Pea Fiber Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195769
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Pea Fiber Market size was estimated at USD 420 million in 2023 and is projected to reach USD 900 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Pea Fiber Market

(Market Size)
$420 million
$900 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 420 million
2030 Market Size USD 900 million
Key Players Roquette, Cosucra, Emsland Group, Vestkorn, Shandong Jianyuan

Market Summary

The pea fiber market is an integral segment within the global food and beverages industry, experiencing notable growth driven by increasing consumer demand for plant-based and functional ingredients. Pea fiber, derived primarily from yellow peas, is valued for its high dietary fiber content, gluten-free properties, and sustainability credentials. It is extensively utilized across various applications including bakery, meat alternatives, beverages, and snacks, serving as a vital texturizing, thickening, and nutritional enrichment agent. The market is characterized by a robust supply chain involving agricultural production, processing, and distribution, with key players focusing on innovation and capacity expansion to meet rising demand. As health and wellness trends continue to influence consumer preferences, pea fiber is gaining traction as a versatile and eco-friendly ingredient, aligning with broader industry shifts towards clean label and sustainable sourcing. The market's evolution is further supported by advancements in extraction technologies, enhancing product quality and functionality.

Key Highlights

The pea fiber market is distinguished by several key highlights that underscore its significance and potential. A primary highlight is the ingredient's multifunctionality, offering benefits such as water binding, fat reduction, and improved texture in food products, which appeals to manufacturers seeking formulation efficiency and health-oriented improvements. Additionally, pea fiber is non-GMO and allergen-free, positioning it favorably in markets with stringent regulatory and consumer safety standards. The sustainability aspect is another critical highlight, as pea cultivation requires less water and fertilizer compared to other crops, contributing to a lower environmental footprint. Industry collaboration and partnerships between agricultural producers, processors, and end-users are fostering innovation and market penetration. Moreover, the increasing investment in research and development by leading companies is driving product diversification and application expansion, solidifying pea fiber's role as a cornerstone ingredient in the future of food and beverages.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the pea fiber market, with the foremost being the rising consumer awareness regarding health and nutrition, which fuels demand for high-fiber, plant-based ingredients. The expansion of the vegan and flexitarian populations globally is another significant driver, as pea fiber serves as a key component in meat alternatives and dairy-free products. Regulatory support for sustainable and clean label ingredients further accelerates market adoption. Opportunities abound in emerging applications such as functional foods and beverages, where pea fiber can enhance nutritional profiles and meet specific dietary needs. Additionally, untapped markets in developing regions present substantial growth potential due to increasing disposable incomes and shifting dietary patterns. However, the market faces restraints including variability in raw material supply and quality, which can impact consistent product performance. Price volatility of peas and competition from other fiber sources like oats and soy may also challenge market growth. Addressing these restraints through improved agricultural practices and processing technologies is crucial for sustained expansion.

Concentration Insights

The pea fiber market exhibits a concentrated landscape with a few dominant players holding significant market share, alongside numerous smaller participants specializing in niche segments. Key companies such as Emsland Group, Roquette Fr?res, and Puris Foods have established strong positions through extensive product portfolios, robust distribution networks, and strategic acquisitions. These leaders focus on vertical integration, controlling aspects from pea cultivation to processing, ensuring supply chain efficiency and quality consistency. Geographically, production and consumption are concentrated in regions like North America and Europe, where demand for plant-based ingredients is high and regulatory frameworks support innovation. However, the market is witnessing increased fragmentation as new entrants from Asia-Pacific and other regions emerge, leveraging local agricultural resources and cost advantages. This concentration dynamic fosters competitive intensity, driving investments in capacity expansion, technological advancements, and market-specific product development to capture growing opportunities globally.

Type Insights

Pea fiber is available in various types, primarily distinguished by their processing methods and functional properties, which cater to diverse application needs in the food and beverages industry. The main types include organic pea fiber and conventional pea fiber, with organic variants gaining traction due to rising consumer preference for natural and certified organic products. Functionally, pea fiber can be categorized into soluble and insoluble forms; soluble pea fiber is often used for its prebiotic benefits and ability to modify texture in liquids and gels, while insoluble pea fiber is valued for its bulking and water absorption properties in baked goods and meat analogs. The choice of type depends on specific formulation requirements, such as desired fiber content, flavor neutrality, and technical performance like viscosity and stability. Manufacturers are increasingly offering customized blends and treated versions to enhance functionality, such as improving dispersibility or reducing grittiness, meeting the evolving demands of food processors for high-quality, application-specific ingredients.

Application Insights

Pea fiber finds extensive applications across the food and beverages industry, leveraging its nutritional and functional benefits to enhance product quality and meet consumer demands. In the bakery sector, it is used to improve moisture retention, texture, and fiber content in bread, cookies, and pastries without compromising taste. The meat alternatives segment is a major application area, where pea fiber provides binding, texturizing, and moisture management in plant-based burgers, sausages, and nuggets, mimicking the mouthfeel of meat. Beverages including smoothies, shakes, and health drinks incorporate pea fiber for its soluble properties, aiding in viscosity control and nutritional fortification. Snack products such as crackers and bars utilize it for crunchiness and fiber enrichment. Additionally, pea fiber is employed in dairy alternatives, soups, and sauces to achieve desired consistency and label cleanliness. The versatility of pea fiber enables innovation across these applications, supporting the industry's shift towards healthier and sustainable food options.

Regional Insights

The pea fiber market demonstrates distinct regional dynamics influenced by dietary trends, regulatory environments, and agricultural capabilities. North America holds a prominent position, driven by high consumer adoption of plant-based diets, strong presence of key manufacturers, and supportive policies promoting healthy ingredients. Europe follows closely, with countries like Germany and the United Kingdom leading demand due to robust organic food markets and innovation in functional foods. The Asia-Pacific region is emerging as a high-growth market, fueled by increasing health awareness, urbanization, and rising disposable incomes, particularly in China and India where pea production is significant. Latin America and the Middle East & Africa are also witnessing gradual growth, supported by expanding food processing industries and gradual shifts towards Western dietary patterns. Regional differences in consumer preferences and regulatory standards shape market strategies, with companies tailoring products to meet local tastes and compliance requirements, thereby fostering a globally interconnected yet regionally tailored market landscape.

Company Insights

The competitive landscape of the pea fiber market features several key players that drive innovation and market growth through strategic initiatives and product development. Leading companies such as Emsland Group, Roquette Fr?res, Puris Foods, Vestkorn Milling, and Cosucra Groupe Warcoing have established strong market presence with comprehensive portfolios of pea-based ingredients. These players emphasize research and development to enhance fiber functionality, expand application ranges, and improve sustainability profiles. Strategic partnerships with food manufacturers and agricultural cooperatives are common, ensuring reliable raw material supply and market access. Additionally, investments in production capacity expansion, such as new processing facilities and technological upgrades, are pivotal in meeting rising demand. Smaller and regional companies like A&B Ingredients and Shandong Jianyuan Foods also contribute significantly by focusing on niche segments and customized solutions. The emphasis on clean label, non-GMO, and organic certifications further distinguishes offerings, as companies align with consumer expectations for transparency and quality in the food and beverages industry.

Recent Developments

Recent developments in the pea fiber market highlight ongoing innovation and strategic movements aimed at capitalizing on growing demand and expanding applications. Key players have announced capacity expansions; for instance, Roquette Fr?res invested in new production facilities to increase pea protein and fiber output, enhancing their supply capabilities globally. Puris Foods has focused on broadening its product range with specialized pea fiber variants designed for specific applications like meat alternatives and beverages. There has been a surge in partnerships between pea fiber producers and food manufacturers to co-develop customized solutions, addressing unique formulation challenges and accelerating product launches. Technological advancements in extraction and processing methods have led to improved fiber functionality, such as better solubility and neutral flavor profiles, making pea fiber more versatile. Additionally, sustainability initiatives are gaining prominence, with companies implementing eco-friendly practices in farming and production to reduce environmental impact and meet corporate social responsibility goals, reflecting the market's commitment to long-term viability and consumer alignment.

Report Segmentation

The pea fiber market report is segmented to provide detailed insights into various aspects influencing industry dynamics and growth trajectories. Segmentation by type includes organic and conventional pea fiber, capturing differences in production methods and consumer preferences. Application segmentation covers key areas such as bakery, meat alternatives, beverages, snacks, and others, highlighting diverse usage patterns and demand drivers. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, enabling regional analysis of trends, opportunities, and competitive landscapes. Further segmentation may consider form (powder, liquid) and functionality (soluble, insoluble), offering granular insights into product specifications and technical requirements. This structured approach allows stakeholders to identify specific market segments with high growth potential, understand competitive intensity, and make informed decisions regarding investment, product development, and market entry strategies, tailored to the evolving needs of the food and beverages industry.

FAQs

What is pea fiber made from? Pea fiber is derived from the outer husks of yellow peas through mechanical and chemical processes that separate the fibrous components from the starch and protein, resulting in a high-dietary fiber ingredient used in various food applications.

How is pea fiber used in food products? Pea fiber is utilized as a functional ingredient to improve texture, enhance moisture retention, increase fiber content, and reduce fat in products like baked goods, meat alternatives, beverages, and snacks, contributing to better nutritional profiles and consumer appeal.

What are the health benefits of pea fiber? Pea fiber offers numerous health benefits, including promoting digestive health through its high dietary fiber content, aiding in weight management by providing satiety, and supporting heart health by helping to lower cholesterol levels, making it a valuable addition to healthy diets.

Is pea fiber gluten-free? Yes, pea fiber is naturally gluten-free, making it suitable for individuals with celiac disease or gluten intolerance, and it is widely used in gluten-free product formulations to improve texture and nutritional value.

How does pea fiber compare to other dietary fibers? Pea fiber is comparable to other dietary fibers like oat or wheat bran in terms of functionality but stands out due to its non-GMO status, allergen-free nature, sustainability profile, and versatility in applications, often offering neutral flavor and better blending properties in food systems.

Citius Research has developed a research report titled “Pea Fiber Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Pea Fiber Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Pea Fiber Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Pea Fiber Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Pea Fiber Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Pea Fiber Market
• Research Methodology
• Executive Summary
• Market Dynamics of Pea Fiber Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Pea Fiber Market
• Cost and Gross Margin Analysis of Pea Fiber Market
• Pea Fiber Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Pea Fiber Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Pea Fiber Market Key Stakeholders

Below are the key stakeholders for the Pea Fiber Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Pea Fiber Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Pea Fiber Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Pea Fiber Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Pea Fiber Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Pea Fiber Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Pea Fiber Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Pea Fiber Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Pea Fiber Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Pea Fiber Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Pea Fiber Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Pea Fiber Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Pea Fiber Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Pea Fiber Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Pea Fiber Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Pea Fiber Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Pea Fiber Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Pea Fiber Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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