufacturing capabilities, which includes the deployment of EUV lithography. Europe plays a unique role as the home base of the sole EUV tool manufacturer, making it a critical region for R&D, innovation, and the production of these complex systems. Government initiatives and funding programs in various countries are further shaping the regional dynamics, aiming to secure access to this foundational technology.

Company Insights

The competitive landscape of the EUV lithography market is defined by a very limited number of companies due to extreme technological and capital barriers. ASML Holding NV, based in the Netherlands, is the undisputed leader and only volume supplier of EUV lithography systems. The company's success is built upon decades of research, strategic acquisitions of key technology providers, and deep collaborative partnerships with its customers. Nikon Corporation and Canon Inc. from Japan are historical leaders in the broader lithography market with their DUV systems but have not yet commercialized a competing EUV product. The ecosystem also includes critical component suppliers who are leaders in their respective niches. Carl Zeiss AG of Germany supplies the exceptionally precise mirror optics required for the system. Companies like LG Innotek and Kyocera provide components such as chuckles and stages. The market also involves chemical giants developing specialized photoresists and other materials essential for the EUV patterning process, creating a highly specialized and interdependent industrial ecosystem.

Recent Developments

The EUV lithography market is characterized by relentless innovation and significant strategic developments. The most prominent recent progress is the ongoing rollout and integration of the next-generation High-NA EUV lithography platform. Key customers have begun receiving initial systems for R&D purposes, marking a critical milestone toward future production use for nodes beyond 3nm. There has been a concerted industry effort to increase the productivity and throughput of existing 0.33 NA EUV systems, achieving higher availability rates to improve the cost-of-ownership for chipmakers. Developments in the supply chain are also critical, with advancements in EUV photomask technology, pellicles, and photoresists to support higher-volume manufacturing. Geopolitical factors continue to influence the market, with export control regulations affecting the flow of these advanced tools to certain regions, prompting increased investment in domestic semiconductor manufacturing capabilities in North America and Europe, which will further drive long-term demand for EUV technology.

Report Segmentation

This comprehensive market research report on the EUV Lithography market provides a detailed analysis structured across multiple segments to offer a holistic view of the industry. The segmentation is designed to provide insights into every critical aspect of the market. The report is segmented by type, distinguishing between the established 0.33 NA systems and the emerging High-NA EUV technology, analyzing the adoption and prospects for each. It is further segmented by application, providing detailed analysis and forecasts for logic semiconductors, memory semiconductors, and other emerging applications. The regional segmentation offers a granular view of market size, growth trends, and key developments across North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted approach allows stakeholders to understand the market dynamics from the perspective of technology maturity, end-use demand, and geographical investment patterns, providing actionable intelligence for strategic decision-making.

FAQs

What is EUV lithography used for?

EUV lithography is used in the semiconductor manufacturing process to create extremely fine circuit patterns on silicon wafers. It is essential for producing the most advanced chips with features smaller than 7 nanometers, which are found in high-performance computing, artificial intelligence, and premium consumer electronics.

Who makes EUV machines?

ASML Holding NV, a company based in the Netherlands, is the sole manufacturer of production-worthy EUV lithography machines. Other companies like Nikon and Canon produce other types of lithography equipment but do not currently produce commercial EUV systems.

How does EUV lithography work?

EUV lithography works by using extreme ultraviolet light with a wavelength of 13.5nm. This light is generated by hitting tiny tin droplets with a high-power laser to create a plasma. The light is then collected by a series of specialized mirrors and projected through a patterned mask onto a silicon wafer coated with a light-sensitive chemical to etch the circuit design.

Why is EUV lithography important?

EUV lithography is critically important because it enables the continued scaling of semiconductor devices in accordance with Moore's Law. It allows chipmakers to create smaller, faster, and more energy-efficient transistors that are necessary for technological progress in computing, data storage, and connectivity.

What are the challenges of EUV lithography?

The primary challenges of EUV lithography include its extraordinarily high cost, both for the tools themselves and the facility infrastructure required. Technical challenges involve achieving sufficient light source power for high throughput, developing defect-free masks and pellicles, and creating specialized photoresists that are sensitive to the EUV wavelength.

What comes after EUV lithography?

The industry is actively researching technologies that may follow EUV lithography, often referred to as "post-EUV" solutions. These include potential candidates like Nanoimprint Lithography, Directed Self-Assembly, and further advanced forms of EUL such as Higher-NA EUV. However, EUV, particularly High-NA EUV, is expected to remain the dominant technology for advanced nodes for at least the next decade.

Citius Research has developed a research report titled “EUV Lithography Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• EUV Lithography Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The EUV Lithography Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

EUV Lithography Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

EUV Lithography Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of EUV Lithography Market
• Research Methodology
• Executive Summary
• Market Dynamics of EUV Lithography Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of EUV Lithography Market
• Cost and Gross Margin Analysis of EUV Lithography Market
• EUV Lithography Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “EUV Lithography Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

EUV Lithography Market Key Stakeholders

Below are the key stakeholders for the EUV Lithography Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

EUV Lithography Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the EUV Lithography Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the EUV Lithography Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in EUV Lithography Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global EUV Lithography Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global EUV Lithography Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global EUV Lithography Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global EUV Lithography Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global EUV Lithography Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global EUV Lithography Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America EUV Lithography Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America EUV Lithography Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe EUV Lithography Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA EUV Lithography Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific EUV Lithography Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa EUV Lithography Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia EUV Lithography Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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