Directional Drilling Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194038
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Directional Drilling Market size was estimated at USD 18 billion in 2023 and is projected to reach USD 32 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Directional Drilling Market

(Market Size)
$18 billion
$32 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 18 billion
2030 Market Size USD 32 billion
Key Players Schlumberger, Halliburton, Baker Hughes, Weatherford, NOV

Market Summary

The directional drilling market is a critical segment within the energy and power industry, enabling the extraction of oil and gas resources from challenging and previously inaccessible reserves. This advanced drilling technique allows operators to drill non-vertical wells, including horizontal, extended reach, and multilateral wells, maximizing reservoir contact and improving recovery rates. The adoption of directional drilling is driven by the increasing global energy demand, the shift towards unconventional resources such as shale gas and tight oil, and the need for efficient and cost-effective extraction methods. Technological advancements in drilling tools, measurement-while-drilling (MWD) systems, and logging-while-drilling (LWD) technologies have significantly enhanced the precision and efficiency of directional drilling operations. Major oil and gas companies, along with specialized service providers, are investing heavily in research and development to innovate and improve drilling methodologies. The market is characterized by intense competition, with key players focusing on strategic collaborations, mergers, and acquisitions to expand their geographic presence and service portfolios. Environmental considerations and regulatory frameworks also play a crucial role in shaping market dynamics, influencing drilling practices and technology adoption. As the industry continues to evolve, directional drilling remains indispensable for optimizing production, reducing environmental footprint, and ensuring sustainable resource management.

Key Highlights

The directional drilling market showcases several key highlights that underscore its importance and growth trajectory. One significant aspect is the technological innovation driving operational efficiency and accuracy. Advanced rotary steerable systems (RSS) and automated drilling solutions are revolutionizing the industry, enabling precise wellbore placement and reducing non-productive time. Another highlight is the increasing application in offshore drilling projects, where directional techniques are essential for accessing reserves beneath sensitive environments or in deepwater locations. The market is also witnessing a surge in demand from emerging economies, where rapid industrialization and urbanization are fueling energy needs. Furthermore, the integration of digital technologies such as artificial intelligence and data analytics is enhancing real-time decision-making and predictive maintenance, optimizing overall drilling performance. Key industry players like Schlumberger, Halliburton, and Baker Hughes are at the forefront, offering integrated services that combine drilling, evaluation, and completion solutions. The emphasis on reducing carbon emissions and improving energy efficiency is prompting the adoption of environmentally friendly drilling practices, aligning with global sustainability goals. These highlights collectively illustrate a market poised for continued evolution, driven by innovation, expanding applications, and strategic industry initiatives.

Drivers, Opportunities & Restraints

The directional drilling market is propelled by several key drivers, including the escalating global energy demand and the depletion of conventional oil and gas reserves. This necessitates the exploitation of unconventional resources, where directional drilling is indispensable. Technological advancements in drilling equipment and techniques enhance operational efficiency, reduce costs, and minimize environmental impact, further stimulating market growth. The expansion of offshore exploration activities, particularly in deepwater and ultra-deepwater regions, presents significant opportunities for market players. Additionally, the growing emphasis on renewable energy integration and the need for geothermal drilling open new avenues for application. However, the market faces restraints such as high initial investment and operational costs associated with advanced drilling technologies. Regulatory challenges and environmental concerns, including stringent regulations on drilling activities and potential ecological disruptions, also pose hurdles. Volatile oil prices impact investment decisions, leading to fluctuations in drilling activities. Despite these challenges, the ongoing research and development efforts aimed at cost reduction and efficiency improvement, coupled with the untapped potential in emerging markets, offer substantial growth opportunities for the directional drilling sector.

Concentration Insights

The directional drilling market exhibits a concentrated competitive landscape, dominated by a few major international players who hold significant market share. Companies such as Schlumberger, Halliburton, Baker Hughes, and Weatherford International lead the industry, offering comprehensive drilling services and advanced technological solutions. These corporations have extensive global networks, robust research and development capabilities, and diverse service portfolios that cater to both onshore and offshore drilling requirements. Their dominance is reinforced through strategic acquisitions, partnerships, and continuous innovation in drilling technologies. Regional players and specialized service providers also contribute to the market, often focusing on niche segments or specific geographic areas. The concentration is particularly evident in North America and the Middle East, where large-scale drilling activities and substantial oil and gas reserves are prevalent. This oligopolistic structure results in intense competition, driving technological advancements and service differentiation. However, it also creates barriers to entry for new players due to high capital requirements and the need for technological expertise. The market's concentration ensures that leading companies can influence pricing, service standards, and technological trends, shaping the overall industry dynamics.

Type Insights

Directional drilling encompasses various types, each tailored to specific geological conditions and project requirements. Conventional directional drilling involves using bent subs and mud motors to deviate the wellbore from vertical, suitable for standard applications. Rotary steerable systems (RSS) represent a more advanced category, offering continuous steering capability and improved drilling efficiency, making them ideal for complex well paths and extended reach drilling. Horizontal drilling is another prominent type, extensively used in shale formations to maximize reservoir contact and enhance hydrocarbon recovery. Multilateral drilling allows multiple branches from a single main wellbore, optimizing field development and reducing surface footprint. Additionally, extended reach drilling (ERD) enables accessing reserves located far from the drilling location, particularly beneficial in offshore and environmentally sensitive areas. Each type employs specific tools and technologies, such as measurement-while-drilling (MWD) and logging-while-drilling (LWD) systems, to ensure precision and accuracy. The choice of drilling type depends on factors like reservoir characteristics, economic viability, and environmental considerations. The evolution of these techniques continues to drive innovation, offering operators greater flexibility and efficiency in resource extraction.

Application Insights

Directional drilling finds diverse applications across the energy sector, primarily in oil and gas exploration and production. In onshore applications, it is crucial for developing unconventional resources like shale gas and tight oil, where horizontal drilling and hydraulic fracturing are combined to enhance production rates. Offshore applications involve accessing reserves beneath seabeds, often in deepwater environments, where directional techniques minimize the number of platforms needed and reduce environmental impact. The technology is also employed in drilling relief wells for well control and blowout prevention, ensuring safety during operations. Beyond hydrocarbons, directional drilling is increasingly used in geothermal energy projects, enabling the extraction of heat from underground reservoirs for power generation. Additionally, it plays a role in carbon capture and storage (CCS) initiatives, where wells are drilled for injecting CO2 into geological formations. The mining industry utilizes directional drilling for exploration and resource assessment, providing accurate subsurface data. These applications highlight the versatility and critical importance of directional drilling in optimizing resource recovery, enhancing operational safety, and supporting sustainable energy solutions.

Regional Insights

The directional drilling market demonstrates varied growth patterns across different regions, influenced by geological resources, regulatory frameworks, and investment climates. North America, particularly the United States and Canada, represents a dominant region due to extensive shale gas and tight oil activities. The presence of advanced drilling technologies and supportive infrastructure fuels market growth here. The Middle East, with its vast conventional oil reserves, also significantly contributes to the market, with countries like Saudi Arabia and the UAE investing in enhanced oil recovery techniques using directional drilling. Europe shows steady growth, driven by offshore projects in the North Sea and increasing focus on renewable energy integration. Asia-Pacific is emerging as a lucrative market, with countries such as China and India expanding their oil and gas exploration efforts to meet rising energy demands. Latin America, especially Brazil and Mexico, offers opportunities through offshore drilling projects and regulatory reforms attracting foreign investments. Africa, with untapped reserves in regions like West Africa, presents potential for market expansion, though political and economic challenges may impact growth. Each region's unique characteristics shape the adoption and advancement of directional drilling technologies.

Company Insights

Leading companies in the directional drilling market include Schlumberger, Halliburton, Baker Hughes, and Weatherford International, among others. Schlumberger offers a comprehensive suite of drilling services, including advanced rotary steerable systems and real-time data analytics, positioning it as a technology leader. Halliburton is renowned for its Sperry Drilling division, which provides innovative directional drilling solutions and integrated project management services. Baker Hughes emphasizes digital transformation, leveraging its Nexus controls platform to enhance drilling precision and efficiency. Weatherford International focuses on cost-effective and reliable drilling technologies, catering to both conventional and unconventional resources. Other notable players include Nabors Industries, known for its drilling automation and performance tools, and National Oilwell Varco (NOV), which supplies drilling equipment and software solutions. These companies invest heavily in research and development to introduce cutting-edge technologies, such as autonomous drilling systems and environmentally friendly practices. Strategic partnerships and mergers are common, enabling firms to expand their geographic reach and service capabilities. The competitive landscape is characterized by a focus on innovation, customer-centric solutions, and sustainability, driving continuous improvement in directional drilling services.

Recent Developments

Recent developments in the directional drilling market highlight ongoing innovation and strategic initiatives aimed at enhancing operational efficiency and sustainability. Technological advancements include the introduction of more sophisticated rotary steerable systems that offer greater accuracy and faster drilling rates, reducing non-productive time. Companies are increasingly integrating artificial intelligence and machine learning algorithms into drilling operations for real-time optimization and predictive maintenance. There is a growing emphasis on developing environmentally friendly drilling fluids and practices to minimize ecological impact. Strategic collaborations and mergers have been prominent, such as partnerships between oil majors and service providers to co-develop advanced drilling technologies. Additionally, there is a push towards digitalization, with the adoption of cloud-based platforms for data management and remote operation capabilities, especially in response to challenges like the COVID-19 pandemic. Investments in research and development continue to focus on reducing costs and improving the reliability of drilling tools. These developments reflect the industry's commitment to addressing complex drilling challenges, meeting regulatory requirements, and supporting the global transition towards more sustainable energy solutions.

Report Segmentation

The directional drilling market report is segmented based on several criteria to provide a detailed analysis of the industry. By type, the market is categorized into conventional directional drilling, rotary steerable systems, horizontal drilling, multilateral drilling, and extended reach drilling. Each segment is analyzed in terms of technology adoption, market share, and growth potential. Application-wise, the segmentation includes onshore and offshore drilling, with further sub-segments such as oil and gas exploration, geothermal drilling, and others. Regional segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting key countries and their market dynamics. Additionally, the report may segment by service provided, such as drilling services, equipment rental, and after-sales support. This comprehensive segmentation allows for an in-depth understanding of market trends, opportunities, and challenges across different dimensions. It enables stakeholders to identify growth areas, assess competitive landscapes, and make informed strategic decisions. The segmentation ensures that the report delivers targeted insights tailored to the needs of various industry participants, from operators and service providers to investors and policymakers.

FAQs

What is directional drilling? Directional drilling is a technique used in the oil and gas industry to drill non-vertical wells, allowing access to reserves that are not directly beneath the drilling site. It involves controlling the direction and deviation of the wellbore to reach targeted subsurface locations.

How does directional drilling work? Directional drilling works by using specialized tools such as mud motors, rotary steerable systems, and measurement-while-drilling equipment to steer the drill bit along a planned path. Real-time data transmission helps operators adjust the trajectory for accuracy.

What are the benefits of directional drilling? The benefits include increased reservoir exposure, improved recovery rates, reduced environmental footprint by minimizing surface disturbance, and the ability to access reserves in challenging locations like urban areas or offshore.

What is the difference between directional drilling and horizontal drilling? Directional drilling is a broad term encompassing any non-vertical drilling, while horizontal drilling is a specific type where the wellbore is drilled horizontally through the reservoir to maximize contact and production.

Where is directional drilling commonly used? It is commonly used in shale gas and tight oil formations, offshore oil fields, geothermal energy projects, and for drilling relief wells. It is also applied in mining and carbon capture storage initiatives.

What are the challenges associated with directional drilling? Challenges include high costs for advanced equipment, technical complexities in steering and maintaining wellbore stability, regulatory hurdles, and potential environmental concerns such as groundwater contamination or habitat disruption.

Citius Research has developed a research report titled “Directional Drilling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Directional Drilling Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Directional Drilling Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Directional Drilling Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Directional Drilling Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Directional Drilling Market
• Research Methodology
• Executive Summary
• Market Dynamics of Directional Drilling Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Directional Drilling Market
• Cost and Gross Margin Analysis of Directional Drilling Market
• Directional Drilling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Directional Drilling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Directional Drilling Market Key Stakeholders

Below are the key stakeholders for the Directional Drilling Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Directional Drilling Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Directional Drilling Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Directional Drilling Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Directional Drilling Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Directional Drilling Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Directional Drilling Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Directional Drilling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Directional Drilling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Directional Drilling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Directional Drilling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Directional Drilling Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Directional Drilling Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Directional Drilling Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Directional Drilling Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Directional Drilling Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Directional Drilling Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Directional Drilling Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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