Crystalline Solar Cells Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194607
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Crystalline Solar Cells Market size was estimated at USD 52 billion in 2023 and is projected to reach USD 85 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.20% during the forecast period (2024-2030).

Crystalline Solar Cells Market

(Market Size)
$52 billion
$85 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.20%
2023 Market Size USD 52 billion
2030 Market Size USD 85 billion
Key Players JinkoSolar, Trina Solar, Canadian Solar, LONGi Solar, JA Solar

Market Summary

The crystalline solar cells market represents a pivotal segment within the global solar energy industry, characterized by the widespread adoption of silicon-based photovoltaic technologies. These cells are predominantly utilized in solar panels to convert sunlight directly into electricity, serving both residential and commercial energy needs. The market is driven by increasing global emphasis on renewable energy sources, supportive government policies, and declining costs of solar technology. Key players are continuously engaged in research and development to enhance cell efficiency and reduce production expenses. Regions such as Asia Pacific, North America, and Europe are significant contributors to market growth, with numerous installations and manufacturing hubs. The market is also influenced by technological advancements, including the development of monocrystalline and polycrystalline variants, each offering distinct efficiency and cost profiles. As environmental concerns and energy security issues gain prominence, the demand for crystalline solar cells is expected to remain robust, positioning this market as a cornerstone of the renewable energy transition.

Key Highlights

The crystalline solar cells market is distinguished by several key highlights that underscore its importance and trajectory. High efficiency rates of monocrystalline cells, often exceeding 20%, make them a preferred choice for space-constrained applications, while polycrystalline cells offer a cost-effective alternative with slightly lower efficiency. Technological innovations, such as PERC (Passivated Emitter Rear Cell) and bifacial designs, are enhancing energy output and durability. The market benefits from strong supply chains, with major manufacturing concentrated in countries like China, which dominates production and exports. Increasing investments in solar farm projects and rooftop installations are propelling demand, alongside growing corporate commitments to sustainability and carbon neutrality. Furthermore, integration with energy storage systems and smart grid technologies is expanding the functional applications of crystalline solar cells, ensuring their relevance in evolving energy landscapes. These factors collectively highlight the market's dynamic nature and its critical role in advancing global renewable energy adoption.

Drivers, Opportunities & Restraints

The crystalline solar cells market is propelled by several drivers, including stringent government regulations aimed at reducing carbon emissions and promoting clean energy. Incentives such as tax credits, subsidies, and feed-in tariffs encourage both residential and commercial adoption. Declining costs of silicon and manufacturing processes have made solar power more affordable, boosting market penetration. Opportunities abound in emerging economies where energy demand is rising, and solar infrastructure is expanding. Innovations in cell technology, such as heterojunction and tandem cells, present avenues for higher efficiency and new applications. However, the market faces restraints like the intermittent nature of solar power, which necessitates storage solutions, and competition from alternative renewable technologies. Supply chain disruptions and raw material price volatility also pose challenges. Additionally, land use concerns and regulatory hurdles in some regions can impede large-scale project deployments. Balancing these drivers, opportunities, and restraints is crucial for stakeholders to navigate the market effectively.

Concentration Insights

The crystalline solar cells market exhibits a high concentration of manufacturing and consumption in specific geographic regions. Asia Pacific dominates, led by China, which is the largest producer and exporter of solar cells and modules. Countries like Japan, South Korea, and India are also significant contributors, driven by robust government support and growing energy needs. North America and Europe follow, with the United States, Germany, and the United Kingdom leading in installations and technological advancements. The market concentration is influenced by factors such as availability of raw materials, labor costs, and supportive policies. Major companies have established extensive production facilities in these regions to capitalize on economies of scale. However, there is a gradual shift towards diversifying supply chains to mitigate risks and tap into emerging markets in Latin America and the Middle East. This concentration dynamic affects global pricing, innovation pace, and competitive strategies, making regional insights vital for market participants.

Type Insights

Crystalline solar cells are primarily categorized into monocrystalline and polycrystalline types, each with distinct characteristics and market shares. Monocrystalline cells are made from single-crystal silicon, offering higher efficiency and a longer lifespan, making them suitable for applications where space is limited and performance is critical. They are often used in residential rooftops and premium commercial projects. Polycrystalline cells, fabricated from multiple silicon crystals, provide a more cost-effective solution with slightly lower efficiency, appealing to large-scale utility projects and budget-conscious consumers. Recent advancements have blurred the lines between these types, with monocrystalline technologies becoming more affordable and polycrystalline cells improving in efficiency. Additionally, emerging variants like monocrystalline PERC cells are gaining traction due to enhanced energy conversion rates. The choice between types depends on factors such as installation environment, budget constraints, and energy requirements, influencing product development and marketing strategies across the industry.

Application Insights

Crystalline solar cells find applications across diverse sectors, including residential, commercial, industrial, and utility-scale power generation. In residential settings, they are commonly installed on rooftops to reduce electricity bills and achieve energy independence. Commercial applications involve solar panels on business premises, warehouses, and retail spaces, often supported by net metering policies. Industrial uses include powering manufacturing facilities and reducing operational costs through onsite generation. Utility-scale applications encompass large solar farms that feed electricity into the grid, contributing significantly to renewable energy targets. Additionally, crystalline solar cells are used in off-grid systems for remote areas, agricultural operations, and transportation infrastructure like solar-powered street lights. The versatility of these cells is expanding with integration into building-integrated photovoltaics (BIPV) and portable solar devices. Each application segment has unique demand drivers, installation requirements, and growth potentials, shaping the overall market landscape.

Regional Insights

The crystalline solar cells market demonstrates varied growth patterns across regions, influenced by economic conditions, policy frameworks, and solar irradiation levels. Asia Pacific is the largest market, with China leading in production and consumption due to massive government investments and manufacturing capabilities. India is emerging as a key player with ambitious solar energy targets and favorable policies. Japan and South Korea have well-established markets driven by technological innovation and energy security concerns. In North America, the United States is a major adopter, supported by federal and state incentives, while Canada is gradually expanding its solar capacity. Europe remains a significant market, with Germany, the United Kingdom, and France promoting solar through renewable energy directives and subsidy programs. Latin America and the Middle East are witnessing growth due to increasing energy demand and declining technology costs. Each region's regulatory environment, infrastructure development, and public awareness levels critically impact market dynamics and investment opportunities.

Company Insights

The crystalline solar cells market is highly competitive, with several key players dominating the landscape. Leading companies include JinkoSolar, Trina Solar, Canadian Solar, and LONGi Solar, which are renowned for their extensive product portfolios and global reach. These firms invest heavily in research and development to enhance cell efficiency and reduce production costs. JA Solar and Hanwha Q Cells are also prominent, focusing on technological innovations and sustainable manufacturing practices. First Solar, though more known for thin-film technology, has a significant presence in the broader solar market. Other notable players include SunPower Corporation, which specializes in high-efficiency monocrystalline cells, and Risen Energy, expanding its market share through strategic partnerships. These companies engage in vertical integration, controlling processes from silicon production to module assembly, to maintain cost competitiveness. The competitive intensity drives continuous improvement in product quality, customer service, and environmental sustainability, benefiting end-users and advancing the industry as a whole.

Recent Developments

Recent developments in the crystalline solar cells market highlight ongoing innovation and strategic movements among key players. Companies are increasingly adopting advanced manufacturing techniques, such as diamond wire cutting and anti-reflective coatings, to improve cell efficiency and reduce material waste. There is a growing trend towards larger wafer sizes, such as M10 and G12, to enhance power output and lower balance-of-system costs. Partnerships and collaborations are common, with firms joining forces to develop next-generation technologies like heterojunction and TOPCon cells. Market entrants from emerging economies are gaining traction, intensifying competition. Additionally, sustainability initiatives are becoming central, with manufacturers focusing on reducing carbon footprints and implementing recycling programs for end-of-life panels. Regulatory updates, such as changes in import tariffs and trade policies, continue to influence market dynamics. These developments reflect the industry's responsiveness to technological advancements, environmental concerns, and evolving consumer preferences, ensuring continued growth and adaptation.

Report Segmentation

The crystalline solar cells market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into monocrystalline and polycrystalline cells, with further breakdowns into subcategories like PERC and bifacial cells where applicable. Application segmentation covers residential, commercial, industrial, and utility-scale sectors, each analyzed for demand patterns, installation trends, and growth prospects. Regional segmentation includes detailed assessments of key geographies such as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting country-level insights where relevant. This structured approach allows stakeholders to identify specific opportunities and challenges within each segment. The report also considers factors like supply chain dynamics, regulatory impacts, and competitive landscapes within these segments, offering a nuanced understanding of market behavior. Such segmentation enables targeted strategies for product development, marketing, and investment, catering to the diverse needs of industry participants.

FAQs

What are the main types of crystalline solar cells? The main types are monocrystalline and polycrystalline solar cells. Monocrystalline cells are made from single-crystal silicon, offering higher efficiency and durability, while polycrystalline cells are fabricated from multiple silicon fragments, providing a cost-effective alternative with slightly lower performance.

How do crystalline solar cells compare to thin-film solar cells? Crystalline solar cells generally offer higher efficiency and longer lifespan compared to thin-film cells, which are lighter and more flexible but less efficient. Crystalline cells are preferred for most stationary applications, while thin-film is often used in specific scenarios like portable devices or building-integrated photovoltaics.

What factors affect the efficiency of crystalline solar cells? Efficiency is influenced by material quality, cell design, temperature, and sunlight intensity. Technological advancements, such as PERC and bifacial structures, have significantly improved efficiency by reducing energy loss and enhancing light absorption.

Which regions are leading in crystalline solar cell production? Asia Pacific, particularly China, dominates production due to advanced manufacturing capabilities and government support. Other leading regions include North America and Europe, where countries like the United States and Germany have strong technological and regulatory frameworks fostering production and adoption.

What are the common applications of crystalline solar cells? They are widely used in residential rooftop systems, commercial buildings, industrial power solutions, and utility-scale solar farms. Additionally, they are employed in off-grid applications, agricultural operations, and emerging uses like solar-powered transportation infrastructure.

How is the crystalline solar cells market evolving with technological advancements? The market is evolving through innovations such as higher efficiency cell designs, integration with energy storage systems, and development of smart solar solutions. Companies are also focusing on sustainable manufacturing practices and recycling initiatives to address environmental concerns and enhance market sustainability.

Citius Research has developed a research report titled “Crystalline Solar Cells Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Crystalline Solar Cells Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Crystalline Solar Cells Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Crystalline Solar Cells Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Crystalline Solar Cells Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Crystalline Solar Cells Market
• Research Methodology
• Executive Summary
• Market Dynamics of Crystalline Solar Cells Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Crystalline Solar Cells Market
• Cost and Gross Margin Analysis of Crystalline Solar Cells Market
• Crystalline Solar Cells Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Crystalline Solar Cells Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Crystalline Solar Cells Market Key Stakeholders

Below are the key stakeholders for the Crystalline Solar Cells Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Crystalline Solar Cells Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Crystalline Solar Cells Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Crystalline Solar Cells Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Crystalline Solar Cells Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Crystalline Solar Cells Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Crystalline Solar Cells Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Crystalline Solar Cells Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Crystalline Solar Cells Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Crystalline Solar Cells Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Crystalline Solar Cells Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Crystalline Solar Cells Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Crystalline Solar Cells Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Crystalline Solar Cells Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Crystalline Solar Cells Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Crystalline Solar Cells Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Crystalline Solar Cells Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Crystalline Solar Cells Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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