Dextrin Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195194
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Dextrin Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Dextrin Market

(Market Size)
$1.8 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4 billion
Key Players Cargill, Tate & Lyle, Roquette, Ingredion, ADM

Market Summary

The dextrin market is a significant segment within the global food and beverages industry, characterized by its versatile applications as a thickening, stabilizing, and binding agent. Dextrin, a carbohydrate produced by the hydrolysis of starch, is derived from various sources including corn, wheat, potato, and tapioca. Its functional properties make it indispensable in numerous food products, enhancing texture, mouthfeel, and shelf stability. The market is driven by consistent demand from food manufacturers seeking clean-label and multifunctional ingredients. Key product categories include white dextrin, yellow dextrin, and maltodextrin, each serving distinct purposes based on their solubility, viscosity, and taste profiles. Geographically, the market demonstrates a widespread presence with manufacturing and consumption hubs located across North America, Europe, Asia Pacific, and other regions. The competitive landscape features both global giants and specialized producers focusing on innovation and sustainable sourcing to meet evolving consumer and industrial demands.

Key Highlights

The dextrin market is distinguished by several critical factors that underline its commercial importance. A primary highlight is the ingredient's role as a crucial texturizer and fat replacer in reduced-calorie and health-oriented food products, aligning with contemporary nutritional trends. Its application spans a wide array of food items, including baked goods, confectionery, beverages, soups, sauces, and dressings, providing essential functional benefits without compromising on quality. Another significant aspect is the ongoing research and development activities aimed at improving production processes and enhancing the functional properties of dextrin to meet specific customer requirements. Furthermore, the market is witnessing a gradual shift towards non-GMO and organic dextrin variants, responding to the growing consumer preference for natural and sustainably produced ingredients. The adaptability of dextrin in various industrial processes beyond food, such as pharmaceuticals and adhesives, also contributes to its steady market demand and resilience against economic fluctuations.

Drivers, Opportunities & Restraints

Growth in the dextrin market is propelled by several key drivers, with the expanding processed food industry standing out as the most influential. The rising global consumption of convenience and packaged foods, which rely heavily on stabilizers and texture modifiers, creates a sustained demand for dextrin. Additionally, the increasing consumer awareness regarding clean-label products encourages manufacturers to utilize natural ingredients like dextrin derived from recognizable sources. Significant opportunities are emerging from the development of resistant dextrins, which offer prebiotic benefits and cater to the growing functional food segment. The exploration of novel starch sources for dextrin production, such as cassava or rice, presents further potential for market expansion and geographic diversification. However, the market faces certain restraints, including price volatility of raw materials like corn and potato starch, which can impact production costs and profit margins. Stringent food safety regulations and labeling requirements across different regions also pose challenges for manufacturers, necessitating compliance and potentially increasing operational costs. Competition from alternative hydrocolloids and thickening agents represents another restraint that could limit market growth in specific applications.

Concentration Insights

The competitive concentration within the dextrin market can be described as moderately consolidated, featuring a mix of large multinational corporations and several mid-sized regional players. A handful of major companies, including Cargill, Archer Daniels Midland Company, and Ingredion, hold significant market shares due to their extensive production capacities, robust distribution networks, and diversified product portfolios. These industry leaders often engage in strategic activities such as mergers, acquisitions, and partnerships to strengthen their global presence and enhance their technological capabilities. Alongside these giants, numerous specialized manufacturers operate, focusing on niche segments like organic dextrin or specific application-tailored products. This structure creates a competitive environment where innovation, cost-effectiveness, and customer service are paramount. The market concentration also varies by region, with certain areas being more dominated by local producers who have a strong understanding of regional raw material availability and consumer preferences.

Type Insights

The dextrin market is segmented into various types, primarily distinguished by their production process and functional characteristics. The main categories include white dextrin, yellow dextrin, and maltodextrin. White dextrin is produced by roasting starch with a small amount of hydrochloric acid at lower temperatures, resulting in a product with high solubility in cold water and lower viscosity. It is commonly used as a thickening agent in food applications and as an adhesive in non-food industries. Yellow dextrin, roasted at higher temperatures, exhibits higher solubility and is known for its strong adhesive properties, making it more prevalent in industrial applications like foundry work and paper manufacturing, though it has some food uses. Maltodextrin, produced by a more extensive hydrolysis process, has a neutral taste and high solubility, making it extremely popular in the food and beverage sector as a filler, thickener, and carrier for flavors and sweeteners. The choice between these types depends entirely on the desired functional property in the end-product, such as viscosity, solubility, or binding strength.

Application Insights

Within the food and beverages industry, dextrin finds extensive and diverse applications owing to its multifunctional properties. In the bakery sector, it is utilized as a dough conditioner and to improve the texture and volume of bread and other baked goods. The confectionery industry employs dextrin as a binding agent in products like chewing gum and candy, preventing crystallization and providing a chewy texture. It serves as a crucial stabilizer and thickener in sauces, dressings, and gravies, ensuring consistency and preventing ingredient separation. In beverage production, particularly in instant drink mixes and sports nutrition products, maltodextrin acts as a carbohydrate source and bulking agent. Furthermore, the growing trend of health and wellness has led to its application in fiber-enriched and low-fat food products, where specific resistant dextrins contribute dietary fiber content without altering taste. This wide applicability across sub-segments of the food industry underscores the ingredient's versatility and indispensability.

Regional Insights

The demand and production of dextrin exhibit distinct regional patterns influenced by agricultural output, industrial development, and consumer behavior. The Asia Pacific region is a dominant force, both as a leading producer and consumer, driven by countries like China and India which have abundant raw material availability and a rapidly growing processed food industry. North America and Europe represent mature markets characterized by high consumption of processed foods and a strong presence of major dextrin manufacturers. These regions are also at the forefront of product innovation, particularly in developing clean-label and organic dextrin variants to meet stringent regulatory standards and consumer demands. South America and the Middle East and Africa are emerging as promising markets, with growth fueled by increasing urbanization, rising disposable incomes, and the subsequent expansion of the local food processing sectors. Each region presents a unique set of opportunities and challenges, shaped by local agricultural policies, trade dynamics, and evolving dietary trends.

Company Insights

The dextrin market landscape is shaped by the strategic movements of key players who drive innovation and competition. Prominent companies such as Cargill Incorporated and Archer Daniels Midland Company leverage their extensive agricultural supply chains and global footprint to maintain a stronghold on the market. Ingredion Incorporated is another major participant, known for its wide array of specialty starches and dextrins tailored for specific food and industrial applications. Companies like Tate & Lyle PLC and Roquette Fr?res have also established significant market positions through continuous investment in research and development to create novel dextrin solutions, including resistant maltodextrins for dietary fiber enrichment. Other notable players include Avebe, a cooperative focused on potato starch derivatives, and Grain Processing Corporation (GPC), which offers a range of maltodextrins and corn syrup solids. These companies compete on factors such as product quality, consistency, technical customer support, and sustainable sourcing practices to cater to a diverse and demanding client base.

Recent Developments

The dextrin market has been active with recent developments reflecting the industry's focus on sustainability, innovation, and expansion. Several leading manufacturers have announced investments in capacity expansion projects, particularly in the Asia Pacific region, to meet the rising global demand. There is a noticeable trend towards the development and commercialization of non-GMO and organic-certified dextrin products, directly responding to consumer preferences for natural ingredients. Technological advancements in enzymatic hydrolysis processes have been a key area of focus, enabling producers to create dextrins with more precise functional properties and improved efficiency. Furthermore, strategic partnerships and acquisitions have occurred, such as ingredient firms acquiring smaller specialty producers to broaden their dextrin portfolio and enhance their technological expertise. The exploration of new raw material sources, including tapioca and other alternative starches, to ensure supply chain diversification and sustainability represents another significant recent trend in the market.

Report Segmentation

This comprehensive market research report on the dextrin market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation is primarily based on type, categorizing the market into white dextrin, yellow dextrin, maltodextrin, and other specialty dextrins. The application segment delves into its various uses within the food and beverages industry, including detailed analysis for baked goods, confectionery, beverages, soups and sauces, dairy products, and others. Furthermore, the report offers a thorough regional breakdown, covering key geographies such as North America, Europe, Asia Pacific, South America, and the Middle East and Africa. Each regional analysis includes an assessment of market dynamics, key players, and growth potential. An additional segmentation may focus on the source of dextrin, such as corn, wheat, potato, and tapioca, providing insights into raw material trends and their impact on the market. This multi-faceted segmentation allows for a precise understanding of market opportunities and challenges across different segments.

FAQs

What is dextrin used for?

Dextrin is primarily used as a thickening, stabilizing, and binding agent in a wide range of food products. Its applications include improving texture in baked goods, preventing crystallization in confectionery, acting as a fat replacer in low-calorie foods, and serving as a carrier for flavors and nutrients in various processed foods and beverages.

Is dextrin the same as maltodextrin?

No, dextrin and maltodextrin are not the same, though they are related. Maltodextrin is a type of dextrin produced through a more extensive hydrolysis process, resulting in shorter carbohydrate chains. This gives maltodextrin different properties, such as higher solubility and a neutral taste, making it suitable for specific applications like instant beverages and as a filler.

Is dextrin a sugar?

Dextrin is a carbohydrate derived from starch and is composed of glucose units. While it is not a simple sugar like sucrose or fructose, it is metabolized by the body and provides calories. Certain types of dextrin, specifically resistant maltodextrin, are considered dietary fiber as they are not fully digested in the small intestine.

Is dextrin gluten-free?

Dextrin itself is a carbohydrate and is inherently gluten-free. However, its gluten-free status depends on the source of the starch from which it is derived. Dextrin from corn, potato, tapioca, or rice is gluten-free. Dextrin derived from wheat starch may contain gluten unless processed to remove it to levels meeting regulatory standards for gluten-free claims.

What is yellow dextrin used for?

Yellow dextrin is known for its excellent adhesive properties and high solubility in water. While it has some limited food applications, it is predominantly used in industrial settings. Its primary uses include as a binder in foundry sands, a adhesive in paper and textile industries, and a thickening agent in water-based paints and dyes.

Citius Research has developed a research report titled “Dextrin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dextrin Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dextrin Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dextrin Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dextrin Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dextrin Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dextrin Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dextrin Market
• Cost and Gross Margin Analysis of Dextrin Market
• Dextrin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dextrin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dextrin Market Key Stakeholders

Below are the key stakeholders for the Dextrin Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dextrin Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dextrin Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dextrin Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dextrin Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dextrin Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dextrin Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dextrin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dextrin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dextrin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dextrin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dextrin Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dextrin Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dextrin Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dextrin Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dextrin Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dextrin Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dextrin Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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