Dairy Alternative Beverages Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196448
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Dairy Alternative Beverages Market size was estimated at USD 25 billion in 2023 and is projected to reach USD 55 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Dairy Alternative Beverages Market

(Market Size)
$25 billion
$55 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 25 billion
2030 Market Size USD 55 billion
Key Players Danone, Blue Diamond Growers, Oatly, Califia Farms, Ripple Foods

Market Summary

The dairy alternative beverages market represents a dynamic and rapidly evolving segment within the global food and beverages industry, driven by shifting consumer preferences toward plant-based nutrition. This market encompasses a diverse range of liquid products designed to mimic or replace traditional dairy milk, sourced from plants including soy, almond, oat, coconut, and rice. The core consumer base is expanding beyond those with lactose intolerance or milk allergies to include health-conscious individuals, vegans, and environmentally aware populations seeking sustainable food choices. The product landscape is characterized by continuous innovation in flavors, nutritional fortification, and packaging formats to enhance consumer appeal and convenience. Market dynamics are influenced by increasing retail penetration, from specialty health food stores to mainstream supermarkets and online platforms, making these products widely accessible. The competitive environment is intensifying as both specialized plant-based companies and major food and beverage conglomerates invest heavily in research, development, and marketing to capture market share and drive growth in this high-potential category.

Key Highlights

The dairy alternative beverages market is distinguished by several pivotal factors that underscore its significance and growth trajectory. A primary highlight is the robust product innovation cycle, with manufacturers consistently launching new formulations that improve taste profiles and nutritional content, such as added vitamins, minerals, and proteins, to better compete with dairy milk. The expansion of distribution channels is another critical element, as these products are now ubiquitous in grocery stores, convenience outlets, and e-commerce platforms, significantly enhancing consumer accessibility. Strategic marketing initiatives that emphasize health benefits, ethical production, and environmental sustainability resonate strongly with modern consumers and are key to building brand loyalty. The market also benefits from supportive regulatory frameworks in many regions that encourage plant-based labeling and health claims, facilitating clearer consumer communication. Furthermore, the entry and scaling of private label products by major retailers are increasing competitive pressure and offering consumers more affordable options, thereby broadening the market's overall consumer base and driving volume growth.

Drivers, Opportunities & Restraints

The growth of the dairy alternative beverages market is propelled by a confluence of powerful drivers, including a rising prevalence of lactose intolerance and milk allergies globally, which creates a sustained demand for non-dairy options. Increasing consumer awareness of health and wellness is a significant factor, with many individuals perceiving plant-based beverages as healthier, lower-calorie, or cholesterol-free alternatives to traditional dairy. The growing adoption of vegan and flexitarian diets, motivated by ethical concerns for animal welfare and environmental sustainability, further accelerates market expansion. Opportunities abound in product diversification and geographic expansion; developing regions with growing middle-class populations present untapped potential for market penetration. However, the market faces notable restraints such as the relatively higher price point of many alternatives compared to conventional dairy milk, which can limit adoption in price-sensitive consumer segments. Additionally, taste and texture inconsistencies compared to dairy, along with occasional supply chain vulnerabilities for raw materials like almonds or oats, pose challenges to consistent quality and scalable production for industry players.

Concentration Insights

The competitive landscape of the dairy alternative beverages market exhibits a moderate level of concentration, featuring a mix of well-established multinational food giants and agile, specialized plant-based companies. Leading players such as Danone, through its ownership of Silk and Alpro, and The Hain Celestial Group with its popular brands, command significant market share due to their extensive distribution networks, strong brand recognition, and substantial investment in marketing. This is complemented by a vibrant ecosystem of smaller, innovative companies like Califia Farms and Oatly, which often lead in product innovation and cater to niche consumer preferences. Private label offerings from major retail chains are also becoming increasingly influential, intensifying price competition. The market's structure encourages continuous competition on multiple fronts, including product quality, nutritional profile, sustainability credentials, and brand storytelling, rather than price alone. This dynamic ensures a high rate of innovation and keeps the market responsive to evolving consumer trends and demands.

Type Insights

The dairy alternative beverages market is segmented by source type, each with distinct characteristics and consumer appeal. Almond milk remains a dominant category, prized for its light taste, low calorie content, and widespread availability. Soy milk, one of the pioneering products in this sector, is valued for its high protein content, which closely mirrors that of cow's milk, making it a strong nutritional alternative. Oat milk has emerged as the fastest-growing segment, celebrated for its creamy texture, environmental sustainability profile requiring less water than nut milks, and suitability for barista use in coffee. Coconut milk offers a rich, distinct flavor and is often used in both beverages and culinary applications, while rice milk provides a hypoallergenic option, though it is typically lower in protein. Blends that combine two or more plant bases are gaining traction as manufacturers seek to optimize flavor and nutritional benefits. Each type caters to specific consumer needs, driving diversity and choice within the overall market.

Application Insights

Dairy alternative beverages find application across a broad spectrum of uses, mirroring those of traditional dairy milk. The primary application is as a direct drink, consumed for its taste and nutritional benefits. A significant and growing use is as a creamer in hot beverages like coffee and tea, with specific formulations designed to steam and foam well for the caf? industry. These alternatives are also extensively used in home cooking and baking as a one-to-one substitute for milk in recipes, from sauces to desserts. The food service industry is a major application channel, incorporating these products into smoothies, shakes, and prepared meals to cater to diverse dietary requirements. Furthermore, they serve as a key ingredient in the manufacturing of other plant-based products such as yogurt, ice cream, and cheese, creating a synergistic demand within the broader plant-based food sector. This versatility in application is a fundamental driver of the market's sustained growth and integration into daily consumption patterns.

Regional Insights

The adoption and growth of dairy alternative beverages vary significantly across different global regions, influenced by cultural dietary habits, consumer awareness, and economic development. North America represents a mature and highly developed market, characterized by high consumer awareness, a strong presence of leading brands, and widespread product availability in retail. Europe is another prominent region, with countries like the United Kingdom and Germany showing particularly high per capita consumption, driven by robust health and environmental trends and supported by a sophisticated retail landscape. The Asia Pacific region is anticipated to exhibit the most rapid growth, fueled by rising disposable incomes, growing health consciousness, and the inherent cultural familiarity with plant-based diets in many countries. Lactose intolerance is also highly prevalent among Asian populations, providing a natural driver for demand. Latin America and the Middle East & Africa are emerging as promising markets with growing retail infrastructure and increasing consumer experimentation with plant-based products, though from a smaller base.

Company Insights

The competitive arena of the dairy alternative beverages market is populated by a strategic mix of dedicated plant-based companies and diversified food conglomerates. Danone North America is a formidable leader, leveraging its extensive portfolio that includes the Silk and Alpro brands to maintain a stronghold across multiple product categories and regions. Blue Diamond Growers, with its Almond Breeze line, is a key player specifically within the almond milk segment, benefiting from its control over a primary raw material. Oatly AB has successfully carved out a substantial niche in the oat milk category, renowned for its focused branding and strong presence in the coffee shop channel. The Hain Celestial Group offers a diverse range of alternatives under brands like Dream and WestSoy. Beyond these, numerous smaller innovators and private label brands from retailers like Costco and Kroger contribute significantly to market diversity, offering competitive pricing and increasing the overall accessibility of dairy alternative products to a broader consumer base.

Recent Developments

The dairy alternative beverages market is characterized by a fast pace of innovation and strategic movements among key industry participants. Recent developments have prominently featured a wave of new product launches, with companies introducing lines fortified with additional nutrients like probiotics, collagen, and specific vitamins to enhance their functional health appeal. Flavor innovation continues to be a focus, with launches of barista editions, unsweetened varieties, and indulgent flavors to cater to diverse taste preferences. On the corporate strategy front, mergers and acquisitions remain a common theme as larger food corporations seek to acquire innovative brands to quickly gain market share and manufacturing expertise. Significant investment is also being channeled into sustainable packaging solutions, with many brands transitioning to recycled materials and clearer recycling instructions to align with their environmentally conscious brand ethos. Furthermore, strategic partnerships between beverage companies and coffee chains or foodservice providers are expanding the out-of-home consumption segment, which is a critical growth channel for the industry.

Report Segmentation

This comprehensive market research report on the dairy alternative beverages industry provides a detailed and structured analysis segmented to deliver actionable insights. The segmentation is primarily based on type, which includes almond milk, soy milk, oat milk, coconut milk, rice milk, and other plant-based sources, allowing for a detailed understanding of each segment's dynamics. The report further breaks down the market by application, covering key areas such as beverages, desserts, bakery & confectionery, and other food applications, highlighting the diverse usage of these products. A critical component of the segmentation is the regional analysis, which provides in-depth coverage of North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, identifying geographic trends and opportunities. Additionally, the report includes a thorough competitive landscape section, profiling major players, their market strategies, product portfolios, and recent developments. This multi-faceted segmentation ensures that the analysis is granular and tailored to provide stakeholders with a holistic view of the market's structure and potential.

FAQs

What are the health benefits of almond milk?

Almond milk is often favored for being naturally low in calories and saturated fat. It is typically fortified with calcium and vitamin D to support bone health, and vitamin E, which acts as an antioxidant. It is also naturally lactose-free, making it suitable for individuals with lactose intolerance or milk allergies.

Is oat milk good for the environment?

Oat milk is generally considered to have a lower environmental impact compared to some other plant-based milks, particularly almond milk, as it requires significantly less water to cultivate. Oat farming also often has a lower carbon footprint and can contribute positively to crop rotation cycles, enhancing soil health.

What is driving the growth of the dairy alternatives market?

The market growth is primarily driven by increasing consumer awareness of health and wellness, a rising incidence of lactose intolerance and milk allergies, and a growing adoption of vegan and flexitarian diets. Environmental concerns regarding dairy farming's ecological footprint and ethical considerations about animal welfare are also significant contributing factors.

Which companies are the leaders in the plant-based milk industry?

Key leaders in the industry include Danone North America, known for its Silk and Alpro brands; Blue Diamond Growers, a major player in almond milk; Oatly AB, a pioneer in oat milk; and The Hain Celestial Group, which offers a diverse portfolio of plant-based beverage brands.

Can dairy alternative beverages be used in cooking and baking?

Yes, most dairy alternative beverages can be used as a direct one-to-one substitute for cow's milk in cooking and baking. Their performance is generally excellent in recipes for soups, sauces, pancakes, and cakes. Some varieties, like unsweetened and unflavored options, are specifically designed for culinary use to avoid altering the taste of the final dish.

Citius Research has developed a research report titled “Dairy Alternative Beverages Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dairy Alternative Beverages Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dairy Alternative Beverages Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dairy Alternative Beverages Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dairy Alternative Beverages Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dairy Alternative Beverages Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dairy Alternative Beverages Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dairy Alternative Beverages Market
• Cost and Gross Margin Analysis of Dairy Alternative Beverages Market
• Dairy Alternative Beverages Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dairy Alternative Beverages Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dairy Alternative Beverages Market Key Stakeholders

Below are the key stakeholders for the Dairy Alternative Beverages Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dairy Alternative Beverages Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dairy Alternative Beverages Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dairy Alternative Beverages Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dairy Alternative Beverages Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dairy Alternative Beverages Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dairy Alternative Beverages Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dairy Alternative Beverages Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dairy Alternative Beverages Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dairy Alternative Beverages Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dairy Alternative Beverages Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dairy Alternative Beverages Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dairy Alternative Beverages Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dairy Alternative Beverages Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dairy Alternative Beverages Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dairy Alternative Beverages Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dairy Alternative Beverages Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dairy Alternative Beverages Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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