Courier Services Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187016
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Courier Services Market size was estimated at USD 385 billion in 2023 and is projected to reach USD 620 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Courier Services Market

(Market Size)
$385 billion
$620 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 385 billion
2030 Market Size USD 620 billion
Key Players FedEx, UPS, DHL, USPS, Aramex

Market Summary

The courier services market within the automotive and transportation industry is a critical and dynamic sector that facilitates the movement of essential goods, components, and documents. This market is integral to supply chain operations, ensuring timely and efficient delivery of auto parts, manufacturing components, and sensitive documentation between manufacturers, suppliers, distributors, and end customers. The market is characterized by a high reliance on speed, reliability, and security, with services ranging from standard parcel delivery to specialized, time-sensitive logistics solutions. Technological integration, such as real-time tracking and automated dispatch systems, is becoming a standard expectation, enhancing operational transparency and customer satisfaction. The competitive landscape is intense, with a mix of global logistics giants and specialized regional players vying for market share by offering tailored services, competitive pricing, and expansive network coverage. The demand for courier services is inherently linked to the health of the automotive sector and broader economic activity, making it a vital indicator of industrial and commercial vitality.

Key Highlights

The courier services market is defined by several pivotal factors that underscore its current state and future trajectory. A primary highlight is the relentless drive towards digitalization and automation within logistics operations. Companies are heavily investing in advanced software platforms for route optimization, electronic proof of delivery, and sophisticated customer interfaces for booking and tracking, which significantly enhance efficiency and reduce human error. Another key aspect is the growing emphasis on sustainability, with many service providers exploring and implementing eco-friendly delivery options, such as electric vehicles and optimized routing to minimize carbon emissions. The rise of e-commerce, particularly for automotive parts and accessories, has created a substantial and growing demand for reliable last-mile delivery solutions, pushing courier companies to innovate and expand their final delivery capabilities. Furthermore, the market is witnessing a trend towards specialization, with services tailored for high-value, fragile, or temperature-sensitive automotive components requiring unique handling and security protocols. The ability to offer integrated, end-to-end logistics solutions, including warehousing and inventory management, is also becoming a significant differentiator for leading players in this space.

Drivers, Opportunities & Restraints

The growth of the courier services market is propelled by several powerful drivers. The expansion of global trade and complex, interconnected supply chains necessitates robust and reliable delivery networks to keep automotive production lines moving. The exponential growth of online retail, including the sale of aftermarket auto parts, directly fuels demand for parcel delivery services. Additionally, the increasing adoption of just-in-time manufacturing practices by automotive companies places a premium on punctual and precise logistics, making courier services indispensable. Significant opportunities exist in the integration of cutting-edge technologies like artificial intelligence for predictive analytics and drone technology for experimental deliveries in certain contexts. The burgeoning markets in developing regions present vast untapped potential for service expansion. However, the market also faces considerable restraints. Fluctuating fuel prices directly impact operational costs and profit margins, creating financial volatility. A persistent challenge across the industry is the shortage of qualified delivery personnel and drivers, which can constrain scaling efforts. Furthermore, intense price competition often pressures profitability, and navigating the complex web of international regulations and customs procedures remains a significant hurdle for global operations.

Concentration Insights

The competitive concentration within the courier services market is a blend of high fragmentation among local and regional providers and significant consolidation at the global level. A handful of multinational corporations, including FedEx, UPS, and DHL, command a substantial portion of the international market share through their extensive air and ground networks, brand recognition, and comprehensive service portfolios. These giants compete fiercely on a global scale, often acquiring smaller regional players to bolster their network density and service capabilities in specific geographic areas. Beneath this tier, the market is highly fragmented with numerous small and medium-sized enterprises that compete by offering niche services, superior local knowledge, and often more competitive pricing for regional deliveries. This creates a competitive environment where large players dominate long-distance and international logistics, while smaller, agile companies thrive in specific local markets or specialized delivery segments, such as same-day services or fragile automotive component handling.

Type Insights

Courier services are broadly segmented by the speed and nature of the delivery, each catering to distinct needs within the automotive sector. Standard delivery services form the backbone of the market, handling the routine transportation of non-urgent documents and parcels. This is a high-volume, cost-sensitive segment. Express delivery services are critical for time-sensitive materials, such as urgent manufacturing components needed to prevent production line stoppages. This segment commands premium pricing and relies on dedicated networks, often including air transport. Same-day delivery is an increasingly demanded service, particularly for critical parts in metropolitan areas, enabling rapid turnaround to repair shops or manufacturing facilities. Specialized services represent a crucial niche, offering solutions for goods requiring exceptional care. This includes secure transportation for high-value electronic components used in modern vehicles, temperature-controlled logistics for certain chemicals or adhesives, and white-glove services for delicate prototype parts. The choice of service type is dictated by the urgency, value, and specific handling requirements of the shipment.

Application Insights

The application of courier services in the automotive and transportation industry is diverse and critical to its smooth operation. Business-to-business logistics is the largest application segment, involving the seamless movement of raw materials, components, and sub-assemblies between manufacturing plants, suppliers, and distribution centers. This ensures the continuity of production schedules and inventory management. Business-to-consumer delivery has grown substantially, driven by the online sale of tires, accessories, and car care products directly to vehicle owners. This requires efficient last-mile delivery networks. Another vital application is in the distribution of automotive trade publications, marketing materials, and confidential business documents between corporate offices, dealerships, and partners, where security and timeliness are paramount. Furthermore, courier services are essential for the reverse logistics process, managing returns, warranties, and recalls, which is a complex but necessary aspect of the automotive aftermarket. The sector also relies on couriers for the transport of sensitive financial and legal documents related to vehicle sales, financing, and registration.

Regional Insights

The demand and structure of the courier services market exhibit distinct regional characteristics influenced by economic development, industrial base, and infrastructure. North America and Europe represent mature markets characterized by high consumer expectations, advanced technological adoption, and the strong presence of global logistics leaders. These regions have well-established infrastructure that supports highly efficient ground and air networks. The Asia-Pacific region is the fastest-growing market, fueled by rapid industrialization, the expansion of manufacturing hubs?particularly in China, Japan, and South Korea?and a booming e-commerce sector. This growth is driving massive investments in logistics infrastructure. Latin America and the Middle East & Africa are emerging markets with significant growth potential. While challenges related to infrastructure and economic volatility exist, increasing urbanization, a growing middle class, and rising industrial activity are creating new opportunities for courier service providers to expand their footprints and services in these developing regions.

Company Insights

The competitive landscape is dominated by integrated global players that offer a full spectrum of logistics solutions. FedEx Corporation and United Parcel Service, Inc. are titans in the industry, renowned for their extensive global air and ground networks, technological prowess, and comprehensive service offerings that include freight forwarding and supply chain management. DHL International GmbH, a division of Deutsche Post, is a powerhouse in international express delivery and logistics, with a particularly strong footprint in Europe and Asia. Beyond these giants, regional champions like Yamato Holdings in Japan and SF Express in China hold significant sway in their domestic markets, often leveraging deep local knowledge and dense networks. The market also includes a plethora of specialized carriers that focus on specific niches, such as logistics for the automotive industry, offering tailored services like parts sequencing or just-in-time delivery to assembly plants. Competition is based on network reach, delivery speed, reliability, technological innovation, and price.

Recent Developments

The courier services market is undergoing rapid transformation driven by technological innovation and strategic shifts. A predominant trend is the massive investment in automation and digitalization. Companies are deploying AI and machine learning for dynamic route planning, predictive analytics for demand forecasting, and automated sorting systems in warehouses to enhance efficiency and reduce costs. Sustainability has moved to the forefront of corporate strategy, with major players like UPS and DHL announcing ambitious initiatives to electrify their delivery fleets and utilize alternative fuels to reduce their environmental impact. There is a continued wave of mergers and acquisitions as larger firms seek to acquire specialized capabilities or expand their geographic presence, particularly in high-growth emerging markets. Furthermore, the sector is exploring frontier technologies, with ongoing pilot programs and limited deployments of drone delivery and autonomous vehicles for specific use cases, signaling a potential future shift in last-mile delivery methodologies.

Report Segmentation

This comprehensive market report on courier services provides a detailed and structured analysis to furnish businesses with actionable intelligence. The segmentation of the report is designed to dissect the market from multiple angles, offering clarity on various dimensions. It is segmented by type of service, distinguishing between standard delivery, express delivery, same-day delivery, and specialized services to analyze the dynamics and demand patterns within each category. The report is further segmented by application, focusing on key areas such as B2B delivery, B2C e-commerce logistics, document exchange, and reverse logistics processes. A crucial component of the segmentation is the regional analysis, which provides a granular view of market performance and growth prospects across key geographies including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This multi-faceted approach allows stakeholders to identify specific growth segments, understand regional nuances, and benchmark the strategies of leading and emerging players in the market.

FAQs

What are the different types of courier services?

Courier services are primarily categorized into standard delivery for regular parcels, express delivery for urgent time-sensitive shipments, same-day delivery for immediate local needs, and specialized services for items requiring unique handling like temperature control or high security.

What is the difference between courier and cargo services?

The key difference lies in speed, handling, and shipment size. Courier services typically handle smaller parcels and documents with an emphasis on speed, tracking, and door-to-door delivery. Cargo services generally deal with larger freight shipments, often on a palletized or containerized basis, with a focus on volume transportation rather than individual parcel speed.

How does the courier service process work?

The process begins with pickup from the sender. The parcel is then transported to a sorting facility where it is scanned and routed. It moves through the network via ground or air transport to a facility near the destination, undergoes final sorting, and is then delivered to the recipient, with electronic tracking providing visibility at each stage.

What are the major challenges faced by the courier industry?

Significant challenges include managing volatile fuel costs which impact profitability, addressing a widespread shortage of delivery drivers, navigating intense price competition, complying with complex and varying international customs regulations, and meeting the rising consumer demand for faster and cheaper delivery options.

Which companies are the leaders in the courier market?

The market is led by global integrated logistics providers such as FedEx, UPS, and DHL. These companies possess extensive international networks, advanced technology platforms, and offer a wide array of services from parcel delivery to full-scale supply chain management solutions.

How is technology impacting courier services?

Technology is revolutionizing the industry through the adoption of real-time GPS tracking, automated sorting systems, mobile apps for customer engagement, route optimization software, electronic proof of delivery, and the exploration of advanced technologies like drones and autonomous vehicles for future delivery models.

Citius Research has developed a research report titled “Courier Services Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Courier Services Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Courier Services Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Courier Services Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Courier Services Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Courier Services Market
• Research Methodology
• Executive Summary
• Market Dynamics of Courier Services Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Courier Services Market
• Cost and Gross Margin Analysis of Courier Services Market
• Courier Services Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Courier Services Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Courier Services Market Key Stakeholders

Below are the key stakeholders for the Courier Services Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Courier Services Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Courier Services Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Courier Services Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Courier Services Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Courier Services Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Courier Services Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Courier Services Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Courier Services Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Courier Services Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Courier Services Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Courier Services Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Courier Services Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Courier Services Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Courier Services Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Courier Services Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Courier Services Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Courier Services Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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