Electrical SCADA Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194404
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Electrical SCADA Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 11 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Electrical SCADA Market

(Market Size)
$5.5 billion
$11 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 5.5 billion
2030 Market Size USD 11 billion
Key Players ABB, Siemens, Schneider Electric, GE, Emerson

Market Summary

The Electrical SCADA (Supervisory Control and Data Acquisition) market is a critical segment within the energy and power industry, providing advanced monitoring, control, and data acquisition solutions for electrical grids and power generation systems. These systems are essential for ensuring the reliability, efficiency, and security of power transmission and distribution networks. The increasing integration of renewable energy sources, along with the modernization of aging grid infrastructure, is driving the adoption of SCADA systems globally. Utilities and power companies are leveraging SCADA to enhance grid stability, reduce operational costs, and improve response times to faults and outages. The market is characterized by a shift towards cloud-based SCADA solutions and the incorporation of IoT and big data analytics for predictive maintenance and real-time decision-making. Key players are focusing on developing scalable and interoperable systems to meet the evolving demands of smart grids and decentralized energy resources.

Key Highlights

The Electrical SCADA market is distinguished by several key highlights that underscore its importance and growth trajectory. One significant aspect is the increasing deployment of SCADA systems in smart grid projects, which aim to enhance grid automation and demand response capabilities. Another highlight is the rising emphasis on cybersecurity measures to protect critical infrastructure from cyber threats, prompting investments in secure SCADA architectures. The adoption of hybrid SCADA systems, combining on-premise and cloud-based functionalities, is gaining traction for their flexibility and cost-efficiency. Additionally, the integration of artificial intelligence and machine learning algorithms into SCADA systems is enabling advanced analytics for fault detection, load forecasting, and optimization. The market is also witnessing strategic collaborations between SCADA providers and utility companies to develop customized solutions for specific grid challenges. These highlights reflect the market's dynamic nature and its pivotal role in the transition towards more resilient and intelligent power networks.

Drivers, Opportunities & Restraints

The growth of the Electrical SCADA market is propelled by several drivers, including the global push for grid modernization and the increasing need for reliable power supply amidst growing energy consumption. The expansion of renewable energy integration, such as solar and wind power, necessitates advanced SCADA systems for managing variable generation and ensuring grid stability. Regulatory mandates aimed at improving grid efficiency and reducing carbon emissions further drive adoption. Opportunities abound in the development of smart cities and microgrids, where SCADA systems are crucial for managing distributed energy resources and enhancing energy resilience. The emergence of digital twins and advanced simulation tools presents new avenues for optimizing SCADA operations. However, the market faces restraints such as high initial implementation costs and the complexity of integrating SCADA with legacy grid infrastructure. Cybersecurity concerns also pose significant challenges, requiring continuous investment in protective measures. Despite these restraints, the ongoing technological advancements and increasing investments in energy infrastructure are expected to sustain market growth.

Concentration Insights

The Electrical SCADA market exhibits a concentrated competitive landscape with a few major players dominating the global scene. Companies such as ABB, Siemens, Schneider Electric, and Emerson Electric are at the forefront, offering comprehensive SCADA solutions tailored for the energy and power sector. These industry leaders have extensive product portfolios and strong geographic presence, enabling them to cater to diverse customer needs. The market concentration is also influenced by strategic acquisitions and partnerships aimed at expanding technological capabilities and market reach. For instance, collaborations with software firms enhance the integration of analytics and cloud services into SCADA systems. Regional players and niche providers focus on specialized applications or emerging markets, contributing to a competitive yet consolidated environment. The high level of expertise and R&D investment required for developing advanced SCADA solutions acts as a barrier to entry, reinforcing the dominance of established players. This concentration underscores the importance of innovation and customer-centric approaches in maintaining competitive advantage.

Type Insights

Electrical SCADA systems are categorized based on their architecture and deployment models, with key types including hardware, software, and services. Hardware components encompass Remote Terminal Units (RTUs), Master Terminal Units (MTUs), communication systems, and human-machine interfaces (HMIs), which form the backbone of data acquisition and control. Software solutions involve supervisory control software, historical data logging, and visualization tools that enable operators to monitor and manage grid operations efficiently. Services include installation, maintenance, training, and consulting, which are essential for ensuring system reliability and performance. The market is witnessing a shift towards software-defined and cloud-based SCADA systems, which offer greater scalability, remote access, and reduced infrastructure costs. Hybrid systems that combine on-premise and cloud elements are also gaining popularity for their flexibility. The choice of SCADA type depends on factors such as grid complexity, security requirements, and budgetary constraints, with utilities increasingly opting for integrated solutions that provide end-to-end functionality.

Application Insights

Electrical SCADA systems find applications across various segments of the energy and power industry, primarily in generation, transmission, and distribution. In power generation, SCADA is used to monitor and control generating units, optimize plant performance, and ensure compliance with environmental regulations. In transmission networks, SCADA systems facilitate real-time monitoring of voltage levels, line loading, and circuit breaker status, enhancing grid reliability and preventing blackouts. For distribution networks, SCADA enables fault detection, isolation, and restoration (FDIR), improving outage management and customer service. Additionally, SCADA is integral to renewable energy integration, managing the variability of sources like solar and wind through advanced forecasting and control. Microgrids and industrial power systems also leverage SCADA for autonomous operation and energy management. The expanding application scope includes electric vehicle charging infrastructure and energy storage systems, where SCADA provides critical control and optimization capabilities. These diverse applications highlight the versatility and indispensability of SCADA in modern energy ecosystems.

Regional Insights

The Electrical SCADA market demonstrates varied growth patterns across different regions, influenced by factors such as infrastructure development, regulatory policies, and energy demand. North America is a significant market, driven by grid modernization initiatives, investments in smart grid technologies, and the need to upgrade aging infrastructure. The United States and Canada are leading adopters, with utilities focusing on enhancing grid resilience and integrating renewable energy. Europe follows closely, with countries like Germany, the UK, and France emphasizing energy transition and digitalization of power networks. The European Union's regulations promoting energy efficiency and carbon reduction further stimulate SCADA adoption. The Asia-Pacific region is experiencing rapid growth, fueled by expanding power infrastructure in emerging economies such as China and India, along with increasing investments in smart cities and renewable projects. Latin America and the Middle East are also emerging markets, where grid expansion and modernization efforts are creating opportunities for SCADA deployment. Regional disparities in technological adoption and regulatory frameworks shape the market dynamics, necessitating tailored approaches for each geography.

Company Insights

Prominent companies in the Electrical SCADA market include ABB Ltd., Siemens AG, Schneider Electric SE, Emerson Electric Co., and Honeywell International Inc. These firms are renowned for their comprehensive SCADA solutions, which encompass hardware, software, and services tailored for the energy sector. ABB offers its ABB Ability? SCADA system, known for its scalability and integration with renewable energy sources. Siemens provides the SIMATIC SCADA system, emphasizing cybersecurity and digital twin capabilities. Schneider Electric's EcoStruxure Grid SCADA focuses on distribution automation and microgrid management. Emerson Electric's Ovation SCADA is widely used in power generation for its reliability and advanced analytics. Honeywell's SCADA solutions cater to both utility and industrial applications, featuring robust monitoring and control functionalities. Other key players include General Electric, Rockwell Automation, and Mitsubishi Electric, each contributing innovative technologies to enhance grid operations. These companies invest heavily in R&D to incorporate AI, IoT, and cloud computing into their offerings, ensuring they remain competitive in a rapidly evolving market.

Recent Developments

Recent developments in the Electrical SCADA market highlight ongoing innovation and strategic initiatives aimed at addressing emerging challenges. There has been a surge in the adoption of cloud-based SCADA solutions, enabling remote monitoring and reduced operational costs. Companies are increasingly integrating artificial intelligence and machine learning for predictive maintenance and anomaly detection, enhancing system reliability. Cybersecurity enhancements have become a focal point, with advancements in encryption, intrusion detection systems, and secure communication protocols to safeguard critical infrastructure. Strategic partnerships and acquisitions are prevalent, such as collaborations between SCADA providers and IT firms to develop integrated digital solutions. For instance, partnerships focusing on digital twins allow for virtual simulation and optimization of grid operations. Additionally, the development of SCADA systems compatible with IoT devices and 5G technology is gaining momentum, facilitating faster data transmission and real-time control. These developments reflect the market's commitment to technological advancement and adaptability to changing industry needs.

Report Segmentation

The Electrical SCADA market report is segmented based on component, architecture, application, and region. By component, the market is divided into hardware, software, and services, with hardware including RTUs, MTUs, and communication devices, while software encompasses supervisory control and data analysis tools. Services cover installation, maintenance, and consulting. Architecture segmentation includes hardware-based, software-based, and hybrid SCADA systems, reflecting the diversity in deployment models. Application segmentation covers generation, transmission, distribution, and others such as renewable integration and microgrids. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, each with distinct market characteristics and growth drivers. This comprehensive segmentation enables a detailed analysis of market trends, opportunities, and challenges, providing stakeholders with actionable insights for strategic decision-making.

FAQs

What is the role of SCADA in renewable energy integration? SCADA systems play a crucial role in renewable energy integration by monitoring and controlling variable generation from sources like solar and wind. They ensure grid stability through real-time data acquisition, forecasting, and automated control actions, facilitating efficient integration into the power network.

How does SCADA improve grid reliability? SCADA improves grid reliability by providing real-time monitoring of grid parameters, enabling quick detection and isolation of faults. It supports automated restoration processes, reduces outage times, and enhances overall grid management through predictive maintenance and load balancing.

What are the cybersecurity challenges in SCADA systems? Cybersecurity challenges in SCADA systems include vulnerabilities to cyber attacks that can disrupt critical infrastructure. Threats such as malware, ransomware, and unauthorized access require robust security measures, including encryption, network segmentation, and continuous monitoring to protect system integrity.

How is cloud computing impacting SCADA systems? Cloud computing is transforming SCADA systems by offering scalable, cost-effective solutions for data storage and processing. It enables remote access, enhances data analytics capabilities, and facilitates integration with other digital technologies, though it also necessitates strong cybersecurity measures.

What is the difference between SCADA and DCS? SCADA (Supervisory Control and Data Acquisition) is designed for geographically dispersed operations, such as power grids, focusing on data acquisition and supervisory control. DCS (Distributed Control System) is used for complex industrial processes within a limited area, emphasizing continuous control and automation.

How are IoT and SCADA systems integrated? IoT and SCADA systems are integrated through the use of IoT sensors and devices that provide additional data points for SCADA systems. This integration enhances real-time monitoring, predictive maintenance, and operational efficiency by leveraging IoT data for advanced analytics and automation.

Citius Research has developed a research report titled “Electrical SCADA Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electrical SCADA Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electrical SCADA Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electrical SCADA Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electrical SCADA Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electrical SCADA Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electrical SCADA Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electrical SCADA Market
• Cost and Gross Margin Analysis of Electrical SCADA Market
• Electrical SCADA Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electrical SCADA Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electrical SCADA Market Key Stakeholders

Below are the key stakeholders for the Electrical SCADA Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electrical SCADA Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electrical SCADA Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electrical SCADA Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electrical SCADA Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electrical SCADA Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electrical SCADA Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electrical SCADA Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electrical SCADA Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electrical SCADA Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electrical SCADA Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electrical SCADA Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electrical SCADA Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electrical SCADA Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electrical SCADA Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electrical SCADA Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electrical SCADA Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electrical SCADA Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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