Essential Oil and Oleoresins Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195267
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Essential Oil and Oleoresins Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 18 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Essential Oil and Oleoresins Market

(Market Size)
$8.5 billion
$18 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 8.5 billion
2030 Market Size USD 18 billion
Key Players Young Living, doTERRA, Mountain Rose Herbs, Florihana, Edens Garden

Market Summary

The essential oil and oleoresins market within the food and beverages industry represents a dynamic and expanding segment, driven by increasing consumer demand for natural ingredients. These products are concentrated extracts derived from various botanical sources, prized for their potent flavors, aromas, and functional properties. They serve as critical components in enhancing the sensory profile of a wide array of food and drink products, ranging from baked goods and confectionery to beverages and savory items. The market is characterized by a strong emphasis on purity, sourcing authenticity, and sustainable production practices. Manufacturers are increasingly leveraging these ingredients to meet the growing consumer preference for clean-label products, free from artificial additives and preservatives. This trend is significantly influencing product development and innovation strategies across the global food and beverage sector, positioning essential oils and oleoresins as indispensable ingredients for modern food formulation.

Key Highlights

The essential oil and oleoresins market is distinguished by several pivotal factors that underscore its importance. A primary highlight is the superior flavor concentration and consistency these ingredients provide compared to their raw spice or herb counterparts, offering manufacturers greater control over final product quality. The extraction technologies, including steam distillation and solvent extraction, have advanced considerably, enabling higher yields and preserving the integrity of volatile compounds. The market also benefits from the robust application in health and wellness-oriented products, as many essential oils and oleoresins are associated with various bioactive properties. Furthermore, the supply chain for these ingredients is globally interconnected, with key sourcing regions including Asia Pacific, South America, and Europe, ensuring a diverse and year-round availability of raw materials. This global network supports the consistent supply required by large-scale food and beverage producers.

Drivers, Opportunities & Restraints

The growth of the essential oil and oleoresins market is propelled by several powerful drivers. The most significant is the escalating consumer shift towards natural and organic food products, which fuels demand for clean-label ingredients. This is complemented by the rising popularity of global cuisines and ethnic flavors, requiring authentic and concentrated taste profiles. Opportunities within the market are abundant, particularly in the development of novel applications in functional foods and nutraceuticals, where the health-associated benefits of these extracts can be highlighted. There is also significant potential in expanding into emerging economies where disposable incomes are rising, and Western food trends are gaining traction. However, the market faces notable restraints, including price volatility of raw materials due to climatic variations and agricultural challenges. Additionally, stringent regulatory frameworks and quality standards across different countries can pose hurdles for market entry and product compliance, requiring significant investment in testing and certification.

Concentration Insights

The competitive landscape of the essential oil and oleoresins market is a mix of large multinational corporations and specialized niche players. Leading companies such as Givaudan, Symrise, and Sensient Technologies Corporation hold substantial market shares due to their extensive product portfolios, global distribution networks, and significant investment in research and development. These established players often engage in strategic acquisitions and partnerships to strengthen their market position and expand their geographical footprint. Alongside these giants, numerous small to medium-sized enterprises thrive by focusing on specific product categories, organic certifications, or proprietary extraction technologies. This concentration creates a competitive environment where innovation, quality assurance, and sustainable sourcing are critical differentiators. The market's structure encourages continuous improvement and specialization to cater to the diverse and evolving needs of food and beverage manufacturers worldwide.

Type Insights

The market is segmented into various types of essential oils and oleoresins, each with distinct characteristics and applications. Common essential oils include peppermint, orange, lemon, lime, and clove, valued for their intense and pure aromatic qualities. These are predominantly used in beverages, confectionery, and dairy products to impart a fresh and natural flavor. Oleoresins, which are resin-like substances containing both volatile and non-volatile compounds, include paprika, black pepper, turmeric, ginger, and capsicum. They provide not only flavor but also color and often functional properties to a product. The choice between an essential oil and an oleoresin depends on the desired application; oils are typically chosen for their aroma in drinks, while oleoresins are favored for delivering a full-spectrum flavor and color in sauces, dressings, and processed meats. The development of customized blends is also a growing trend, allowing for unique and complex flavor profiles tailored to specific product lines.

Application Insights

Application of essential oils and oleoresins spans the entire spectrum of the food and beverage industry. In the beverage sector, they are fundamental in creating flavored waters, soft drinks, juices, teas, and alcoholic beverages, providing a natural alternative to synthetic flavors. The bakery and confectionery segment utilizes these extracts for flavoring cakes, cookies, chocolates, and candies, where heat stability is a crucial factor for oleoresins. Savory applications represent a massive area of use, including seasonings, soups, sauces, dressings, ready-to-eat meals, and snack coatings, where they deliver consistent and potent taste. The dairy industry incorporates them into flavored yogurts, ice creams, and cheeses. Furthermore, their role is expanding into the burgeoning market of health-focused products like nutritional bars and dietary supplements, capitalizing on their perceived natural origin and potential wellness benefits, thereby meeting the demand for products that offer both taste and functionality.

Regional Insights

The demand and production of essential oils and oleoresins exhibit distinct regional patterns influenced by agricultural capabilities, consumer preferences, and industrial development. The Asia Pacific region stands as a dominant force, both as a major producer and a rapidly growing consumer market. Countries like India and China are key hubs for the cultivation of raw spices and herbs and their subsequent processing into extracts. North America and Europe represent mature markets with high consumption rates, driven by strong demand for processed and convenience foods, alongside a well-established preference for natural ingredients. These regions are also centers for innovation and high-value product development. Latin America and the Middle East and Africa are emerging as significant players, with growing local production capacities and increasing incorporation of these ingredients into regional cuisines and exported food products. This geographical diversity ensures a dynamic global market with varied growth trajectories.

Company Insights

The market features a roster of prominent companies that are instrumental in shaping industry standards and driving innovation. Key players include Givaudan SA, International Flavors & Fragrances Inc. (IFF), Symrise AG, Sensient Technologies Corporation, and Kerry Group. These corporations compete on the basis of their extensive research and development capabilities, which allow them to create novel flavor solutions and improve extraction efficiencies. They maintain robust quality control and supply chain management systems to ensure product consistency and safety. Many are also focusing on sustainability initiatives, such as responsible sourcing programs and partnerships with local farmers, to secure a stable supply of raw materials and enhance their corporate social responsibility profile. Their strategies often involve catering to the specific taste preferences and regulatory requirements of different regional markets, making them adaptable and influential entities in the global food and beverage landscape.

Recent Developments

The essential oil and oleoresins market is continuously evolving, with recent developments highlighting a focus on sustainability, technology, and expansion. There has been a noticeable increase in investments toward sustainable and organic farming practices for source crops, responding to consumer and regulatory pressures for environmentally responsible production. Technological advancements in extraction methods, such as supercritical fluid extraction, are being adopted to achieve higher purity yields while reducing solvent use and energy consumption. Companies are actively expanding their production capacities through new facility openings and strategic acquisitions to meet rising global demand. Furthermore, there is a growing trend of collaboration between ingredient suppliers and food manufacturers to co-develop customized flavor solutions for specific applications, particularly in the plant-based and health-focused product categories, indicating a move towards more integrated and innovative partnerships within the industry.

Report Segmentation

This market research report on the essential oil and oleoresins market for the food and beverages industry is meticulously segmented to provide a comprehensive analysis. The segmentation is primarily based on type, categorizing the market into essential oils and oleoresins, with further sub-divisions into specific products such as citrus oils, pepper oleoresin, ginger oleoresin, and others. The application segment analysis covers key areas including beverages, bakery & confectionery, savory & snacks, dairy & frozen products, and others, detailing the usage patterns and growth prospects in each category. Geographically, the report provides an in-depth assessment across major regions: North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-dimensional segmentation allows for a detailed understanding of market dynamics, trends, and opportunities within each specific segment, providing stakeholders with actionable intelligence for strategic decision-making.

FAQs

What are essential oils and oleoresins? Essential oils are volatile, aromatic compounds extracted typically through steam distillation from plants, capturing the essence and scent. Oleoresins are viscous, resin-like extracts obtained using solvents, containing both volatile aroma compounds and non-volatile components like resins and waxes, offering a fuller flavor profile and often color.

How are essential oils used in the food industry? In the food industry, essential oils are primarily used as natural flavoring agents. They impart intense and authentic aromas and tastes to a wide variety of products including beverages, confectionery, baked goods, and dairy products, serving as a natural alternative to artificial flavors.

What is the difference between an extract and an oleoresin? An extract is typically a solution where desired compounds are pulled from a material using a solvent like alcohol or water, which may then be evaporated. An oleoresin is a more concentrated, semi-solid material containing both the volatile essential oils and the non-volatile resins from the source material, providing a more complete representation of the original spice or herb.

What are the key applications of oleoresins? Oleoresins have extensive applications as natural food colorants and flavor enhancers. They are widely used in processed meats, sauces, soups, seasonings, snack foods, and ready-to-eat meals to deliver consistent color, robust flavor, and sometimes functional properties like antioxidant activity.

Which regions are the largest producers of essential oils? The largest producers of essential oils are typically regions with abundant biodiversity and suitable climates for cultivating aromatic plants. This includes countries in the Asia Pacific region such as India and China, as well as nations in South America like Brazil, and Mediterranean countries including France and Spain for specific herbs.

Citius Research has developed a research report titled “Essential Oil and Oleoresins Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Essential Oil and Oleoresins Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Essential Oil and Oleoresins Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Essential Oil and Oleoresins Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Essential Oil and Oleoresins Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Essential Oil and Oleoresins Market
• Research Methodology
• Executive Summary
• Market Dynamics of Essential Oil and Oleoresins Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Essential Oil and Oleoresins Market
• Cost and Gross Margin Analysis of Essential Oil and Oleoresins Market
• Essential Oil and Oleoresins Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Essential Oil and Oleoresins Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Essential Oil and Oleoresins Market Key Stakeholders

Below are the key stakeholders for the Essential Oil and Oleoresins Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Essential Oil and Oleoresins Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Essential Oil and Oleoresins Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Essential Oil and Oleoresins Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Essential Oil and Oleoresins Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Essential Oil and Oleoresins Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Essential Oil and Oleoresins Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Essential Oil and Oleoresins Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Essential Oil and Oleoresins Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Essential Oil and Oleoresins Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Essential Oil and Oleoresins Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Essential Oil and Oleoresins Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Essential Oil and Oleoresins Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Essential Oil and Oleoresins Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Essential Oil and Oleoresins Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Essential Oil and Oleoresins Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Essential Oil and Oleoresins Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Essential Oil and Oleoresins Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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