North America Oil Storage Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194154
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The North America Oil Storage Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 20 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

North America Oil Storage Market

(Market Size)
$12 billion
$20 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 12 billion
2030 Market Size USD 20 billion
Key Players Kinder Morgan, Enbridge, TransCanada, Enterprise Products, Plains All American

Market Summary

The North America oil storage market is a critical component of the energy infrastructure, providing essential capacity for crude oil, refined products, and strategic reserves across the United States, Canada, and Mexico. This market is characterized by a network of tanks, terminals, and facilities that support the region's energy security, supply chain stability, and trading activities. The market dynamics are heavily influenced by factors such as production levels, import-export balances, geopolitical events, and regulatory frameworks. Key storage hubs, including the U.S. Gulf Coast and Cushing, Oklahoma, serve as pivotal points for pricing and logistics. The market has seen evolving trends, including increased demand for storage during periods of oversupply or price volatility, as well as investments in modernization and expansion to accommodate changing energy mixes and environmental standards. Companies operating in this space range from large integrated energy firms to specialized storage providers, all contributing to a complex and vital industry ecosystem.

Key Highlights

One of the standout features of the North America oil storage market is its strategic importance in global energy markets, with the United States being a major hub for storage capacity and trading. The market benefits from extensive infrastructure, including large-scale tank farms and pipeline networks that facilitate efficient storage and distribution. Another highlight is the role of storage in price stabilization, as inventory levels directly impact crude oil and product pricing benchmarks like WTI. Additionally, the market has witnessed increased utilization of storage for strategic petroleum reserves, which governments use to mitigate supply disruptions. Technological advancements, such as automated monitoring systems and enhanced safety measures, are also key highlights, improving operational efficiency and environmental compliance. The market's resilience during supply-demand imbalances, such as those seen during economic downturns or production shifts, underscores its critical function in the energy value chain.

Drivers, Opportunities & Restraints

Several drivers propel the North America oil storage market, including growing oil production from shale plays, which necessitates ample storage capacity to handle output fluctuations. Increasing international trade in crude oil and refined products also drives demand for storage, as hubs like the Gulf Coast serve as key export points. Regulatory requirements for maintaining strategic reserves further bolster market growth. Opportunities abound in infrastructure expansion, such as building new terminals or retrofitting existing facilities to handle different product types, including biofuels and chemicals. The shift towards renewable energy sources presents opportunities for repurposing storage assets for alternative fuels. However, restraints include high capital costs for new storage projects and stringent environmental regulations that impose compliance burdens. Market volatility and geopolitical risks can also restrain investment, as uncertain demand patterns affect storage utilization rates.

Concentration Insights

The North America oil storage market exhibits a concentrated landscape, with a few major players dominating capacity share, particularly in key hubs like the U.S. Gulf Coast. Leading companies such as Magellan Midstream Partners, Kinder Morgan, and Plains All American Pipeline operate extensive storage networks, leveraging their integrated pipeline and terminal assets. This concentration is driven by economies of scale, regulatory expertise, and long-standing industry presence. However, there is also a segment of smaller, regional operators that cater to niche markets or specific product types. The market's concentration facilitates coordinated responses to supply chain disruptions but may also lead to competitive challenges for new entrants. Regulatory oversight ensures fair access and pricing, though consolidation trends continue to shape market dynamics, with mergers and acquisitions occasionally altering the competitive landscape.

Type Insights

The North America oil storage market encompasses various storage types, including above-ground tanks, underground caverns, and floating storage. Above-ground tanks are the most common, used for crude oil, gasoline, diesel, and other refined products, with capacities ranging from small containers to large million-barrel tanks. Underground storage, particularly in salt caverns, is favored for strategic petroleum reserves due to its cost-effectiveness and security advantages. Floating storage, involving vessels like tankers, is utilized during periods of contango or supply gluts, providing flexible capacity. Each storage type offers distinct benefits: above-ground tanks allow for easy access and monitoring, underground options reduce environmental risks, and floating storage provides mobility. The choice of storage type depends on factors such as product characteristics, location, duration of storage, and regulatory requirements, influencing market segmentation and investment patterns.

Application Insights

Applications of oil storage in North America span multiple segments, including crude oil storage, refined products storage, and strategic reserves. Crude oil storage is pivotal for balancing production and consumption, with hubs like Cushing serving as pricing points for WTI futures. Refined products storage supports the distribution of gasoline, diesel, jet fuel, and other outputs from refineries to end markets. Strategic reserves, maintained by governments such as the U.S. Strategic Petroleum Reserve, provide emergency stockpiles to address supply disruptions. Additionally, storage facilities cater to commercial trading, allowing companies to capitalize on price differentials through inventory management. The application mix varies by region; for example, coastal areas focus more on import-export logistics, while inland regions emphasize production storage. Evolving applications include storage for renewable diesel and biofuels, reflecting the energy transition's impact on market demands.

Regional Insights

Regionally, the North America oil storage market is dominated by the United States, which boasts the largest storage capacity globally, concentrated in the Gulf Coast, Midwest, and East Coast. The Gulf Coast, with hubs like Houston and Corpus Christi, is a critical area for crude oil exports and refining, driving high storage demand. The Midwest, centered around Cushing, Oklahoma, serves as a key pricing and logistics hub for domestic crude. Canada's storage market is significant in Alberta, supported by oil sands production and pipeline networks, while Mexico's storage infrastructure is growing to support its energy reforms and domestic needs. Regional variations are influenced by factors such as production levels, refinery locations, export capabilities, and regulatory environments, creating diverse opportunities and challenges across the continent.

Company Insights

Prominent companies in the North America oil storage market include Magellan Midstream Partners, known for its extensive refined products and crude oil storage terminals; Kinder Morgan, which operates a diverse portfolio of energy infrastructure including storage facilities; and Plains All American Pipeline, a major player in crude oil storage and transportation. Other key participants include NuStar Energy, Buckeye Partners, and Enbridge, each leveraging integrated assets to provide storage solutions. These companies focus on expanding capacity, enhancing operational efficiency, and adhering to safety and environmental standards. Their strategies often involve acquisitions, partnerships, and technological investments to maintain competitiveness. The market also features specialized firms and midstream operators that cater to specific regions or products, contributing to a dynamic and collaborative industry landscape aimed at meeting evolving energy storage needs.

Recent Developments

Recent developments in the North America oil storage market include capacity expansions along the Gulf Coast to support growing export volumes, driven by increased U.S. crude oil production. Companies have invested in new tank projects and infrastructure upgrades to enhance efficiency and compliance with environmental regulations. There has also been a trend towards digitalization, with adoption of IoT and automation for real-time monitoring and inventory management. Strategic acquisitions and joint ventures have occurred, such as partnerships between storage providers and logistics firms to optimize supply chains. Additionally, the market has seen adjustments in response to global events, like fluctuations in oil prices and demand patterns, leading to temporary shifts in storage utilization. These developments reflect the market's adaptability and ongoing evolution in a changing energy landscape.

Report Segmentation

This report on the North America oil storage market is segmented to provide detailed analysis across various dimensions. Segmentation by type includes above-ground storage tanks, underground storage, and floating storage, each examined for capacity, usage, and trends. By application, the report covers crude oil storage, refined products storage, strategic reserves, and commercial storage, highlighting demand drivers and regional variations. Geographical segmentation breaks down the market into the United States, Canada, and Mexico, with sub-regional analysis of key hubs like the Gulf Coast and Midwest. Further segmentation may consider ownership models, such as public versus private storage, and product types, including conventional and renewable fuels. This structured approach offers comprehensive insights for stakeholders to understand market dynamics and make informed decisions.

FAQs

What are the key drivers of the North America oil storage market? Key drivers include rising oil production, particularly from shale plays, increasing export activities, and the need for strategic reserves to ensure energy security. Regulatory requirements and infrastructure investments also play significant roles.

Which companies lead the North America oil storage market? Leading companies include Magellan Midstream Partners, Kinder Morgan, Plains All American Pipeline, NuStar Energy, and Enbridge, among others, who operate extensive storage networks and integrated midstream assets.

How does storage capacity vary by region in North America? Storage capacity is highest in the United States, especially along the Gulf Coast and in the Midwest, while Canada and Mexico have growing capacities focused on production areas and refining centers.

What types of oil storage are commonly used in North America? Common types include above-ground tanks for crude and refined products, underground caverns for strategic reserves, and floating storage on vessels for temporary needs during market imbalances.

How do recent developments impact the oil storage market? Recent developments include capacity expansions, technological upgrades for efficiency, and strategic partnerships, all responding to changing production levels, export demands, and environmental regulations.

What applications does oil storage serve in this market? Applications encompass crude oil storage for production balancing, refined products storage for distribution, strategic reserves for emergency supply, and commercial storage for trading and inventory management.

Citius Research has developed a research report titled “North America Oil Storage Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• North America Oil Storage Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The North America Oil Storage Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

North America Oil Storage Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

North America Oil Storage Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of North America Oil Storage Market
• Research Methodology
• Executive Summary
• Market Dynamics of North America Oil Storage Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of North America Oil Storage Market
• Cost and Gross Margin Analysis of North America Oil Storage Market
• North America Oil Storage Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “North America Oil Storage Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

North America Oil Storage Market Key Stakeholders

Below are the key stakeholders for the North America Oil Storage Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

North America Oil Storage Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the North America Oil Storage Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the North America Oil Storage Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in North America Oil Storage Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global North America Oil Storage Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global North America Oil Storage Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global North America Oil Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global North America Oil Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global North America Oil Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global North America Oil Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America North America Oil Storage Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America North America Oil Storage Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe North America Oil Storage Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA North America Oil Storage Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific North America Oil Storage Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa North America Oil Storage Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia North America Oil Storage Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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