Plain Bearings Motors Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208569
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Plain Bearings Motors Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 12.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.10% during the forecast period (2024-2030).

Plain Bearings Motors Market

(Market Size)
$8.5 billion
$12.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.10%
2023 Market Size USD 8.5 billion
2030 Market Size USD 12.8 billion
Key Players SKF, NSK, Schaeffler, NTN, Timken

Market Summary

The plain bearings motors market is an integral segment within the broader manufacturing and construction industries, characterized by its critical role in providing reliable rotational motion and load support in various mechanical systems. These motors are essential components in machinery where low maintenance, high load capacity, and durability are paramount. The market is driven by the persistent demand for efficient and cost-effective solutions in heavy-duty applications across sectors such as automotive, industrial machinery, and construction equipment. With the ongoing industrialization and infrastructure development globally, the need for robust plain bearings motors continues to grow, supported by advancements in material science and manufacturing technologies that enhance performance and longevity. The market is highly competitive, with numerous players focusing on innovation to meet the evolving requirements of end-users, ensuring operational efficiency and reduced downtime in demanding environments.

Key Highlights

Key highlights of the plain bearings motors market include the increasing adoption of self-lubricating and maintenance-free bearing solutions, which significantly reduce operational costs and enhance reliability in harsh conditions. Technological innovations, such as the integration of smart sensors for condition monitoring, are gaining traction, enabling predictive maintenance and minimizing unexpected failures. The market is also witnessing a shift towards environmentally sustainable materials and processes, aligning with global regulatory standards and corporate sustainability goals. Additionally, the expansion of renewable energy projects and the automation of manufacturing processes are creating new avenues for market growth. Leading companies are investing in research and development to introduce products with higher load capacities, improved thermal stability, and extended service life, catering to the rigorous demands of modern industrial applications.

Drivers, Opportunities & Restraints

The primary drivers of the plain bearings motors market include the rising demand from the construction and manufacturing sectors, where these components are indispensable for heavy machinery and equipment. Infrastructure development projects, particularly in emerging economies, are fueling the need for reliable and durable motor systems. Opportunities abound in the adoption of Industry 4.0 practices, where smart plain bearings motors can integrate with IoT platforms for real-time monitoring and data analytics, enhancing operational efficiency. The growing focus on energy efficiency and reduced carbon footprints is also opening new markets for advanced bearing solutions. However, the market faces restraints such as the high initial cost of advanced plain bearings motors and the availability of alternative technologies like roller bearings, which may be preferred in certain applications. Economic volatility and supply chain disruptions can also impact market stability, necessitating strategic planning by industry stakeholders.

Concentration Insights

The plain bearings motors market is characterized by a concentrated competitive landscape, with a few key players dominating a significant share of the market. Companies such as SKF, NSK Ltd., and Schaeffler AG are at the forefront, leveraging their extensive product portfolios and global distribution networks to maintain strong market positions. These industry leaders focus on continuous innovation, strategic acquisitions, and partnerships to expand their market reach and enhance their technological capabilities. Regional players also play a crucial role, particularly in local markets where they offer customized solutions and competitive pricing. The market concentration is influenced by factors such as technological expertise, brand reputation, and the ability to provide comprehensive after-sales support, which are critical for securing long-term contracts with major OEMs in the manufacturing and construction sectors.

Type Insights

Plain bearings motors are categorized based on type, with journal bearings, thrust bearings, and linear bearings being the most prevalent. Journal bearings are widely used in applications requiring radial load support, such as in electric motors and turbines, due to their simplicity and effectiveness. Thrust bearings are essential for handling axial loads in equipment like pumps and compressors, providing stability and reducing wear. Linear bearings facilitate precise linear motion in machinery such as CNC machines and robotics, offering high accuracy and smooth operation. Each type has distinct advantages tailored to specific operational requirements, with material choices ranging from traditional metals like bronze and babbitt to advanced polymers and composites that offer superior performance in terms of friction reduction, corrosion resistance, and weight savings.

Application Insights

In terms of application, the plain bearings motors market serves a diverse range of industries, with significant usage in construction machinery, industrial equipment, automotive systems, and renewable energy installations. In construction, these motors are critical for excavators, cranes, and bulldozers, where they ensure reliable performance under heavy loads and adverse conditions. Industrial applications include conveyors, pumps, and turbines, where plain bearings provide essential support for rotating components. The automotive sector utilizes these bearings in engines, transmissions, and suspension systems to enhance durability and reduce maintenance needs. The renewable energy sector, particularly wind turbines, relies on plain bearings for their ability to withstand variable loads and environmental exposure, contributing to the efficiency and longevity of energy generation systems.

Regional Insights

Regionally, the plain bearings motors market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Asia Pacific holds a dominant position, driven by rapid industrialization, infrastructure development, and the presence of major manufacturing hubs in countries like China, India, and Japan. North America and Europe are mature markets characterized by high adoption of advanced technologies and stringent quality standards, with significant demand from the automotive and aerospace industries. Latin America and the Middle East and Africa are emerging markets, with growth propelled by increasing investments in construction and industrial projects. Each region presents unique opportunities and challenges, influenced by local economic conditions, regulatory frameworks, and technological adoption rates.

Company Insights

Prominent companies in the plain bearings motors market include SKF, NSK Ltd., Schaeffler AG, Timken Company, and MinebeaMitsumi Inc. These players are renowned for their extensive product lines, technological innovation, and strong global presence. SKF, for instance, offers a wide range of plain bearings designed for various industrial applications, emphasizing sustainability and energy efficiency. NSK Ltd. focuses on developing high-precision bearings that meet the demanding requirements of modern machinery. Schaeffler AG is known for its integrated solutions that combine bearings with condition monitoring systems. The Timken Company excels in engineered bearing solutions for heavy-duty applications, while MinebeaMitsumi Inc. provides compact and efficient bearings for electronics and automotive sectors. These companies invest heavily in R&D to maintain competitive advantage and address evolving market needs.

Recent Developments

Recent developments in the plain bearings motors market include the introduction of advanced materials such as self-lubricating composites and ceramic coatings, which enhance performance and reduce maintenance requirements. Companies are also focusing on digitalization, incorporating IoT-enabled sensors into bearing systems to enable real-time monitoring and predictive maintenance. Strategic partnerships and acquisitions are common, as firms seek to expand their technological capabilities and market reach. For example, recent collaborations between bearing manufacturers and software companies aim to develop smart maintenance platforms. Additionally, there is a growing emphasis on sustainability, with manufacturers adopting eco-friendly production processes and recyclable materials to meet environmental regulations and customer expectations for green products.

Report Segmentation

The plain bearings motors market report is segmented by type, application, and region. By type, the market is divided into journal bearings, thrust bearings, linear bearings, and others, each catering to specific load and motion requirements. Application segmentation covers construction machinery, industrial equipment, automotive, renewable energy, and other sectors, reflecting the diverse uses of these components. Geographically, the market is analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, providing insights into regional trends and opportunities. This comprehensive segmentation allows for detailed analysis of market dynamics, helping stakeholders identify growth areas and make informed strategic decisions.

FAQs

What are plain bearings motors? Plain bearings motors are mechanical components designed to support rotational or linear movement while reducing friction between moving parts, commonly used in heavy machinery and industrial equipment for their durability and load-bearing capabilities.

How do plain bearings motors differ from other bearing types? Unlike roller or ball bearings, plain bearings operate with sliding motion rather than rolling elements, offering advantages in high-load, low-speed applications and often requiring less maintenance due to simpler design.

What industries use plain bearings motors? Key industries include manufacturing, construction, automotive, renewable energy, and industrial machinery, where these bearings are essential for reliable operation under demanding conditions.

What are the benefits of using plain bearings motors? Benefits include high load capacity, compact design, cost-effectiveness, and suitability for applications where shock loads and vibrations are prevalent, ensuring long service life and reduced downtime.

How are plain bearings motors maintained? Maintenance typically involves regular lubrication, though advanced self-lubricating designs minimize this need; condition monitoring through sensors can also help in predictive maintenance to prevent failures.

What materials are used in plain bearings motors? Common materials include bronze, babbitt, polymers, and composites, chosen for properties like low friction, wear resistance, and ability to operate in extreme temperatures or corrosive environments.

Citius Research has developed a research report titled “Plain Bearings Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Plain Bearings Motors Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Plain Bearings Motors Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Plain Bearings Motors Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Plain Bearings Motors Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Plain Bearings Motors Market
• Research Methodology
• Executive Summary
• Market Dynamics of Plain Bearings Motors Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Plain Bearings Motors Market
• Cost and Gross Margin Analysis of Plain Bearings Motors Market
• Plain Bearings Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Plain Bearings Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Plain Bearings Motors Market Key Stakeholders

Below are the key stakeholders for the Plain Bearings Motors Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Plain Bearings Motors Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Plain Bearings Motors Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Plain Bearings Motors Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Plain Bearings Motors Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Plain Bearings Motors Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Plain Bearings Motors Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Plain Bearings Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Plain Bearings Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Plain Bearings Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Plain Bearings Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Plain Bearings Motors Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Plain Bearings Motors Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Plain Bearings Motors Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Plain Bearings Motors Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Plain Bearings Motors Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Plain Bearings Motors Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Plain Bearings Motors Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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