Electric Motor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208273
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The Electric Motor Market size was estimated at USD 145 billion in 2023 and is projected to reach USD 215 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Electric Motor Market

(Market Size)
$145 billion
$215 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 145 billion
2030 Market Size USD 215 billion
Key Players ABB, Siemens, Nidec, Regal Beloit, WEG

Market Summary

The electric motor market is a fundamental component within the manufacturing and construction sectors, serving as a critical driver for industrial machinery, automation systems, and heavy equipment. This market is characterized by the widespread adoption of motors that convert electrical energy into mechanical energy, powering everything from conveyor belts and pumps in factories to cranes and excavators on construction sites. The relentless push towards industrial automation and the modernization of manufacturing facilities globally underscores the indispensable role of electric motors. In construction, the demand for efficient, high-torque motors is escalating, fueled by large-scale infrastructure projects and the need for energy-efficient building solutions. The market is witnessing a significant transition towards advanced motor technologies that offer greater reliability, reduced maintenance, and enhanced operational efficiency. Key industry participants are continuously engaged in research and development to introduce innovative products that cater to the evolving needs of these demanding industries, ensuring robust performance even under strenuous operating conditions.

Key Highlights

The electric motor market is distinguished by several pivotal developments that underscore its dynamic nature. A primary highlight is the accelerating shift from traditional induction motors to high-efficiency variants, including permanent magnet synchronous motors and brushless DC motors, which deliver superior performance and comply with stringent international energy efficiency regulations. Another significant trend is the integration of smart technologies and IoT connectivity into motor systems, enabling predictive maintenance, real-time monitoring, and data analytics for optimized operational performance. The construction industry's increasing reliance on electric-powered machinery, such as electric excavators and compactors, to meet sustainability goals and reduce on-site emissions is a notable market driver. Furthermore, strategic collaborations and partnerships between motor manufacturers and industrial automation companies are fostering innovation and expanding the application scope of electric motors in sophisticated manufacturing processes. The emphasis on developing motors with reduced noise levels and lower total cost of ownership is also a key focus area for leading market players.

Drivers, Opportunities & Restraints

The growth of the electric motor market is propelled by several powerful drivers, primarily the global industrial automation trend and the rising demand for energy-efficient systems across manufacturing and construction. Government mandates and regulations promoting energy conservation, such as the Minimum Energy Performance Standards (MEPS) in various countries, are compelling industries to upgrade their motor systems, creating a consistent replacement market. The expansion of infrastructure development projects, particularly in emerging economies, is generating substantial demand for construction equipment powered by electric motors. However, the market faces certain restraints, including the high initial investment associated with advanced high-efficiency motors and the volatility in raw material prices, such as copper and rare-earth metals used in magnets, which can impact production costs and profitability. Significant opportunities lie in the untapped potential of emerging markets and the burgeoning field of electric vehicles, which utilizes specialized motors, presenting a new and lucrative avenue for market expansion beyond traditional industrial applications.

Concentration Insights

The competitive landscape of the electric motor market is a mix of well-established multinational corporations and specialized regional players, creating a moderately concentrated environment. A handful of major companies, including ABB Ltd., Siemens AG, and Nidec Corporation, hold a significant share of the global market, leveraging their extensive product portfolios, strong research and development capabilities, and vast global distribution networks. These industry giants compete intensely on technology innovation, product reliability, and energy efficiency. Alongside them, numerous other manufacturers cater to specific regional demands or niche applications within the manufacturing and construction sectors. The market concentration is influenced by high barriers to entry, including the need for advanced technological expertise, substantial capital investment for manufacturing facilities, and the necessity to comply with diverse international standards and certifications. This structure fosters a competitive climate where continuous innovation and strategic mergers and acquisitions are common tactics for growth and market consolidation.

Type Insights

Electric motors are categorized into various types based on their technology, power source, and construction, each serving distinct applications within manufacturing and construction. Alternating Current (AC) motors, including induction and synchronous motors, dominate the industrial landscape due to their robustness, simplicity, and suitability for a wide range of fixed-speed applications like pumps, fans, and conveyors. Direct Current (DC) motors, known for their excellent speed control and high starting torque, are prevalent in applications requiring precise motion control, such as in cranes, hoists, and certain industrial machinery. A rapidly growing segment is that of brushless DC motors and permanent magnet AC motors, which are gaining traction for their high efficiency, compact size, and reliability. Hermetic motors, designed to operate in sealed environments, are critical in compressor applications for HVAC systems used in large construction projects. The choice of motor type is fundamentally dictated by the specific operational requirements, including torque, speed, duty cycle, and environmental conditions of the application.

Application Insights

The application of electric motors within the manufacturing and construction industries is vast and integral to operational functionality. In manufacturing, these motors are the workhorses behind industrial machinery, driving equipment such as lathes, milling machines, robotic arms, assembly lines, and material handling systems like conveyors and forklifts. They are essential for processes requiring precise motion control, pumping fluids, and powering ventilation systems. Within the construction sector, electric motors are embedded in a plethora of equipment, including concrete mixers, excavators, cranes, drills, power tools, and HVAC systems for buildings. The trend towards electrification of construction equipment is a significant application driver, aimed at reducing carbon emissions and noise pollution on job sites. The reliability and efficiency of the motor directly impact the productivity, energy consumption, and overall operational costs of these applications, making motor selection a critical decision for engineers and project managers.

Regional Insights

The demand for electric motors exhibits distinct regional patterns influenced by the level of industrialization, infrastructure development, and regulatory frameworks. The Asia-Pacific region stands as the largest and fastest-growing market, fueled by massive manufacturing activities in China, India, and Southeast Asian nations, coupled with unprecedented investments in infrastructure and construction projects. North America and Europe represent mature markets characterized by a strong emphasis on replacing outdated motor systems with high-efficiency models to comply with strict energy efficiency directives and to modernize existing industrial bases. Government initiatives promoting industrial automation and smart manufacturing are key growth drivers in these regions. The Middle East and Africa show promising growth potential, driven by ongoing construction and industrial development projects, although the market pace can be influenced by economic and political factors. Latin America also presents opportunities, particularly in the industrial and commercial construction sectors.

Company Insights

The electric motor market features a competitive arena with several key players shaping the industry's direction through innovation and strategic expansion. Prominent companies such as ABB Ltd. and Siemens AG are recognized for their comprehensive portfolios of low- and high-voltage motors, integrated drives, and digital solutions that enhance motor performance and energy efficiency. Nidec Corporation and Regal Rexnord Corporation are also major forces, offering a wide array of motors for diverse industrial and commercial applications. Other significant contributors include Johnson Electric Holdings Limited, which specializes in motion subsystems, and WEG S.A., known for its robust industrial motors. These companies compete on factors including technological advancement, product quality, energy efficiency ratings, global service and support networks, and the ability to provide customized solutions for specific client needs in the manufacturing and construction sectors. Their continuous investment in research and development is crucial for maintaining a competitive edge.

Recent Developments

The electric motor market is continuously evolving, with recent developments focusing on technological innovation and strategic business moves. A prominent trend is the launch of new motor series designed to exceed the highest international energy efficiency classes (IE4 and IE5), helping customers significantly reduce energy consumption and operational costs. Companies are increasingly integrating IoT sensors and connectivity features into their motors, enabling condition monitoring and predictive maintenance capabilities that prevent unplanned downtime. There has been a noticeable surge in development activities aimed at creating motors specifically for the electric vehicle and off-highway electric construction equipment markets. Acquisitions and partnerships remain a common strategy for companies to expand their technological expertise and geographic reach; for instance, a major player might acquire a specialist in magnetic materials or a provider of motor control software to enhance its product offerings and solidify its market position.

Report Segmentation

This comprehensive market research report on the electric motor market for the manufacturing and construction industry is meticulously segmented to provide a detailed and granular analysis. The segmentation allows for a thorough examination of each market facet, offering valuable insights for strategic decision-making. The report is categorized by type, dissecting the market into AC motors, DC motors, and hermetic motors, among others, to analyze the demand and growth prospects for each variant. It is further segmented by application, highlighting key uses in industrial machinery, HVAC systems, transportation equipment, and other construction applications. Power output segmentation differentiates between fractional horsepower and integral horsepower motors. A crucial geographical segmentation breaks down the market into key regions and major countries, providing a clear view of regional dynamics, growth patterns, and opportunities. This multi-dimensional segmentation ensures a holistic understanding of the market structure and its future trajectory.

FAQs

What are the different types of electric motors?

Electric motors are primarily classified into Alternating Current (AC) motors and Direct Current (DC) motors. Common AC motor types include induction motors and synchronous motors, while DC motors comprise brushed and brushless variants. Other specialized types include servo motors and stepper motors for precise control.

Who are the key players in the electric motor market?

The market is led by established global players such as ABB Ltd., Siemens AG, Nidec Corporation, and Regal Rexnord Corporation. Other significant contributors include WEG S.A., Johnson Electric Holdings Limited, and Toshiba Corporation, all competing through innovation and extensive product portfolios.

What is the future of the electric motor industry?

The future is oriented towards ultra-high-efficiency motors (IE4/IE5), widespread adoption of IoT and smart monitoring features, and increased use in electric vehicles and electrified construction equipment. Sustainability and energy efficiency will remain central themes driving innovation and market growth.

Which region has the highest demand for electric motors?

The Asia-Pacific region currently represents the largest and most rapidly expanding market for electric motors, driven by intensive manufacturing activities, rapid urbanization, and massive infrastructure development projects, particularly in China and India.

What are the main applications of electric motors?

Electric motors are ubiquitously used across industries. Key applications include powering industrial machinery (pumps, fans, conveyors), HVAC systems in buildings, household appliances, and a vast array of construction equipment like cranes, mixers, and power tools.

What are the latest trends in electric motor technology?

Current trends focus on developing motors that meet IE5 ultra-premium efficiency standards, integrating smart sensors for predictive maintenance, using advanced materials to reduce weight and size, and designing motors specifically for the burgeoning electric mobility sector.

Citius Research has developed a research report titled “Electric Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electric Motor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electric Motor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electric Motor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electric Motor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electric Motor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electric Motor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electric Motor Market
• Cost and Gross Margin Analysis of Electric Motor Market
• Electric Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electric Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electric Motor Market Key Stakeholders

Below are the key stakeholders for the Electric Motor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electric Motor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electric Motor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electric Motor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electric Motor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electric Motor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electric Motor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electric Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electric Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electric Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electric Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electric Motor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electric Motor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electric Motor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electric Motor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electric Motor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electric Motor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electric Motor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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