COVID-19 Impact on NPK Fertilizers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185649
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The COVID-19 Impact on NPK Fertilizers Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 115 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.50% during the forecast period (2024-2030).

COVID-19 Impact on NPK Fertilizers Market

(Market Size)
$85 billion
$115 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.50%
2023 Market Size USD 85 billion
2030 Market Size USD 115 billion
Key Players Nutrien, Yara, The Mosaic Company, OCP Group, ICL Group

Market Summary

The COVID-19 pandemic significantly disrupted the global NPK fertilizers market, creating a complex environment of challenges and adaptations within the agriculture industry. Initial lockdowns and stringent restrictions led to severe interruptions in the supply chain, affecting the availability of raw materials and the transportation of finished fertilizer products. Manufacturing facilities faced operational hurdles due to workforce shortages and mandated health protocols, which slowed down production rates. Conversely, the essential nature of agriculture ensured that demand for fertilizers remained relatively resilient, as food production was deemed a critical activity worldwide. The market witnessed a shift in dynamics, with increased emphasis on local sourcing and food security, prompting governments to implement supportive policies. The pandemic accelerated certain trends, such as the adoption of precision agriculture and digital tools for supply chain management, as stakeholders sought to mitigate risks and ensure business continuity. The overall impact was a period of volatility followed by a steady recovery, highlighting the sector's fundamental importance and its ability to adapt to global crises.

Key Highlights

The pandemic underscored the critical role of NPK fertilizers in maintaining global food supply chains, leading to several key market developments. A major highlight was the rapid implementation of government support programs and subsidies aimed at stabilizing the agricultural sector and ensuring farmers had access to necessary inputs. Many countries classified agricultural activities and the fertilizer industry as essential, which helped mitigate the worst of the disruptions. There was a notable surge in the use of digital platforms for fertilizer procurement and advisory services, reducing physical contact and streamlining operations. The crisis also heightened awareness regarding soil health and the importance of balanced nutrition, potentially influencing long-term fertilization practices. Furthermore, the event exposed vulnerabilities in globalized supply chains, prompting many companies and nations to reconsider their dependence on imports and invest in more localized or regional production capabilities to enhance future resilience.

Drivers, Opportunities & Restraints

The primary driver for the NPK fertilizers market during the pandemic was the unwavering global demand for food, which necessitated continued agricultural production. Government interventions, including stimulus packages and eased regulations for the agriculture sector, provided crucial support. The situation also created new opportunities, such as the accelerated adoption of digital agronomy services and e-commerce platforms for input sales, opening new channels for market engagement. A growing focus on self-sufficiency and food security in many nations presented opportunities for localized fertilizer production and investment in sustainable practices. However, significant restraints persisted throughout the period. Severe disruptions in logistics and transportation led to price volatility and availability issues for raw materials like potash and phosphate. Labor shortages at production sites and on farms hampered operations. Economic uncertainties also affected farmers' purchasing power and investment decisions, potentially delaying the adoption of advanced fertilization techniques.

Concentration Insights

The market concentration saw notable shifts during the pandemic, influenced by regional capabilities and corporate resilience. Major global players with integrated supply chains and strong financial backing, such as Nutrien Ltd., Yara International, and The Mosaic Company, were generally better positioned to navigate the disruptions. Their ability to manage logistics, maintain inventory, and leverage digital tools provided a competitive advantage. However, smaller regional manufacturers faced greater challenges, including limited access to capital and a higher dependency on complex logistics networks, which sometimes led to temporary closures or reduced output. This period may have inadvertently encouraged a degree of market consolidation, as larger entities were able to acquire assets or expand their market share. Geopolitical factors also influenced concentration, with some countries prioritizing domestic supply and reducing exports to ensure local food security, thereby altering traditional trade flows and market dynamics.

Type Insights

The demand for different types of NPK fertilizers experienced varied impacts. The pandemic did not drastically alter the fundamental need for the primary macronutrients?nitrogen (N), phosphorus (P), and potassium (K)?as they remain essential for crop growth. However, supply-side issues affected their availability differently. Nitrogen fertilizers, often produced from natural gas, faced challenges related to energy price fluctuations and production slowdowns. Phosphorus and potash fertilizers, heavily reliant on mining operations, were significantly impacted by workforce restrictions and logistical bottlenecks in key exporting countries. This led to intermittent shortages and price spikes for specific grades. The crisis may have reinforced the importance of customized, compound NPK blends that cater to specific soil and crop needs, as farmers sought to maximize efficiency and output from available resources amidst the uncertainty.

Application Insights

The application of NPK fertilizers across different crop types demonstrated varied resilience during the pandemic. Staple food crops like cereals (wheat, rice, corn) and oilseeds maintained strong demand for fertilizers, as their production was prioritized for basic food security. Governments often provided direct support to farmers growing these essential commodities. In contrast, the market for fertilizers used in non-essential or high-value crops, such as fruits, vegetables, and flowers, experienced more volatility. Disruptions in hospitality, restaurant, and export markets led to reduced planting and, consequently, lower fertilizer demand for these applications. The biofuel sector, a significant consumer of crops like corn, also faced demand destruction due to plummeting fuel prices, indirectly affecting fertilizer use. The pandemic highlighted the segmentation within agricultural applications based on economic essentiality and market access.

Regional Insights

The regional impact of the pandemic on the NPK fertilizers market was heterogeneous, shaped by local?? policies, agricultural structures, and trade dependencies. North America and Europe, with their advanced agricultural sectors, experienced initial logistical hiccups but quickly stabilized due to strong government support and robust domestic production capabilities. The Asia-Pacific region, a major producer and consumer, saw mixed effects. China, a key fertilizer producer, faced early production shutdowns that reverberated globally, but recovery was swift. India's vast agricultural sector was resilient, supported by government measures declaring farming an essential activity. Latin America and Africa, which are more dependent on fertilizer imports, faced greater challenges with price increases and availability due to port disruptions and currency fluctuations. Overall, regions with greater self-sufficiency in fertilizer production navigated the crisis more effectively than those reliant on international trade.

Company Insights

Leading companies in the NPK fertilizers market demonstrated strategic agility in responding to the pandemic's challenges. Major players like Nutrien Ltd., Yara International, The Mosaic Company, and ICL Group Ltd. leveraged their scale and integrated operations to manage supply chain disruptions. These corporations accelerated their digital transformation, enhancing online platforms for farmer advisory services and product ordering to maintain customer engagement amidst social distancing. They also implemented stringent health protocols at production sites to protect workers and ensure operational continuity. Conversely, smaller and mid-sized companies faced more significant pressures, including cash flow constraints and limited access to logistics. The period tested the resilience of business models, with companies that had diversified geographic footprints and product portfolios generally performing better than those with concentrated exposures.

Recent Developments

In the wake of the pandemic, the NPK fertilizers market has seen several consequential developments as the industry adapts to a new normal. A prominent trend is the increased investment in supply chain resilience, with companies expanding storage capacity and diversifying sourcing strategies to mitigate future disruptions. There is a heightened focus on sustainability, driven by both regulatory pressures and consumer awareness, leading to innovations in enhanced-efficiency and organic-based NPK fertilizers. Digital integration has become a permanent fixture, with ag-tech partnerships flourishing to provide data-driven recommendations for fertilizer application. Furthermore, mergers and acquisitions activity has continued as stronger players seek to consolidate market position and acquire new technologies. The overall direction points towards a more efficient, digitally-enabled, and resilient market structure shaped by the lessons learned during the global health crisis.

Report Segmentation

This comprehensive report on the COVID-19 impact on the NPK fertilizers market is meticulously segmented to provide a granular analysis for strategic decision-making. The segmentation is based on type, categorizing the market into various NPK compound ratios and blends to assess demand shifts for different nutrient combinations. It is further segmented by application, detailing fertilizer consumption across key crop types including cereals & grains, oilseeds & pulses, fruits & vegetables, and others, highlighting which segments proved most resilient. A crucial regional segmentation breaks down the analysis into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, offering insights into geographically specific challenges, government responses, and recovery patterns. This multi-dimensional approach allows stakeholders to identify precise opportunities and risks within specific niches of the global market.

FAQs

How did COVID-19 affect the production of NPK fertilizers?

COVID-19 significantly affected NPK fertilizer production through mandated lockdowns and health protocols that caused workforce shortages and operational delays at manufacturing plants. Disruptions in the global supply chain for raw materials, such as phosphate rock and potash, further hampered production capabilities, leading to temporary shutdowns and reduced output in various regions.

What was the impact of the pandemic on fertilizer prices?

The pandemic induced considerable volatility in fertilizer prices. Initial disruptions in production and logistics, compounded by increased freight costs, led to price surges for key raw materials and finished products. However, government interventions and the gradual restoration of supply chains later helped stabilize prices, though they remained subject to fluctuations based on regional demand and supply dynamics.

How did lockdowns influence the demand for fertilizers?

Despite lockdowns, the demand for fertilizers remained fundamentally strong because agriculture was universally classified as an essential industry. The need to ensure food security outweighed lockdown restrictions, ensuring that farming activities and the consequent need for crop nutrients continued, although demand patterns shifted slightly between essential staple crops and high-value export-oriented crops.

What are the long-term effects of COVID-19 on the agriculture fertilizer industry?

Long-term effects include a heightened focus on building resilient and localized supply chains to reduce dependency on imports. The pandemic accelerated the adoption of digital tools for precision farming and supply chain management. It also reinforced the strategic importance of the fertilizer industry in national food security policies, potentially leading to increased government support and investment in sustainable practices.

Which companies are the key players in the NPK fertilizers market?

The market is dominated by large, multinational companies with integrated operations. Key players include Nutrien Ltd., Yara International ASA, The Mosaic Company, EuroChem Group, ICL Group Ltd., and OCP Group. These companies possess extensive production facilities, global distribution networks, and strong R&D capabilities, which allowed them to navigate the pandemic's challenges more effectively than smaller competitors.

Citius Research has developed a research report titled “COVID-19 Impact on NPK Fertilizers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• COVID-19 Impact on NPK Fertilizers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The COVID-19 Impact on NPK Fertilizers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

COVID-19 Impact on NPK Fertilizers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

COVID-19 Impact on NPK Fertilizers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of COVID-19 Impact on NPK Fertilizers Market
• Research Methodology
• Executive Summary
• Market Dynamics of COVID-19 Impact on NPK Fertilizers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of COVID-19 Impact on NPK Fertilizers Market
• Cost and Gross Margin Analysis of COVID-19 Impact on NPK Fertilizers Market
• COVID-19 Impact on NPK Fertilizers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “COVID-19 Impact on NPK Fertilizers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

COVID-19 Impact on NPK Fertilizers Market Key Stakeholders

Below are the key stakeholders for the COVID-19 Impact on NPK Fertilizers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

COVID-19 Impact on NPK Fertilizers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the COVID-19 Impact on NPK Fertilizers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the COVID-19 Impact on NPK Fertilizers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in COVID-19 Impact on NPK Fertilizers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global COVID-19 Impact on NPK Fertilizers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global COVID-19 Impact on NPK Fertilizers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global COVID-19 Impact on NPK Fertilizers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global COVID-19 Impact on NPK Fertilizers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global COVID-19 Impact on NPK Fertilizers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global COVID-19 Impact on NPK Fertilizers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America COVID-19 Impact on NPK Fertilizers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America COVID-19 Impact on NPK Fertilizers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe COVID-19 Impact on NPK Fertilizers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA COVID-19 Impact on NPK Fertilizers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific COVID-19 Impact on NPK Fertilizers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa COVID-19 Impact on NPK Fertilizers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia COVID-19 Impact on NPK Fertilizers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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