Cryogenic Tank Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208240
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Cryogenic Tank Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 7.7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Cryogenic Tank Market

(Market Size)
$5.2 billion
$7.7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 5.2 billion
2030 Market Size USD 7.7 billion
Key Players Chart Industries, Linde, Air Liquide, Cryofab, VRV

Market Summary

The cryogenic tank market is an essential segment within the manufacturing and construction industries, catering to the storage and transportation of liquefied gases at extremely low temperatures. These tanks are critical for handling substances like liquid nitrogen, oxygen, argon, and LNG, which are vital across various industrial and energy applications. The market is characterized by robust demand driven by industrialization, energy transition initiatives, and advancements in healthcare and technology sectors. Key players focus on engineering tanks that ensure safety, thermal efficiency, and compliance with international standards. The manufacturing processes involve specialized materials such as stainless steel and nickel alloys to withstand cryogenic conditions, while construction practices emphasize durability and insulation integrity. Growth is further supported by infrastructure development in emerging economies and the expansion of LNG terminals and distribution networks. The market remains dynamic with continuous innovations aimed at enhancing storage capacity and operational reliability.

Key Highlights

The cryogenic tank market showcases several key highlights that underline its industrial significance. There is a pronounced emphasis on safety and regulatory compliance, with tanks designed to prevent leaks and manage extreme pressure variations. Technological advancements are pivotal, leading to the development of advanced insulation materials and automated monitoring systems that optimize performance. The market is also marked by strategic collaborations and mergers among leading manufacturers to expand global footprint and technological capabilities. Additionally, the shift towards sustainable energy sources has amplified the demand for LNG infrastructure, directly benefiting cryogenic storage solutions. Customization is a growing trend, with manufacturers offering tailored tanks to meet specific client requirements across different applications. The integration of IoT and smart sensors for real-time data tracking represents another highlight, enhancing operational efficiency and predictive maintenance. These factors collectively contribute to a competitive and innovation-driven market landscape.

Drivers, Opportunities & Restraints

Several drivers propel the cryogenic tank market forward, including the increasing demand for liquefied natural gas as a cleaner energy alternative, which necessitates extensive storage and transportation infrastructure. The growth of the healthcare sector, particularly in cryopreservation and medical gas storage, further stimulates market expansion. Opportunities abound in emerging economies where industrialization and energy projects are on the rise, creating demand for advanced cryogenic solutions. Additionally, technological innovations present opportunities for developing more efficient and cost-effective tanks. However, the market faces restraints such as high initial investment costs and stringent regulatory requirements that can delay project timelines. The complexity of manufacturing and maintaining these tanks also poses challenges, requiring specialized expertise and materials. Economic fluctuations and geopolitical factors may impact investment in energy projects, indirectly affecting market growth. Despite these restraints, the ongoing global focus on energy transition and industrial growth offers a positive outlook for the market.

Concentration Insights

The cryogenic tank market exhibits a concentrated competitive landscape with a few dominant players holding significant market share. Companies such as Chart Industries, Linde plc, and Air Liquide are at the forefront, leveraging their extensive experience and global presence to cater to diverse industrial needs. These leaders focus on continuous innovation, strategic acquisitions, and expanding their product portfolios to maintain competitiveness. Regional players also contribute to the market, often specializing in niche applications or serving local demands. The concentration is higher in regions with advanced manufacturing capabilities and strong energy sectors, such as North America and Europe. Collaboration with end-users and participation in large-scale projects are common strategies to enhance market presence. The competitive intensity drives advancements in technology and service offerings, benefiting customers through improved product quality and operational support. This concentration ensures that high standards of safety and efficiency are upheld across the industry.

Type Insights

Cryogenic tanks are categorized based on type into stationary and portable tanks, each serving distinct applications. Stationary tanks are large-scale units installed at production sites, storage facilities, or LNG terminals, designed for long-term storage with high capacity and advanced insulation systems. They are crucial for industries requiring bulk storage, such as energy and manufacturing. Portable tanks, including cylinders and containers, are used for transportation and small-scale storage, offering flexibility for applications like medical gas supply and laboratory use. Materials used in construction vary, with stainless steel being common for its durability and resistance to low temperatures. Innovations in tank design focus on enhancing thermal efficiency and reducing boil-off rates. The choice between types depends on factors like volume requirements, mobility needs, and specific industry standards, driving manufacturers to offer a diversified range of products.

Application Insights

The application of cryogenic tanks spans multiple industries, highlighting their versatility and critical role. In the energy sector, they are indispensable for storing and transporting LNG, supporting the global shift towards natural gas. The healthcare industry relies on these tanks for storing medical gases like liquid oxygen and nitrogen, essential for respiratory therapies and cryosurgery. Industrial gases used in manufacturing processes, such as metal fabrication and chemical production, also depend on cryogenic storage. Additionally, the space and defense sectors utilize these tanks for rocket propellants and other aerospace applications. The food and beverage industry employs them for cryogenic freezing and packaging processes. Each application demands specific tank characteristics, such as size, pressure rating, and material composition, driving tailored solutions from manufacturers. The broad applicability ensures steady demand across various end-user segments.

Regional Insights

Regionally, the cryogenic tank market demonstrates varied growth patterns influenced by industrial development and energy policies. North America holds a significant share, driven by robust LNG infrastructure and advanced healthcare systems. The presence of key manufacturers and high investment in energy projects bolster market growth here. Europe follows closely, with strong emphasis on sustainable energy and industrial gas applications, supported by stringent regulatory frameworks. The Asia-Pacific region is experiencing rapid expansion due to industrialization, urbanization, and increasing energy demands in countries like China and India. Investments in LNG import terminals and healthcare infrastructure are key growth drivers in this region. Middle East and Africa show potential growth linked to natural gas production and industrial development. Latin America also contributes, with growing energy and manufacturing sectors. Each region's unique economic and industrial landscape shapes demand for cryogenic tanks.

Company Insights

Prominent companies in the cryogenic tank market include Chart Industries, Linde plc, Air Liquide, and Taylor-Wharton, among others. Chart Industries is renowned for its innovative storage and transportation solutions, with a strong focus on the energy and industrial sectors. Linde plc offers a comprehensive range of cryogenic equipment, leveraging its global gas supply chain expertise. Air Liquide provides advanced tanks for healthcare, electronics, and energy applications, emphasizing sustainability and technology integration. Taylor-Wharton specializes in portable cryogenic containers and storage systems. These companies invest heavily in research and development to enhance product efficiency and safety features. Strategic partnerships and acquisitions are common to expand market reach and technological capabilities. Their strong distribution networks and customer support services ensure reliability and adherence to international standards, making them preferred choices for businesses worldwide.

Recent Developments

Recent developments in the cryogenic tank market reflect ongoing innovation and strategic movements. Companies are increasingly adopting advanced materials and manufacturing techniques to improve tank insulation and reduce environmental impact. There is a growing trend towards the integration of digital technologies, such as IoT sensors, for real-time monitoring and predictive maintenance. Expansion into emerging markets through partnerships and new facilities is a key strategy for leading players. Additionally, there have been notable mergers and acquisitions aimed at consolidating market position and enhancing product portfolios. Developments in LNG infrastructure, particularly in Asia and North America, are driving demand for large-scale storage tanks. Efforts to comply with evolving safety and environmental regulations also shape recent product advancements. These developments indicate a market poised for continued growth and technological evolution.

Report Segmentation

This report on the cryogenic tank market offers detailed segmentation to provide comprehensive insights. It is segmented by type into stationary and portable tanks, each analyzed for their market dynamics and growth prospects. Application-wise segmentation covers energy, healthcare, industrial gases, and others, highlighting demand patterns across sectors. Regional segmentation includes North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America, examining geographical trends and opportunities. The report also delves into material insights, discussing the use of stainless steel, nickel alloys, and other materials in tank construction. Each segment is evaluated based on factors such as market share, growth drivers, and competitive landscape. This structured approach enables businesses to identify niche opportunities and make informed decisions tailored to their specific interests and operational needs.

FAQs

What are cryogenic tanks used for? Cryogenic tanks are used for storing and transporting liquefied gases at very low temperatures, such as LNG, liquid nitrogen, and oxygen, across industries like energy, healthcare, and manufacturing.

Which companies are leading in the cryogenic tank market? Leading companies include Chart Industries, Linde plc, Air Liquide, and Taylor-Wharton, known for their innovative solutions and global presence.

What materials are cryogenic tanks made from? They are typically constructed from materials like stainless steel and nickel alloys that can withstand extreme cold and pressure conditions.

What are the main applications of cryogenic tanks? Key applications include LNG storage, medical gas supply, industrial gas storage, and use in aerospace for propellants.

How are cryogenic tanks insulated? They use advanced insulation materials, such as vacuum jackets and perlite, to minimize heat transfer and maintain low temperatures.

What are the safety measures for cryogenic tanks? Safety measures include pressure relief devices, leak detection systems, and compliance with international standards to prevent accidents.

Citius Research has developed a research report titled “Cryogenic Tank Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cryogenic Tank Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cryogenic Tank Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cryogenic Tank Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cryogenic Tank Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cryogenic Tank Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cryogenic Tank Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cryogenic Tank Market
• Cost and Gross Margin Analysis of Cryogenic Tank Market
• Cryogenic Tank Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cryogenic Tank Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cryogenic Tank Market Key Stakeholders

Below are the key stakeholders for the Cryogenic Tank Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cryogenic Tank Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cryogenic Tank Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cryogenic Tank Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cryogenic Tank Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cryogenic Tank Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cryogenic Tank Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cryogenic Tank Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cryogenic Tank Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cryogenic Tank Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cryogenic Tank Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cryogenic Tank Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cryogenic Tank Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cryogenic Tank Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cryogenic Tank Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cryogenic Tank Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cryogenic Tank Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cryogenic Tank Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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