Dehydrated Vegetables Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195188
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Dehydrated Vegetables Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 11.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Dehydrated Vegetables Market

(Market Size)
$5.5 billion
$11.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 5.5 billion
2030 Market Size USD 11.5 billion
Key Players Kraft Heinz, Conagra, Nestlé, Unilever, General Mills

Market Summary

The global dehydrated vegetables market is an essential segment within the broader food and beverage industry, characterized by the removal of moisture from vegetables to extend shelf life, reduce transportation costs, and ensure year-round availability. This market caters to diverse sectors including food processing, retail, and foodservice, driven by the growing consumer demand for convenient, nutritious, and long-lasting food ingredients. Dehydrated vegetables are integral to products like instant noodles, soups, ready-to-eat meals, and snacks, providing flavor, color, and nutritional value. The market is experiencing steady growth due to factors such as urbanization, changing dietary patterns, and the increasing popularity of processed and convenience foods. Key players are continuously innovating in dehydration technologies and product offerings to meet the evolving needs of manufacturers and consumers alike.

Key Highlights

The dehydrated vegetables market is distinguished by several key highlights that underscore its significance and dynamism. There is a pronounced shift towards natural and clean-label products, prompting manufacturers to adopt dehydration methods that preserve nutritional integrity and minimize the use of additives. The versatility of dehydrated vegetables, available in various forms such as powders, flakes, granules, and pieces, allows for wide application across multiple food segments. The market benefits from robust supply chains and advancements in packaging technologies that enhance product stability and quality. Furthermore, the growing emphasis on food security and reducing food waste aligns perfectly with the advantages of vegetable dehydration, making it a sustainable solution for preserving agricultural produce.

Drivers, Opportunities & Restraints

Primary drivers propelling the dehydrated vegetables market include the rising consumer inclination towards convenience foods, coupled with the increasing awareness of the nutritional benefits associated with dehydrated vegetables, which often retain most vitamins and minerals. The expansion of the food processing industry and the growing demand for seasonal vegetables throughout the year further fuel market growth. Significant opportunities lie in the development of organic dehydrated vegetables to cater to the health-conscious demographic and the exploration of untapped markets in developing regions. However, the market faces restraints such as the high energy costs associated with the dehydration process and competition from fresh and frozen vegetable alternatives, which are often perceived as superior in taste and texture by some consumers.

Concentration Insights

The competitive landscape of the dehydrated vegetables market is moderately concentrated, featuring a mix of large multinational corporations and specialized regional players. Leading companies such as Olam International, Sensient Technologies Corporation, and Mercer Foods dominate through extensive product portfolios, strong distribution networks, and significant investments in research and development. These players often engage in strategic activities like mergers, acquisitions, and partnerships to strengthen their market position and expand their geographical footprint. Regional manufacturers compete on factors such as price, product quality, and catering to local taste preferences, creating a diverse and competitive environment. The market concentration is evolving with new entrants focusing on niche segments like organic or specialty vegetable dehydration.

Type Insights

The market for dehydrated vegetables is segmented by type, with popular varieties including onions, tomatoes, carrots, potatoes, and beans, among others. Dehydrated onions and tomatoes hold substantial market share due to their extensive use as flavoring agents in a multitude of cuisines and processed food products. Carrots and potatoes are widely dehydrated for use in soups, stews, and ready meals, valued for their color, texture, and nutritional content. The demand for exotic and specialty dehydrated vegetables, such as mushrooms and bell peppers, is also on the rise, driven by gourmet cooking and ethnic food trends. Each vegetable type undergoes specific dehydration processes tailored to preserve its unique characteristics, influencing its application and consumer acceptance.

Application Insights

Dehydrated vegetables find widespread application across several key industries. The food processing sector is the largest consumer, utilizing these ingredients in products like snacks, soups, sauces, dressings, and instant meals to enhance flavor, appearance, and nutritional profile. The foodservice industry relies on dehydrated vegetables for their convenience, long shelf life, and ease of storage, enabling restaurants and catering services to maintain consistent quality while reducing preparation time and waste. In the retail sector, dehydrated vegetables are sold directly to consumers for home cooking, baking, and as healthy snack options. Additionally, they are used in the manufacturing of animal feed and dietary supplements, showcasing their versatility beyond direct human consumption.

Regional Insights

Geographically, the dehydrated vegetables market exhibits varied dynamics across different regions. North America and Europe are mature markets characterized by high consumption of processed foods and well-established food processing industries, driving steady demand. The Asia Pacific region is anticipated to witness significant growth, fueled by rapid urbanization, rising disposable incomes, and the expanding footprint of quick-service restaurants and food manufacturers. Countries like India and China are major producers and consumers, benefiting from abundant raw material availability. Latin America and the Middle East and Africa are emerging markets with growing potential, attributed to changing lifestyles and increasing adoption of convenience foods, although infrastructure and economic factors can influence market pace.

Company Insights

Prominent companies operating in the dehydrated vegetables market include Olam International, Sensient Technologies Corporation, Mercer Foods, Naturex SA, and BC Foods. These industry leaders leverage advanced dehydration technologies, extensive agricultural sourcing networks, and strong R&D capabilities to maintain product quality and innovate in line with market trends. Their strategies often focus on vertical integration to control the supply chain from farm to finished product, ensuring consistency and reducing costs. Many are also investing in sustainable practices and obtaining certifications to appeal to environmentally conscious buyers and comply with stringent global food safety standards. The competitive strategies encompass product diversification, geographic expansion, and catering to the specific demands of various application sectors.

Recent Developments

The dehydrated vegetables market has seen notable recent developments focused on innovation and expansion. Key players are increasingly investing in advanced dehydration technologies like freeze-drying and air-drying to improve nutrient retention and product quality. There is a growing trend towards launching organic and non-GMO product lines to meet consumer demand for clean-label and natural ingredients. Strategic acquisitions and partnerships have been observed as companies aim to enhance their production capacities and market reach. Furthermore, several companies are focusing on sustainable sourcing practices and reducing the environmental impact of their operations, which resonates with the global push towards sustainability. These developments reflect the industry's adaptive and progressive nature in responding to evolving market demands.

Report Segmentation

This comprehensive report on the dehydrated vegetables market provides detailed segmentation and analysis to offer a thorough understanding of the industry landscape. The market is segmented based on type, which includes onions, tomatoes, carrots, potatoes, beans, and other vegetables. It is further segmented by application into food processing, foodservice, retail, and others. The report also offers segmentation by technology, covering methods such as air drying, spray drying, freeze drying, and vacuum drying. Additionally, a regional breakdown is provided, covering North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows for precise analysis of trends, opportunities, and challenges within each specific market segment.

FAQs

What are the benefits of dehydrated vegetables? Dehydrated vegetables offer extended shelf life, reduced weight and volume for easier storage and transportation, retention of most nutrients, and year-round availability irrespective of seasonality. They provide convenience for food manufacturers and consumers while helping to reduce food waste.

How are vegetables dehydrated? Vegetables are dehydrated using various methods to remove moisture. Common techniques include air drying, spray drying, freeze drying, and vacuum drying. The chosen method depends on the vegetable type and desired end-product characteristics, with the primary goal of preserving flavor, color, and nutritional value.

What is the shelf life of dehydrated vegetables? When stored properly in airtight containers in a cool, dark, and dry place, most dehydrated vegetables have a shelf life ranging from one to several years. The exact duration depends on the vegetable type, dehydration method, packaging, and storage conditions, making them a excellent long-term food storage option.

Are dehydrated vegetables healthy? Yes, dehydrated vegetables are generally considered healthy as the dehydration process primarily removes water, concentrating the nutrients. They retain most of their vitamins, minerals, and fiber. However, it is important to choose products without added salts, sugars, or preservatives to maximize health benefits.

Can you dehydrate vegetables at home? Absolutely, vegetables can be dehydrated at home using a food dehydrator, a conventional oven on a low temperature setting, or even by air drying in suitable climates. Home dehydration allows for control over the process and the selection of fresh, high-quality produce without any unwanted additives.

Citius Research has developed a research report titled “Dehydrated Vegetables Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dehydrated Vegetables Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dehydrated Vegetables Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dehydrated Vegetables Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dehydrated Vegetables Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dehydrated Vegetables Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dehydrated Vegetables Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dehydrated Vegetables Market
• Cost and Gross Margin Analysis of Dehydrated Vegetables Market
• Dehydrated Vegetables Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dehydrated Vegetables Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dehydrated Vegetables Market Key Stakeholders

Below are the key stakeholders for the Dehydrated Vegetables Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dehydrated Vegetables Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dehydrated Vegetables Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dehydrated Vegetables Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dehydrated Vegetables Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dehydrated Vegetables Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dehydrated Vegetables Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dehydrated Vegetables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dehydrated Vegetables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dehydrated Vegetables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dehydrated Vegetables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dehydrated Vegetables Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dehydrated Vegetables Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dehydrated Vegetables Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dehydrated Vegetables Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dehydrated Vegetables Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dehydrated Vegetables Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dehydrated Vegetables Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports