Animal Shortenings Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197163
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Animal Shortenings Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 16 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.20% during the forecast period (2024-2030).

Animal Shortenings Market

(Market Size)
$8.5 billion
$16 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.20%
2023 Market Size USD 8.5 billion
2030 Market Size USD 16 billion
Key Players Cargill, ADM, Bunge, Wilmar

Market Summary

The animal shortenings market is a significant segment within the global food and beverage industry, primarily involving fats derived from animal sources such as lard from pigs and tallow from cattle and sheep. These products are extensively utilized in various culinary applications due to their functional properties, including enhancing flavor, providing flakiness in baked goods, and offering high smoke points for frying. The market is characterized by steady demand from both the food processing industry and foodservice sectors, where animal shortenings are valued for their performance in specific traditional and industrial recipes. Despite the growing popularity of plant-based alternatives, animal shortenings maintain a strong presence in many regional cuisines and processed food formulations. The market operates within a complex framework of supply chains, sourcing raw materials from the meat processing industry, and is influenced by factors such as livestock production levels, dietary trends, and economic conditions. Key industry participants range from large multinational agribusiness corporations to specialized fat renderers, all competing on quality, price, and application-specific functionality. The market's evolution is closely tied to technological advancements in processing and purification, which improve product quality and shelf life.

Key Highlights

The animal shortenings market is distinguished by several critical factors that underscore its commercial importance. A primary highlight is the product's irreplaceable role in achieving specific textural qualities in baked goods, such as pie crusts and pastries, where they provide a unique flakiness that is difficult to replicate with other fats. Furthermore, their high thermal stability makes them a preferred choice for commercial deep-frying operations in the foodservice industry, contributing to crispiness and flavor retention in fried foods. The market is also witnessing a trend towards specialized and high-value shortenings, including those that are organic or sourced from animals raised without antibiotics, catering to niche consumer segments. Another significant aspect is the market's resilience and deep-rooted presence in numerous traditional cuisines across Europe, North America, and parts of Asia, ensuring a consistent baseline demand. The industrial application of animal shortenings extends beyond food into sectors like animal feed and oleochemicals, demonstrating versatility. Competition is intense, with leading players investing in sustainable sourcing and efficient rendering technologies to secure their supply chains and enhance product quality.

Drivers, Opportunities & Restraints

The growth trajectory of the animal shortenings market is propelled by a combination of drivers, while simultaneously facing certain restraints and opportunities. A major driver is the sustained demand from the bakery and confectionery industry, where these fats are essential for producing high-quality, flavorful products with desired textures. The expansion of the foodservice sector, particularly fast-food chains and restaurants specializing in fried cuisines, further fuels consumption. Additionally, the cost-effectiveness of animal shortenings compared to some specialty vegetable oils presents an economic advantage for large-scale food manufacturers. However, significant restraints challenge market expansion. Growing health consciousness among consumers has led to increased scrutiny of saturated fats and cholesterol content, prompting a shift towards perceived healthier plant-based alternatives. Stringent regulations regarding food labeling, trans fats, and animal welfare also impose compliance costs on producers. Despite these challenges, several opportunities exist. Innovation in purification and modification technologies can lead to the development of animal shortenings with improved nutritional profiles, such as reduced saturated fat content. There is also a growing opportunity in leveraging the clean-label trend by promoting shortenings as natural, minimally processed ingredients compared to highly refined vegetable oils with long ingredient lists. Exploring untapped markets in developing regions with growing meat consumption presents another avenue for growth.

Concentration Insights

The competitive landscape of the animal shortenings market exhibits a moderate level of concentration, featuring a mix of large, diversified agribusiness giants and smaller, specialized rendering companies. A handful of major players, including Cargill, Archer Daniels Midland Company, and Bunge Limited, hold significant market shares due to their extensive integrated operations, which span from raw material sourcing and processing to global distribution networks. Their dominance is reinforced by substantial investments in research and development, allowing them to offer a wide portfolio of standardized and customized shortening products to large industrial clients. Alongside these multinational corporations, numerous regional and local renderers play a crucial role, often specializing in specific types of animal fats and serving local markets or niche applications. These smaller players compete on factors such as regional availability, personalized service, and deep understanding of local culinary preferences. The market concentration is influenced by the availability of raw materials, which is tied to regional meat production volumes, making certain geographical areas more concentrated with processing facilities. Mergers, acquisitions, and strategic partnerships are common as companies seek to consolidate their positions, expand their geographic reach, and enhance their product offerings.

Type Insights

The animal shortenings market is segmented based on the source animal, primarily into lard, tallow, and butter. Lard, rendered from pig fat, is renowned for its exceptional ability to create flaky, tender textures in pastries and pie crusts. It possesses a relatively neutral flavor profile that makes it versatile for both sweet and savory baking applications. Tallow, derived from beef or mutton fat, is characterized by a higher melting point and a distinct, savory flavor. This makes it particularly suitable for frying applications, such as in preparing french fries and fried chicken, as it imparts a rich flavor and achieves a desirable crispness. Butter, while sometimes categorized separately, is a traditional animal-based shortening made from churned milk fat. It is highly prized in baking for the unparalleled rich, creamy flavor it contributes to cookies, cakes, and croissants, though it has a lower smoke point than lard or tallow. Each type possesses unique functional and sensory properties that dictate its suitability for different culinary applications, influencing demand patterns across various food industry segments. The choice between them often depends on the desired end-product characteristics, regional culinary traditions, and cost considerations.

Application Insights

Animal shortenings find diverse applications across the food industry, underpinning their commercial significance. The bakery segment represents the largest application area, where these fats are indispensable for creating the delicate, layered structures in products like puff pastries, biscuits, and pie crusts. Their ability to inhibit gluten development ensures a tender crumb in cakes and cookies. In the confectionery industry, specific types of animal shortenings are used to provide the right mouthfeel and stability in products like fillings and icings. The foodservice sector is another major consumer, particularly for frying. Many restaurants and fast-food outlets prefer animal shortenings, especially tallow, for deep-frying due to their high smoke point, which allows for prolonged use without breaking down, and for the distinctive flavor they impart to fried foods. Beyond these primary uses, animal shortenings are also utilized in the production of processed foods, including ready-to-eat meals, snacks, and savory spreads, where they act as cost-effective flavor carriers and texturizing agents. A smaller portion of production is directed towards non-food industrial uses, such as in animal feed for energy content and in the oleochemical industry for soap and biodiesel production.

Regional Insights

The demand and production patterns for animal shortenings vary significantly across different geographical regions, influenced by culinary traditions, religious practices, and livestock industry dynamics. North America and Europe represent mature markets with well-established consumption, particularly in baking and frying applications. In Europe, lard holds a traditional place in many regional cuisines, while in North America, industrial usage in food processing is significant. The Asia-Pacific region is a substantial and evolving market, characterized by diverse practices. Countries with strong pork-consuming cultures, such as China and several in Southeast Asia, have high lard production and consumption, often used in traditional cooking and bakery items. Religious considerations, such as the avoidance of pork in Muslim-majority countries and beef in Hindu-majority regions like India, shape the market, creating demand for specific types like vegetable shortenings or regionally acceptable animal fats like buffalo tallow. Latin America also shows steady demand, aligned with its meat-producing capabilities and traditional food preparations. The Middle East and Africa present a more fragmented picture, with demand influenced by import dependencies and localized dietary customs.

Company Insights

The animal shortenings market features a competitive arena with key players striving to maintain and expand their market presence through various strategies. Leading companies such as Cargill, Incorporated, and Archer Daniels Midland Company leverage their vast, integrated supply chains that connect livestock sourcing with advanced processing and global distribution, allowing them to serve large multinational food corporations. Bunge Limited is another significant participant, with a strong focus on oilseed processing and a portfolio that includes animal fats. These giants compete on scale, consistency, and the ability to provide tailored solutions for industrial clients. Other notable players include Darling Ingredients Inc., a major global renderer and producer of sustainable natural ingredients from animal by-products, and Jacob Stern & Sons, Inc., which specializes in tallow-based products. Companies are increasingly focusing on sustainability initiatives, promoting the circular economy aspect of rendering?converting animal by-products into valuable resources. Innovation is centered on improving purification processes to enhance product quality, shelf life, and functionality, while also exploring ways to address consumer concerns about health and sustainability through research and development.

Recent Developments

The animal shortenings market is subject to ongoing developments influenced by technological innovation, shifting consumer preferences, and strategic corporate actions. A prominent trend is the increased investment in research and development aimed at modifying the nutritional profile of animal shortenings. Efforts are focused on reducing saturated fat content and eliminating trans fats through novel processing techniques to align with health and wellness trends. Sustainability has become a critical focus area, with leading companies enhancing their rendering processes to improve energy efficiency and reduce environmental impact. There is a growing emphasis on traceability and transparent sourcing, with some producers promoting shortenings derived from animals raised without antibiotics or under specific welfare standards to appeal to conscious consumers. On the regulatory front, developments in food labeling laws continue to shape product formulation and marketing strategies globally. Furthermore, market players are engaging in strategic acquisitions and partnerships to strengthen their geographic footprint and expand their product portfolios. For instance, some companies are acquiring smaller specialty renderers to gain access to unique products or specific regional markets, consolidating the industry landscape.

Report Segmentation

This comprehensive market research report on the animal shortenings market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The report is systematically divided by type, categorizing the market into key product varieties such as lard, tallow, and butter, analyzing the production, consumption, and growth prospects for each segment. The application segment delves into the various end-use industries, including bakery, confectionery, fried foods, processed foods, and industrial non-food applications, assessing the demand drivers and future potential within each category. Geographically, the report offers a thorough regional analysis, covering key markets such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, consumption patterns, and competitive dynamics. Furthermore, the report includes a detailed company profiling section, which examines the market share, product portfolio, business strategies, and recent developments of the leading players. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand application-specific demands, and assess the competitive environment in different regions, facilitating informed strategic decision-making.

FAQs

What are animal shortenings primarily used for? Animal shortenings are primarily used in the food industry for baking and frying. In baking, they are essential for creating flaky textures in pastries and pie crusts and for providing tenderness in cakes. For frying, their high smoke point makes them ideal for commercial deep-frying operations, imparting a specific flavor and crispness to foods.

How does lard differ from tallow? Lard and tallow are differentiated by their animal source and properties. Lard is rendered from pig fat and is known for producing exceptionally flaky pastries and has a relatively neutral taste. Tallow is rendered from beef or mutton fat; it has a higher melting point and a more pronounced savory flavor, making it particularly suitable for frying and in savory dishes.

Are there any health concerns associated with animal shortenings? Yes, traditional animal shortenings are high in saturated fats, which have been linked by health authorities to increased levels of LDL cholesterol and a higher risk of heart disease when consumed in excess. This has been a significant factor driving some consumers and manufacturers towards alternatives perceived as healthier.

What is driving the demand in the Asia-Pacific region? Demand in the Asia-Pacific region is driven by strong culinary traditions that incorporate animal fats, high meat production leading to available raw materials, and the growth of the food processing and foodservice industries. Countries with high pork consumption, like China, have significant demand for lard.

Who are the leading companies in this market? The market is led by large, integrated agribusiness corporations. Key players include Cargill, Archer Daniels Midland Company, and Bunge Limited. Other significant companies are Darling Ingredients Inc., a major global renderer, and various specialized regional producers.

Citius Research has developed a research report titled “Animal Shortenings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Animal Shortenings Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Animal Shortenings Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Animal Shortenings Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Animal Shortenings Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Animal Shortenings Market
• Research Methodology
• Executive Summary
• Market Dynamics of Animal Shortenings Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Animal Shortenings Market
• Cost and Gross Margin Analysis of Animal Shortenings Market
• Animal Shortenings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Animal Shortenings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Animal Shortenings Market Key Stakeholders

Below are the key stakeholders for the Animal Shortenings Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Animal Shortenings Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Animal Shortenings Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Animal Shortenings Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Animal Shortenings Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Animal Shortenings Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Animal Shortenings Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Animal Shortenings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Animal Shortenings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Animal Shortenings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Animal Shortenings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Animal Shortenings Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Animal Shortenings Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Animal Shortenings Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Animal Shortenings Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Animal Shortenings Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Animal Shortenings Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Animal Shortenings Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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