Display Driver Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211527
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Display Driver Market size was estimated at USD 8.2 billion in 2023 and is projected to reach USD 13.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.40% during the forecast period (2024-2030).

Display Driver Market

(Market Size)
$8.2 billion
$13.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.40%
2023 Market Size USD 8.2 billion
2030 Market Size USD 13.5 billion
Key Players Samsung Electronics, Novatek, Himax Technologies, Synaptics, Raydium

Market Summary

The display driver market is a critical segment within the semiconductor and electronics industry, primarily responsible for the interface between a display panel and the controlling electronic device. These integrated circuits are essential components that dictate image quality, resolution, refresh rates, and power consumption in a vast array of display technologies. The market is characterized by continuous innovation, driven by escalating demand for high-performance displays across consumer electronics, automotive, and industrial applications. Key players are heavily invested in research and development to produce more efficient, compact, and cost-effective driver solutions. The proliferation of advanced display technologies such as OLED, microLED, and flexible displays is significantly influencing market dynamics. Additionally, the trend towards higher resolution displays, including 4K, 8K, and beyond, is pushing the boundaries of driver IC capabilities. The market is also responding to the growing need for low-power solutions, particularly for mobile and portable devices, where energy efficiency is paramount. Geopolitical factors and supply chain considerations also play a substantial role in shaping production and distribution strategies for major suppliers worldwide.

Key Highlights

The display driver market is currently experiencing a transformative phase, marked by several pivotal developments. A major highlight is the rapid adoption of TDDI (Touch and Display Driver Integration) technology, which combines touch controller and display driver functions into a single chip, reducing component count, cost, and power consumption while improving performance in smartphones and tablets. Another significant trend is the accelerating shift from traditional LCD drivers to more advanced OLED display drivers, fueled by the superior image quality, flexibility, and energy efficiency of OLED panels. The automotive sector represents a high-growth avenue, with increasing integration of advanced display systems, including digital instrument clusters, infotainment screens, and head-up displays, demanding robust and reliable driver ICs. Furthermore, the emergence of microLED technology presents both a challenge and an opportunity, requiring entirely new driver architectures to manage the immense pixel densities involved. The competitive landscape is intense, with companies like Synaptics, Novatek Microelectronics, and Himax Technologies leading innovation and market share. Supply chain resilience has also become a critical focus area for industry participants, ensuring stable production amidst global semiconductor shortages and logistical challenges.

Drivers, Opportunities & Restraints

The growth of the display driver market is propelled by several powerful drivers. The insatiable consumer demand for enhanced visual experiences in devices such as smartphones, televisions, and laptops is a primary force, pushing for higher resolutions, faster refresh rates, and more vibrant colors. The expansion of the automotive industry, particularly the electric and autonomous vehicle segments, is creating substantial new demand for sophisticated in-vehicle displays. The Internet of Things (IoT) ecosystem and the proliferation of smart home devices also contribute to market expansion, integrating displays into an ever-wider range of products. Significant opportunities lie in the development of next-generation display technologies. The commercialization of foldable and rollable displays opens new form factors and applications, requiring specialized flexible driver ICs. The increasing investment in AR/VR devices also presents a lucrative opportunity for ultra-low latency and high-performance display drivers. However, the market faces notable restraints. The high cost and complexity of manufacturing advanced driver ICs, especially for cutting-edge technologies like microLED, can hinder widespread adoption. Furthermore, the industry is susceptible to the cyclical nature of the semiconductor market and global supply chain disruptions, which can lead to component shortages and price volatility, impacting production schedules and profitability for device manufacturers.

Concentration Insights

The global display driver market exhibits a relatively concentrated structure, with a handful of major players holding significant market share. This concentration is largely found in the Asia-Pacific region, particularly in Taiwan, South Korea, and China, which are global hubs for semiconductor fabrication and display panel production. Companies such as Novatek Microelectronics, Himax Technologies, and FocalTech Systems from Taiwan, alongside Samsung Electronics and MagnaChip from South Korea, are dominant forces. This geographical and corporate concentration is a result of decades of investment in semiconductor manufacturing infrastructure, strong R&D capabilities, and close relationships with display panel makers. However, there is also a presence of key players from the United States, including Synaptics and Silicon Works, which specialize in high-value-added solutions and integrated products. The market concentration leads to intense competition on both technological innovation and price, compelling companies to continuously advance their product offerings. This dynamic also creates a high barrier to entry for new participants, as establishing advanced fabrication facilities and securing design wins with major display and OEM manufacturers requires substantial capital investment and technical expertise.

Type Insights

The display driver market is segmented by the type of display technology it serves, primarily divided into LCD drivers and OLED drivers. LCD display drivers have been the traditional mainstay of the market, governing the vast installed base of liquid crystal displays found in televisions, monitors, and numerous other devices. These drivers control the liquid crystals to modulate light and produce images. Within the LCD segment, there are further distinctions for different backlighting technologies, such as LED-backlit LCDs. The OLED display driver segment is experiencing rapid growth and is technologically distinct. OLED drivers supply current directly to organic light-emitting diodes, which emit their own light, eliminating the need for a backlight. This allows for superior contrast ratios, true blacks, and thinner form factors. The complexity of OLED drivers is higher, as they must precisely control current to each pixel to ensure uniform brightness and color accuracy over the display's lifespan. A hybrid and increasingly popular category is the TDDI, or Touch and Display Driver Integration, which merges the functionalities of a touch controller and a display driver into a single chip. This integration is prevalent in smartphones and tablets, offering benefits in power efficiency, cost reduction, and a slimmer device profile.

Application Insights

Display drivers find critical application across a diverse range of industries, each with its own specific requirements and growth trajectory. The smartphone application segment is the largest and most dynamic, driven by relentless innovation in display technology, including high refresh rates, under-display cameras, and always-on functionalities. Tablets and laptops follow a similar trend, emphasizing resolution, color accuracy, and power efficiency. The television segment is a major consumer of display drivers, particularly with the global transition towards 4K and 8K ultra-high-definition resolutions, HDR support, and larger screen sizes, which demand powerful and sophisticated driver ICs. The automotive application is one of the fastest-growing segments. Modern vehicles incorporate multiple displays for instrument clusters, central infotainment systems, rear-seat entertainment, and digital rearview mirrors, requiring drivers that are automotive-grade?capable of operating reliably in extreme temperatures and over long product lifecycles. Other significant applications include virtual and augmented reality headsets, which require ultra-low latency and high pixel density; smartwatches and wearable devices, prioritizing ultra-low power consumption; and industrial and medical equipment, where reliability and longevity are paramount.

Regional Insights

The display driver market demonstrates distinct regional characteristics shaped by manufacturing prowess, consumer demand, and technological advancement. The Asia-Pacific region dominates the global landscape, serving as both the largest consumer and the primary production hub. This dominance is anchored by countries like South Korea, home to display giants Samsung Display and LG Display, and Taiwan, a base for leading driver IC designers and manufacturers such as Novatek and Himax. China is also a massive force, with a huge domestic market for consumer electronics and a rapidly growing semiconductor manufacturing sector aiming for self-sufficiency. North America holds a significant position, primarily as a center for innovation, design, and high-value semiconductor intellectual property. Companies like Synaptics are headquartered there, focusing on advanced integrated solutions. Europe's market is notably driven by its strong automotive industry, which is a major consumer of advanced display systems and, consequently, the driver ICs that power them. Other regions, including parts of Southeast Asia, are increasingly important as locations for assembly and testing facilities, contributing to the globalized and interconnected nature of the display driver supply chain.

Company Insights

The competitive landscape of the display driver market is comprised of several established and innovative companies. Key players include Novatek Microelectronics Corp., a Taiwanese company renowned for its extensive portfolio of display driver ICs for TVs, monitors, and mobile devices. Himax Technologies, Inc., also based in Taiwan, is a leading provider of display imaging processing technologies and driver ICs. Synaptics Incorporated, a U.S.-based company, is a major player known for its human interface solutions, including advanced TDDI and OLED driver products for the mobile and PC markets. Samsung Electronics Co., Ltd., through its System LSI division, is a significant force, particularly in supplying drivers for its own display panels and mobile devices. MagnaChip Semiconductor Corporation, from South Korea, offers a range of display driver solutions, including those for OLED displays. Other notable participants include Silicon Works Co., Ltd., another South Korean designer of display drivers, and FocalTech Systems Co., Ltd. from Taiwan. These companies compete fiercely on technology, performance, power efficiency, integration, and cost, driving continuous advancement across the industry.

Recent Developments

The display driver market is witnessing a flurry of recent developments focused on technological advancement and market expansion. A prominent trend is the accelerated adoption of LTPO (Low-Temperature Polycrystalline Oxide) backplane technology for OLED displays. This allows for variable refresh rates, significantly reducing power consumption in high-end smartphones and wearables, and major players are launching new driver ICs optimized for LTPO panels. There is also intensified research and development into driver ICs capable of supporting microLED displays, which are expected to be the next major display technology after OLED. Companies are forming strategic partnerships and collaborations to overcome the technical challenges associated with microLED mass production. Furthermore, the integration of additional functionalities into driver ICs continues beyond TDDI. There is a growing focus on integrating features like embedded fingerprint sensors and always-on display capabilities directly into the driver chip. In response to global supply chain pressures, companies are also diversifying their manufacturing sources and investing in more resilient production strategies to mitigate future disruptions and meet the robust demand from various end-use sectors.

Report Segmentation

This comprehensive market research report on the display driver industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market landscape. The report is segmented by type, delving into the distinct characteristics and market dynamics of LCD display drivers and OLED display drivers, including insights into integrated solutions like TDDI. The application segmentation offers an in-depth examination of demand across key verticals, including smartphones, tablets, televisions, automotive displays, virtual reality and augmented reality devices, and other applications such as wearables and industrial equipment. A crucial regional segmentation provides a thorough analysis of the market across major geographies: North America, Europe, Asia-Pacific, and the Rest of the World. This analysis covers regional production capacities, consumption patterns, key country-level markets, and prevailing trends influencing growth in each area. The competitive landscape section profiles the leading companies operating in this space, discussing their product portfolios, market strategies, and recent activities. This multi-faceted segmentation allows for a precise understanding of growth pockets, emerging opportunities, and competitive dynamics within each segment of the global display driver market.

FAQs

What is a display driver IC?

A display driver integrated circuit (DDIC) is a specialized semiconductor chip that acts as the interface between a device's main processor and its display panel. It receives image data from the processor and converts it into precise electrical signals that control each individual pixel on the screen, determining its color, brightness, and timing to form the final image.

What is the difference between LCD and OLED drivers?

The fundamental difference lies in how they control the display. An LCD driver modulates the liquid crystals to block or allow light from a separate backlight to pass through. An OLED driver, however, supplies a electrical current directly to each organic light-emitting diode, causing it to emit its own light. This makes OLED drivers more complex as they must manage current precisely to ensure uniformity and prevent aging issues.

What is TDDI?

TDDI stands for Touch and Display Driver Integration. It is a type of display driver IC that combines the functions of a traditional display driver and a touch screen controller onto a single chip. This integration reduces the number of components required in a device, leading to a thinner form factor, lower power consumption, reduced cost, and improved touch performance and display quality.

Who are the leading companies in the display driver market?

The market is led by several key companies, primarily based in Asia and the United States. Major players include Novatek Microelectronics and Himax Technologies from Taiwan, Synaptics Incorporated from the U.S., Samsung Electronics and MagnaChip from South Korea, and Silicon Works. These companies are known for their technological innovation and significant market share.

What are the key applications for display drivers?

Display drivers are essential components in a vast array of electronic devices. The primary applications include smartphones, tablets, laptops, televisions, and computer monitors. Emerging and high-growth applications include automotive displays (digital clusters, infotainment), virtual reality and augmented reality headsets, smartwatches and other wearables, and industrial and medical equipment.

What are the latest trends in display driver technology?

Current trends focus on higher integration, improved power efficiency, and support for advanced displays. This includes the widespread adoption of TDDI, the development of drivers for LTPO OLED panels enabling variable refresh rates, intense R&D for microLED display drivers, and the integration of additional features like fingerprint sensing directly into the driver IC to create more streamlined and efficient device designs.

Citius Research has developed a research report titled “Display Driver Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Display Driver Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Display Driver Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Display Driver Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Display Driver Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Display Driver Market
• Research Methodology
• Executive Summary
• Market Dynamics of Display Driver Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Display Driver Market
• Cost and Gross Margin Analysis of Display Driver Market
• Display Driver Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Display Driver Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Display Driver Market Key Stakeholders

Below are the key stakeholders for the Display Driver Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Display Driver Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Display Driver Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Display Driver Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Display Driver Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Display Driver Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Display Driver Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Display Driver Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Display Driver Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Display Driver Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Display Driver Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Display Driver Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Display Driver Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Display Driver Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Display Driver Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Display Driver Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Display Driver Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Display Driver Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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