In-Chassis Cooling Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207620
  • Format: Electronic (PDF)
  • Number of Pages: 188
  • Author(s): Joshi, Madhavi

Report Overview

The In-Chassis Cooling Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

In-Chassis Cooling Market

(Market Size)
$3.5 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.5 billion
Key Players Boyd Corporation, Lytron, Advanced Cooling Technologies, Aavid, Wakefield-Vette

Market Summary

The In-Chassis Cooling Market is a specialized segment within the thermal management solutions industry, primarily serving the Manufacturing and Construction sectors. This market focuses on integrated cooling systems designed to be housed within the frame or chassis of industrial machinery, electronic enclosures, and heavy equipment. The demand for these systems is intrinsically linked to the operational efficiency and longevity of critical assets in harsh industrial environments. Effective thermal management prevents overheating, reduces downtime, and ensures consistent performance of sensitive components in applications ranging from industrial automation controllers to construction vehicle electronics. The market is characterized by continuous innovation aimed at enhancing cooling efficiency, reducing energy consumption, and improving the form factor of these integrated solutions. As industrial processes become more automated and equipment more power-dense, the role of reliable in-chassis cooling becomes increasingly paramount for operational success.

Key Highlights

The In-Chassis Cooling Market is distinguished by several critical factors. A primary highlight is the technological shift towards more compact and efficient cooling solutions, such as advanced heat sinks and liquid cooling plates, which offer superior thermal performance in constrained spaces. The integration of smart cooling technologies, including sensors and IoT connectivity for predictive maintenance and real-time thermal monitoring, represents a significant advancement. Furthermore, the market is witnessing a growing emphasis on the use of sustainable and environmentally friendly refrigerants, aligning with global regulatory trends. The robustness and reliability of these systems are paramount, as they are designed to operate effectively under extreme conditions of dust, moisture, and vibration commonly found in manufacturing and construction sites. Leading companies are heavily investing in R&D to develop solutions that meet these stringent requirements while also focusing on ease of installation and maintenance.

Drivers, Opportunities & Restraints

The growth of the In-Chassis Cooling Market is propelled by several key drivers. The relentless push for industrial automation and the proliferation of high-performance computing within machinery necessitate advanced thermal management to prevent component failure. The expansion of the construction industry globally, with its associated demand for heavy equipment, directly fuels the need for reliable cooling systems in vehicle and machinery chassis. A significant opportunity lies in the burgeoning electric vehicle (EV) market within the industrial and construction vehicle segment, where battery and power electronics cooling present a new frontier for in-chassis solutions. Additionally, the rise of 5G and edge computing in industrial settings creates fresh demand for cooling network infrastructure hardware. However, the market faces restraints, including the high initial cost of advanced liquid cooling systems and the technical complexity involved in their integration into existing equipment designs. Fluctuations in raw material prices can also impact manufacturing costs and profitability for market players.

Concentration Insights

The competitive landscape of the In-Chassis Cooling Market features a mix of large, diversified thermal management corporations and specialized niche players. Prominent companies such as Boyd Corporation, Advanced Cooling Technologies, Inc., and Laird Thermal Systems have a significant global presence and offer a broad portfolio of solutions. The market concentration is relatively high, with these established players holding substantial market share due to their extensive R&D capabilities, global distribution networks, and long-standing relationships with major OEMs in the manufacturing and construction sectors. However, there is also a vibrant segment of smaller, agile firms that compete by offering highly customized and innovative cooling solutions for specific applications. This structure fosters a competitive environment driven by technological innovation, product reliability, and the ability to provide comprehensive customer support and service.

Type Insights

In-Chassis Cooling solutions are primarily segmented by their underlying technology. Air-based cooling remains a prevalent and cost-effective type, utilizing fans and heat sinks to dissipate heat through convection. This method is widely used for applications with moderate thermal loads. Liquid cooling systems represent a more advanced segment, employing cold plates and coolant loops to transfer heat away from components much more efficiently. These are essential for high-power-density applications like industrial servers, laser cutters, and power converters. Phase-change cooling, which utilizes the latent heat of vaporization of a refrigerant, is another sophisticated type offering very high heat flux management, though it is less common due to its complexity and cost. The choice between these types is dictated by the thermal load, available space, environmental conditions, and budget constraints of the specific application.

Application Insights

The application of In-Chassis Cooling systems is critical across various domains within Manufacturing and Construction. In industrial manufacturing, they are indispensable for cooling programmable logic controllers (PLCs), motor drives, power supplies, and industrial PCs on the factory floor. Within the construction sector, these systems are integrated into the chassis of heavy machinery like excavators, bulldozers, and cranes to protect their electronic control units (ECUs) and hydraulic systems from overheating. Another significant application is in energy infrastructure, cooling power conversion systems and control cabinets for renewable energy installations. The telecommunications sector also utilizes these solutions for cooling 5G network equipment and edge data centers located in outdoor enclosures. Each application presents unique challenges, necessitating tailored cooling solutions that account for factors like ingress protection (IP) ratings, shock and vibration resistance, and operational temperature ranges.

Regional Insights

The adoption and development of the In-Chassis Cooling Market exhibit distinct regional patterns influenced by industrial activity and technological advancement. The Asia-Pacific region is a dominant force, driven by its massive manufacturing base, particularly in countries like China, Japan, and South Korea, and a rapidly growing construction industry. North America holds a significant share, characterized by high demand for advanced industrial automation, robust construction activity, and the presence of leading technology providers. Europe follows closely, with a strong emphasis on energy-efficient and environmentally sustainable cooling solutions, supported by stringent regulations. Emerging economies in Latin America and the Middle East & Africa are anticipated to present growing opportunities, fueled by industrialization and infrastructure development projects, though these markets are currently smaller in scale compared to the more established regions.

Company Insights

The competitive arena of the In-Chassis Cooling Market includes several key players renowned for their innovation and market reach. Companies such as Boyd Corporation, with its extensive portfolio of thermal management materials and systems, are at the forefront. Advanced Cooling Technologies, Inc. is recognized for its expertise in precision cooling solutions, including liquid cold plates and heat pipes. Laird Thermal Systems offers a wide array of temperature control products, including thermoelectric coolers and liquid cooling systems, catering to demanding industrial environments. Other notable participants include European firms like European Thermodynamics Ltd. and various specialized manufacturers in the Asia-Pacific region. These companies compete on factors such as thermal performance, product reliability, customization capabilities, energy efficiency, and global service and support, continuously striving to meet the evolving needs of the manufacturing and construction sectors.

Recent Developments

The In-Chassis Cooling Market is dynamic, with recent developments focusing on technological enhancement and strategic expansion. A prominent trend is the increased integration of Internet of Things (IoT) capabilities into cooling systems, enabling real-time monitoring, predictive maintenance, and data-driven optimization of thermal performance. There is a noticeable push towards the development of more compact and lighter cooling solutions to accommodate the trend of miniaturization in electronics without compromising on cooling capacity. Furthermore, companies are actively engaged in forming strategic partnerships and acquisitions to broaden their technological expertise and geographic footprint. The focus on sustainability has also led to innovations in using eco-friendly refrigerants and designing systems for higher energy efficiency, reducing the overall carbon footprint of industrial operations.

Report Segmentation

This comprehensive market research report on the In-Chassis Cooling Market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation is structured to dissect the market by type, categorizing solutions into air cooling, liquid cooling, and phase-change cooling systems. It is further segmented by application, highlighting key uses in industrial automation equipment, construction machinery, energy & power systems, and telecommunications infrastructure. The report also includes a regional breakdown, analyzing market trends and opportunities across North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted segmentation allows for a thorough understanding of market dynamics, demand patterns, and growth prospects within each specific segment, providing valuable strategic information for stakeholders.

FAQs

What is an in-chassis cooling system?

An in-chassis cooling system is an integrated thermal management solution designed to be housed within the frame or enclosure of industrial machinery or electronic equipment. Its primary function is to dissipate heat generated by internal components, such as processors, power supplies, and motor drives, to prevent overheating and ensure reliable operation.

Why is thermal management important in manufacturing?

Thermal management is critical in manufacturing because excessive heat can lead to the premature failure of electronic components, unplanned downtime, reduced product quality, and increased maintenance costs. Effective cooling ensures machinery operates within its optimal temperature range, maximizing productivity, efficiency, and equipment lifespan.

What are the different types of cooling systems used?

The primary types of cooling systems used are air cooling, which uses fans and heat sinks; liquid cooling, which circulates a coolant through cold plates; and phase-change cooling, which uses the evaporation and condensation of a refrigerant. The selection depends on the heat load, space constraints, and environmental conditions.

Which industries use in-chassis cooling?

Key industries utilizing in-chassis cooling include manufacturing for industrial automation and control systems, construction for heavy equipment electronics, energy for power conversion and control systems, and telecommunications for cooling network infrastructure hardware like 5G enclosures and edge data centers.

What are the latest trends in cooling technology?

Latest trends include the integration of smart IoT sensors for predictive maintenance, the development of more compact and efficient two-phase and liquid cooling systems, a focus on using sustainable refrigerants, and designs that prioritize energy efficiency and reduced noise levels.

How to choose the right cooling solution?

Choosing the right solution requires evaluating several factors: the total heat load that needs dissipation, the available physical space within the chassis, the ambient operating environment (including temperature, dust, and humidity), required reliability and mean time between failures (MTBF), energy efficiency targets, and overall budget constraints.

Citius Research has developed a research report titled “In-Chassis Cooling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• In-Chassis Cooling Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The In-Chassis Cooling Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

In-Chassis Cooling Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

In-Chassis Cooling Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of In-Chassis Cooling Market
• Research Methodology
• Executive Summary
• Market Dynamics of In-Chassis Cooling Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of In-Chassis Cooling Market
• Cost and Gross Margin Analysis of In-Chassis Cooling Market
• In-Chassis Cooling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “In-Chassis Cooling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

In-Chassis Cooling Market Key Stakeholders

Below are the key stakeholders for the In-Chassis Cooling Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

In-Chassis Cooling Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the In-Chassis Cooling Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the In-Chassis Cooling Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in In-Chassis Cooling Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global In-Chassis Cooling Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global In-Chassis Cooling Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global In-Chassis Cooling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global In-Chassis Cooling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global In-Chassis Cooling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global In-Chassis Cooling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America In-Chassis Cooling Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America In-Chassis Cooling Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe In-Chassis Cooling Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA In-Chassis Cooling Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific In-Chassis Cooling Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa In-Chassis Cooling Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia In-Chassis Cooling Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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