Edible Collagen Casing Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209903
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Edible Collagen Casing Market size was estimated at USD 950 million in 2023 and is projected to reach USD 1.65 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Edible Collagen Casing Market

(Market Size)
$950 million
$1.65 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 950 million
2030 Market Size USD 1.65 billion
Key Players Devro, Viscofan, Nippi, Fabios, DAT-Schaub

Market Summary

The edible collagen casing market is a specialized segment within the broader packaging industry, primarily serving the food and meat processing sectors. These casings are derived from animal collagen and are used extensively in the production of various sausage types, including fresh, cooked, and smoked varieties. The market is characterized by its critical role in ensuring product consistency, improving shelf life, and meeting consumer demands for natural and clean label products. Key end-users include large-scale meat processors, artisanal producers, and foodservice providers who rely on these casings for their functional properties such as uniformity, strength, and ease of use. The industry is influenced by advancements in manufacturing technologies that enhance casing performance and sustainability. Additionally, regulatory standards regarding food safety and labeling play a significant role in shaping market dynamics. The competitive landscape features both global players and regional manufacturers striving to innovate and capture market share through product differentiation and strategic partnerships.

Key Highlights

The edible collagen casing market is distinguished by several key factors that underscore its importance and growth potential. One significant highlight is the increasing consumer preference for protein-rich diets, which directly boosts sausage consumption and, consequently, the demand for high-quality casings. Another critical aspect is the technological innovation in casing production, leading to improved product features like enhanced permeability, better smoke absorption, and reduced breakage rates during processing. The market also benefits from the rising trend of convenience foods and ready-to-eat meat products, which require reliable packaging solutions to maintain freshness and appeal. Furthermore, the shift towards natural and biodegradable packaging materials aligns perfectly with the properties of collagen casings, making them an attractive option for environmentally conscious brands. The presence of established players such as Viscofan, Devro, and Nippi Inc. ensures a steady supply of advanced products, while regional manufacturers cater to specific local tastes and requirements, adding to the market's diversity and resilience.

Drivers, Opportunities & Restraints

Several drivers propel the edible collagen casing market forward, including the growing global demand for processed meat products driven by urbanization, changing lifestyles, and increasing disposable incomes. The functional advantages of collagen casings, such as their ability to provide consistent sizing, excellent machinability, and superior product presentation, make them a preferred choice for manufacturers aiming to optimize production efficiency and meet quality standards. Opportunities abound in emerging markets where meat consumption is rising, and in product innovation areas such as developing casings with added health benefits or tailored for specific dietary needs. However, the market faces restraints including the high cost of collagen casings compared to artificial alternatives, which can deter smaller producers. Additionally, fluctuations in raw material availability and prices, primarily sourced from animal hides, pose challenges to stable supply chains. Regulatory hurdles related to food safety and animal-derived products also require continuous compliance efforts, potentially limiting market expansion in certain regions.

Concentration Insights

The edible collagen casing market exhibits a concentrated competitive landscape with a few dominant players holding significant market share. Companies like Viscofan, Devro, and Nitta Casings Inc. lead the industry due to their extensive product portfolios, strong research and development capabilities, and global distribution networks. These players focus on strategic initiatives such as mergers, acquisitions, and partnerships to strengthen their market position and expand their geographic reach. Regional manufacturers also play a crucial role, particularly in areas with specific cultural meat preferences, by offering customized solutions that cater to local tastes. The market concentration is further influenced by high barriers to entry, including the need for advanced manufacturing technologies, stringent regulatory approvals, and established customer relationships. This concentration ensures that innovation and quality standards are maintained, but it also means that new entrants must navigate significant challenges to compete effectively.

Type Insights

Edible collagen casings are available in various types, each designed to meet specific processing and product requirements. The primary categories include small caliber casings, used for products like frankfurters and breakfast sausages, and large caliber casings, employed for items such as salamis and large-diameter sausages. Small caliber casings are valued for their uniformity and high-speed processing compatibility, making them ideal for mass production environments. Large caliber casings offer robustness and are often used for products requiring longer aging or smoking processes. Additionally, there are specialized types such as colored casings, which enhance product visual appeal, and casings with specific permeability properties to control moisture loss and smoke penetration. Innovations continue to emerge, including casings with reduced collagen content for easier consumption and those designed for specific cooking methods, providing manufacturers with versatile options to differentiate their products in the market.

Application Insights

Edible collagen casings find extensive application across various segments of the meat processing industry. The primary application is in the production of sausages, including fresh, cooked, and smoked varieties, where casings provide essential structural integrity and prevent moisture loss. They are also used in other meat products such as hot dogs, salamis, and specialty ethnic foods, catering to diverse consumer preferences globally. The foodservice sector relies heavily on these casings for consistent portioning and appealing presentation, while retail products benefit from their ability to extend shelf life and maintain freshness. Additionally, collagen casings are increasingly used in innovative food products like plant-based meat alternatives, where they help replicate the texture and appearance of traditional sausages. This broad applicability ensures steady demand from multiple channels, driven by the need for efficiency, quality, and consumer satisfaction in food production.

Regional Insights

The edible collagen casing market demonstrates distinct regional dynamics influenced by dietary habits, economic conditions, and industrial development. North America and Europe represent mature markets with high consumption of processed meats, driven by well-established food processing industries and consumer demand for convenience foods. In these regions, stringent food safety regulations and a focus on sustainable packaging support the adoption of collagen casings. The Asia-Pacific region is experiencing rapid growth due to increasing urbanization, rising disposable incomes, and a growing preference for Western-style meat products. Countries like China and India are key growth markets, with local manufacturers expanding production capacities to meet domestic and export demands. Latin America and the Middle East also show promising potential, supported by evolving food processing sectors and changing consumer lifestyles. Each region presents unique opportunities and challenges, requiring tailored strategies to address local preferences and regulatory environments.

Company Insights

Prominent companies in the edible collagen casing market include Viscofan, a global leader known for its innovative casing solutions and extensive product range. Devro is another key player, focusing on collagen technology and sustainability initiatives. Nitta Casings Inc. specializes in providing high-quality casings for various meat applications, emphasizing customer-specific solutions. Shenguan Holdings (Group) Limited is a significant manufacturer based in China, catering to both domestic and international markets with cost-effective products. Other notable players include Fibran Group, which offers advanced collagen casings with enhanced functional properties, and DAT-Schaub Group, known for its expertise in synthetic and natural casings. These companies invest heavily in research and development to improve product performance, reduce environmental impact, and meet evolving consumer demands. Strategic activities such as capacity expansions, acquisitions, and partnerships are common as firms seek to strengthen their market presence and leverage growth opportunities in emerging regions.

Recent Developments

Recent developments in the edible collagen casing market reflect ongoing innovation and strategic movements aimed at enhancing product offerings and market reach. Key players have introduced advanced casings with improved permeability and strength, reducing breakage during high-speed processing and improving overall efficiency. Sustainability has become a focal point, with companies investing in eco-friendly production processes and promoting the biodegradable nature of collagen casings to align with circular economy principles. There has been increased activity in mergers and acquisitions, allowing larger firms to consolidate market share and access new technologies or geographic markets. Additionally, collaborations with food manufacturers have led to the development of custom casings tailored for specific products, such as plant-based meats, addressing the growing trend towards alternative proteins. These developments underscore the industry's adaptability and commitment to meeting the evolving needs of the global food processing sector.

Report Segmentation

This report on the edible collagen casing market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, distinguishing between small caliber and large caliber casings, each catering to different product requirements and processing techniques. Application-based segmentation covers sausages, including fresh, cooked, and smoked varieties, as well as other meat products and emerging segments like plant-based alternatives. Geographic segmentation analyzes regional markets such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting specific trends, demand patterns, and growth opportunities in each area. Additionally, the report includes segmentation by end-user, focusing on industrial meat processors, artisanal producers, and foodservice providers. This structured approach enables stakeholders to identify key growth areas, understand competitive dynamics, and make informed decisions based on granular market intelligence.

FAQs

What are edible collagen casings made from? Edible collagen casings are derived from the collagen found in animal hides, bones, and tendons. This natural protein is processed and extruded into casings that are used primarily in the production of sausages and other meat products. The manufacturing process involves purification and shaping to create casings with consistent diameter, strength, and permeability properties suitable for various applications.

How long do collagen casings last? The shelf life of collagen casings depends on storage conditions but typically ranges from several months to a year when kept in cool, dry environments away from direct sunlight. Proper storage is essential to maintain their flexibility and prevent brittleness, which can affect performance during meat stuffing and processing. Manufacturers often provide specific guidelines to ensure optimal longevity.

Are collagen casings healthy? Collagen casings are considered safe and healthy for consumption as they are made from natural animal collagen, which is a protein. They are free from artificial additives and align with clean label trends. However, individuals with specific dietary restrictions or allergies to animal products should verify suitability, as casings are derived from animal sources.

What is the difference between collagen and natural casings? Collagen casings are manufactured from processed animal collagen, offering uniformity, strength, and ease of use in high-speed production. Natural casings, made from animal intestines, provide traditional texture and flavor but can vary in size and require more handling. Collagen casings are often preferred for consistency and efficiency, while natural casings are valued for artisanal products.

Can collagen casings be used for smoking meats? Yes, collagen casings are suitable for smoking meats as they are designed to allow smoke penetration and moisture exchange, enhancing flavor and product quality. Their permeability properties can be tailored during manufacturing to optimize smoking performance for different meat products, making them a versatile choice for smoked sausages and other items.

Who are the leading players in the collagen casing market? The market is dominated by companies such as Viscofan, Devro, and Nitta Casings Inc., which have strong global presence and extensive product portfolios. Other significant players include Shenguan Holdings (Group) Limited, Fibran Group, and DAT-Schaub Group, each contributing to innovation and supply across various regions.

Citius Research has developed a research report titled “Edible Collagen Casing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Edible Collagen Casing Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Edible Collagen Casing Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Edible Collagen Casing Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Edible Collagen Casing Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Edible Collagen Casing Market
• Research Methodology
• Executive Summary
• Market Dynamics of Edible Collagen Casing Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Edible Collagen Casing Market
• Cost and Gross Margin Analysis of Edible Collagen Casing Market
• Edible Collagen Casing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Edible Collagen Casing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Edible Collagen Casing Market Key Stakeholders

Below are the key stakeholders for the Edible Collagen Casing Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Edible Collagen Casing Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Edible Collagen Casing Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Edible Collagen Casing Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Edible Collagen Casing Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Edible Collagen Casing Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Edible Collagen Casing Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Edible Collagen Casing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Edible Collagen Casing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Edible Collagen Casing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Edible Collagen Casing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Edible Collagen Casing Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Edible Collagen Casing Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Edible Collagen Casing Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Edible Collagen Casing Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Edible Collagen Casing Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Edible Collagen Casing Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Edible Collagen Casing Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports