Dynamic Positioning System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207503
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Dynamic Positioning System Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Dynamic Positioning System Market

(Market Size)
$3.5 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 3.5 billion
2030 Market Size USD 7 billion
Key Players Kongsberg Maritime, W?rtsil?, Rolls-Royce, L3Harris, Navis Engineering

Market Summary

The dynamic positioning system market is a critical segment within the manufacturing and construction industries, providing advanced technology for automatic vessel position and heading maintenance without anchor use. These systems are integral for operations requiring precision and stability, particularly in offshore construction, deepwater drilling, and maritime infrastructure projects. The market is characterized by the integration of sophisticated sensors, control systems, and thrusters, enabling vessels to operate safely in challenging marine environments. Key industries leveraging these solutions include oil and gas, renewable energy, and underwater construction, where operational accuracy is paramount. The evolution towards automation and digitalization is further propelling market advancements, with increasing investments in research and development to enhance system reliability and performance. As global energy demands and maritime activities expand, the reliance on dynamic positioning technology continues to grow, solidifying its role as an essential component in modern marine operations.

Key Highlights

The dynamic positioning system market showcases several key highlights underscoring its significance. A primary feature is the high level of automation, allowing vessels to maintain position with minimal human intervention, which enhances safety and operational efficiency. Technological integration is another standout aspect, with systems incorporating GPS, gyrocompasses, wind sensors, and motion reference units to ensure real-time data accuracy and responsiveness. The market is also marked by stringent regulatory standards and classification society certifications, such as those from DNV and ABS, which mandate rigorous testing and compliance, ensuring system reliability in critical applications. Additionally, the rise of hybrid and electric propulsion systems in DP vessels reflects the industry's shift towards sustainability and reduced environmental impact. Partnerships and collaborations among technology providers, shipbuilders, and offshore operators are driving innovation, leading to the development of next-generation DP systems with improved capabilities and resilience.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the dynamic positioning system market. The expansion of offshore oil and gas exploration activities, particularly in deepwater and ultra-deepwater regions, is a major catalyst, as DP systems are essential for drilling rigs and production vessels. The increasing investment in offshore wind farm development also drives demand, as installation and maintenance vessels require precise positioning capabilities. Opportunities abound in the integration of artificial intelligence and machine learning, which can enhance predictive maintenance and operational decision-making, reducing downtime and costs. The growing adoption of autonomous vessels presents another significant opportunity for advanced DP systems. However, the market faces restraints, including high initial installation and maintenance costs, which can be prohibitive for smaller operators. Technical complexities and the need for skilled personnel to operate and maintain these systems also pose challenges. Additionally, economic volatility and fluctuations in oil prices can impact investment in offshore projects, indirectly affecting market growth.

Concentration Insights

The dynamic positioning system market exhibits a concentrated competitive landscape, with a few major players dominating due to their technological expertise and extensive industry experience. Companies such as Kongsberg Maritime, W?rtsil?, and General Electric are key influencers, offering comprehensive DP solutions and holding significant market share. These leaders invest heavily in research and development to introduce innovative features and maintain a competitive edge. The market also includes specialized firms like Navis Engineering and Marine Technologies LLC, which focus on niche segments and customized solutions. Geographically, concentration is high in regions with robust offshore industries, such as North America and Europe, where technological adoption is advanced. Collaboration between OEMs and shipyards is common, leading to integrated offerings and strengthened market positions. Despite the dominance of large players, there is room for smaller innovators, particularly in developing cost-effective and modular DP systems for emerging applications.

Type Insights

Dynamic positioning systems are categorized based on their equipment class and functionality, primarily into Class 1, Class 2, and Class 3 systems. Class 1 systems provide basic position keeping without redundancy, suitable for operations where loss of position does not pose significant risk. Class 2 systems offer redundancy in technical systems, ensuring continued operation after a single fault, making them ideal for most offshore activities, including construction and drilling. Class 3 systems feature heightened redundancy, with duplicated components and segregated systems, designed for high-risk environments where failure could lead to severe consequences, such as in deepwater drilling or hazardous cargo handling. Additionally, there are variations in system types based on propulsion, such as all-electric and hybrid systems, which are gaining traction due to their efficiency and environmental benefits. The choice of system type depends on operational requirements, regulatory standards, and risk assessments, with Class 2 systems being the most widely adopted across industries.

Application Insights

Dynamic positioning systems find diverse applications across the manufacturing and construction sectors, particularly in marine and offshore environments. In the oil and gas industry, they are indispensable for drilling rigs, floating production storage and offloading vessels, and offshore support vessels, enabling precise positioning during exploration and production activities. The renewable energy sector utilizes DP systems for wind turbine installation vessels and cable-laying ships, ensuring accuracy in complex installation processes. Underwater construction and dredging operations rely on these systems for stability and positioning during pipeline laying, trenching, and seabed excavation. Research vessels use DP technology for oceanographic surveys and scientific missions, requiring steady positioning for data collection. Additionally, the maritime industry employs DP systems in cruise ships and luxury yachts for enhanced maneuverability and safety during docking and dynamic operations. Each application demands tailored system configurations to meet specific operational challenges and safety standards.

Regional Insights

The adoption of dynamic positioning systems varies significantly across regions, influenced by maritime activities and industrial development. North America is a prominent market, driven by extensive offshore oil and gas operations in the Gulf of Mexico and growing investments in offshore wind projects along the Atlantic coast. Europe holds a strong position, with leading technology providers and robust offshore energy sectors in the North Sea and Baltic Sea regions. The Asia-Pacific region is experiencing rapid growth, fueled by increasing maritime trade, offshore exploration in Southeast Asia, and rising investments in renewable energy infrastructure, particularly in countries like China and South Korea. The Middle East and Africa show potential due to ongoing oil and gas activities in the Persian Gulf and emerging offshore projects. Latin America, with its deepwater reserves in Brazil, also contributes to market demand. Each region's regulatory framework and environmental policies further shape the adoption and development of DP systems.

Company Insights

The dynamic positioning system market features several key companies that lead through innovation and extensive product portfolios. Kongsberg Maritime is a foremost player, known for its advanced DP systems and integrated solutions for various vessel types. W?rtsil? offers comprehensive DP technologies, emphasizing digitalization and energy efficiency. General Electric provides robust systems through its marine solutions division, catering to complex offshore applications. Other significant contributors include Rolls-Royce Marine, which focuses on automation and control systems, and Navis Engineering, specializing in DP software and simulation tools. Companies like Marine Technologies LLC and Praxis Automation Technology offer customized solutions for specific operational needs. These firms engage in strategic partnerships, mergers, and acquisitions to expand their market reach and enhance technological capabilities. Continuous investment in research and development is a common strategy to address evolving industry requirements and maintain competitiveness in this specialized market.

Recent Developments

Recent developments in the dynamic positioning system market highlight trends towards digitalization and sustainability. Major players have introduced AI-powered DP systems that enhance predictive analytics and fault detection, improving operational reliability and reducing maintenance costs. There is a growing emphasis on hybrid and electric DP systems, aligning with global efforts to reduce carbon emissions in maritime operations. Partnerships between technology providers and shipyards have resulted in integrated solutions for newbuild vessels, featuring advanced automation and energy management systems. Regulatory updates from classification societies like DNV and ABS have introduced new standards for cyber security and redundancy in DP systems, driving technological upgrades. Additionally, the market has seen increased adoption of simulation and training tools to address the skill gap and ensure competent operation of complex systems. These developments reflect the industry's focus on innovation, safety, and environmental responsibility.

Report Segmentation

This market research report on the dynamic positioning system market provides a detailed segmentation to offer comprehensive insights. The segmentation is based on system type, covering Class 1, Class 2, and Class 3 systems, each analyzed for their features and adoption patterns. It further breaks down the market by component, including control systems, sensors, thrusters, and power systems, highlighting the technological aspects and market dynamics for each segment. Application-wise segmentation encompasses oil and gas, renewable energy, construction, research, and others, detailing specific use cases and demand drivers. Geographical segmentation covers North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America, providing regional analysis of market trends, growth factors, and competitive landscapes. The report also includes segmentation by vessel type, such as drilling rigs, FPSOs, offshore support vessels, and others, offering insights into end-user requirements and preferences. This structured approach ensures a thorough understanding of market nuances and opportunities.

FAQs

What is a dynamic positioning system? A dynamic positioning system is an automated technology used on vessels to maintain position and heading using thrusters and propellers, based on sensor inputs like GPS and wind sensors, without anchoring.

How does a dynamic positioning system work? It works by continuously comparing the vessel's actual position with the desired position using sensors, and then calculating and applying thruster forces to correct any deviations, ensuring stability.

What are the benefits of using dynamic positioning systems? Benefits include enhanced operational safety, precision in positioning, reduced reliance on anchors, ability to operate in deep waters, and improved efficiency in offshore activities.

Which industries use dynamic positioning systems? Industries such as offshore oil and gas, renewable energy, maritime construction, dredging, and scientific research extensively use these systems for various marine operations.

What are the different classes of dynamic positioning systems? They are classified into Class 1 (no redundancy), Class 2 (redundancy for single fault tolerance), and Class 3 (high redundancy for critical operations) based on safety and redundancy levels.

What factors should be considered when choosing a dynamic positioning system? Factors include operational requirements, vessel type, environmental conditions, regulatory compliance, redundancy needs, and total cost of ownership, including installation and maintenance.

Citius Research has developed a research report titled “Dynamic Positioning System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dynamic Positioning System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dynamic Positioning System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dynamic Positioning System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dynamic Positioning System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dynamic Positioning System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dynamic Positioning System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dynamic Positioning System Market
• Cost and Gross Margin Analysis of Dynamic Positioning System Market
• Dynamic Positioning System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dynamic Positioning System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dynamic Positioning System Market Key Stakeholders

Below are the key stakeholders for the Dynamic Positioning System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dynamic Positioning System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dynamic Positioning System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dynamic Positioning System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dynamic Positioning System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dynamic Positioning System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dynamic Positioning System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dynamic Positioning System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dynamic Positioning System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dynamic Positioning System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dynamic Positioning System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dynamic Positioning System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dynamic Positioning System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dynamic Positioning System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dynamic Positioning System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dynamic Positioning System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dynamic Positioning System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dynamic Positioning System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports