Digital Textile Printing Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207480
  • Format: Electronic (PDF)
  • Number of Pages: 221
  • Author(s): Joshi, Madhavi

Report Overview

The Digital Textile Printing Equipment Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Digital Textile Printing Equipment Market

(Market Size)
$3.5 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 3.5 billion
2030 Market Size USD 7 billion
Key Players Kornit Digital, Mimaki, Brother Industries, Konica Minolta, Roland DG

Market Summary

The digital textile printing equipment market represents a transformative segment within the manufacturing and construction industries, revolutionizing how textiles are designed and produced. This technology utilizes inkjet-based methods to print designs directly onto various fabric types, offering a significant advancement over traditional analog printing like screen printing. The core appeal lies in its ability to facilitate mass customization, reduce waste through on-demand production, and enable rapid prototyping, which is highly valued in fast-paced sectors such as fashion and home furnishings. The market encompasses a range of hardware, including printers, and the necessary inks and software required to operate them. Manufacturers and construction firms are increasingly adopting this technology to enhance operational efficiency, meet consumer demands for personalized products, and adhere to stricter environmental regulations due to its reduced water and energy consumption compared to conventional methods. The integration of automation and advancements in print head technology are further propelling market evolution, making digital textile printing a cornerstone for modern textile manufacturing.

Key Highlights

The digital textile printing equipment market is characterized by several pivotal developments that underscore its growing importance. A key trend is the rapid technological innovation in print heads, with piezoelectric inkjet technology dominating due to its compatibility with a wide array of ink types and superior print quality. The shift towards sustainable production is another critical highlight, as digital printing significantly lowers water usage and chemical waste, aligning with global sustainability goals. The expansion of application areas beyond traditional apparel into technical textiles, soft signage, and home decor is broadening the market's scope. Furthermore, the adoption of single-pass printing technology is gaining traction for high-volume production runs, offering remarkable speed improvements. Leading companies are heavily investing in research and development to introduce equipment with higher resolutions, faster throughput, and enhanced color gamuts. The market is also witnessing a consolidation phase, with established players acquiring smaller innovators to expand their technological portfolios and global reach, indicating a mature and competitive landscape.

Drivers, Opportunities & Restraints

Several powerful drivers are fueling growth in the digital textile printing equipment market. The foremost driver is the escalating demand for customized and personalized textile products from consumers, which traditional methods struggle to fulfill economically. Additionally, stringent government regulations aimed at reducing the environmental footprint of the textile industry are compelling manufacturers to adopt cleaner digital technologies. The advantages of reduced time-to-market and lower minimum order quantities are also significant drivers, enabling businesses to respond swiftly to fashion trends. Opportunities abound in the continued technological advancements, such as the development of new ink formulations like latex and pigment inks that expand printable substrate options. The burgeoning e-commerce sector presents a substantial opportunity for on-demand printing services. However, the market faces notable restraints. The high initial capital investment required for advanced printing equipment can be a barrier to entry for small and medium-sized enterprises. Furthermore, the need for skilled operators to manage these complex systems and the ongoing costs associated with specialized inks pose challenges to widespread adoption.

Concentration Insights

The competitive landscape of the digital textile printing equipment market is moderately concentrated, with a mix of large, established corporations and specialized innovative firms. Key players such as Durst Group, Konica Minolta, Inc., and Seiko Epson Corporation hold significant market share due to their extensive product portfolios, strong global distribution networks, and continuous investment in research and development. These industry leaders compete intensely on technology, offering machines with varying speeds, resolutions, and capabilities to cater to different customer segments from small boutiques to large-scale industrial printers. The market also features several prominent companies including Kornit Digital, Mimaki Engineering Co., Ltd., and Roland DG Corporation, each focusing on specific niches like direct-to-garment printing or industrial soft signage. This concentration is further influenced by strategic mergers and acquisitions, as larger entities seek to acquire innovative technologies and expand their geographical presence. Regional players also exist, often competing on price and localized service support, contributing to a dynamic and competitive environment.

Type Insights

The digital textile printing equipment market is segmented by technology type, primarily into roll-to-roll printers and direct-to-garment (DTG) printers. Roll-to-roll printers are the workhorses of the industry, designed for high-volume, continuous printing on fabric rolls. They are predominantly used for applications like home textiles, fashion fabrics, and soft signage. These systems often utilize dye-sublimation, reactive, or acid ink technologies depending on the substrate. Direct-to-garment printers, on the other hand, are engineered to print directly on finished apparel items like t-shirts and sweatshirts. They are ideal for customization and small batch production, typically using pigment-based inks. Another emerging type is the hybrid printer, which combines capabilities to handle both rolls and pre-sewn garments, offering versatility to print service providers. The choice between these types depends heavily on the intended application, required output volume, and the nature of the textile substrate, with ongoing innovations aimed at improving the speed, quality, and versatility of each category.

Application Insights

Digital textile printing equipment finds diverse applications across several key industries. The apparel and fashion industry is the largest application segment, leveraging this technology for producing garments, sportswear, and haute couture with intricate designs and short runs. The home furnishing segment is another major adopter, utilizing digital printing for curtains, upholstery, bedding, and carpets, allowing for greater design flexibility and quick response to interior design trends. The technical textiles sector represents a growing application area, where printing is used for automotive interiors, medical textiles, and protective clothing, often requiring specialized functional inks. Soft signage and display applications, including banners, flags, and retail displays, have been revolutionized by digital printing due to its ability to produce vibrant, durable graphics on flexible materials. Each application demands specific performance characteristics from the printing equipment, such as color fastness, durability, and the ability to print on diverse fabric types, driving continuous innovation in ink and printer technology.

Regional Insights

The adoption and growth of digital textile printing equipment vary significantly across different global regions. Asia Pacific stands as the dominant and fastest-growing market, largely driven by the massive textile manufacturing hubs in countries like China, India, and Vietnam. The region's dominance is attributed to its large consumer base, low-cost manufacturing advantages, and increasing government support for technological modernization in the textile sector. Europe is another significant market, characterized by a strong presence of luxury fashion brands, high environmental awareness, and stringent regulations that favor sustainable digital printing technologies. Countries like Italy, Germany, and the UK are key contributors. North America holds a substantial share, with a robust demand driven by the strong fashion industry, high adoption of direct-to-garment printing for customization, and a well-established advertising and soft signage market. Other regions, including Latin America and the Middle East and Africa, are emerging markets showing promising growth potential as awareness and investment in advanced textile manufacturing increase.

Company Insights

The digital textile printing equipment market features a competitive array of companies striving for technological leadership. Durst Group is renowned for its high-performance industrial printers for fashion and home textiles. Konica Minolta, Inc. offers robust solutions, particularly noted for its NASENGINE series and pigment ink technologies. Seiko Epson Corporation is a major player, providing reliable printers for both roll-to-roll and direct-to-garment applications. Kornit Digital Ltd. has carved a strong niche in the direct-to-garment and direct-to-fabric segments with its proprietary NeoPigment printing process. Mimaki Engineering Co., Ltd. is recognized for its wide range of printers catering to textiles, signage, and industrial applications, often praised for its color management software. Roland DG Corporation provides versatile solutions popular among small to medium-sized print service providers. Other notable participants include SPGPrints B.V., MS Printing Solutions S.r.l., and Brother Industries, Ltd., each contributing to market dynamism through continuous innovation in print heads, ink chemistry, and integrated software solutions.

Recent Developments

The digital textile printing equipment market is experiencing a wave of recent developments focused on enhancing performance, sustainability, and accessibility. A prominent trend is the launch of next-generation single-pass printers, which offer dramatically increased production speeds, making digital printing competitive with analog methods for large volumes. Companies are heavily investing in the development of new ink formulations, particularly water-based pigment inks and latex inks, which offer improved eco-credentials without compromising on color vibrancy or fabric hand-feel. There is a significant push towards integrating artificial intelligence and machine learning for automated color matching, defect detection, and predictive maintenance, optimizing the entire printing process. Strategic partnerships and acquisitions continue to shape the landscape, as larger firms acquire smaller innovators to gain access to new technologies. Furthermore, manufacturers are focusing on creating more user-friendly interfaces and cloud-connected systems to simplify operation and enable remote monitoring, making the technology accessible to a broader range of businesses.

Report Segmentation

This comprehensive market research report on the digital textile printing equipment market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation by type categorizes the market into key equipment varieties such as roll-to-roll printers, direct-to-garment printers, and hybrid printers, analyzing the adoption trends and technological advancements within each category. The application segmentation delves into the core end-use industries, including apparel, home textiles, technical textiles, and soft signage, examining the specific demands and growth drivers in each sector. Geographically, the report is segmented into major regions and key countries, providing an analysis of regional market dynamics, growth patterns, and competitive landscapes. Furthermore, the report includes a detailed segmentation of the ink type used, such as reactive, acid, pigment, and dye-sublimation inks, highlighting the preferences based on substrate and application. This multi-faceted segmentation allows for a thorough understanding of the market structure, key influencing factors, and potential growth pockets.

FAQs

What is driving the growth of the digital textile printing market?

The growth is primarily driven by the increasing consumer demand for customized and personalized textile products, the need for sustainable manufacturing processes with lower environmental impact, and the advantages of reduced lead times and inventory costs associated with on-demand production.

What are the different types of digital textile printing?

The main types include roll-to-roll printing for continuous fabric, direct-to-garment printing for finished apparel, and dye-sublimation printing which transfers ink onto polyester-based materials. Each type uses different technologies and inks suited for specific applications.

Which regions are leading in the adoption of digital textile printing equipment?

Asia Pacific is the leading region, fueled by its large textile manufacturing base in countries like China and India. Europe and North America are also significant markets due to strong fashion industries and high environmental standards promoting sustainable technology.

What are the key challenges faced by the digital textile printing industry?

Major challenges include the high initial investment cost for equipment, the ongoing expense of specialized inks, the need for skilled operators to run complex systems, and competition from established traditional printing methods in certain high-volume segments.

Who are the major players in the digital textile printing equipment market?

Prominent companies include Durst Group, Konica Minolta, Inc., Seiko Epson Corporation, Kornit Digital Ltd., Mimaki Engineering Co., Ltd., and Roland DG Corporation. These firms compete on technology, product reliability, and global service networks.

What are the main applications of digitally printed textiles?

Key applications span the fashion and apparel industry for clothing, the home furnishing sector for curtains and upholstery, the production of technical textiles for automotive or medical use, and the creation of soft signage for advertising and displays.

Citius Research has developed a research report titled “Digital Textile Printing Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Digital Textile Printing Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Digital Textile Printing Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Digital Textile Printing Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Digital Textile Printing Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Digital Textile Printing Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Digital Textile Printing Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Digital Textile Printing Equipment Market
• Cost and Gross Margin Analysis of Digital Textile Printing Equipment Market
• Digital Textile Printing Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Digital Textile Printing Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Digital Textile Printing Equipment Market Key Stakeholders

Below are the key stakeholders for the Digital Textile Printing Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Digital Textile Printing Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Digital Textile Printing Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Digital Textile Printing Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Digital Textile Printing Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Digital Textile Printing Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Digital Textile Printing Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Digital Textile Printing Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Digital Textile Printing Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Digital Textile Printing Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Digital Textile Printing Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Digital Textile Printing Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Digital Textile Printing Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Digital Textile Printing Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Digital Textile Printing Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Digital Textile Printing Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Digital Textile Printing Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Digital Textile Printing Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports