Drill Pipe Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194397
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The Drill Pipe Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 11 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Drill Pipe Market

(Market Size)
$5.5 billion
$11 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 5.5 billion
2030 Market Size USD 11 billion
Key Players Tenaris, Vallourec, TMK, U.S. Steel, ArcelorMittal

Market Summary

The drill pipe market is an integral component of the global energy and power sector, serving as a critical link in the drilling process for oil and gas exploration and production activities. Drill pipes are hollow, thick-walled steel pipes that facilitate the drilling of boreholes by transmitting drilling fluid and torque to the drill bit. This market is closely tied to upstream oil and gas activities, with demand heavily influenced by global energy needs, drilling intensity, and technological advancements in extraction techniques. The market encompasses various types of drill pipes, including standard, heavyweight, and specialty pipes, each designed for specific drilling conditions and depths. Key end-users include major oil and gas companies, drilling contractors, and service providers operating in onshore and offshore environments. Geopolitical factors, regulatory frameworks, and environmental considerations also play significant roles in shaping market dynamics. As energy demand continues to evolve, the drill pipe market remains a vital enabler of hydrocarbon extraction, supporting both conventional and unconventional resource development.

Key Highlights

The drill pipe market is characterized by its reliance on high-strength, durable materials capable of withstanding extreme pressures, temperatures, and corrosive environments. Advanced manufacturing techniques, such as friction welding and heat treatment, are employed to enhance the mechanical properties and longevity of drill pipes. The market has seen increased adoption of premium-grade pipes with improved fatigue resistance and load-bearing capacities, particularly for deepwater and ultra-deepwater drilling operations. Another notable trend is the growing emphasis on rental and refurbishment services, which offer cost-effective solutions for drilling operators while promoting sustainability through extended product lifecycles. Additionally, digitalization and real-time monitoring technologies are being integrated into drill string systems to optimize performance and prevent failures. Leading industry participants continuously invest in research and development to introduce innovative products that meet the evolving demands of complex drilling projects, ensuring operational efficiency and safety.

Drivers, Opportunities & Restraints

Several drivers propel the drill pipe market, including rising global energy consumption, increased exploration activities in untapped reserves, and technological advancements in drilling equipment. The resurgence of oil and gas projects, particularly in shale formations and offshore basins, fuels demand for reliable and high-performance drill pipes. Opportunities abound in the development of new oilfields, expansion of drilling operations in emerging regions, and the integration of smart technologies for predictive maintenance and performance optimization. The shift towards renewable energy sources also presents niche opportunities, such as geothermal drilling, which requires specialized drill pipes. However, the market faces restraints, including volatility in crude oil prices, which directly impacts drilling investments and capital expenditure. Environmental regulations and the global push towards decarbonization may dampen long-term growth in fossil fuel-related drilling. Additionally, high costs associated with premium drill pipes and the complexity of deepwater operations pose challenges for market participants.

Concentration Insights

The drill pipe market is moderately concentrated, with a mix of large multinational corporations and specialized manufacturers dominating the landscape. Key players such as Tenaris, Vallourec, TMK Group, and National Oilwell Varco hold significant market shares due to their extensive product portfolios, global distribution networks, and strong relationships with major oil and gas companies. These industry leaders focus on vertical integration, controlling everything from raw material sourcing to finished product delivery, which enhances their competitive positioning. Regional and local manufacturers also play important roles, particularly in catering to specific geographic markets or offering cost-effective alternatives. The market concentration is influenced by factors such as technological expertise, production capabilities, and the ability to provide value-added services like logistics, repair, and recycling. Mergers, acquisitions, and strategic partnerships are common strategies employed to strengthen market presence and expand geographic reach.

Type Insights

Drill pipes are categorized based on their weight, grade, and application-specific design features. Standard drill pipes are commonly used for routine drilling operations and constitute a substantial portion of market demand. Heavyweight drill pipes are employed in applications requiring additional weight on the drill bit and improved stability, often used in directional drilling and challenging wellbores. Specialty drill pipes include those designed for high-pressure, high-temperature environments, corrosion-resistant alloys for sour gas drilling, and non-magnetic varieties for measurement-while-drilling operations. The selection of drill pipe type depends on factors such as well depth, geological conditions, and drilling methodology. Continuous innovation in material science has led to the development of advanced grades with superior tensile strength, fatigue resistance, and durability, meeting the stringent requirements of modern drilling projects.

Application Insights

Drill pipes find primary application in oil and gas drilling activities, encompassing both onshore and offshore operations. Onshore applications include conventional vertical drilling, horizontal drilling, and hydraulic fracturing in shale formations, where drill pipes are subjected to varying stresses and abrasive conditions. Offshore applications involve more complex scenarios, such as deepwater and ultra-deepwater drilling, which demand high-performance pipes capable of handling extreme pressures and temperatures. Beyond oil and gas, drill pipes are used in geothermal energy exploration, water well drilling, and mineral extraction processes. Each application imposes unique requirements on drill pipe specifications, influencing material selection, design parameters, and operational protocols. The versatility of drill pipes makes them indispensable across multiple segments of the energy and natural resources industries.

Regional Insights

The drill pipe market exhibits distinct regional dynamics influenced by geographical distribution of hydrocarbon reserves, regulatory frameworks, and investment climates. North America remains a significant market, driven by active shale drilling activities in the United States and Canada, supported by technological innovations and established infrastructure. The Middle East and Africa region holds substantial potential due to extensive oil and gas reserves and ongoing exploration projects, particularly in Saudi Arabia, the UAE, and Nigeria. Europe sees demand centered around offshore drilling in the North Sea and emerging opportunities in Eastern Europe. Asia-Pacific is experiencing growth fueled by increasing energy demand in countries like China and India, alongside offshore developments in Southeast Asia. Latin America, with major players like Brazil and Mexico, continues to attract investments in pre-salt and deepwater projects. Each region presents unique challenges and opportunities, shaping localized demand for drill pipes.

Company Insights

Prominent companies in the drill pipe market include Tenaris, Vallourec, TMK Group, National Oilwell Varco, and Hunting PLC, among others. Tenaris is recognized for its seamless steel tubes and comprehensive range of drilling products, with a strong global footprint and focus on research and development. Vallourec specializes in premium drill pipes and connections, catering to complex drilling environments with advanced technological solutions. TMK Group is a key player with significant production capacities and a diverse product portfolio serving various regional markets. National Oilwell Varco offers integrated drilling equipment and services, including drill pipes, through its extensive distribution network. Hunting PLC provides high-performance drilling tools and accessories, emphasizing innovation and customer-specific solutions. These companies compete on factors such as product quality, technological advancement, service offerings, and geographic presence, continuously striving to meet the evolving needs of the energy sector.

Recent Developments

Recent developments in the drill pipe market reflect ongoing efforts to enhance product performance, sustainability, and operational efficiency. Leading manufacturers have introduced new grades of drill pipes with improved mechanical properties and corrosion resistance, tailored for extreme drilling conditions. There is a growing trend towards digitalization, with companies incorporating sensors and IoT technologies into drill strings for real-time data monitoring and predictive maintenance. Environmental considerations have prompted increased focus on recycling and refurbishment services, extending the lifecycle of drill pipes and reducing waste. Strategic collaborations and acquisitions have been observed, enabling companies to expand their technological capabilities and market reach. Additionally, investments in manufacturing facilities and R&D centers underscore the commitment to innovation, addressing challenges such as deepwater drilling and unconventional resource extraction.

Report Segmentation

The drill pipe market report is segmented based on type, application, and region to provide a comprehensive analysis of industry trends and opportunities. By type, the segmentation includes standard drill pipes, heavyweight drill pipes, and specialty drill pipes, each examined for their market share, growth potential, and technological advancements. Application-wise segmentation covers onshore drilling, offshore drilling, and other applications such as geothermal and mineral drilling, highlighting specific demand drivers and operational requirements. Regional segmentation encompasses North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America, detailing regional market dynamics, key players, and growth prospects. This structured approach enables stakeholders to gain insights into specific segments, identify growth areas, and make informed decisions based on granular market intelligence.

FAQs

What are the different types of drill pipes? Drill pipes are primarily categorized into standard, heavyweight, and specialty types. Standard drill pipes are used for general drilling operations, heavyweight variants provide additional weight and stability, and specialty pipes are designed for specific conditions like high pressure or corrosive environments.

How are drill pipes used in oil and gas drilling? Drill pipes form the drill string, transmitting rotational force and drilling fluid from the surface to the drill bit, enabling the excavation of boreholes for hydrocarbon extraction in both onshore and offshore settings.

What factors affect the lifespan of a drill pipe? The lifespan is influenced by operational conditions such as depth, pressure, temperature, and corrosion exposure, as well as maintenance practices, material quality, and handling procedures.

Which regions are key markets for drill pipes? Key regions include North America, due to shale activities; the Middle East, with extensive oil reserves; and Asia-Pacific, driven by growing energy demand and offshore exploration.

Who are the leading manufacturers of drill pipes? Leading manufacturers include Tenaris, Vallourec, TMK Group, National Oilwell Varco, and Hunting PLC, known for their technological expertise and global presence.

What are the emerging trends in the drill pipe market? Emerging trends include the adoption of digital monitoring technologies, development of advanced materials for harsh environments, and increased emphasis on rental and refurbishment services to promote sustainability.

Citius Research has developed a research report titled “Drill Pipe Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Drill Pipe Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Drill Pipe Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Drill Pipe Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Drill Pipe Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Drill Pipe Market
• Research Methodology
• Executive Summary
• Market Dynamics of Drill Pipe Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Drill Pipe Market
• Cost and Gross Margin Analysis of Drill Pipe Market
• Drill Pipe Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Drill Pipe Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Drill Pipe Market Key Stakeholders

Below are the key stakeholders for the Drill Pipe Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Drill Pipe Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Drill Pipe Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Drill Pipe Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Drill Pipe Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Drill Pipe Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Drill Pipe Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Drill Pipe Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Drill Pipe Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Drill Pipe Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Drill Pipe Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Drill Pipe Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Drill Pipe Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Drill Pipe Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Drill Pipe Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Drill Pipe Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Drill Pipe Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Drill Pipe Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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