Electric Vehicle Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187054
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Electric Vehicle Market size was estimated at USD 450 billion in 2023 and is projected to reach USD 1500 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 19.50% during the forecast period (2024-2030).

Electric Vehicle Market

(Market Size)
$450 billion
$1500 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 19.50%
2023 Market Size USD 450 billion
2030 Market Size USD 1500 billion
Key Players Tesla, BYD, Volkswagen, General Motors, NIO

Market Summary

The electric vehicle market represents a transformative segment within the automotive and transportation industry, characterized by the shift from internal combustion engines to electric powertrains. This transition is driven by technological advancements, evolving consumer preferences, and a global push towards sustainable mobility. The market encompasses a wide range of vehicle types, including battery electric vehicles, plug-in hybrid electric vehicles, and fuel cell electric vehicles, each catering to different consumer needs and infrastructure readiness. Key industry players are heavily investing in research and development to enhance battery technology, increase driving range, and reduce charging times, thereby addressing primary consumer concerns. Government policies and incentives across various nations play a crucial role in accelerating adoption rates, making electric vehicles a central component of future urban planning and environmental strategies. The competitive landscape is dynamic, with both established automotive giants and new entrants vying for market share through innovation and strategic partnerships.

Key Highlights

The electric vehicle market is distinguished by rapid technological innovation, particularly in battery energy density and efficiency, which directly impacts vehicle performance and affordability. A significant highlight is the expanding charging infrastructure network, which is critical for alleviating range anxiety and supporting long-distance travel. Major automotive manufacturers, including Tesla, Volkswagen Group, and General Motors, have announced ambitious electrification plans, signaling a long-term commitment to phasing out conventional vehicles. Consumer acceptance is growing, supported by a wider array of models available across various price points and vehicle segments. Furthermore, corporate fleet electrification initiatives are gaining momentum, driven by sustainability goals and total cost of ownership advantages. The integration of smart and connected features in electric vehicles is also enhancing the user experience, positioning these vehicles as key elements in the broader ecosystem of smart cities and integrated mobility solutions.

Drivers, Opportunities & Restraints

The primary drivers propelling the electric vehicle market include stringent government regulations aimed at reducing greenhouse gas emissions and improving urban air quality. Supportive policies, such as tax credits, subsidies, and low-emission zones, are making electric vehicles more financially attractive to consumers and businesses. Technological advancements in battery technology are continuously lowering costs and extending vehicle range, which addresses two significant barriers to adoption. The growing consumer awareness of environmental issues and the desire for reduced fuel and maintenance costs are further accelerating market growth. Opportunities abound in the development of fast-charging infrastructure, second-life applications for batteries, and the integration of renewable energy sources with vehicle charging. However, the market faces restraints including the high initial purchase price of vehicles compared to conventional alternatives, although this is narrowing. Challenges also persist regarding the sourcing of raw materials for batteries, the need for substantial investments in grid infrastructure, and consumer concerns about charging availability and time, which can hinder faster adoption rates in certain regions.

Concentration Insights

The electric vehicle market exhibits a concentrated competitive landscape in terms of innovation and production, with a handful of key players holding significant market share. Industry leaders such as Tesla, BYD, and the Volkswagen Group have established strong brand recognition and extensive product portfolios. Tesla's focus on premium, high-performance vehicles and its proprietary Supercharger network has set a benchmark for the industry. Chinese manufacturers like BYD and NIO are dominant forces in the largest electric vehicle market globally, supported by strong government backing and a vast domestic supply chain. Traditional automotive giants, including General Motors, Ford, and BMW, are aggressively transitioning their fleets to electric, leveraging their manufacturing scale and global distribution networks. The market also features a vibrant ecosystem of specialized suppliers focused on batteries, electric drivetrains, and charging solutions, creating a concentrated yet collaborative environment where partnerships between automakers and technology firms are common to accelerate development and reduce costs.

Type Insights

The electric vehicle market is segmented by type into Battery Electric Vehicles (BEVs), Plug-in Hybrid Electric Vehicles (PHEVs), and Fuel Cell Electric Vehicles (FCEVs). Battery Electric Vehicles, which operate solely on electricity stored in batteries, represent the purest form of electrification and are the focus of most new model launches and infrastructure development. They offer zero tailpipe emissions and are becoming increasingly popular as battery technology improves. Plug-in Hybrid Electric Vehicles combine an internal combustion engine with an electric motor and a battery that can be plugged in, offering flexibility for drivers by providing an electric range for daily commutes and a gasoline engine for longer trips, which helps alleviate range anxiety. Fuel Cell Electric Vehicles, which use hydrogen to generate electricity, represent a smaller but promising segment focused primarily on commercial vehicles and specific regions investing in hydrogen infrastructure. Each type addresses different consumer needs and infrastructure challenges, contributing to the overall diversification and growth of the market.

Application Insights

Electric vehicle adoption varies significantly across different application segments. The passenger car segment is the largest and most rapidly growing, driven by consumer demand, government incentives, and an expanding model lineup from manufacturers. Commercial applications are also gaining traction, with electric buses, delivery vans, and trucks being deployed to reduce operating costs and meet sustainability targets in urban logistics and public transportation. The adoption in commercial fleets is often accelerated by predictable routes and the ability to install dedicated charging infrastructure at depots. Furthermore, the two-wheeler and three-wheeler segments represent a substantial market, particularly in Asia-Pacific regions, for affordable urban mobility solutions. Specialized applications, such as electric vehicles for shared mobility services like ride-hailing and car-sharing, are also emerging as important growth areas, supported by the lower per-mile operating costs of electric vehicles compared to traditional vehicles.

Regional Insights

The adoption and development of the electric vehicle market are not uniform across the globe, with significant regional variations influenced by policy, infrastructure, and consumer behavior. The Asia-Pacific region, led by China, is the largest market, characterized by strong government support, a vast manufacturing base, and high consumer adoption rates. Europe follows closely, with countries like Norway, Germany, and the United Kingdom exhibiting high penetration due to aggressive regulatory targets, generous subsidies, and a well-developed charging network. North America, particularly the United States and Canada, is a significant market where adoption is growing steadily, supported by federal and state incentives and investments by automakers, though the pace varies by region. Emerging markets in Latin America and the Middle East and Africa are in earlier stages of development, with growth potential tied to economic factors, urbanization trends, and the gradual establishment of necessary infrastructure and supportive policies.

Company Insights

The competitive landscape of the electric vehicle market is composed of a mix of dedicated electric vehicle manufacturers and traditional automakers transitioning their portfolios. Tesla Inc. is a pioneering force, known for its innovation in battery technology, software, and direct-to-consumer sales model. Established automotive giants are formidable competitors; the Volkswagen Group is executing an ambitious strategy with its MEB platform, while General Motors has committed to an all-electric future with its Ultium battery system. Chinese companies like BYD Company Ltd. have a stronghold in their domestic market and are expanding globally, benefiting from vertical integration, particularly in battery production. Other notable players include Hyundai-Kia, which is advancing in fuel cell and battery electric technology, and Rivian, focusing on the electric adventure vehicle and commercial van segments. These companies are engaged in intense competition through product innovation, strategic partnerships for battery sourcing and technology sharing, and significant capital expenditure to scale production capabilities.

Recent Developments

The electric vehicle market is evolving rapidly, with recent developments highlighting the industry's dynamic nature. Major announcements from automakers include accelerated timelines for electrifying entire model lineups, with many targeting the end of the decade for a full transition. There has been a surge in investments dedicated to building new gigafactories for battery production, aimed at securing supply and reducing costs, led by companies like Tesla, LG Energy Solution, and Panasonic. Collaboration is a key trend, with automakers forming alliances with technology firms and energy companies to develop integrated charging solutions and smart grid technologies. On the policy front, several governments have announced more stringent emissions standards and earlier phase-out dates for internal combustion engine vehicles, further solidifying the market's direction. Technological breakthroughs in solid-state batteries are also making headlines, promising greater energy density and safety, which could represent the next significant leap forward for the industry.

Report Segmentation

This comprehensive market research report on the electric vehicle industry provides a detailed analysis segmented by type, application, and region to offer a granular understanding of the market dynamics. The type segmentation includes Battery Electric Vehicles (BEVs), Plug-in Hybrid Electric Vehicles (PHEVs), and Fuel Cell Electric Vehicles (FCEVs), analyzing the adoption trends, technological advancements, and consumer preferences for each powertrain. The application segmentation covers passenger cars, commercial vehicles, and two-wheelers, assessing the specific drivers, challenges, and growth potential within each vehicle segment. The regional segmentation delivers an in-depth analysis of the market across key geographies including North America, Europe, Asia-Pacific, and the Rest of the World, examining the impact of local policies, economic conditions, infrastructure development, and competitive landscapes. This multi-faceted segmentation allows stakeholders to identify specific growth opportunities, understand competitive intensities, and make informed strategic decisions based on precise market intelligence.

FAQs

What are the main factors driving the adoption of electric vehicles? The adoption is primarily driven by government regulations and incentives aimed at reducing emissions, declining battery costs leading to more affordable vehicles, growing consumer environmental awareness, and the lower operating and maintenance costs associated with electric vehicles compared to traditional internal combustion engine vehicles.

What are the biggest challenges facing the electric vehicle market? Key challenges include the need for widespread and reliable charging infrastructure, the high initial purchase cost of vehicles, concerns over driving range and charging times, and the environmental and supply chain issues related to the sourcing of raw materials for batteries.

How is the charging infrastructure for electric vehicles evolving? The charging infrastructure is expanding rapidly, with investments flowing into the deployment of public fast-charging stations along highways and in urban centers. There is also a significant focus on developing ultra-fast charging technology and integrating charging with renewable energy sources and smart grid systems for better efficiency.

Which regions are leading in electric vehicle adoption? Currently, China is the global leader in terms of sales and manufacturing, supported by strong government policies. Europe is also a front-runner with high adoption rates in countries like Norway and Germany, driven by strict emissions standards and subsidies. North America is a significant market, with growth accelerating.

What is the difference between a BEV, a PHEV, and an FCEV? A Battery Electric Vehicle (BEV) runs entirely on a battery and electric drivetrain. A Plug-in Hybrid Electric Vehicle (PHEV) has both an electric motor and an internal combustion engine, and its battery can be plugged in. A Fuel Cell Electric Vehicle (FCEV) uses a hydrogen fuel cell to generate electricity to power its motor.

Who are the key players in the electric vehicle market? The market includes pure-play electric vehicle manufacturers like Tesla and NIO, as well as traditional automakers that have launched electric models, such as Volkswagen, General Motors, BMW, Hyundai, and BYD. Numerous suppliers specializing in batteries and components also play critical roles.

Citius Research has developed a research report titled “Electric Vehicle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electric Vehicle Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electric Vehicle Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electric Vehicle Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electric Vehicle Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electric Vehicle Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electric Vehicle Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electric Vehicle Market
• Cost and Gross Margin Analysis of Electric Vehicle Market
• Electric Vehicle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electric Vehicle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electric Vehicle Market Key Stakeholders

Below are the key stakeholders for the Electric Vehicle Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electric Vehicle Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electric Vehicle Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electric Vehicle Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electric Vehicle Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electric Vehicle Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electric Vehicle Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electric Vehicle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electric Vehicle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electric Vehicle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electric Vehicle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electric Vehicle Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electric Vehicle Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electric Vehicle Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electric Vehicle Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electric Vehicle Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electric Vehicle Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electric Vehicle Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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