Digital Relays Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206520
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The Digital Relays Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Digital Relays Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players Siemens, ABB, Schneider, GE, Toshiba

Market Summary

The digital relays market is a critical segment within the broader machinery and equipment industry, characterized by the deployment of advanced protective devices in electrical systems. These relays are designed to detect abnormalities and faults in electrical circuits, ensuring operational safety and preventing equipment damage. The market is driven by the increasing demand for reliable power supply systems, modernization of aging electrical infrastructure, and the integration of smart grid technologies. Digital relays offer enhanced functionality compared to traditional electromechanical relays, including precise fault detection, self-monitoring capabilities, and communication features that facilitate remote control and data logging. Industries such as energy and utilities, manufacturing, transportation, and oil and gas are key adopters of these devices. The market is also influenced by regulatory standards that mandate the use of advanced protective systems to ensure grid stability and safety. With technological advancements, digital relays are evolving to incorporate features like cybersecurity measures and compatibility with Internet of Things (IoT) platforms, further expanding their application scope. The competitive landscape includes both established multinational corporations and specialized manufacturers focusing on innovation and customization to meet diverse client requirements.

Key Highlights

One of the key highlights of the digital relays market is the shift towards intelligent and adaptive protection systems that enhance grid reliability and efficiency. These relays are capable of performing multiple functions such as overcurrent protection, differential protection, and distance protection within a single unit, reducing the need for numerous discrete devices. Another significant aspect is the integration of communication protocols like IEC 61850, which enables seamless interoperability in substation automation systems. The adoption of digital relays is particularly prominent in renewable energy integration, where they manage the variability and distributed nature of sources like solar and wind power. Additionally, the market is witnessing a trend towards modular designs that allow for easy upgrades and maintenance, minimizing downtime and operational costs. The emphasis on predictive maintenance, enabled by data analytics and real-time monitoring features, is also a notable highlight, helping end-users avoid unexpected failures and optimize asset lifespan. Furthermore, regions with rapid industrialization and urbanization are driving demand, as investments in power infrastructure modernization projects accelerate. Companies are focusing on developing eco-friendly and energy-efficient relay solutions to align with global sustainability goals.

Drivers, Opportunities & Restraints

The digital relays market is propelled by several drivers, including the growing need for electrical safety and the prevention of outages in critical infrastructure. The expansion of smart grids and the increasing complexity of power networks necessitate advanced protective devices that can handle dynamic load conditions and fault scenarios. Regulatory mandates aimed at improving grid resilience and reducing carbon footprints further stimulate market growth. Opportunities abound in the development of next-generation relays with enhanced cybersecurity features to protect against cyber threats, as well as in emerging markets where electrification projects are underway. The rise of electric vehicles and charging infrastructure presents another lucrative opportunity, requiring robust protection systems to ensure safe and efficient operation. However, the market faces restraints such as high initial costs associated with advanced digital relays, which can be a barrier for small and medium-sized enterprises. Technical challenges related to the integration of legacy systems with new digital technologies also pose hurdles. Additionally, economic uncertainties and fluctuations in raw material prices can impact manufacturing costs and profitability. Despite these challenges, ongoing research and development efforts are focused on overcoming these limitations and unlocking new growth avenues.

Concentration Insights

The digital relays market exhibits a concentrated competitive landscape with a mix of global giants and niche players dominating various segments. Key companies such as ABB, Siemens, Schneider Electric, and General Electric hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These players often engage in strategic partnerships, mergers, and acquisitions to expand their market presence and enhance technological offerings. Regional concentration is also evident, with North America and Europe being mature markets characterized by high adoption rates and stringent regulatory standards. In contrast, the Asia-Pacific region shows a fragmented yet rapidly growing market, driven by investments in power infrastructure and industrial automation. Emerging economies in Latin America and the Middle East are gradually increasing their market share, supported by government initiatives and foreign investments. The market concentration is further influenced by the ability of companies to provide customized solutions and after-sales services, which are critical for retaining clients in competitive environments. Overall, the market is poised for consolidation as larger entities acquire smaller innovators to bolster their technological edge.

Type Insights

Digital relays are categorized based on their functionality and application-specific designs, with common types including overcurrent relays, differential relays, distance relays, and voltage relays. Overcurrent relays are widely used for protecting circuits against excessive current flow, making them essential in distribution networks and industrial settings. Differential relays provide precise protection for transformers, generators, and buses by comparing current values at different points. Distance relays are employed in transmission lines to detect faults based on impedance measurements, ensuring rapid isolation of affected sections. Voltage relays monitor voltage levels and trigger actions to prevent equipment damage during under-voltage or over-voltage conditions. Additionally, there are multifunctional digital relays that combine several protection features into a single device, offering flexibility and cost savings. The choice of relay type depends on factors such as the criticality of the application, environmental conditions, and compliance with industry standards. Advances in microprocessor technology have enabled the development of relays with higher accuracy, faster response times, and better communication capabilities, catering to the evolving needs of modern power systems.

Application Insights

Digital relays find applications across a diverse range of industries, with the power sector being the largest end-user. In power generation, transmission, and distribution, these relays are crucial for safeguarding infrastructure against faults, ensuring uninterrupted electricity supply, and maintaining grid stability. The industrial sector utilizes digital relays for protecting machinery, motors, and production lines from electrical anomalies, thereby reducing downtime and enhancing productivity. In the transportation industry, relays are used in railway electrification systems and electric vehicle charging stations to manage power flow and prevent hazards. The oil and gas industry relies on these devices for protecting critical equipment in refineries and offshore platforms, where safety is paramount. Renewable energy applications, such as solar farms and wind turbines, employ digital relays to handle the intermittent nature of these sources and integrate them smoothly into the grid. Additionally, commercial buildings and data centers use relays for backup power system protection and energy management. The versatility of digital relays makes them indispensable in any setting where electrical reliability and safety are priorities.

Regional Insights

The digital relays market demonstrates varying dynamics across different regions, influenced by economic development, infrastructure investments, and regulatory frameworks. North America is a mature market characterized by high adoption of advanced technologies and strict safety standards, driven by the modernization of aging grid infrastructure and the integration of renewable energy sources. Europe follows a similar trajectory, with emphasis on energy efficiency and smart grid initiatives supported by government policies. The Asia-Pacific region is the fastest-growing market, fueled by rapid industrialization, urbanization, and extensive investments in power generation and transmission projects in countries like China, India, and Japan. Latin America shows steady growth, with Brazil and Mexico leading in infrastructure development and industrial expansion. The Middle East and Africa present emerging opportunities, particularly in Gulf Cooperation Council countries, where economic diversification efforts include upgrades to power systems. Each region has unique challenges, such as adapting to local grid conditions and meeting regional compliance requirements, which influence product customization and market strategies.

Company Insights

Prominent companies in the digital relays market include ABB Ltd., Siemens AG, Schneider Electric SE, General Electric Company, and Toshiba Corporation, among others. ABB is known for its comprehensive range of protection and control products, with a strong focus on innovation and sustainability. Siemens offers advanced digital relay solutions integrated with its energy automation portfolio, catering to smart grid applications. Schneider Electric provides modular and user-friendly relays designed for ease of use and reliability in various industrial settings. General Electric emphasizes digitalization and predictive analytics in its relay offerings, enhancing operational efficiency for clients. Toshiba specializes in high-voltage protection systems, leveraging its expertise in power electronics. Other notable players include Eaton Corporation, Mitsubishi Electric Corporation, and Schweitzer Engineering Laboratories, each contributing to market diversity through specialized products and technologies. These companies invest heavily in research and development to introduce features like cybersecurity, IoT connectivity, and artificial intelligence, ensuring they remain competitive and responsive to evolving market demands.

Recent Developments

Recent developments in the digital relays market highlight a trend towards greater intelligence and connectivity. Companies are launching products with enhanced cybersecurity measures to address growing concerns about cyber threats to critical infrastructure. For instance, new relays incorporate encryption and authentication protocols to secure communication networks. There is also a push towards interoperability, with devices supporting standardized protocols like IEC 61850 for seamless integration into digital substations. Another development is the incorporation of condition monitoring capabilities, allowing relays to predict maintenance needs and reduce unplanned outages. Partnerships between relay manufacturers and software firms are emerging to develop integrated solutions that combine hardware protection with data analytics platforms. Additionally, advancements in semiconductor technology have led to more compact and energy-efficient relay designs, suitable for space-constrained applications. The market is also seeing increased focus on sustainability, with companies developing relays that contribute to energy savings and reduced environmental impact. These developments reflect the industry's commitment to innovation and adaptation to future challenges.

Report Segmentation

The digital relays market report is segmented based on type, application, voltage range, and region. By type, the market is divided into overcurrent relays, differential relays, distance relays, voltage relays, and others, each serving specific protection functions. Application segments include power generation, transmission, and distribution; industrial; transportation; oil and gas; renewable energy; and commercial sectors, reflecting the diverse usage scenarios. Voltage range segmentation covers low voltage, medium voltage, and high voltage relays, catering to different operational requirements in electrical networks. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, providing insights into regional trends and opportunities. This structured segmentation enables a detailed analysis of market dynamics, helping stakeholders identify growth areas and make informed decisions. Each segment is evaluated in terms of market trends, competitive landscape, and future prospects, offering a comprehensive view of the industry.

FAQs

What are digital relays used for? Digital relays are used for protecting electrical systems by detecting faults such as overcurrent, under-voltage, or short circuits and isolating the affected section to prevent damage and ensure safety.

How do digital relays differ from electromechanical relays? Digital relays use microprocessors and software algorithms for precise and fast operation, offering features like self-testing, communication, and programmability, whereas electromechanical relays rely on physical components and are less flexible.

What industries benefit from digital relays? Industries such as energy and utilities, manufacturing, transportation, oil and gas, and renewable energy benefit from digital relays due to their need for reliable electrical protection and automation.

What are the key features to consider when selecting a digital relay? Key features include protection functions, communication protocols, accuracy, response time, ease of installation, and compliance with industry standards like IEC and IEEE.

Who are the leading manufacturers of digital relays? Leading manufacturers include ABB, Siemens, Schneider Electric, General Electric, and Toshiba, known for their innovative and reliable products.

How are digital relays evolving with technology trends? Digital relays are evolving to include cybersecurity enhancements, IoT integration, predictive maintenance capabilities, and support for smart grid applications, aligning with digital transformation in the power sector.

Citius Research has developed a research report titled “Digital Relays Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Digital Relays Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Digital Relays Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Digital Relays Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Digital Relays Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Digital Relays Market
• Research Methodology
• Executive Summary
• Market Dynamics of Digital Relays Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Digital Relays Market
• Cost and Gross Margin Analysis of Digital Relays Market
• Digital Relays Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Digital Relays Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Digital Relays Market Key Stakeholders

Below are the key stakeholders for the Digital Relays Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Digital Relays Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Digital Relays Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Digital Relays Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Digital Relays Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Digital Relays Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Digital Relays Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Digital Relays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Digital Relays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Digital Relays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Digital Relays Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Digital Relays Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Digital Relays Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Digital Relays Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Digital Relays Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Digital Relays Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Digital Relays Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Digital Relays Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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