ESD Foldable Container Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209924
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The ESD Foldable Container Market size was estimated at USD 550 million in 2023 and is projected to reach USD 970 million by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

ESD Foldable Container Market

(Market Size)
$550 million
$970 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 550 million
2030 Market Size USD 970 million
Key Players Desco Industries, 3M, LPS Industries, Protective Packaging Corporation, Polyonics

Market Summary

The ESD foldable container market represents a specialized segment within the packaging industry, focusing on the development and distribution of containers designed to protect sensitive electronic components from electrostatic discharge. These containers are engineered with materials that dissipate static electricity, thereby safeguarding integrated circuits, printed circuit boards, and other electronic devices during storage and transportation. The market is characterized by a growing demand across various sectors, including semiconductor manufacturing, aerospace, defense, telecommunications, and automotive electronics. Key players are continuously innovating to enhance the durability, functionality, and cost-effectiveness of these containers. The adoption of foldable designs is a significant trend, as it offers substantial benefits in terms of space efficiency, logistics optimization, and overall supply chain cost reduction. These containers are typically made from materials like conductive plastics or metals that meet stringent industry standards for electrostatic protection. The market is driven by the relentless miniaturization of electronic components and the increasing complexity of electronic devices, which necessitate superior protective packaging solutions. As global electronics production expands, the need for reliable ESD-safe packaging is expected to rise correspondingly.

Key Highlights

The ESD foldable container market is distinguished by several critical attributes that underscore its importance in the electronics value chain. A primary highlight is the inherent space-saving advantage of the foldable design, which allows for efficient return logistics and storage when not in use, directly reducing operational costs for end-users. These containers are rigorously tested to comply with international electrostatic discharge standards, such as those set by the Electrostatic Discharge Association (ESDA), ensuring maximum protection for sensitive devices. Another significant aspect is the customization potential; containers can be tailored in size, color, and specific material properties to meet unique customer requirements and application needs. The market also features a strong emphasis on sustainability, with many manufacturers incorporating recyclable materials and designing products for extended lifecycles to minimize environmental impact. Furthermore, the integration of tracking technologies like RFID or barcodes is becoming increasingly common, enabling better inventory management and supply chain visibility. The robustness and reusability of these containers make them a preferred choice over single-use alternatives, aligning with broader corporate sustainability goals.

Drivers, Opportunities & Restraints

The growth of the ESD foldable container market is propelled by several key drivers. The expansion of the global electronics manufacturing sector is a fundamental force, as the production of increasingly sophisticated and static-sensitive devices demands superior protective packaging. The trend towards automation and smart manufacturing further fuels demand for durable, reusable containers that integrate seamlessly with automated material handling systems. Additionally, the focus on optimizing supply chain efficiency and reducing logistics costs encourages the adoption of foldable designs that save space and weight during return transportation. Significant opportunities exist in emerging economies where electronics production is rapidly growing, presenting new markets for container manufacturers. The development of advanced materials with enhanced ESD properties and lower costs also represents a substantial opportunity for innovation and market expansion. However, the market faces certain restraints. The higher initial investment required for ESD foldable containers compared to traditional packaging can be a barrier for some small and medium-sized enterprises. Fluctuations in the prices of raw materials, particularly specialty plastics, can impact manufacturing costs and profitability. Furthermore, a lack of universal standards across different regions can sometimes create complexity for global suppliers.

Concentration Insights

The competitive landscape of the ESD foldable container market is characterized by a mix of large multinational corporations and specialized niche players. The market concentration is moderate, with leading companies holding significant shares due to their extensive product portfolios, global distribution networks, and strong relationships with major electronics manufacturers. These established players often compete on the basis of technological innovation, material science expertise, and the ability to provide comprehensive, customized solutions. There is also a presence of regional manufacturers who cater to local markets with cost-effective products. The concentration of demand is closely tied to global electronics manufacturing hubs, with significant consumption occurring in regions like Asia-Pacific, North America, and Europe. The market sees ongoing consolidation activities, such as mergers and acquisitions, as companies strive to enhance their technological capabilities and geographic reach. Collaboration with end-users for product development is a common strategy to ensure that container designs meet the evolving needs of the electronics industry.

Type Insights

ESD foldable containers are available in various types, primarily differentiated by their material composition and design specifics. Common materials include conductive polypropylene, carbon-loaded polyethylene, and static-dissipative composites, each offering different levels of protection and physical properties. Containers can be broadly categorized based on their size, ranging from small bins for delicate components to large bulk containers for transporting assembled boards. The foldable mechanism itself varies, with designs featuring collapsible sides, hinged lids, and detachable panels to facilitate easy setup and breakdown. Some containers are designed with solid walls for maximum protection, while others feature ventilated designs to allow for air circulation, which is crucial in certain manufacturing environments to prevent moisture buildup. The choice of type depends heavily on the specific application, the level of ESD protection required (as defined by surface resistance metrics), and the logistical needs of the user, such as stackability and compatibility with automated systems.

Application Insights

The application of ESD foldable containers is pervasive across the entire electronics manufacturing and distribution ecosystem. In semiconductor fabrication facilities, they are indispensable for the safe intra-factory transport of wafers and chips. Electronics manufacturing services (EMS) providers and original equipment manufacturers (OEMs) utilize these containers for work-in-progress (WIP) movement on assembly lines and for storing components. The aerospace and defense sectors rely on them to handle avionics and other mission-critical electronic systems where failure due to ESD is not an option. Within the automotive industry, the rise of electric vehicles and advanced driver-assistance systems (ADAS) has increased the need for these containers to protect sensitive sensors and control units. Furthermore, they are used in the logistics and warehousing of finished electronic goods, ensuring products remain undamaged from the factory floor to the end customer. The medical electronics field also represents a growing application area, given the critical nature of the devices and the stringent regulatory requirements for their handling.

Regional Insights

The demand for ESD foldable containers is globally distributed but is particularly concentrated in regions with strong electronics manufacturing bases. The Asia-Pacific region dominates the market, driven by the massive electronics production output of countries like China, South Korea, Japan, and Taiwan. This region is both a major producer and consumer of these containers. North America holds a significant share, supported by a robust aerospace, defense, and telecommunications industry that requires high-reliability packaging solutions. The presence of leading semiconductor companies and stringent workplace safety regulations further bolster demand in this region. Europe is another key market, characterized by advanced automotive manufacturing and a strong industrial base that emphasizes quality and compliance. Emerging economies in Southeast Asia and Latin America are anticipated to exhibit growing demand as they continue to develop their electronics manufacturing capabilities and attract foreign investment. Regional variations in material preferences, regulatory standards, and supply chain structures influence local market dynamics.

Company Insights

The ESD foldable container market features several prominent companies that have established strong positions through innovation and global reach. Key players include Schoeller Allibert, known for its extensive range of reusable packaging solutions including ESD-safe products. ORBIS Corporation, a subsidiary of Menasha Corporation, is another major competitor offering a variety of material handling products with ESD protection. Desco Industries Inc. specializes in electrostatic discharge control products, including containers and totes. These companies compete by focusing on material science to develop lighter, stronger, and more cost-effective containers. They invest significantly in research and development to create products that meet evolving industry standards and customer-specific requirements. Other important participants include GWP Group, Gitz GmbH & Co. KG, and Goplasticpallets.com, each contributing to the market with specialized designs and regional strengths. The competitive strategy often involves providing value-added services such as container management programs, recycling services, and technical consulting on ESD control.

Recent Developments

The ESD foldable container market has witnessed several notable recent developments focused on product innovation and sustainability. Manufacturers are increasingly introducing containers made from new composite materials that offer improved static-dissipative properties while being lighter in weight, contributing to reduced shipping costs. There is a growing trend towards designing containers for circular economy principles, emphasizing recyclability and the use of recycled content in production. Technological integrations have advanced, with more companies embedding smart features like IoT sensors to monitor environmental conditions (e.g., humidity, shock) during transit. Furthermore, collaborations between container manufacturers and major electronics firms have intensified to co-develop customized solutions that address specific production line challenges. The industry has also seen efforts to standardize designs to improve interoperability across different supply chains and automate handling processes. These developments reflect the market's response to the dual pressures of technological advancement in electronics and the global push for more sustainable business practices.

Report Segmentation

This comprehensive market research report on the ESD foldable container market is meticulously segmented to provide a detailed and granular analysis. The segmentation allows for a deep understanding of specific market dynamics and trends. The report is divided primarily by type, categorizing containers based on their material composition, such as conductive plastic, dissipative plastic, and metal-based containers. It is further segmented by application, analyzing usage across key industries including semiconductor manufacturing, consumer electronics, automotive electronics, aerospace & defense, and healthcare. A crucial geographical segmentation breaks down the market revenue and forecast for key regions and countries, such as North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. This multi-dimensional segmentation enables stakeholders to identify growth pockets, understand competitive landscapes in specific segments, and make informed strategic decisions tailored to particular product types, end-use industries, or regional markets.

FAQs

What is an ESD foldable container?

An ESD foldable container is a reusable packaging solution designed to protect electrostatic discharge sensitive devices during handling, storage, and transportation. Its foldable design allows for efficient space savings when empty, reducing return shipping and storage costs.

Why is ESD protection important in packaging?

ESD protection is critical because electrostatic discharge can irreparably damage delicate electronic components like microchips and circuit boards, leading to product failure and significant financial losses. Proper packaging prevents the buildup and discharge of static electricity.

What materials are ESD foldable containers made from?

These containers are typically manufactured from specialty plastics such as carbon-loaded polyethylene or polypropylene, which are engineered to have conductive or static-dissipative properties that safely ground any static charge.

Which industries use ESD foldable containers?

Primary users include the semiconductor industry, electronics manufacturing, automotive electronics, aerospace and defense, telecommunications, and medical device manufacturing, wherever sensitive electronic components are handled.

What are the benefits of foldable containers?

The key benefits include significant space savings during return logistics, reduced transportation costs, improved storage efficiency, enhanced durability for multiple trips, and support for sustainable, reusable packaging initiatives.

How do you test an ESD container?

ESD containers are tested according to international standards, such as ANSI/ESD S541, which involves measuring surface resistance and resistance to ground to ensure they effectively dissipate static electricity and protect enclosed items.

Citius Research has developed a research report titled “ESD Foldable Container Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• ESD Foldable Container Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The ESD Foldable Container Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

ESD Foldable Container Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

ESD Foldable Container Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of ESD Foldable Container Market
• Research Methodology
• Executive Summary
• Market Dynamics of ESD Foldable Container Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of ESD Foldable Container Market
• Cost and Gross Margin Analysis of ESD Foldable Container Market
• ESD Foldable Container Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “ESD Foldable Container Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

ESD Foldable Container Market Key Stakeholders

Below are the key stakeholders for the ESD Foldable Container Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

ESD Foldable Container Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the ESD Foldable Container Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the ESD Foldable Container Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in ESD Foldable Container Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global ESD Foldable Container Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global ESD Foldable Container Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global ESD Foldable Container Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global ESD Foldable Container Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global ESD Foldable Container Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global ESD Foldable Container Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America ESD Foldable Container Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America ESD Foldable Container Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe ESD Foldable Container Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA ESD Foldable Container Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific ESD Foldable Container Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa ESD Foldable Container Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia ESD Foldable Container Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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