Direct Drive Wind Turbine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207481
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Direct Drive Wind Turbine Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 24 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Direct Drive Wind Turbine Market

(Market Size)
$12 billion
$24 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 12 billion
2030 Market Size USD 24 billion
Key Players Siemens Gamesa, GE Renewable Energy, Vestas, Goldwind, Nordex

Market Summary

The direct drive wind turbine market represents a transformative segment within the global wind energy industry, fundamentally altering traditional power generation mechanisms. Unlike conventional geared turbines, these systems eliminate the gearbox by directly connecting the rotor to a low-speed permanent magnet generator. This design innovation significantly enhances reliability and reduces mechanical complexity, leading to lower operational and maintenance costs over the turbine's lifespan. The market is intrinsically linked to the broader Manufacturing and Construction sector, as it involves sophisticated engineering, advanced material production, and large-scale infrastructure development for both onshore and offshore installations. Key industry participants are continuously investing in research and development to increase the power output and efficiency of these turbines, making them a cornerstone for future renewable energy projects. The adoption is particularly strong in regions with supportive government policies and ambitious carbon neutrality goals, driving sustained demand for this advanced wind technology.

Key Highlights

The direct drive wind turbine market is characterized by several pivotal advancements that underscore its growing prominence. A primary highlight is the superior reliability and reduced maintenance requirements compared to their geared counterparts, which is a critical factor for offshore applications where accessibility is challenging and repair costs are exorbitant. Furthermore, technological innovations in permanent magnet generator design have led to significant improvements in energy conversion efficiency and a reduction in the overall weight of the nacelle. Leading manufacturers like Siemens Gamesa Renewable Energy and GE Renewable Energy are at the forefront, developing larger capacity turbines that cater to the escalating demand for clean energy. The integration of digitalization and predictive maintenance technologies into these turbines is another key trend, enabling real-time monitoring and optimization of performance. This evolution is crucial for enhancing grid stability and maximizing the return on investment for wind farm operators, solidifying the position of direct drive technology as a future-proof solution.

Drivers, Opportunities & Restraints

The expansion of the direct drive wind turbine market is propelled by a confluence of powerful drivers. The global imperative to transition towards renewable energy sources to combat climate change is the most significant factor, with governments worldwide implementing favorable policies, subsidies, and tax incentives. The escalating demand for energy security and the declining Levelized Cost of Energy (LCOE) for wind power further accelerate market growth. A major opportunity lies in the vast potential of offshore wind farms, where the robustness and low maintenance of direct drive systems offer a distinct advantage. Emerging markets in Asia-Pacific and Latin America present substantial untapped potential for new installations. However, the market faces notable restraints. The high initial capital expenditure associated with direct drive turbines, primarily due to the cost of rare-earth magnets used in the generators, can be a barrier to adoption. Supply chain vulnerabilities for these critical materials and the logistical challenges of transporting and installing large turbine components, especially for offshore projects, also pose significant hurdles to rapid market expansion.

Concentration Insights

The competitive landscape of the direct drive wind turbine market is highly concentrated, dominated by a few established global players with extensive technological expertise and financial resources. Prominent companies such as Siemens Gamesa Renewable Energy, GE Renewable Energy, and Vestas Wind Systems A/S hold a significant market share. Their dominance is reinforced by strong patent portfolios, continuous investment in R&D for product innovation, and established relationships with utility-scale project developers. These corporations often engage in strategic partnerships and mergers to consolidate their market position and expand their geographic footprint. The market also features specialized players like Enercon GmbH, which focus on specific technological niches or regional markets. The high barriers to entry, including substantial capital requirements and complex technological know-how, ensure that the market remains consolidated, with competition primarily centered on technological superiority, reliability, and the ability to offer comprehensive service and maintenance agreements.

Type Insights

The direct drive wind turbine market is primarily segmented based on the type of generator technology employed, with permanent magnet synchronous generators (PMSGs) and electrically excited synchronous generators (EESGs) being the two main categories. PMSGs represent the most widely adopted and rapidly growing segment. Their popularity is attributed to higher efficiency, superior power density, and more compact design, which reduces the overall weight and size of the nacelle. This makes them particularly advantageous for offshore applications. The technology relies on permanent magnets, often made from neodymium and other rare-earth elements, to generate the magnetic field. In contrast, EESGs use electromagnets, which require an external power source for excitation. While this avoids dependency on expensive rare-earth materials, EESGs tend to be heavier and less efficient. The ongoing research is focused on developing alternative magnet materials to mitigate supply chain risks associated with PMSGs while retaining their performance benefits.

Application Insights

Application-wise, the direct drive wind turbine market is bifurcated into onshore and offshore installations. Onshore applications currently constitute the larger share of installations due to lower installation costs and simpler logistics. They are deployed in a variety of terrains, including plains, hills, and coastal areas, to feed power into local and national grids. However, the offshore segment is poised for the highest growth rate. The consistent and stronger wind speeds available offshore result in higher capacity factors and energy yield. The inherent advantages of direct drive technology?namely, higher reliability and reduced maintenance needs?are exceptionally valuable in the harsh and inaccessible marine environment. Major energy companies and utilities are increasingly investing in large-scale offshore wind farms, driving demand for high-capacity direct drive turbines. This shift towards offshore development is a defining trend, with projects growing in scale and moving into deeper waters, necessitating even more robust and efficient turbine technology.

Regional Insights

Geographically, the adoption of direct drive wind turbines varies significantly, influenced by regional energy policies, wind resource potential, and industrial infrastructure. Europe has historically been a leader, particularly in offshore wind development, with countries like the United Kingdom, Germany, and Denmark hosting major projects and providing a strong regulatory framework. The Asia-Pacific region, led by China, is now the largest and fastest-growing market. China's aggressive renewable energy targets and domestic manufacturing capabilities have made it a global hub for wind turbine production and installation. North America, with the United States and Canada, represents another major market, characterized by substantial onshore wind capacity and growing interest in offshore developments along the eastern seaboard. Emerging regions such as Latin America and the Middle East are also beginning to explore their wind potential, presenting future growth opportunities as they diversify their energy mix away from traditional fossil fuels.

Company Insights

The competitive dynamics of the direct drive wind turbine market are shaped by the strategies of its key players. Siemens Gamesa Renewable Energy is a dominant force, renowned for its integrated direct drive technology deployed in massive offshore turbines. GE Renewable Energy competes aggressively with its Cypress platform and Haliade-X offshore turbine, one of the most powerful in the world. Vestas Wind Systems A/S, while traditionally focused on geared turbines, has also made significant investments in direct drive technology to broaden its portfolio. Enercon GmbH has a strong presence in Europe with its dedicated direct drive systems. These companies compete not only on the basis of turbine technology and performance but also on their ability to provide full-scope solutions, including project development, financing, installation, and long-term operation and maintenance services. Innovation, cost reduction, and global supply chain management are critical focus areas for maintaining a competitive edge.

Recent Developments

The direct drive wind turbine market is witnessing a wave of innovation and strategic movements. Recent developments are heavily focused on scaling up turbine capacity to unprecedented levels to achieve greater economies of scale. Manufacturers are launching new models with rotor diameters exceeding 200 meters and power ratings climbing towards 15 MW and beyond, specifically designed for the next generation of offshore wind farms. There is a parallel emphasis on digitalization, with companies integrating advanced sensors, data analytics, and AI-powered platforms for predictive maintenance to maximize turbine availability and lifespan. Sustainability has also become a core development focus, with initiatives aimed at developing recyclable blades and reducing the environmental footprint of manufacturing processes. Furthermore, strategic partnerships between turbine OEMs and energy giants are becoming more common to de-risk large-scale projects and secure market share in emerging offshore wind auctions globally.

Report Segmentation

This comprehensive market research report on the direct drive wind turbine industry provides a detailed and structured analysis to furnish stakeholders with actionable intelligence. The report is meticulously segmented to cover all critical aspects of the market. It begins with an executive summary and introduction, setting the context for the analysis. The core segments include a breakdown by type, distinguishing between permanent magnet and electrically excited synchronous generators. The application segment provides deep insights into the distinct dynamics of onshore versus offshore installations. A thorough regional analysis covers key geographies such as North America, Europe, Asia-Pacific, and the Rest of the World, highlighting trends and opportunities in each. The competitive landscape section offers profiles of major players, their market shares, and strategic initiatives. Furthermore, the report delves into the impact of macro-economic factors, regulatory frameworks, and technological trends, providing a holistic view of the market environment and its future trajectory.

FAQs

What is a direct drive wind turbine? A direct drive wind turbine is a type of wind turbine that eliminates the traditional gearbox by directly connecting the rotor blades to a low-speed generator. This design enhances mechanical simplicity, improves reliability, and reduces maintenance needs compared to geared turbines.

What are the advantages of direct drive wind turbines? Key advantages include higher reliability due to fewer moving parts, significantly lower maintenance requirements and costs, improved energy efficiency, and better performance in offshore environments where accessibility for repairs is limited.

Who are the key players in the direct drive wind turbine market? The market is led by global industrial giants such as Siemens Gamesa Renewable Energy, GE Renewable Energy, and Vestas Wind Systems A/S. Other significant contributors include Enercon GmbH and Goldwind Science & Technology Co., Ltd.

What is the difference between onshore and offshore direct drive turbines? The core technology is similar, but offshore direct drive turbines are engineered to be much larger in capacity and more robust to withstand harsh marine conditions like saltwater corrosion and strong waves. They are designed for minimal maintenance due to the high cost and difficulty of accessing them.

Which region leads in the adoption of direct drive wind turbines? The Asia-Pacific region, primarily driven by China's massive investments in renewable energy, is currently the largest market. Europe is a historic leader, especially in pioneering and deploying offshore direct drive technology.

What are the main challenges facing the direct drive wind turbine market? Major challenges include the high initial capital cost, largely due to the expensive rare-earth magnets used in generators, complexities in the supply chain for these materials, and the significant logistical challenges involved in transporting and installing the massive components, particularly for offshore projects.

Citius Research has developed a research report titled “Direct Drive Wind Turbine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Direct Drive Wind Turbine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Direct Drive Wind Turbine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Direct Drive Wind Turbine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Direct Drive Wind Turbine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Direct Drive Wind Turbine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Direct Drive Wind Turbine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Direct Drive Wind Turbine Market
• Cost and Gross Margin Analysis of Direct Drive Wind Turbine Market
• Direct Drive Wind Turbine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Direct Drive Wind Turbine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Direct Drive Wind Turbine Market Key Stakeholders

Below are the key stakeholders for the Direct Drive Wind Turbine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Direct Drive Wind Turbine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Direct Drive Wind Turbine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Direct Drive Wind Turbine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Direct Drive Wind Turbine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Direct Drive Wind Turbine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Direct Drive Wind Turbine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Direct Drive Wind Turbine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Direct Drive Wind Turbine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Direct Drive Wind Turbine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Direct Drive Wind Turbine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Direct Drive Wind Turbine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Direct Drive Wind Turbine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Direct Drive Wind Turbine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Direct Drive Wind Turbine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Direct Drive Wind Turbine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Direct Drive Wind Turbine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Direct Drive Wind Turbine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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