Dispensing Robots Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207482
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Dispensing Robots Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Dispensing Robots Market

(Market Size)
$2.5 billion
$4.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.8 billion
Key Players ABB, FANUC, Yaskawa Electric, Kawasaki Robotics, EPSON Robots

Market Summary

The dispensing robots market is a specialized segment within industrial automation, primarily serving the manufacturing and construction sectors. These robotic systems are engineered to automate the precise application of adhesives, sealants, paints, and other viscous materials, significantly enhancing production line efficiency and product quality. The adoption of this technology is driven by the relentless pursuit of operational excellence, cost reduction, and the mitigation of human error in repetitive and complex dispensing tasks. Industries ranging from automotive and electronics to heavy machinery and building fabrication are increasingly integrating these solutions to maintain a competitive edge. The market is characterized by continuous technological evolution, with leading manufacturers focusing on developing robots that offer greater precision, flexibility, and integration capabilities with existing industrial IoT and smart factory ecosystems. This trend underscores a fundamental shift towards fully automated, data-driven production environments.

Key Highlights

A pivotal highlight of the dispensing robots market is the advanced integration of vision systems and sophisticated software. Modern dispensing robots are often equipped with 2D and 3D vision guidance, allowing for real-time path correction and adaptation to part variations, which is crucial for complex assemblies found in electronics manufacturing. Another significant feature is the development of multi-axis robotic arms, particularly 6-axis and 7-axis models, which provide unparalleled dexterity to access difficult-to-reach areas on large or intricately shaped components, a common requirement in automotive and aerospace applications. Furthermore, the push towards sustainability is leading to innovations that minimize material waste through highly accurate shot volume control, directly reducing operational costs and environmental impact. The convergence of these technologies is creating smarter, more responsive, and more efficient automated dispensing solutions that are becoming indispensable in modern industrial operations.

Drivers, Opportunities & Restraints

The primary driver propelling the dispensing robots market is the critical need for heightened precision and consistency in manufacturing processes that manual operations cannot reliably achieve. This is especially true in sectors like microelectronics and medical device manufacturing, where minuscule application tolerances are mandatory. Furthermore, the global labor shortage in skilled manufacturing trades is accelerating the adoption of automation as a strategic solution to maintain production capacity. A significant opportunity lies in the expansion into new application areas within the construction industry, such as automated bricklaying, concrete dispensing, and on-site spraying for insulation and coatings, which represents a largely untapped market with immense growth potential. However, the market faces considerable restraints, including the high initial capital investment required for robotic systems, which can be a barrier for small and medium-sized enterprises. Additionally, the complexity of integration and the ongoing need for specialized personnel to program and maintain these advanced systems pose operational challenges that can hinder wider adoption.

Concentration Insights

The competitive landscape of the dispensing robots market is concentrated among a group of established international players who possess extensive technological expertise and global service networks. Prominent companies such as ABB, FANUC Corporation, Yaskawa Electric Corporation, and KUKA AG are dominant forces, offering a wide range of industrial robots that can be fitted with specialized dispensing end-effectors. This concentration is also evident among specialized dispensing solution providers like Graco Inc., Nordson Corporation, and TECHCON Systems, which focus on the precise metering and application technology integrated with robotic platforms. The market exhibits a high level of competition based on technological innovation, product reliability, and the ability to provide comprehensive, industry-specific application support. This environment fosters continuous advancement in robotic capabilities but also creates high entry barriers for new participants due to the significant investment in research and development and the established relationships with major industrial clients.

Type Insights

The market for dispensing robots is broadly segmented by type, primarily distinguished by their mechanical structure and range of motion. Articulated robots, featuring rotary joints and typically offering six axes of movement, represent a major segment. Their flexibility and wide working envelope make them ideal for complex, multi-angle dispensing tasks on three-dimensional products, such as automotive windshields or electronic circuit boards. Another crucial type is the Cartesian or gantry robot, which operates on three linear axes (X, Y, Z). These systems excel in applications requiring extreme accuracy over a large, flat, or cubic work area, such as sealing large panels in appliance manufacturing or applying coatings to construction materials. SCARA robots are also widely utilized for high-speed, precise dispensing within a confined plane, making them perfect for assembly line tasks in electronics. The selection of robot type is a critical decision, directly influenced by the specific application requirements, including workspace layout, payload, and the required precision.

Application Insights

Dispensing robots find diverse and critical applications across the manufacturing and construction spectrum. In electronics manufacturing, they are indispensable for applying solder paste, adhesives for component attachment, and protective conformal coatings onto printed circuit boards with micron-level accuracy. The automotive industry leverages these robots for a multitude of tasks, including windshield bonding, seam sealing of car body panels, and the application of noise-dampening materials, all of which demand repeatability and strength. Within the construction sector, the application is emerging but growing, with robots being deployed for automated spraying of fireproofing and insulating materials on structural steel, precise application of adhesives in prefabricated building modules, and even experimental bricklaying. Each application sector imposes unique demands on the robot's speed, precision, payload, and the properties of the material being dispensed, driving continuous specialization and innovation in robotic system design.

Regional Insights

Geographically, the adoption and production of dispensing robots are concentrated in regions with strong manufacturing bases and high labor costs. The Asia-Pacific region stands as the largest and fastest-growing market, fueled by the massive electronics manufacturing industries in China, South Korea, and Taiwan, alongside expanding automotive production in India and Southeast Asia. Government initiatives promoting industrial automation, such as China's Made in China 2025 plan, further accelerate adoption in this region. North America and Europe represent mature markets characterized by a high penetration of automation within their advanced automotive, aerospace, and medical device industries. These regions are focal points for innovation, with leading robot manufacturers and end-users collaborating on next-generation applications. Meanwhile, other regions like Latin America and the Middle East are witnessing gradual growth, driven by industrial modernization efforts and investments in local manufacturing capabilities.

Company Insights

The market is led by a mix of global industrial robotics giants and specialized technology firms. ABB Ltd. and FANUC Corporation are renowned for their robust and precise articulated robots that are commonly adapted for dispensing tasks across various industries. Yaskawa Electric Corporation and KUKA AG are also key contributors, offering flexible automation solutions that integrate seamlessly with dispensing applications. On the specialization front, companies like Graco Inc. and Nordson Corporation are critical players. They excel in developing the advanced pump, meter, and valve technologies?the end-effectors?that are mounted on robotic arms to ensure precise material flow and application. These companies compete not only on the performance of their hardware but also on the sophistication of their software for path planning, vision system integration, and data analytics, which are becoming increasingly important for smart manufacturing execution.

Recent Developments

The dispensing robots market is dynamically evolving, with recent developments centered on enhancing connectivity, intelligence, and ease of use. A prominent trend is the deeper integration of Internet of Things (IoT) capabilities, enabling real-time monitoring of dispensing parameters, predictive maintenance for pumps and valves, and data collection for quality assurance and traceability. There is a significant push towards developing more intuitive programming interfaces, including offline programming software and hand-guided teaching methods, which reduce the time and expertise required to set up new applications and lower the barrier to adoption. Furthermore, collaborations between robot manufacturers and material science companies are increasing to optimize the entire dispensing process, ensuring compatibility between the robot's mechanics and the rheological properties of new advanced materials like thermally conductive adhesives and low-VOC sealants.

Report Segmentation

This comprehensive market research report on the dispensing robots market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation by type includes articulated robots, Cartesian robots, SCARA robots, and other specialized robotic forms, analyzing the adoption trends and technological advancements within each category. The application segmentation delves into key sectors such as electronics & semiconductors, automotive, construction, healthcare & medical devices, and others, evaluating the specific demands and growth drivers in each vertical. Furthermore, the report is segmented by component, distinguishing between the robotic hardware (arm, controller, drives) and the dispensing hardware (pumps, guns, valves). Geographically, the analysis covers key regions and major countries within North America, Europe, Asia-Pacific, and the Rest of the World, providing a clear view of regional dynamics, growth potential, and competitive landscapes. This multi-faceted segmentation allows for a strategic understanding of the market.

FAQs

What are the key benefits of using dispensing robots?

Dispensing robots offer unparalleled precision and consistency in material application, drastically reducing waste and rework. They enhance workplace safety by handling hazardous materials and performing repetitive tasks, thereby minimizing human exposure. Furthermore, they significantly increase production throughput and operational efficiency, providing a strong return on investment through improved quality and lower operational costs.

Which industries use dispensing robots the most?

The electronics and semiconductor industry is the largest user, relying on robots for precise application of solder, adhesives, and coatings on miniature components. The automotive industry is another major adopter, utilizing them for sealing, bonding, and noise reduction applications. Other significant industries include aerospace, medical device manufacturing, and a growing segment within construction for automated material application.

What types of materials can dispensing robots handle?

These robots are designed to handle a vast array of viscous materials. Common applications involve single and multi-component adhesives, sealants, greases, lubricants, solder paste, paints, coatings, and encapsulants. The specific pump and end-effector technology are selected based on the material's properties, such as viscosity, filler content, and cure mechanism.

How do vision systems enhance dispensing robots?

Integrated vision systems, including 2D and 3D cameras, dramatically enhance a robot's capability. They allow for real-time part recognition, alignment, and inspection. The robot can adapt its dispensing path on-the-fly to accommodate part misplacement or variations in its position, ensuring accurate application every time and enabling the handling of complex, non-uniform products.

What is the difference between articulated and Cartesian dispensing robots?

Articulated robots have rotary joints (like a human arm) offering multi-axis movement for complex, 3D paths on contoured surfaces. Cartesian robots move in three linear axes (X, Y, Z) and are ideal for applications requiring high precision over a large, flat, or cubic workspace. The choice depends on the required reach, flexibility, and the geometry of the part being processed.

What are the main challenges in implementing dispensing robots?

The primary challenges include the substantial initial capital expenditure for the robotic cell and peripheral equipment. Integration into existing production lines can be complex, requiring careful planning. There is also an ongoing need for skilled technicians to program, maintain, and troubleshoot the systems, which necessitates investment in training or hiring specialized personnel.

Citius Research has developed a research report titled “Dispensing Robots Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dispensing Robots Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dispensing Robots Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dispensing Robots Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dispensing Robots Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dispensing Robots Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dispensing Robots Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dispensing Robots Market
• Cost and Gross Margin Analysis of Dispensing Robots Market
• Dispensing Robots Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dispensing Robots Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dispensing Robots Market Key Stakeholders

Below are the key stakeholders for the Dispensing Robots Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dispensing Robots Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dispensing Robots Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dispensing Robots Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dispensing Robots Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dispensing Robots Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dispensing Robots Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dispensing Robots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dispensing Robots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dispensing Robots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dispensing Robots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dispensing Robots Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dispensing Robots Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dispensing Robots Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dispensing Robots Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dispensing Robots Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dispensing Robots Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dispensing Robots Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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