Air Measuring Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206812
  • Format: Electronic (PDF)
  • Number of Pages: 203
  • Author(s): Joshi, Madhavi

Report Overview

The Air Measuring Equipment Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Air Measuring Equipment Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players TSI, Kanomax, Testo, Dwyer, Fluke

Market Summary

The air measuring equipment market is an integral segment within the broader machinery and equipment industry, focused on devices and instruments used to measure, monitor, and analyze various parameters of air, including flow, pressure, quality, velocity, and composition. These tools are essential across numerous sectors for ensuring operational efficiency, regulatory compliance, safety, and environmental monitoring. The market encompasses a wide array of products such as anemometers, manometers, air quality monitors, flow meters, and particulate counters, among others. Demand is driven by the critical need for precise measurement in industrial processes, HVAC systems, environmental protection, and manufacturing operations. With increasing emphasis on energy efficiency, workplace safety, and emission controls globally, the adoption of advanced air measuring equipment continues to grow. Technological advancements, including the integration of IoT and smart sensors, are further enhancing the capabilities and applications of these devices, making them more accurate, reliable, and connected. Key end-user industries include manufacturing, oil and gas, healthcare, construction, and automotive, where maintaining optimal air conditions is paramount for productivity and compliance.

Key Highlights

The air measuring equipment market is characterized by several key highlights that underscore its dynamism and critical role in modern industry. One significant aspect is the rapid technological evolution, with innovations such as wireless connectivity, real-time data analytics, and miniaturization of sensors enhancing device functionality and user convenience. Leading companies are investing heavily in research and development to introduce more sophisticated and user-friendly products that cater to diverse industrial needs. Another highlight is the increasing regulatory stringency across regions concerning air quality and emissions, which compels industries to adopt high-precision measuring tools to avoid penalties and ensure compliance. The market also sees a growing trend towards automation and Industry 4.0, where air measuring devices are integrated into larger automated systems for seamless monitoring and control. Additionally, there is a noticeable shift towards portable and handheld equipment, driven by the need for on-site measurements and field applications. The competitive landscape is intense, with both established players and new entrants vying for market share through product differentiation, strategic partnerships, and expansion into emerging economies where industrialization is accelerating.

Drivers, Opportunities & Restraints

The air measuring equipment market is propelled by several key drivers, including stringent government regulations aimed at controlling air pollution and ensuring workplace safety. Industries are mandated to monitor emissions and indoor air quality, boosting demand for accurate measuring devices. The global push towards energy efficiency and sustainable practices further drives adoption, as businesses seek to optimize HVAC systems and reduce energy consumption. Technological advancements, such as the Internet of Things and artificial intelligence, present significant opportunities by enabling smart, connected devices that provide real-time insights and predictive maintenance capabilities. The expansion of industries like healthcare, where air quality is critical in settings such as hospitals and laboratories, also offers growth prospects. However, the market faces restraints including high costs associated with advanced equipment, which may deter small and medium enterprises from investing. Additionally, the complexity of some devices requires skilled personnel for operation and maintenance, posing a challenge in regions with a shortage of trained professionals. Economic fluctuations and supply chain disruptions can also impact market growth, though the overall trajectory remains positive due to increasing environmental awareness and industrial automation trends.

Concentration Insights

The air measuring equipment market exhibits a concentrated competitive landscape with a mix of large multinational corporations and specialized niche players dominating the scene. Key companies such as Siemens AG, Honeywell International Inc., Emerson Electric Co., and Thermo Fisher Scientific Inc. hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These industry giants often focus on innovation, introducing advanced products with enhanced features like connectivity and data integration to maintain their competitive edge. Meanwhile, smaller firms and startups concentrate on specific segments or applications, offering customized solutions that address unique customer needs. Geographically, the market is concentrated in developed regions like North America and Europe, where regulatory standards are strict and technological adoption is high. However, emerging economies in Asia-Pacific are witnessing increased concentration of manufacturing activities and investments, leading to a growing presence of both local and international players. Strategic initiatives such as mergers, acquisitions, and partnerships are common, allowing companies to expand their market reach and technological expertise. This concentration dynamics ensure a continuous flow of innovations and competitive pricing, benefiting end-users across various industries.

Type Insights

The air measuring equipment market is segmented by type into various categories, each serving distinct measurement purposes and applications. Flow meters are widely used for measuring the rate of air flow in systems such as ventilation, pipelines, and industrial processes, with types including differential pressure, thermal, and ultrasonic flow meters. Pressure measuring devices, such as manometers and pressure transducers, are essential for monitoring air pressure in HVAC systems, pneumatic controls, and manufacturing equipment. Air quality monitors detect pollutants, particulate matter, and gases like CO2 and VOCs, crucial for environmental compliance and health safety. Anemometers measure air velocity and are commonly employed in meteorology, HVAC balancing, and industrial safety. Humidity and temperature sensors are integral for climate control in buildings, data centers, and agricultural settings. Additionally, particulate counters are used in cleanrooms and healthcare facilities to ensure air purity. Each type of equipment has seen advancements in accuracy, durability, and integration with digital technologies, allowing for more comprehensive and reliable air management solutions across diverse sectors.

Application Insights

Air measuring equipment finds applications across a broad spectrum of industries, each with specific requirements for monitoring and controlling air parameters. In the manufacturing sector, these devices are used to ensure optimal conditions in production areas, control emissions, and maintain equipment efficiency. The oil and gas industry relies on air measuring tools for safety monitoring, leak detection, and emission tracking in refineries and drilling sites. HVAC systems in commercial and residential buildings utilize flow meters, pressure sensors, and air quality monitors to enhance energy efficiency and indoor comfort. Environmental monitoring agencies employ advanced equipment to assess outdoor air quality, comply with regulations, and protect public health. In healthcare, air measuring devices are critical for maintaining sterile environments in operating rooms, laboratories, and pharmacies. The automotive industry uses these instruments for testing engine performance, emission controls, and cabin air quality. Additionally, the aerospace sector applies air measurement technology for cabin pressure monitoring and safety systems. The diversification of applications drives continuous innovation and adoption, making air measuring equipment indispensable for modern industrial and environmental management.

Regional Insights

The air measuring equipment market demonstrates varied dynamics across different regions, influenced by industrialization levels, regulatory frameworks, and technological adoption. North America is a significant market, driven by strict environmental regulations, advanced manufacturing sectors, and high awareness of indoor air quality. The United States and Canada see substantial demand from industries such as healthcare, oil and gas, and HVAC. Europe follows closely, with countries like Germany, the UK, and France emphasizing emission controls and energy efficiency, supported by robust EU directives. The Asia-Pacific region is experiencing rapid growth due to accelerating industrialization, urbanization, and increasing government focus on pollution control in nations like China, India, and Japan. This region also benefits from expanding manufacturing activities and infrastructure development. Latin America and the Middle East & Africa are emerging markets, with growth fueled by industrial expansion, oil and gas activities, and gradual implementation of environmental regulations. Each region presents unique opportunities and challenges, with local players often tailoring products to meet specific regional requirements, while international companies expand their presence through partnerships and acquisitions to capitalize on growing demand.

Company Insights

The air measuring equipment market features several prominent companies that lead through innovation, quality, and global reach. Siemens AG offers a comprehensive range of products including flow meters, pressure sensors, and air quality monitors, integrated with their digital solutions for industrial automation. Honeywell International Inc. is known for its advanced environmental and combustion controls, serving sectors like building automation, aerospace, and industrial safety. Emerson Electric Co. provides highly accurate measurement instruments, focusing on reliability and connectivity for process industries and HVAC applications. Thermo Fisher Scientific Inc. specializes in environmental and scientific monitoring equipment, including air samplers and particulate analyzers for research and compliance. Other key players include Testo SE & Co. KGaA, which offers portable and stationary measuring devices for various parameters, and Vaisala Oyj, renowned for its meteorological and industrial measurement solutions. These companies invest significantly in R&D to introduce smart, IoT-enabled devices that enhance data accuracy and user convenience. They also engage in strategic collaborations and acquisitions to strengthen their market position and expand their product portfolios, ensuring they meet the evolving needs of diverse industries worldwide.

Recent Developments

Recent developments in the air measuring equipment market highlight a trend towards digitalization, innovation, and strategic expansions. Companies are increasingly integrating Internet of Things technology into their devices, enabling real-time monitoring, data analytics, and remote access through cloud platforms. For instance, new smart sensors and wireless communicators have been launched that provide enhanced accuracy and connectivity for industrial and environmental applications. There is also a growing focus on miniaturization and portability, with manufacturers introducing handheld and battery-operated devices for field use. Partnerships and acquisitions are common, as firms seek to enhance their technological capabilities and geographic reach. For example, recent collaborations between measurement equipment manufacturers and software companies aim to develop integrated solutions for air quality management and predictive maintenance. Additionally, regulatory changes and increasing emphasis on sustainability have spurred the development of products that help industries comply with stricter emission standards and improve energy efficiency. These developments reflect the market's responsiveness to global trends such as automation, environmental consciousness, and the need for efficient, reliable air measurement solutions across sectors.

Report Segmentation

The air measuring equipment market report is segmented to provide a detailed analysis of various aspects influencing the industry. Segmentation by type includes flow meters, pressure measuring devices, air quality monitors, anemometers, humidity and temperature sensors, and particulate counters, each analyzed for their market dynamics, technological trends, and application suitability. By application, the report covers manufacturing, oil and gas, HVAC, environmental monitoring, healthcare, automotive, and aerospace, highlighting specific?? and growth prospects in each sector. Geographic segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, examining regional regulatory environments, industrial activities, and market opportunities. Additionally, the report may segment by technology, distinguishing between conventional and smart/IoT-enabled equipment, and by end-user, focusing on industrial, commercial, and residential sectors. This comprehensive segmentation allows stakeholders to identify niche opportunities, understand regional variances, and make informed decisions based on precise market intelligence and forecast trends.

FAQs

What are the key factors driving the growth of the air measuring equipment market?

Stringent government regulations regarding air quality and emissions, increasing industrialization, and the need for energy efficiency are primary drivers. Technological advancements such as IoT integration and smart sensors also contribute significantly to market growth.

Which industries are the major end-users of air measuring equipment?

Major end-user industries include manufacturing, oil and gas, HVAC systems, environmental monitoring agencies, healthcare, automotive, and aerospace. Each sector utilizes these devices for specific applications like emission control, safety monitoring, and process optimization.

What types of air measuring equipment are most in demand?

Flow meters, air quality monitors, pressure sensors, and anemometers are among the most demanded types due to their widespread use in industrial processes, environmental compliance, and HVAC systems for accurate measurement and control.

How is technological innovation impacting the air measuring equipment market?

Technological innovations such as wireless connectivity, real-time data analytics, miniaturization, and integration with IoT are enhancing device accuracy, reliability, and user convenience, leading to increased adoption across various applications.

Which regions show the highest growth potential for air measuring equipment?

Asia-Pacific exhibits high growth potential due to rapid industrialization, urbanization, and increasing environmental regulations in countries like China and India. North America and Europe also remain significant markets due to strict regulatory standards and advanced technological adoption.

Who are the leading companies in the air measuring equipment market?

Leading companies include Siemens AG, Honeywell International Inc., Emerson Electric Co., Thermo Fisher Scientific Inc., Testo SE & Co. KGaA, and Vaisala Oyj. These players focus on innovation, quality, and global expansion to maintain their market positions.

Citius Research has developed a research report titled “Air Measuring Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Air Measuring Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Air Measuring Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Air Measuring Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Air Measuring Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Air Measuring Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Air Measuring Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Air Measuring Equipment Market
• Cost and Gross Margin Analysis of Air Measuring Equipment Market
• Air Measuring Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Air Measuring Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Air Measuring Equipment Market Key Stakeholders

Below are the key stakeholders for the Air Measuring Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Air Measuring Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Air Measuring Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Air Measuring Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Air Measuring Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Air Measuring Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Air Measuring Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Air Measuring Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Air Measuring Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Air Measuring Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Air Measuring Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Air Measuring Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Air Measuring Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Air Measuring Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Air Measuring Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Air Measuring Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Air Measuring Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Air Measuring Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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