Containerboard Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211044
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Containerboard Market size was estimated at USD 185 billion in 2023 and is projected to reach USD 330 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Containerboard Market

(Market Size)
$185 billion
$330 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 185 billion
2030 Market Size USD 330 billion
Key Players International Paper, WestRock, Smurfit Kappa, DS Smith, Mondi

Market Summary

The containerboard market is a critical segment within the global packaging industry, primarily serving as the foundational material for corrugated boxes and other packaging solutions. This market is characterized by its essential role in protecting and transporting goods across various supply chains, from manufacturing to end consumers. The demand for containerboard is closely tied to economic activities, industrial production, and the growth of e-commerce, which has significantly accelerated the need for durable and sustainable packaging. Key players in this market engage in the production of both virgin and recycled containerboard, catering to a diverse range of industries that require reliable packaging for shipping and storage. The market operates within a competitive landscape where innovation in material strength, weight reduction, and environmental sustainability are paramount. As global trade and retail sectors evolve, the containerboard market continues to adapt, focusing on efficiency and meeting the stringent requirements of modern logistics and consumer preferences for eco-friendly packaging options.

Key Highlights

The containerboard market is distinguished by several key highlights that underscore its importance and dynamics. One significant aspect is the increasing adoption of recycled content in production, driven by environmental regulations and corporate sustainability goals. Major companies are investing in advanced recycling technologies to enhance the quality and performance of recycled containerboard, making it comparable to virgin products. Another highlight is the robust growth in e-commerce, which has created sustained demand for corrugated packaging solutions, directly benefiting containerboard producers. Innovations in lightweighting and strength optimization are also prominent, allowing for cost savings and reduced environmental impact without compromising protection. Additionally, the market sees strategic expansions and mergers among leading players to consolidate market share and expand geographic reach. The integration of digital printing technologies on containerboard is emerging as a trend, enabling customized and high-quality graphics for branding purposes. These factors collectively highlight the market's responsiveness to economic, environmental, and technological shifts.

Drivers, Opportunities & Restraints

The containerboard market is propelled by several drivers, including the exponential growth of e-commerce, which necessitates reliable and scalable packaging solutions. Increased consumer preference for online shopping has led to higher demand for corrugated boxes, directly boosting containerboard consumption. Environmental awareness and stringent regulations promoting recycling and sustainable practices are also significant drivers, encouraging the use of recycled containerboard and innovations in eco-friendly production processes. Opportunities abound in emerging economies, where rising disposable incomes and expanding retail sectors are driving packaging demand. Additionally, advancements in material science present opportunities for developing high-performance containerboard with enhanced durability and lighter weight, catering to evolving logistics needs. However, the market faces restraints such as volatility in raw material prices, particularly for pulp and recycled paper, which can impact production costs and profitability. Intense competition and overcapacity in certain regions may also pose challenges, along with the need for substantial capital investments in technology upgrades to meet sustainability standards and efficiency goals.

Concentration Insights

The containerboard market exhibits a concentrated structure with a few major players dominating the global landscape. Companies such as International Paper, WestRock, Smurfit Kappa, and DS Smith hold significant market shares, leveraging extensive production facilities and broad distribution networks. These industry leaders often engage in vertical integration, controlling everything from raw material sourcing to finished product manufacturing, which enhances their competitive advantage. Regional concentrations are also evident, with North America and Europe being mature markets characterized by high recycling rates and advanced production technologies. In contrast, Asia-Pacific is a rapidly growing region, driven by industrialization and increasing packaging demand, leading to the emergence of local players and investments from global giants. The market concentration fosters a environment of strategic alliances, mergers, and acquisitions, as companies seek to expand their geographic presence and product portfolios. This consolidation trend aims to achieve economies of scale, reduce costs, and better serve multinational clients with consistent quality and supply chain reliability.

Type Insights

Containerboard is primarily categorized into two main types: kraftliner and testliner. Kraftliner is produced from virgin wood pulp, offering high strength and durability, making it ideal for heavy-duty packaging applications where superior performance is required. It is commonly used in the outer layers of corrugated boards to provide structural integrity and resistance to moisture and tearing. Testliner, on the other hand, is made from recycled paper and is widely used for its cost-effectiveness and environmental benefits. It serves as a reliable material for various packaging needs, often in inner layers or for less demanding applications. Within these categories, variations exist based on weight, thickness, and specific properties tailored to end-use requirements. The choice between kraftliner and testliner depends on factors such as product sensitivity, shipping conditions, and sustainability goals. Innovations continue to enhance both types, with developments in recycling technologies improving the quality of testliner, and sustainable forestry practices supporting the production of eco-friendly kraftliner.

Application Insights

Containerboard finds extensive applications across multiple industries, with the largest segment being corrugated box production for packaging purposes. In the food and beverage sector, containerboard is used for shipping perishable goods, requiring properties like moisture resistance and strength to ensure product safety. The electronics industry relies on specialized containerboard for cushioning and protecting sensitive devices during transit. E-commerce represents a rapidly growing application area, where durable and lightweight packaging is essential for cost-effective shipping and customer satisfaction. Additionally, containerboard is utilized in retail packaging for displaying products attractively while providing protection. Industrial applications include heavy-duty boxes for machinery and equipment, where high burst strength and stackability are critical. The versatility of containerboard allows it to be adapted through treatments and coatings for specific needs, such as water resistance or printability, making it a fundamental material in global supply chains and logistics networks.

Regional Insights

The containerboard market demonstrates distinct regional dynamics influenced by economic development, industrial activity, and environmental policies. North America is a mature market characterized by high recycling rates and advanced manufacturing capabilities, with the United States being a major producer and consumer. Europe follows similar trends, with strong emphasis on sustainability and circular economy principles, driving demand for recycled containerboard. The Asia-Pacific region is the fastest-growing market, led by China and India, where expanding manufacturing sectors and rising e-commerce penetration are fueling demand. Latin America and the Middle East & Africa are emerging regions with growing investments in packaging infrastructure, though they face challenges related to raw material availability and economic volatility. Each region exhibits unique regulatory landscapes, with Europe imposing strict recycling targets, while Asia-Pacific focuses on capacity expansion to meet domestic and export needs. These regional insights highlight the importance of tailored strategies for market participants to address local demands and opportunities effectively.

Company Insights

Leading companies in the containerboard market include International Paper, WestRock, Smurfit Kappa, DS Smith, and Mondi Group, among others. These players are renowned for their extensive product portfolios, global reach, and commitment to innovation and sustainability. International Paper, for instance, focuses on producing both virgin and recycled containerboard, with investments in recycling infrastructure to enhance environmental performance. WestRock emphasizes integrated solutions, offering packaging that combines functionality with sustainability. Smurfit Kappa is known for its expertise in paper-based packaging and has a strong presence in Europe and the Americas. DS Smith specializes in recycled packaging solutions, aligning with circular economy principles. Mondi Group leverages its vertical integration to deliver high-quality containerboard for various applications. These companies engage in continuous research and development to improve product qualities, reduce environmental impact, and meet evolving customer needs. Strategic initiatives such as acquisitions, partnerships, and capacity expansions are common, aimed at strengthening market position and leveraging growth opportunities in emerging markets.

Recent Developments

Recent developments in the containerboard market reflect ongoing trends towards sustainability, technological advancement, and strategic growth. Many leading companies have announced investments in recycling facilities to increase the production of high-quality recycled containerboard, responding to regulatory pressures and consumer demand for eco-friendly packaging. For example, several players have launched new recycled grades with enhanced performance characteristics, reducing reliance on virgin materials. Technological innovations include the adoption of advanced manufacturing processes that improve energy efficiency and reduce waste, alongside developments in digital printing for customized packaging solutions. Mergers and acquisitions continue to shape the market, with companies seeking to expand their geographic footprint and product offerings. Additionally, there is a growing focus on lightweighting initiatives to minimize material usage while maintaining strength, contributing to cost savings and environmental benefits. These developments underscore the market's dynamic nature, with players actively adapting to global challenges and opportunities in packaging and sustainability.

Report Segmentation

This report on the containerboard market provides a comprehensive segmentation to offer detailed insights into various aspects. The market is segmented by type, including kraftliner and testliner, each analyzed for their production processes, properties, and application suitability. By application, the segmentation covers corrugated boxes for food and beverage, electronics, e-commerce, retail, and industrial uses, highlighting specific requirements and growth areas. Geographically, the report is divided into key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining regional trends, demand patterns, and competitive landscapes. Additionally, the segmentation includes insights by grade and weight, addressing different performance criteria and end-user preferences. This structured approach allows for a nuanced understanding of market dynamics, enabling stakeholders to identify opportunities and make informed decisions based on specific segments of interest.

FAQs

What is containerboard used for? Containerboard is primarily used in the production of corrugated boxes and packaging materials, serving industries such as e-commerce, food and beverage, electronics, and retail for protecting and transporting goods.

What are the types of containerboard? The main types are kraftliner, made from virgin wood pulp for high strength, and testliner, produced from recycled paper for cost-effective and sustainable packaging solutions.

How does recycling impact the containerboard market? Recycling plays a crucial role by reducing the need for virgin materials, lowering environmental impact, and supporting sustainability goals, with many companies increasing their use of recycled content.

Which regions are key in the containerboard market? Key regions include North America and Europe as mature markets with high recycling rates, and Asia-Pacific as a rapidly growing region driven by industrialization and e-commerce expansion.

Who are the major players in the containerboard market? Major players include International Paper, WestRock, Smurfit Kappa, DS Smith, and Mondi Group, known for their extensive production capabilities and focus on innovation.

What trends are shaping the containerboard market? Trends include the growth of e-commerce, increased demand for sustainable and recycled packaging, technological advancements in production, and strategic mergers and acquisitions among leading companies.

Citius Research has developed a research report titled “Containerboard Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Containerboard Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Containerboard Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Containerboard Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Containerboard Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Containerboard Market
• Research Methodology
• Executive Summary
• Market Dynamics of Containerboard Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Containerboard Market
• Cost and Gross Margin Analysis of Containerboard Market
• Containerboard Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Containerboard Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Containerboard Market Key Stakeholders

Below are the key stakeholders for the Containerboard Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Containerboard Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Containerboard Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Containerboard Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Containerboard Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Containerboard Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Containerboard Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Containerboard Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Containerboard Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Containerboard Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Containerboard Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Containerboard Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Containerboard Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Containerboard Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Containerboard Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Containerboard Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Containerboard Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Containerboard Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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