Cook-up Starch Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195143
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Cook-up Starch Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Cook-up Starch Market

(Market Size)
$1.8 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4 billion
Key Players Cargill, Ingredion, Tate & Lyle, Roquette, AGRANA

Market Summary

The cook-up starch market is a significant segment within the global food and beverages industry, characterized by starches that require thermal processing to achieve full functionality. These starches are derived from various botanical sources including corn, wheat, cassava, potato, and rice. They are integral to numerous food applications due to their ability to provide texture, stability, viscosity, and mouthfeel. The market caters to a wide range of product categories, from dairy and confectionery to processed foods and beverages. Demand is largely driven by the evolving needs of food manufacturers who require ingredients that enhance product quality, shelf-life, and consumer appeal. The market operates within a complex global supply chain, involving agricultural production, processing, and distribution to industrial end-users. Key industry participants are engaged in continuous research and development to improve the functional properties of cook-up starches and to develop solutions that meet clean-label and non-GMO trends. The market is also influenced by regional agricultural policies, crop yields, and the economic viability of raw material sourcing.

Key Highlights

The cook-up starch market is distinguished by several critical aspects that underscore its importance. A primary highlight is the ingredient's irreplaceable role in providing structural integrity and desired consistency in a multitude of food products; it acts as a fundamental thickener, stabilizer, and gelling agent. The market is also marked by significant innovation, with leading companies like Ingredion, Cargill, and Tate & Lyle investing heavily in technologies to enhance starch performance, such as improving heat and shear stability or developing starches with delayed viscosity development for specific processing needs. Another key feature is the strong alignment with consumer trends, particularly the movement towards clean-label and natural ingredients, prompting the development of native and physically modified cook-up starches. The market is highly competitive, with global players competing on product portfolio, technical service, and supply chain reliability. Furthermore, the versatility of cook-up starches allows them to be used in an expanding array of applications, including gluten-free and plant-based product formulations, which represents a substantial growth vector for industry stakeholders.

Drivers, Opportunities & Restraints

The expansion of the cook-up starch market is propelled by several powerful drivers. The rising global consumption of processed and convenience foods is a fundamental driver, as these products heavily rely on functional ingredients like starch for quality and consistency. Growing consumer awareness and demand for clean-label products present a significant opportunity for manufacturers to innovate with native and minimally processed starches that meet these expectations. The burgeoning plant-based food sector also offers a substantial opportunity for market growth, as starches are crucial for replicating the textures and mouthfeel of animal-derived products. However, the market faces notable restraints. Price volatility of raw agricultural commodities, such as corn and cassava, can impact production costs and profit margins for starch manufacturers. Furthermore, the increasing popularity of pre-gelatinized or instant starches, which offer easier handling and faster processing times, poses a competitive challenge to the traditional cook-up starch segment. Stringent food safety regulations and labeling requirements across different regions also add complexity and cost to product development and market entry.

Concentration Insights

The global cook-up starch market exhibits a moderately concentrated landscape, dominated by a handful of large multinational corporations with extensive product portfolios and global reach. Key players such as Ingredion Incorporated, Cargill, Incorporated, Archer Daniels Midland Company, Tate & Lyle PLC, and AGRANA Beteiligungs-AG hold significant market shares. Their dominance is attributed to their integrated operations, which span from raw material sourcing and processing to extensive R&D capabilities and a strong global distribution network. These companies compete not only on price but also on product innovation, technical customer support, and the ability to provide consistent, high-quality products. Alongside these giants, there are numerous regional and specialized manufacturers that cater to local markets or specific starch types, such as those focusing on potato or tapioca starches. The competitive intensity is high, with companies striving to expand their presence through strategic acquisitions, partnerships, and capacity expansions in emerging markets to capitalize on growing demand.

Type Insights

Cook-up starches are primarily categorized based on their botanical source, each offering distinct functional properties suited for different applications. Corn starch is the most widely produced and consumed type globally, valued for its neutral taste, high availability, and cost-effectiveness; it is a versatile thickener used in soups, sauces, and gravies. Wheat starch is another common type, often used in baked goods and processed meats. Tapioca starch, derived from the cassava root, is prized for its clear, glossy gel and neutral flavor, making it ideal for fruit pie fillings, puddings, and gluten-free products. Potato starch provides very high viscosity and a clear paste, suitable for delicate sauces and instant foods where a smooth texture is desired. Rice starch, with its small granule size and soft texture, is often used in baby food and dairy desserts. The selection of starch type is a critical decision for food formulators, based on the desired viscosity, gel clarity, shear resistance, and freeze-thaw stability required for the final product.

Application Insights

The application spectrum for cook-up starches is vast and integral to the food and beverage manufacturing sector. In the processed foods category, they are indispensable for providing texture and stability in products like canned soups, sauces, and ready meals. The confectionery industry utilizes these starches as gelling agents in products like gummies and jellies, and as molding starch in the production of candies. Within the beverage sector, they function as clouding agents and stabilizers in fruit drinks and dairy beverages. The bakery industry relies on cook-up starches to improve moisture retention, softness, and volume in various baked goods. They are also a key component in dairy products like yogurts and puddings, contributing to a creamy and consistent mouthfeel. Furthermore, the meat processing industry uses them as binders and fillers to improve yield and texture in products like sausages and deli meats. The versatility of cook-up starches ensures their continued relevance across these diverse applications.

Regional Insights

The demand and production of cook-up starch are distributed unevenly across the globe, influenced by regional agricultural output, dietary habits, and industrial development. The Asia Pacific region stands as the largest and fastest-growing market, driven by high consumption in countries like China, India, and Thailand. This region is a major producer of tapioca and rice starches, with a strong domestic food processing industry. North America and Europe represent mature markets characterized by high consumption of processed foods and a strong presence of leading starch manufacturers. Innovation in clean-label and specialty starches is particularly pronounced in these regions. South America is a significant producer of corn and tapioca starch, with Brazil being a key player. The Middle East and Africa region shows promising growth potential, fueled by increasing urbanization, rising disposable incomes, and the expansion of the local food processing sector, which is increasing its reliance on functional ingredients like cook-up starches.

Company Insights

The competitive landscape of the cook-up starch market is defined by the strategies and strengths of its leading companies. Ingredion Incorporated is a global leader with a comprehensive portfolio of starches, including numerous specialty and clean-label options, supported by strong technical expertise. Cargill, Incorporated leverages its massive agricultural supply chain to provide a wide range of starch products, focusing on innovation and sustainability. Archer Daniels Midland Company (ADM) is another major force, offering a diverse array of ingredient solutions, including starches, through its extensive processing network. Tate & Lyle PLC has a strong heritage in sweeteners and starches, with a significant focus on research and development to create innovative texturizing solutions. AGRANA Beteiligungs-AG is a prominent player in Europe, known for its fruit and starch ingredients. These companies compete through continuous product development, strategic expansions, and a deep understanding of regional market dynamics and customer needs.

Recent Developments

The cook-up starch market is dynamic, with recent activities focused on capacity expansion, sustainability, and product innovation. Leading companies have been investing in expanding their production facilities, particularly in high-growth regions like Asia Pacific, to better serve local demand and optimize their supply chains. There is a pronounced trend towards sustainability initiatives, with manufacturers focusing on reducing water and energy consumption during processing and promoting sustainable agricultural practices for raw material sourcing. Innovation remains at the forefront, with recent developments centered on creating next-generation cook-up starches that offer improved functionality, such as enhanced tolerance to extreme processing conditions or better compatibility with other ingredients. Furthermore, there is a significant push to expand portfolios of non-GMO and organic-certified starches to cater to the growing clean-label segment. These developments reflect the industry's response to evolving consumer preferences and environmental considerations.

Report Segmentation

This comprehensive market research report on the cook-up starch market provides a detailed analysis segmented to deliver actionable insights. The segmentation allows for a granular understanding of market dynamics. The report is structured by type, delving into the market for corn, wheat, tapioca, potato, and rice-based cook-up starches, analyzing the unique characteristics and demand patterns for each. It is further segmented by application, providing in-depth coverage of the use of these starches in processed foods, confectionery, beverages, bakery, dairy, meat products, and other food sectors. A crucial geographical segmentation breaks down the market into key regions and major countries within North America, Europe, Asia Pacific, South America, and the Middle East and Africa, highlighting regional production, consumption trends, and growth hotspots. This multi-faceted segmentation enables stakeholders to identify specific opportunities and challenges within their area of interest.

FAQs

What is cook-up starch?

Cook-up starch refers to native or modified starch that requires heating in water to achieve its full functional properties, such as thickening, gelling, or stabilizing. Unlike instant starches, they are not pre-gelatinized and need thermal processing to swell and hydrate.

How is cook-up starch used in food processing?

In food processing, cook-up starch is used as a vital functional ingredient. It is added to food formulations and then cooked to activate its properties. It is primarily used to thicken sauces and soups, stabilize emulsions, provide texture in confectionery, improve moisture retention in baked goods, and enhance the mouthfeel in dairy products.

What are the different types of cook-up starch?

The main types of cook-up starch are categorized by their source material. The most common types include corn starch, wheat starch, tapioca starch (from cassava), potato starch, and rice starch. Each type has unique functional characteristics like viscosity, gel clarity, and stability, making them suitable for different applications.

What is the difference between native and modified cook-up starch?

Native cook-up starch is in its pure, unaltered form as extracted from the plant. Modified cook-up starch has been physically, enzymatically, or chemically treated to enhance its performance, such as improving its stability under heat, acid, or shear, which is necessary for many industrial food processes.

What are the key trends in the cook-up starch market?

Key market trends include a strong shift towards clean-label and natural ingredients, driving demand for native and physically modified starches. There is also growing application in plant-based food alternatives, innovation for improved functionality, and an increased focus on sustainable and non-GMO sourcing from manufacturers.

Citius Research has developed a research report titled “Cook-up Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cook-up Starch Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cook-up Starch Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cook-up Starch Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cook-up Starch Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cook-up Starch Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cook-up Starch Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cook-up Starch Market
• Cost and Gross Margin Analysis of Cook-up Starch Market
• Cook-up Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cook-up Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cook-up Starch Market Key Stakeholders

Below are the key stakeholders for the Cook-up Starch Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cook-up Starch Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cook-up Starch Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cook-up Starch Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cook-up Starch Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cook-up Starch Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cook-up Starch Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cook-up Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cook-up Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cook-up Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cook-up Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cook-up Starch Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cook-up Starch Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cook-up Starch Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cook-up Starch Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cook-up Starch Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cook-up Starch Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cook-up Starch Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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