Chassis Dynamometers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207405
  • Format: Electronic (PDF)
  • Number of Pages: 187
  • Author(s): Joshi, Madhavi

Report Overview

The Chassis Dynamometers Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Chassis Dynamometers Market

(Market Size)
$650 million
$1.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 650 million
2030 Market Size USD 1.4 billion
Key Players Horiba, AVL, MTS Systems, Meidensha, Rototest

Market Summary

The chassis dynamometers market is a specialized segment within the manufacturing and construction industry, focusing on equipment used for testing vehicles in a controlled environment. These systems simulate real-world driving conditions to evaluate performance, emissions, and durability without requiring actual road tests. The market is driven by stringent government regulations on vehicle emissions and fuel efficiency, necessitating advanced testing solutions. Key industries utilizing chassis dynamometers include automotive manufacturers, research institutions, and certification bodies. The technology is evolving with integration of automation and data analytics, enhancing testing accuracy and efficiency. Leading regions in adoption include North America, Europe, and Asia-Pacific, where automotive production and regulatory standards are high. Companies are investing in R&D to develop dynamometers that support electric and hybrid vehicles, reflecting industry shifts toward sustainability. The market is characterized by a mix of established players and innovative entrants, all competing on technology, reliability, and compliance with global standards.

Key Highlights

The chassis dynamometers market showcases several key highlights, including the critical role of these systems in ensuring regulatory compliance for emissions and safety standards. Advanced models now feature real-time data acquisition, integration with vehicle ECUs, and capabilities for testing electric vehicles, which are gaining traction globally. The market benefits from the automotive industry's push toward electrification and automation, requiring more sophisticated testing equipment. Another highlight is the growing adoption in emerging economies, where automotive sectors are expanding rapidly. Companies like Horiba, AVL, and Mustang Dynamometer are leading with innovations in dynamometer technology, offering solutions that reduce testing time and improve accuracy. The construction industry also utilizes these systems for testing heavy machinery and vehicles, underscoring their versatility. Additionally, partnerships between dynamometer manufacturers and automotive firms are fostering customized solutions, enhancing market growth and technological advancement.

Drivers, Opportunities & Restraints

Drivers in the chassis dynamometers market include stringent global emissions regulations, such as those from the EPA and EU, mandating thorough vehicle testing. The rise in automotive production, especially in Asia-Pacific, fuels demand for efficient testing equipment. Technological advancements, like AI and IoT integration, are also driving adoption by improving testing precision and data analysis. Opportunities abound in the expansion of electric and autonomous vehicle segments, requiring specialized dynamometers for battery and performance testing. Emerging markets offer growth potential as their automotive industries develop and regulatory frameworks tighten. However, restraints include high initial costs of advanced dynamometer systems, which can be prohibitive for small manufacturers or research facilities. Technical complexities and the need for skilled operators also pose challenges. Economic fluctuations may impact automotive investments, indirectly affecting market demand. Despite these restraints, the market's alignment with sustainability trends presents long-term growth prospects.

Concentration Insights

The chassis dynamometers market is concentrated among key players in regions with strong automotive manufacturing bases, such as North America, Europe, and Asia-Pacific. North America and Europe lead in technological adoption due to strict regulatory environments and high R&D investments. Asia-Pacific is a rapidly growing concentration area, driven by expanding automotive production in countries like China, India, and Japan. Market concentration is also evident among major companies, including Horiba, Ltd., AVL List GmbH, and Mustang Dynamometer, which dominate through extensive product portfolios and global partnerships. These players focus on innovation and mergers to strengthen their market position. Smaller niche providers cater to specific applications, such as motorsports or heavy equipment testing. The market's concentration is influenced by factors like regulatory requirements, technological expertise, and customer relationships, with barriers to entry including high capital investment and intellectual property protections.

Type Insights

Chassis dynamometers are categorized into several types based on design and application, including single-roll, double-roll, and multi-roll systems. Single-roll dynamometers are commonly used for light-duty vehicles and offer cost-effectiveness for basic testing. Double-roll systems provide higher accuracy and are suitable for performance and emissions testing in passenger cars. Multi-roll dynamometers are designed for heavy-duty vehicles and commercial applications, capable of simulating complex road conditions. Additionally, there are electric dynamometers gaining prominence for testing hybrid and electric vehicles, focusing on battery efficiency and regenerative braking systems. Each type varies in load capacity, control systems, and integration capabilities with other testing equipment. The choice of dynamometer type depends on factors like vehicle class, testing requirements, and budget, with advancements leading to more modular and scalable solutions in the market.

Application Insights

Chassis dynamometers find applications across various sectors within the manufacturing and construction industries. In automotive manufacturing, they are essential for emissions certification, performance validation, and durability testing of passenger and commercial vehicles. Research and development institutions use them for innovating new vehicle technologies, including fuel efficiency and safety systems. The construction industry employs dynamometers for testing heavy machinery, such as trucks and earth-moving equipment, ensuring compliance with operational standards. Motorsports applications involve tuning and optimizing high-performance vehicles for racing conditions. Additionally, regulatory bodies and testing laboratories utilize these systems for compliance verification and standardization. The growing emphasis on electric vehicles has expanded applications to include battery testing, thermal management, and powertrain evaluation, highlighting the dynamometer's adaptability to industry evolution.

Regional Insights

Regionally, the chassis dynamometers market is segmented into North America, Europe, Asia-Pacific, and rest of the world. North America holds a significant share due to stringent environmental regulations and a robust automotive sector, with the United States being a major contributor. Europe follows closely, driven by EU emissions norms and advanced automotive research in Germany, France, and the UK. Asia-Pacific is the fastest-growing region, fueled by expanding automotive production in China, India, and Japan, along with increasing regulatory adoption. Emerging economies in Latin America and the Middle East are also witnessing growth, though at a slower pace, due to developing infrastructure and rising automotive investments. Regional dynamics are influenced by factors like government policies, industrial growth, and technological adoption, with collaborations between global and local players enhancing market penetration.

Company Insights

Key companies in the chassis dynamometers market include Horiba, Ltd., a leader known for its advanced emissions testing systems and global presence. AVL List GmbH specializes in powertrain testing and offers integrated solutions for various vehicle types. Mustang Dynamometer focuses on performance testing equipment for automotive and motorsport applications. Other notable players include Schenck RoTec GmbH, which provides dynamometers for heavy-duty and industrial use, and Taylor Dynamometer, known for customized testing solutions. These companies compete through innovation, product diversification, and strategic partnerships, often collaborating with automotive manufacturers to develop tailored testing systems. The market also features smaller firms targeting niche segments, such as Meidensha Corporation and Power Test, Inc., contributing to a competitive landscape driven by technological expertise and customer-centric approaches.

Recent Developments

Recent developments in the chassis dynamometers market include advancements in electric vehicle testing capabilities, with companies launching dynamometers specifically designed for EVs and hybrids. Horiba, for instance, introduced systems that simulate regenerative braking and battery performance. AVL expanded its product line with connected dynamometers that integrate with cloud-based data analytics for real-time monitoring. Mustang Dynamometer enhanced its offerings with automation features, reducing manual intervention in testing processes. Partnerships have also been prominent, such as collaborations between dynamometer manufacturers and software firms to improve simulation accuracy. Additionally, regulatory updates, like stricter emissions standards in Europe and North America, are driving innovations in compliance testing. The market is seeing increased investment in R&D to support autonomous vehicle testing, reflecting the industry's shift toward future mobility solutions.

Report Segmentation

The chassis dynamometers market report is segmented by type, application, and region. By type, segments include single-roll, double-roll, and multi-roll dynamometers, along with electric dynamometers for emerging vehicle technologies. Application segments cover automotive manufacturing, research and development, construction equipment testing, motorsports, and regulatory compliance. Geographically, the report analyzes North America, Europe, Asia-Pacific, and rest of the world, providing insights into regional trends and growth opportunities. Each segment is evaluated based on factors like market demand, technological adoption, and competitive landscape, offering a comprehensive view for stakeholders. The segmentation helps in understanding specific market dynamics, such as the dominance of certain dynamometer types in particular regions or applications, aiding businesses in strategic decision-making and investment planning.

FAQs

What is a chassis dynamometer? A chassis dynamometer is a device used to simulate various road conditions for testing vehicles, measuring performance, emissions, and efficiency in a controlled environment without actual driving.

How does a chassis dynamometer work? It works by placing the vehicle's wheels on rollers connected to measuring instruments, which apply resistance to simulate loads like wind or gradients, allowing for accurate testing of speed, power, and emissions.

What are the applications of chassis dynamometers? Applications include emissions testing, performance validation, durability assessment, and research for passenger cars, commercial vehicles, heavy machinery, and electric vehicles.

Why are chassis dynamometers important? They are crucial for ensuring compliance with environmental regulations, improving vehicle safety and efficiency, and supporting innovation in automotive technology through reliable testing.

What types of vehicles can be tested? Chassis dynamometers can test a wide range, from light-duty passenger cars and motorcycles to heavy-duty trucks, buses, and construction equipment, with specific models designed for different vehicle classes.

How do dynamometers support electric vehicle testing? They simulate driving conditions to evaluate battery performance, regenerative braking, thermal management, and overall powertrain efficiency, essential for developing and certifying EVs.

Citius Research has developed a research report titled “Chassis Dynamometers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Chassis Dynamometers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Chassis Dynamometers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Chassis Dynamometers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Chassis Dynamometers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Chassis Dynamometers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Chassis Dynamometers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Chassis Dynamometers Market
• Cost and Gross Margin Analysis of Chassis Dynamometers Market
• Chassis Dynamometers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Chassis Dynamometers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Chassis Dynamometers Market Key Stakeholders

Below are the key stakeholders for the Chassis Dynamometers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Chassis Dynamometers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Chassis Dynamometers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Chassis Dynamometers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Chassis Dynamometers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Chassis Dynamometers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Chassis Dynamometers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Chassis Dynamometers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Chassis Dynamometers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Chassis Dynamometers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Chassis Dynamometers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Chassis Dynamometers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Chassis Dynamometers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Chassis Dynamometers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Chassis Dynamometers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Chassis Dynamometers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Chassis Dynamometers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Chassis Dynamometers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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