Cultured Meat Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196445
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Cultured Meat Market size was estimated at USD 220 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 28.50% during the forecast period (2024-2030).

Cultured Meat Market

(Market Size)
$220 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 28.50%
2023 Market Size USD 220 million
2030 Market Size USD 1.5 billion
Key Players Memphis Meats, Mosa Meat, Aleph Farms, Future Meat Technologies, JUST Inc.

Market Summary

The cultured meat market represents a transformative segment within the global food and beverages industry, focused on producing animal-based meat products through cellular agriculture. This innovative process involves cultivating animal cells in a controlled bioreactor environment, eliminating the need for traditional livestock farming and slaughter. The market is driven by a confluence of factors including growing consumer awareness of ethical food sourcing, heightened concerns over the environmental footprint of conventional meat production, and increasing investments in food technology. Companies and research institutions are pioneering the development of various meat types, from beef and poultry to seafood, aiming to replicate the taste, texture, and nutritional profile of conventional meat. The industry is in a progressive stage, transitioning from research and development toward commercialization and scaling production capabilities to meet anticipated demand. This market is poised to significantly disrupt the traditional meat supply chain, offering a sustainable and ethical alternative for the future of protein consumption.

Key Highlights

The cultured meat market is characterized by several pivotal developments that underscore its potential. A key highlight is the successful attainment of regulatory approvals in specific geographic markets, which has paved the way for the first commercial sales of cultured meat products in restaurants and retail settings. The sector has also witnessed a substantial influx of capital from venture capital firms, major agribusiness corporations, and even prominent individuals, fueling rapid advancements in bioprocessing technology and reducing production costs. Strategic partnerships between biotechnology startups and established food industry giants are becoming increasingly common, aiming to leverage expertise for scaling and distribution. The continuous improvement in scaling bioreactor technologies and optimizing cell culture media formulations is critical for achieving cost-parity with conventional meat. Furthermore, ongoing research is intensely focused on perfecting the organoleptic properties?taste, aroma, and mouthfeel?to ensure consumer acceptance and drive widespread adoption of these novel food products.

Drivers, Opportunities & Restraints

The growth of the cultured meat market is propelled by a powerful driver: the increasing global demand for protein coupled with a collective desire to mitigate the environmental impact of animal agriculture. Concerns regarding greenhouse gas emissions, land use, and water consumption associated with livestock farming are pushing consumers and investors toward sustainable alternatives. Significant opportunities exist in market expansion across new geographical regions following regulatory clearances, product diversification into various meat types like pork and duck, and the potential for personalized nutrition through tailored fat and protein content. However, the market faces considerable restraints. The high cost of production, primarily due to expensive cell culture media, remains a significant barrier to achieving price competitiveness. Consumer acceptance and potential cultural resistance to lab-grown meat present a substantial hurdle that requires extensive education and transparent communication. Furthermore, navigating complex and evolving regulatory frameworks across different countries poses a challenge for manufacturers aiming for global market access.

Concentration Insights

The competitive landscape of the cultured meat market is currently concentrated among a group of pioneering biotechnology startups that are leading the innovation charge. These companies are primarily located in technology hubs in North America, Europe, and Israel, and they are engaged in intense research and development to bring products to market. The market concentration is also influenced by strategic investments from and partnerships with large established food corporations and agribusinesses, which are seeking to secure a position in this emerging field. This dynamic has created an ecosystem where specialized startups focus on core technology development, while larger partners contribute essential capabilities in supply chain management, marketing, and large-scale production. This concentration of expertise and capital is crucial for overcoming the significant technical and commercial challenges involved in scaling cultured meat production to an industrial level and making it a mainstream consumer product.

Type Insights

The cultured meat market is diversifying in terms of the types of products under development. The most advanced segment is cultured beef, which has been the focus of many pioneering companies due to the high environmental impact of cattle farming and strong consumer demand for burgers and ground beef products. Cultured poultry, including chicken and duck, is another major category attracting significant investment, valued for its versatility and widespread consumption. The development of cultured seafood, such as tuna, salmon, and shrimp, is also gaining traction, offering a solution to concerns about overfishing and ocean sustainability. Furthermore, companies are exploring more exotic or niche meat types. The production process for each type varies, requiring specific cell lines, growth factors, and scaffolding materials to achieve the desired muscle and fat structure that mimics the conventional counterpart, presenting unique R&D challenges for each category.

Application Insights

The application of cultured meat is initially targeted at direct human consumption as a whole-muscle alternative to conventional meat products. The primary application is in the consumer food sector, with products designed for retail grocery stores, specialty food shops, and online food delivery platforms. The foodservice industry, including restaurants, fast-food chains, and high-end dining establishments, represents a critical early adopter channel for introducing cultured meat to the public and building brand awareness. Beyond these direct-to-consumer applications, there is significant potential in the ingredient sector, where cultured meat components could be used as additives or flavor enhancers in processed foods, ready-to-eat meals, and pet food. Another emerging application is in hybrid products, which blend cultured meat with plant-based proteins to improve texture, reduce costs, and cater to a broader consumer base during the market's growth phase.

Regional Insights

Regional development in the cultured meat market is heavily influenced by regulatory progress, investment climate, and consumer attitudes. North America, particularly the United States, is a frontrunner, characterized by a robust ecosystem of startups, substantial venture capital funding, and progressive regulatory agencies that have granted initial approvals for product sales. Europe demonstrates strong activity, with significant research initiatives in countries like the Netherlands and the United Kingdom, and a growing number of companies based in Israel making notable strides. The Asia-Pacific region is anticipated to be a high-growth market, driven by rising meat consumption in densely populated countries like China and Singapore, the latter being the first country to approve the sale of cultured meat. Cultural acceptance, government support for food security solutions, and investments will be key determinants for market penetration across different regions globally.

Company Insights

The cultured meat market features a dynamic mix of dedicated startups and established corporations making strategic moves. Leading pure-play companies include Mosa Meat, a pioneer known for creating the first cultured beef burger, and Memphis Meats, which has developed multiple meat types. Aleph Farms is recognized for its work on cultivating steak-like products, while Future Meat Technologies focuses on developing efficient production processes. Integriculture is a key player in Japan. Beyond these startups, the market sees significant involvement from major food industry players. Tyson Foods and Cargill have made strategic investments in several cultured meat ventures, signaling a strong belief in the sector's potential. Pharmaceutical and biotechnology firms are also involved, supplying critical expertise in cell culture and bioreactor technology. This blend of innovative agility and industrial scale defines the current corporate landscape.

Recent Developments

The cultured meat industry has been marked by a series of rapid and significant recent developments that signal its maturation. A landmark event was the first regulatory approval for the commercial sale of a cultured meat product, specifically cultured chicken, in a Southeast Asian country, allowing it to be served in restaurants. This was quickly followed by a similar regulatory milestone in another region. Several prominent companies have announced the construction of pilot production facilities or large-scale production plants designed to significantly increase output and lower costs. There has been a noticeable increase in collaboration announcements, including partnerships between cultured meat producers and renowned chefs to develop culinary applications, and agreements with conventional meat processors to access distribution networks. Fundraising rounds continue to secure hundreds of millions of dollars, indicating sustained investor confidence in the long-term viability of the market.

Report Segmentation

This comprehensive market research report on the cultured meat industry provides a detailed analysis segmented to offer granular insights. The report is structured by type, delving into the specific dynamics, challenges, and opportunities for cultured beef, poultry, pork, seafood, and other emerging meat varieties. It is further segmented by application, examining the distinct market pathways including direct retail consumer sales, foodservice and hospitality industry adoption, and use as an ingredient in other food products. A crucial component of the report is its geographic segmentation, which provides an in-depth regional analysis of North America, Europe, Asia-Pacific, and the Rest of the World. This segmentation allows for a comparative assessment of regulatory frameworks, consumer adoption rates, investment activities, and growth potential across different global markets, providing stakeholders with targeted and actionable intelligence.

FAQs

What is cultured meat? Cultured meat, also known as cultivated or cell-based meat, is genuine animal meat produced by cultivating animal cells in a controlled environment using biotechnology, without the need to raise and slaughter entire animals.

How is cultured meat made? It is produced by taking a small sample of animal cells, such as muscle stem cells, and placing them in a bioreactor where they are provided with a nutrient-rich culture medium that allows them to grow and multiply into muscle tissue, which is then harvested.

Is cultured meat vegan? While cultured meat eliminates the need for animal slaughter, it originates from animal cells. Therefore, it is not considered vegan by standard definitions, but it is often categorized as a cruelty-free alternative suitable for flexitarians and reducetarians.

Is cultured meat safe to eat? Proponents argue that cultured meat can be safer than conventional meat as it is produced in a sterile, controlled environment, significantly reducing the risk of contamination by pathogens like E. coli and Salmonella often associated with livestock farming.

What are the benefits of cultured meat? Key benefits include a drastically reduced environmental footprint regarding land and water use, elimination of animal slaughter, mitigation of risks from zoonotic diseases, and the potential for producing meat with customized nutritional profiles.

Citius Research has developed a research report titled “Cultured Meat Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cultured Meat Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cultured Meat Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cultured Meat Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cultured Meat Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cultured Meat Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cultured Meat Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cultured Meat Market
• Cost and Gross Margin Analysis of Cultured Meat Market
• Cultured Meat Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cultured Meat Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cultured Meat Market Key Stakeholders

Below are the key stakeholders for the Cultured Meat Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cultured Meat Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cultured Meat Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cultured Meat Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cultured Meat Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cultured Meat Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cultured Meat Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cultured Meat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cultured Meat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cultured Meat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cultured Meat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cultured Meat Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cultured Meat Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cultured Meat Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cultured Meat Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cultured Meat Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cultured Meat Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cultured Meat Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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