Electric Vehicle Charger Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187051
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Electric Vehicle Charger Market size was estimated at USD 15 billion in 2023 and is projected to reach USD 60 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 22.50% during the forecast period (2024-2030).

Electric Vehicle Charger Market

(Market Size)
$15 billion
$60 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 22.50%
2023 Market Size USD 15 billion
2030 Market Size USD 60 billion
Key Players ChargePoint, Tesla, ABB, Siemens, EVBox

Market Summary

The electric vehicle charger market is an integral and rapidly expanding segment within the broader automotive and transportation industry, driven by the global shift towards electric mobility. This market encompasses the entire ecosystem of charging infrastructure, including hardware, software, and services required to power electric vehicles. The increasing adoption of electric vehicles by consumers, coupled with supportive government policies and initiatives aimed at reducing carbon emissions, is fundamentally reshaping transportation networks worldwide. Companies across the value chain are actively investing in the development and deployment of various charging solutions to meet the growing demand. The market is characterized by continuous technological innovation, strategic partnerships between automotive manufacturers and charging infrastructure providers, and a competitive landscape featuring both established industrial giants and agile technology startups. The evolution of this market is critical for supporting the widespread acceptance and practicality of electric vehicles, addressing range anxiety among consumers, and building a sustainable future for transportation.

Key Highlights

The electric vehicle charger market is distinguished by several pivotal developments that underscore its dynamic nature. A key trend is the rapid advancement in charging technology, particularly the proliferation of ultra-fast DC charging stations capable of significantly reducing charging times, enhancing user convenience, and making long-distance EV travel more feasible. The integration of smart charging solutions and connectivity features is another major highlight, enabling remote monitoring, dynamic load management, payment processing, and seamless integration with renewable energy sources. Furthermore, the market is witnessing a surge in strategic collaborations and mergers, such as partnerships between oil and gas companies and charging network operators to repurpose fuel stations into charging hubs. The entry of major technology firms and energy companies into this space is also a notable development, bringing in substantial investment and innovation. The standardization of connectors and communication protocols is progressively eliminating interoperability issues, which is crucial for creating a user-friendly and ubiquitous charging network.

Drivers, Opportunities & Restraints

The growth of the electric vehicle charger market is propelled by a confluence of powerful drivers. Stringent global government regulations mandating the reduction of greenhouse gas emissions and the phasing out of internal combustion engine vehicles are primary catalysts. Substantial financial incentives, subsidies, and tax benefits for both EV purchasers and charging infrastructure developers further accelerate market expansion. Increasing consumer environmental awareness and the declining total cost of ownership for electric vehicles are significantly boosting EV adoption rates, which in turn creates a direct and growing demand for charging solutions. The market presents immense opportunities, particularly in the development of wireless charging technology, which promises ultimate convenience, and the expansion of public charging networks in emerging economies where infrastructure is still nascent. However, the market faces significant restraints, including the high upfront cost of installing advanced fast-charging stations, the need for substantial upgrades to existing power grids to handle the increased electrical load, and the lingering challenge of ensuring equitable access to charging infrastructure in rural and underserved urban areas to prevent the creation of charging deserts.

Concentration Insights

The competitive landscape of the electric vehicle charger market demonstrates a high degree of concentration among a few dominant players who hold significant market share, alongside a vibrant ecosystem of specialized and regional companies. Established electrical equipment giants such as ABB, Siemens, and Schneider Electric leverage their extensive experience in power distribution and global reach to offer a wide portfolio of AC and DC charging solutions. Pure-play charging specialists like ChargePoint, EVBox, and Blink Charging have built extensive public networks and offer sophisticated software platforms for network management. The market also features strong participation from automotive OEMs, including Tesla with its proprietary Supercharger network and Volkswagen Group through its Electrify America subsidiary. This concentration is fueled by the capital-intensive nature of infrastructure deployment and the advantage of established brand trust. However, innovation from smaller firms focusing on specific technologies like ultra-fast charging or wireless systems continues to influence market dynamics and challenge incumbents.

Type Insights

The electric vehicle charger market is segmented by type into alternating current (AC) chargers and direct current (DC) chargers, each serving distinct purposes and user needs. AC chargers, often referred to as Level 1 and Level 2 chargers, are the most common type and are predominantly used for residential, workplace, and commercial charging where vehicles are parked for extended periods. They convert AC power from the grid to DC power for the vehicle's battery using an onboard charger, making them slower but more cost-effective to install and operate. DC fast chargers, including Level 3 and ultra-fast chargers, bypass the vehicle's onboard charger to deliver DC power directly to the battery, enabling much faster charging times, typically adding significant range in under an hour. These are essential for public charging stations along highways and in urban hubs to support long-distance travel and quick top-ups. The market is also seeing early development in wireless inductive charging systems, which offer the potential for automated, cable-free charging experiences for both static and dynamic applications.

Application Insights

Application-wise, the electric vehicle charger market is broadly divided into residential and commercial charging segments. The residential charging segment constitutes a large portion of the market, as the majority of EV owners prefer the convenience and cost-effectiveness of charging their vehicles overnight at home using private AC wall boxes. This segment is driven by the growing number of single and multi-family dwellings integrating EV charging infrastructure. The commercial segment is further categorized into public charging stations and private charging for commercial fleets. Public charging infrastructure is critical for enabling long-distance travel and providing charging options for urban dwellers without access to home charging. This includes stations at retail locations, parking facilities, and dedicated charging plazas. Fleet charging is an increasingly important application, driven by the electrification of corporate vehicle fleets, ride-sharing services, logistics companies, and public transportation buses, which require dedicated depot-based charging solutions to ensure operational readiness and efficiency.

Regional Insights

The adoption and development of electric vehicle charging infrastructure vary significantly across different global regions, influenced by local policies, economic factors, and consumer adoption rates. The Asia-Pacific region stands as the dominant market, led overwhelmingly by China, which has the world's largest EV market and has implemented an aggressive, state-supported rollout of public charging stations. Europe represents another highly advanced market, driven by the European Union's strict emissions targets and substantial investments from both governments and private entities. Countries like the Netherlands, Germany, Norway, and the United Kingdom have developed extensive and dense public charging networks. North America, particularly the United States and Canada, is a rapidly growing market, with federal and state-level initiatives, such as the National Electric Vehicle Infrastructure (NEVI) program in the U.S., aiming to build out a national network of fast chargers. Other regions, including Latin America and the Middle East & Africa, are in earlier stages of development but are beginning to see increased investment and pilot projects as EV adoption gradually takes hold.

Company Insights

The electric vehicle charger market features a diverse array of companies competing on technology, network reliability, and service. Leading global players include ABB, which offers a comprehensive range of DC fast chargers like the Terra series; Tesla, known for its extensive and proprietary Supercharger network; and ChargePoint, which operates one of the largest and most open networked charging systems. Other significant contributors are Siemens with its VersiCharge and Sicharge portfolios, and Schneider Electric providing EVlink charging stations. Emerging players are also making a mark, such as Tritium, specializing in high-power DC fast chargers, and Wallbox, which offers smart AC and DC solutions for residential and commercial use. The competitive strategies often involve not just hardware manufacturing but also developing sophisticated software platforms for network management, user authentication, and payment processing, creating a recurring revenue stream from software-as-a-service models.

Recent Developments

The electric vehicle charger market is characterized by a relentless pace of innovation and strategic activity. Recent developments have been focused on enhancing charging speed and user experience. There has been a significant push towards deploying chargers with power outputs exceeding 350 kW to enable ultra-fast charging, reducing session times to mere minutes. Major announcements from coalitions of automotive manufacturers aim to establish tens of thousands of high-power charge points across key regions. Furthermore, the market is moving towards greater interoperability, with key players adopting the Combined Charging System (CCS) as a standard connector in many markets. Investments are increasingly flowing into the development of bidirectional charging technology (V2G), which allows EVs to discharge power back to the grid, and the testing of automated robotic charging solutions. Strategic acquisitions are also common, as larger entities seek to acquire innovative technology startups to bolster their product offerings and expand their market reach.

Report Segmentation

This comprehensive market research report on the electric vehicle charger market provides a detailed and structured analysis segmented across multiple dimensions to offer granular insights. The report is meticulously categorized by charger type, distinguishing between Alternating Current (AC) chargers and Direct Current (DC) fast chargers, with further breakdowns by power output levels. The application segmentation thoroughly examines the requirements and growth trajectories of residential charging, public charging infrastructure, and commercial fleet charging operations. Geographically, the report delivers an in-depth regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting key country-level markets within each region. Furthermore, the report includes a dedicated competitive landscape section, profiling the key players, their market shares, product portfolios, and recent strategic initiatives. This multi-faceted segmentation allows stakeholders to pinpoint specific growth areas, understand regional dynamics, assess the competitive environment, and identify emerging trends and opportunities within each distinct segment of the market.

FAQs

What are the different types of EV chargers? The primary types are Level 1, Level 2, and DC Fast Chargers. Level 1 uses a standard household outlet and is the slowest. Level 2 requires a specialized 240V outlet and is common for home and public use. DC Fast Chargers are the fastest, designed for commercial use along highways.

How long does it take to charge an electric vehicle? Charging time varies drastically by charger type and vehicle battery capacity. A Level 1 charger can take over 24 hours for a full charge, a Level 2 charger typically takes 4-8 hours, and a DC Fast Charger can charge most vehicles to 80% in under 30 minutes.

What is the cost of installing an EV charger at home? The cost depends on the charger type and electrical upgrades needed. The hardware for a Level 2 charger typically costs between a few hundred to over a thousand dollars, with professional installation adding several hundred to a few thousand dollars more if electrical panel upgrades are required.

Who are the leading companies in the EV charging station market? Prominent companies include ChargePoint, Tesla, Blink Charging, EVgo, ABB, Siemens, and Schneider Electric. These companies provide hardware, software, and network services for both public and private charging infrastructure.

What is the difference between AC and DC charging? AC charging delivers alternating current from the grid to the vehicle, where an onboard converter changes it to DC to charge the battery. DC fast charging delivers direct current straight to the battery, bypassing the slower onboard converter, which enables much faster charging speeds.

How does public EV charging work? Users typically locate a station via a mobile app or in-vehicle navigation, authenticate their session using an RFID card, mobile app, or credit card, plug in the vehicle, and charge. Payment is often processed automatically through an account linked to the network provider.

Citius Research has developed a research report titled “Electric Vehicle Charger Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electric Vehicle Charger Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electric Vehicle Charger Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electric Vehicle Charger Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electric Vehicle Charger Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electric Vehicle Charger Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electric Vehicle Charger Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electric Vehicle Charger Market
• Cost and Gross Margin Analysis of Electric Vehicle Charger Market
• Electric Vehicle Charger Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electric Vehicle Charger Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electric Vehicle Charger Market Key Stakeholders

Below are the key stakeholders for the Electric Vehicle Charger Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electric Vehicle Charger Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electric Vehicle Charger Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electric Vehicle Charger Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electric Vehicle Charger Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electric Vehicle Charger Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electric Vehicle Charger Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electric Vehicle Charger Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electric Vehicle Charger Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electric Vehicle Charger Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electric Vehicle Charger Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electric Vehicle Charger Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electric Vehicle Charger Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electric Vehicle Charger Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electric Vehicle Charger Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electric Vehicle Charger Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electric Vehicle Charger Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electric Vehicle Charger Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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