Electric Motor Sales Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212598
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Electric Motor Sales Market size was estimated at USD 150 billion in 2023 and is projected to reach USD 225 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.10% during the forecast period (2024-2030).

Electric Motor Sales Market

(Market Size)
$150 billion
$225 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.10%
2023 Market Size USD 150 billion
2030 Market Size USD 225 billion
Key Players ABB, Siemens, Nidec, Regal Beloit, Johnson Electric

Market Summary

The electric motor sales market is a critical component of the global semiconductor and electronics industry, providing essential motion and power conversion solutions across a diverse range of applications. Electric motors are integral to numerous sectors, including industrial machinery, automotive systems, household appliances, and consumer electronics, driving efficiency, automation, and technological advancement. The market is characterized by continuous innovation, with manufacturers focusing on enhancing performance, energy efficiency, and durability to meet evolving end-user demands and regulatory standards. Key trends include the shift towards high-efficiency motors, the integration of smart and connected features, and the growing adoption in electric vehicles and renewable energy systems. As industries worldwide prioritize sustainability and operational optimization, the demand for advanced electric motors is expected to remain robust, supported by ongoing industrial automation, urbanization, and infrastructure development. The market is highly competitive, with both established players and emerging innovators striving to capture share through product differentiation, technological leadership, and strategic partnerships.

Key Highlights

The electric motor sales market showcases several pivotal developments that underscore its dynamic nature and strategic importance. A significant highlight is the rapid advancement in motor technologies, particularly the proliferation of brushless DC motors and synchronous motors, which offer superior efficiency, lower maintenance, and better control compared to traditional alternatives. Another key aspect is the increasing emphasis on energy-efficient designs, driven by stringent international regulations and corporate sustainability goals, prompting manufacturers to invest in R&D for innovative materials and designs. The expansion of the electric vehicle sector represents a major growth vector, with electric motors being central to propulsion systems, thereby fueling demand from automotive OEMs. Additionally, the integration of IoT and Industry 4.0 principles is transforming electric motors into smart, connected devices capable of predictive maintenance and real-time performance monitoring, enhancing their value proposition in industrial settings. The market also benefits from robust supply chain networks and manufacturing capabilities in regions like Asia-Pacific, which serves as a hub for production and innovation. These highlights collectively indicate a market poised for sustained evolution, driven by technological convergence and cross-industry applications.

Drivers, Opportunities & Restraints

The electric motor sales market is propelled by several powerful drivers, including the global push for energy efficiency and the transition towards electrification in transportation and industrial processes. Regulatory frameworks mandating higher efficiency standards, such as those set by international bodies, compel industries to adopt advanced motor solutions, thereby stimulating market growth. The rise of automation and smart manufacturing further accelerates demand, as electric motors are fundamental to robotic systems, conveyor belts, and precision machinery. Opportunities abound in emerging applications, particularly in renewable energy systems like wind turbines and solar trackers, which rely on high-performance motors for optimal operation. The expanding electric vehicle market presents another substantial opportunity, with increasing investments in EV infrastructure and production capabilities. However, the market faces restraints such as volatility in raw material prices, which can impact manufacturing costs and profitability. Additionally, the high initial investment required for advanced motor technologies may deter adoption in cost-sensitive segments. Intellectual property challenges and the need for specialized expertise in motor design and integration also pose hurdles. Despite these restraints, the overall trajectory remains positive, supported by innovation and growing end-user awareness.

Concentration Insights

The electric motor sales market exhibits a moderately concentrated landscape, with a mix of large multinational corporations and specialized regional players dominating various segments. Leading companies such as ABB, Siemens, Nidec Corporation, and Rockwell Automation hold significant market shares, leveraging their extensive product portfolios, global distribution networks, and strong R&D capabilities. These established players often focus on high-value segments like industrial automation and premium automotive applications, where technological differentiation and reliability are critical. Meanwhile, numerous medium and small-sized manufacturers compete in niche markets, offering customized solutions for specific applications or cost-sensitive regions. Geographically, production and consumption are concentrated in Asia-Pacific, particularly in countries like China, Japan, and South Korea, which are hubs for electronics manufacturing and automotive production. North America and Europe also represent key markets, driven by advanced industrial bases and stringent energy regulations. The competitive intensity is high, with firms engaging in strategies like mergers and acquisitions, partnerships, and continuous innovation to strengthen their positions. This concentration dynamic ensures a balance between innovation-driven competition and the stability offered by industry leaders.

Type Insights

Electric motors in the market are categorized into various types based on technology, power output, and design, each catering to distinct application needs. Alternating current (AC) motors, including induction and synchronous variants, are widely used in industrial and commercial settings due to their reliability, efficiency, and suitability for high-power applications. Direct current (DC) motors, particularly brushless DC (BLDC) types, are gaining prominence in automotive, consumer electronics, and HVAC systems, offering precise control, longer lifespan, and reduced electromagnetic interference. Other segments include servo motors and stepper motors, which are essential for precision motion control in robotics, CNC machinery, and medical devices. The trend towards miniaturization and integration is evident, with manufacturers developing compact, high-torque motors for portable devices and electric vehicles. Additionally, there is growing interest in eco-friendly designs, such as those using rare-earth-free magnets, to address sustainability concerns and supply chain risks. The diversity in motor types enables tailored solutions across industries, driving innovation and specialization among suppliers.

Application Insights

Electric motors find applications across a broad spectrum of industries, underscoring their versatility and critical role in modern technology. In the industrial sector, they power machinery, pumps, compressors, and conveyor systems, facilitating automation and enhancing productivity. The automotive industry is a major consumer, utilizing motors in electric and hybrid vehicles for propulsion, as well as in ancillary systems like power windows, cooling fans, and braking systems. Consumer appliances, including refrigerators, washing machines, and air conditioners, rely heavily on efficient motors to improve performance and energy savings. In the realm of HVAC, motors are integral to fans, blowers, and compressors, ensuring optimal climate control in residential and commercial buildings. Emerging applications include renewable energy systems, where motors are used in solar tracking mechanisms and wind turbine pitch control, and medical devices, which require precise, reliable motors for equipment like ventilators and surgical tools. The expansion of IoT and smart home technologies is further broadening application horizons, integrating motors into connected devices for enhanced functionality and user convenience.

Regional Insights

The electric motor sales market demonstrates distinct regional characteristics influenced by economic development, industrial base, and regulatory environments. Asia-Pacific dominates both production and consumption, led by China, which is a global manufacturing powerhouse for electronics, automotive, and industrial equipment. Japan and South Korea are key contributors, known for their technological innovation and high-quality motor production. North America, particularly the United States, shows strong demand driven by advanced manufacturing, automotive innovation, and renewable energy investments. Europe follows closely, with Germany, Italy, and France at the forefront, supported by robust automotive and industrial sectors and strict energy efficiency directives. Emerging economies in Latin America and the Middle East & Africa are witnessing gradual growth, fueled by industrialization and infrastructure development, though they face challenges related to technological adoption and investment. Regional policies, such as subsidies for electric vehicles and incentives for energy-efficient products, significantly shape market dynamics. Supply chain logistics, trade policies, and local manufacturing capabilities also play crucial roles in determining regional market performance and competitiveness.

Company Insights

Prominent companies in the electric motor sales market include ABB Ltd., Siemens AG, Nidec Corporation, Rockwell Automation, Inc., and Johnson Electric Holdings Limited, among others. These industry leaders are renowned for their extensive product lines, spanning AC and DC motors, servo systems, and customized solutions for diverse applications. ABB and Siemens, for instance, emphasize integrated automation and energy-efficient technologies, catering to industrial and infrastructure projects globally. Nidec Corporation is a major player in precision motors, particularly for automotive and electronics applications, leveraging its expertise in brushless and vibration motor technologies. Rockwell Automation focuses on industrial automation solutions, providing motors and drives that enhance manufacturing efficiency. Johnson Electric specializes in micro motors and motion subsystems, serving automotive, medical, and consumer goods markets. These companies invest heavily in R&D to innovate in areas like IoT integration, material science, and sustainability. Competitive strategies often involve geographic expansion, strategic acquisitions, and collaborations with technology partners to enhance product offerings and market reach. The presence of these established firms, along with agile innovators, ensures a vibrant and progressive market ecosystem.

Recent Developments

Recent developments in the electric motor sales market highlight ongoing innovation and strategic movements among key players. There has been a surge in product launches featuring higher efficiency ratings and smart capabilities, such as motors equipped with sensors and connectivity for predictive maintenance and energy management. Companies are increasingly focusing on sustainability initiatives, developing motors with reduced carbon footprints and alternatives to rare-earth materials to mitigate supply chain risks. Strategic acquisitions and partnerships have been notable, with firms seeking to expand their technological portfolios or geographic presence; for example, collaborations between motor manufacturers and software companies to enhance IoT integration. The electric vehicle segment continues to drive R investments, with advancements in motor design for improved power density and thermal management. Additionally, regulatory updates influencing energy efficiency standards have prompted manufacturers to accelerate the phase-out of less efficient models and introduce compliant products. These developments reflect a market responsive to technological trends, environmental considerations, and evolving customer requirements, positioning it for continued growth and transformation.

Report Segmentation

This market research report on the electric motor sales market is meticulously segmented to provide detailed analysis and insights. The segmentation is based on type, encompassing categories such as AC motors, DC motors, and others including servo and stepper motors, each analyzed for their market dynamics and growth prospects. Application-wise, the report covers industrial machinery, automotive systems, HVAC equipment, consumer appliances, and other emerging sectors, evaluating demand patterns and innovation trends. Geographically, the market is divided into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for major markets to highlight regional specifics and opportunities. Further segmentation may include power rating ranges, technology types, and end-user industries, offering a granular view of market composition. This structured approach enables stakeholders to identify niche segments, understand competitive landscapes, and make informed strategic decisions based on comprehensive, data-driven insights tailored to specific interests and operational needs.

FAQs

What are the main types of electric motors available in the market? The primary types include AC motors, such as induction and synchronous motors, DC motors like brushed and brushless variants, and specialized motors including servo and stepper motors, each designed for specific applications based on power, efficiency, and control requirements.

Which industries are the largest consumers of electric motors? Major consuming industries are industrial manufacturing, automotive, HVAC, consumer appliances, and renewable energy, with growing demand from electric vehicles and automation technologies driving market expansion.

How are technological advancements influencing the electric motor market? Advancements focus on improving energy efficiency, integrating smart features for IoT connectivity, enhancing durability, and developing compact designs, supported by innovations in materials and electronic controls.

What factors are driving the growth of the electric motor market? Key drivers include global emphasis on energy efficiency, regulatory standards, expansion of electric vehicles, industrial automation trends, and increased adoption in renewable energy systems.

Which regions lead in electric motor production and consumption? Asia-Pacific, particularly China, Japan, and South Korea, leads in production and consumption, followed by North America and Europe, due to strong industrial bases and technological advancements.

What are the challenges faced by the electric motor market? Challenges include volatility in raw material costs, high initial investment for advanced motors, intellectual property issues, and the need for technical expertise in developing and integrating sophisticated motor systems.

Citius Research has developed a research report titled “Electric Motor Sales Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electric Motor Sales Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electric Motor Sales Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electric Motor Sales Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electric Motor Sales Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electric Motor Sales Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electric Motor Sales Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electric Motor Sales Market
• Cost and Gross Margin Analysis of Electric Motor Sales Market
• Electric Motor Sales Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electric Motor Sales Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electric Motor Sales Market Key Stakeholders

Below are the key stakeholders for the Electric Motor Sales Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electric Motor Sales Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electric Motor Sales Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electric Motor Sales Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electric Motor Sales Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electric Motor Sales Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electric Motor Sales Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electric Motor Sales Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electric Motor Sales Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electric Motor Sales Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electric Motor Sales Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electric Motor Sales Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electric Motor Sales Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electric Motor Sales Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electric Motor Sales Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electric Motor Sales Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electric Motor Sales Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electric Motor Sales Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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