Electric Boats Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186546
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Electric Boats Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 20.00% during the forecast period (2024-2030).

Electric Boats Market

(Market Size)
$1.8 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 20.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 6.5 billion
Key Players Torqeedo, Duffy Electric Boat, Pure Watercraft, X Shore, Vision Marine

Market Summary

The electric boats market represents a rapidly evolving segment within the maritime and recreational boating industries, driven by a global shift towards sustainable and eco-friendly transportation solutions. This market encompasses a wide array of vessels, from small leisure craft and personal watercraft to larger commercial ferries and workboats, all powered by electric propulsion systems. The core technology involves battery-powered electric motors, which are increasingly seen as a viable alternative to traditional internal combustion engines due to their zero-emission operation, reduced noise pollution, and lower operational costs over the vessel's lifecycle. The adoption is accelerating as advancements in battery technology, particularly lithium-ion batteries, extend range and improve performance, addressing historical concerns about power and endurance. Regulatory pressures and environmental mandates from governments worldwide are also compelling boat manufacturers and fleet operators to explore and invest in electric alternatives. The market is characterized by continuous innovation, with numerous startups and established marine companies introducing new models and hybrid solutions to cater to a growing environmentally conscious consumer base and commercial operators seeking to reduce their carbon footprint and fuel expenses.

Key Highlights

The electric boats market is distinguished by several pivotal developments that underscore its growth trajectory and technological maturation. A significant highlight is the remarkable progress in energy storage, where high-density lithium-ion batteries have become the standard, enabling longer cruising ranges and faster charging capabilities that are critical for consumer acceptance. Furthermore, integration with renewable energy sources, particularly solar panels, is becoming more common, allowing for auxiliary charging and enhanced energy efficiency on the water. The market is also witnessing a surge in autonomous and smart boating technologies, where electric propulsion systems are seamlessly combined with IoT sensors and navigation software for improved safety and operational management. Another key trend is the expansion beyond recreational use into substantial commercial applications, including electric passenger ferries in urban waterways and electric fishing boats, demonstrating the versatility and scalability of the technology. Partnerships between automotive electric vehicle giants and boat manufacturers are accelerating the transfer of technology and expertise, leading to more robust and reliable marine electric drivetrains. The entry of major industry players like Brunswick Corporation and Groupe Beneteau, alongside innovative startups, signifies strong market validation and a competitive landscape poised for significant expansion.

Drivers, Opportunities & Restraints

The growth of the electric boats market is propelled by a confluence of powerful drivers, primarily the increasing stringency of international and national environmental regulations aimed at curbing greenhouse gas emissions and water pollution from marine vessels. This regulatory push is complemented by a growing consumer preference for sustainable and silent marine experiences, which enhances the appeal of electric boats in the recreational and tourism sectors. Technological advancements leading to cost reductions in battery production and improvements in energy density present a substantial opportunity for market penetration into more cost-sensitive segments and for longer-range applications previously deemed impractical. The development of charging infrastructure, including fast-charging stations at marinas, represents a critical opportunity that could alleviate range anxiety and foster wider adoption. However, the market faces significant restraints, including the high initial purchase cost of electric boats compared to their conventional counterparts, which can be a barrier for individual consumers and small operators. The limited energy density of batteries also continues to pose a challenge for applications requiring extended range and high power, such as offshore fishing or long-haul commercial shipping. Furthermore, the development of a widespread and standardized charging network is still in its nascent stages, potentially hindering convenience and usability for boat owners.

Concentration Insights

The competitive landscape of the electric boats market is moderately concentrated, featuring a mix of established marine industry leaders and a dynamic cohort of specialized startups and technology firms. North America and Europe are currently the epicenters of innovation and market activity, hosting a majority of the key players who are driving product development and commercialization. Companies such as Torqeedo GmbH, a subsidiary of Deutz AG, have established a strong foothold with a comprehensive range of electric outboard and inboard motors. Vision Marine Technologies Inc. is another prominent player focused on high-performance electric powertrains. The market concentration is also evident in specific segments; for instance, the luxury and recreational segments see strong participation from brands like Duffy Electric Boat Company and Ruban Bleu, while the commercial segment attracts companies like Echandia and EST-Floattech. This concentration is fueled by significant investments in research and development, strategic acquisitions, and partnerships aimed at consolidating market position and expanding technological capabilities. The presence of these focused entities creates a competitive environment that accelerates innovation but also requires continuous investment to maintain a leading edge.

Type Insights

The electric boats market is segmented by type into pure electric and hybrid electric boats, each catering to distinct user needs and operational profiles. Pure electric boats are entirely dependent on battery storage for propulsion and onboard power, making them ideal for short-range applications such as inland waterways, lakes, and coastal day cruising where quiet operation and zero emissions are paramount. This category is witnessing rapid growth in the personal watercraft and small leisure boat segments. Hybrid electric boats combine a conventional internal combustion engine with an electric motor and battery system. This configuration offers greater flexibility and range, as the combustion engine can serve as a range extender or provide backup power, making hybrids suitable for longer journeys and more demanding commercial duties where charging infrastructure may be limited. The hybrid segment is particularly relevant for larger vessels like ferries and yachts, where the transition to full electrification is more complex due to energy requirements. The choice between pure electric and hybrid is fundamentally influenced by the intended use case, with pure electric dominating the entry-level and eco-tourism markets and hybrids addressing the needs for versatility and reduced fuel consumption in more demanding maritime operations.

Application Insights

Application insights reveal a diverse adoption of electric boats across recreational, commercial, and defense sectors, each with unique drivers and requirements. The recreational segment is the largest and most mature, encompassing activities such as leisure cruising, fishing, and water sports. Here, the demand is driven by private owners and rental companies seeking to offer quiet, fume-free experiences on lakes, rivers, and coastal areas. The commercial application segment is experiencing robust growth, particularly in passenger transport. Electric ferries are being deployed in urban waterway networks in cities like Amsterdam and Stockholm to reduce urban congestion and emissions. Similarly, electric boats are used for tourist excursions, harbor tours, and water taxis, capitalizing on their environmental credentials. Other commercial uses include workboats for patrolling, surveying, and light cargo transport within ports and protected waterways. The defense sector represents a nascent but promising application, with naval forces exploring electric and hybrid propulsion for small patrol crafts and unmanned surface vessels to benefit from stealthier operation and reduced acoustic signatures. The diversification across these applications underscores the technology's adaptability and its potential to revolutionize various facets of marine transportation.

Regional Insights

Regional analysis indicates that Europe currently leads the electric boats market, a position reinforced by strong environmental regulations, government incentives, and a high concentration of boat manufacturers and technology providers. Countries like Norway, with its extensive fjord network, and the Netherlands, with its iconic canals, are at the forefront, implementing electric ferries and promoting sustainable boating practices. North America follows closely, with significant activity in the United States and Canada, particularly in the recreational sector around popular boating regions such as the Great Lakes and the coastal states. The Asia Pacific region is identified as a high-growth market, fueled by increasing tourism activities, rising disposable incomes, and growing environmental awareness. Countries like China, New Zealand, and Australia are investing in electric water transportation for both urban mobility and recreational purposes. While other regions like Latin America and the Middle East and Africa currently represent smaller markets, they present long-term growth opportunities as infrastructure develops and awareness increases, highlighting the global nature of the transition towards electric marine propulsion.

Company Insights

The electric boats market features a competitive and innovative array of companies ranging from specialized electric propulsion specialists to diversified marine industry giants. Torqeedo GmbH, a German company and part of Deutz AG, is a globally recognized leader known for its deep-blue system for larger boats and a wide range of outboard motors. Vision Marine Technologies Inc., based in Canada, is focused on integrating high-power electric powertrains into personal watercraft and pontoon boats. Established marine corporations are also making significant strides; Brunswick Corporation, through its subsidiary Pure Watercraft, is developing electric pontoon boats and outboard motors, leveraging its vast distribution network. Similarly, Groupe Beneteau, a major French boat builder, has introduced electric models into its portfolio. Other notable players include Ruban Bleu, offering luxury electric tenders, and Navalt Solar and Electric Boats, which focuses on solar-electric commercial ferries. The landscape is also enriched by technology providers like Echandia, which specializes in marine battery systems. This mix of agile startups and deep-pocketed incumbents ensures a continuous flow of innovation, investment, and competition, driving the market forward.

Recent Developments

The electric boats market is dynamic, with recent developments highlighting accelerated innovation and strategic market expansions. A prominent trend is the announcement of new models with significantly improved range and performance, often achieved through partnerships with battery technology firms to integrate the latest cell chemistry. There has been a noticeable increase in collaborations between electric boat manufacturers and charging infrastructure companies to develop and deploy marine-fast charging solutions, addressing a critical barrier to adoption. Several companies have successfully secured new rounds of funding or gone public to scale up production capabilities and expand their global footprint. Furthermore, the market has seen entry from automotive sector companies applying their electric vehicle expertise to marine applications, leading to more advanced and reliable powertrains. Regulatory developments have also been key, with new emissions control areas being established, compelling ferry operators and other commercial users to expedite their transition to electric propulsion. These developments collectively indicate a market that is rapidly moving from a niche segment to a mainstream component of the marine industry.

Report Segmentation

This comprehensive market research report on the electric boats industry provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the market dynamics. The segmentation is primarily based on boat type, categorizing the market into pure electric boats and hybrid electric boats, each analyzed for their market presence, technological trends, and growth potential. Further segmentation is conducted by application, delving into the distinct characteristics and drivers within the recreational, commercial, and defense sectors. The report also includes a meticulous regional analysis, covering key geographies such as North America, Europe, Asia Pacific, and the Rest of the World, to identify regional trends, regulatory landscapes, and growth opportunities. Additionally, the segmentation encompasses an analysis of power output, distinguishing between low, mid, and high-power boats to cater to the needs of different customer segments. This multi-faceted segmentation allows stakeholders to pinpoint specific areas of interest, understand competitive intensities, and identify lucrative opportunities for investment and strategic planning within the evolving electric marine landscape.

FAQs

What is the largest market for electric boats?

Europe is currently the largest market for electric boats, driven by stringent environmental regulations, strong government support, and a high concentration of manufacturers and early adopters, particularly in countries with extensive waterways like Norway and the Netherlands.

Who are the key players in the electric boat market?

Key players include established names like Torqeedo GmbH, Vision Marine Technologies Inc., and Brunswick Corporation, alongside specialized firms such as Ruban Bleu and Echandia, all contributing to innovation and market growth.

What are the different types of electric boats?

The market is primarily divided into two types: pure electric boats, which run solely on battery power, and hybrid electric boats, which combine an electric motor with a conventional combustion engine for extended range.

What are the applications of electric boats?

Electric boats are used in recreational activities like cruising and fishing, commercial applications including ferries and water taxis, and are being explored for defense purposes such as patrol and surveillance vessels.

What are the challenges for the electric boat industry?

Major challenges include the high initial cost of acquisition compared to traditional boats, limitations in battery energy density affecting range, and the ongoing development of charging infrastructure at marinas and ports.

What is the future of the electric boat market?

The future is promising, expected to be characterized by rapid technological advancements in batteries and charging, expanding applications beyond recreation into commercial transport, and growing global adoption driven by sustainability goals.

Citius Research has developed a research report titled “Electric Boats Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electric Boats Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electric Boats Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electric Boats Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electric Boats Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electric Boats Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electric Boats Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electric Boats Market
• Cost and Gross Margin Analysis of Electric Boats Market
• Electric Boats Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electric Boats Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electric Boats Market Key Stakeholders

Below are the key stakeholders for the Electric Boats Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electric Boats Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electric Boats Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electric Boats Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electric Boats Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electric Boats Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electric Boats Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electric Boats Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electric Boats Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electric Boats Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electric Boats Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electric Boats Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electric Boats Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electric Boats Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electric Boats Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electric Boats Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electric Boats Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electric Boats Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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