Square Pails Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210742
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Square Pails Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Square Pails Market

(Market Size)
$1.5 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 1.5 billion
2030 Market Size USD 2.6 billion
Key Players Mauser Group, SCHÜTZ, Greif, Time Technoplast, Hoover Ferguson

Market Summary

The square pails market represents a specialized segment within the global packaging industry, characterized by its focus on rigid, square-shaped containers primarily manufactured from materials like plastic and metal. These pails are engineered for superior stacking efficiency and space optimization during storage and transportation, offering significant logistical advantages over traditional round containers. The market serves a diverse range of end-use industries, including chemicals, paints & coatings, food & beverages, and construction, where safe and secure containment of liquids, semi-solids, and powders is paramount. Key manufacturers are continuously engaged in product innovation, focusing on enhancing features such as tamper-evidence, resealability, and compatibility with various filling and dispensing systems. The demand is intrinsically linked to industrial and economic activities, with growth propelled by the need for efficient packaging solutions that reduce waste and improve supply chain logistics. Sustainability trends are also influencing material choices and recycling initiatives within this sector.

Key Highlights

The square pails market is distinguished by several critical factors that underscore its industrial importance. A primary highlight is the exceptional stackability and nestability of square pails, which maximizes warehouse and shipping container space, leading to substantial cost savings in logistics for businesses. This design efficiency reduces the carbon footprint associated with transportation, aligning with corporate sustainability goals. Furthermore, these containers offer superior product protection due to their robust construction, which is crucial for shipping hazardous or sensitive materials in compliance with international safety standards like those from the UN and DOT. The market has seen a significant shift towards the use of high-density polyethylene (HDPE) and polypropylene due to their durability, chemical resistance, and lighter weight compared to metal alternatives. The integration of advanced closure systems, including threaded lids and lever locks, enhances usability and product integrity. Leading companies are also investing in customization, offering pails in various sizes and with printing capabilities for branding and hazard communication.

Drivers, Opportunities & Restraints

The growth trajectory of the square pails market is fueled by a combination of powerful drivers. The expansion of end-use industries, particularly chemicals, paints, and food processing, creates sustained demand for reliable and efficient packaging. The global rise in construction activities directly increases the need for packaging solvents, adhesives, and coatings. A significant driver is the overarching trend towards supply chain optimization, where the space-saving advantages of square pails translate into lower shipping and storage costs. The burgeoning e-commerce sector presents a substantial opportunity, requiring robust packaging for the direct-to-consumer delivery of liquid products. Additionally, the increasing consumer and regulatory focus on sustainable packaging opens doors for innovation in recyclable materials and circular economy models. However, the market faces restraints, including volatility in the prices of raw polymers, which can impact manufacturing costs and profit margins. Stringent environmental regulations concerning plastic use and waste management also pose challenges, compelling manufacturers to invest in compliant and often more expensive material technologies. Competition from alternative packaging formats like flexible pouches and intermediate bulk containers (IBCs) in certain applications also acts as a market restraint.

Concentration Insights

The competitive landscape of the square pails market is characterized by a mix of large multinational corporations and specialized regional players, indicating a moderately concentrated market structure. A handful of global leaders, such as Greif, Mauser Group, and Berry Global, command a significant market share due to their extensive product portfolios, vast geographic reach, and strong relationships with major industrial clients. These companies compete on the basis of technological innovation, production capacity, and global supply chain capabilities. Alongside these giants, numerous smaller and medium-sized enterprises thrive by focusing on niche applications, offering high levels of customization, or serving specific regional markets with agility. The market concentration is also evident in specific material segments; for instance, the plastic pails segment is highly competitive with many players, while the metal pails segment may see fewer specialists. Strategic activities such as mergers and acquisitions are common as companies seek to expand their product lines and geographic footprint, further shaping the market's concentration.

Type Insights

The square pails market is segmented primarily by material type, with plastic and metal being the two dominant categories. Plastic square pails, overwhelmingly made from high-density polyethylene (HDPE), represent the largest segment. HDPE is favored for its excellent chemical resistance, impact strength, and light weight, making it ideal for a vast array of products from industrial chemicals to food items. Within plastics, there are variations in capacity, wall thickness, and color, often dictated by the specific application and required UN ratings for hazardous goods. Metal square pails, typically constructed from steel or aluminum, are chosen for applications requiring extreme durability, superior barrier properties against moisture and oxygen, or for products that require a high degree of rigidity. They are often lined with specialized coatings to prevent interaction between the metal and the packaged product. The choice between plastic and metal is a critical decision for buyers, balancing factors such as cost, product compatibility, sustainability goals, and performance requirements like stack strength and permeability.

Application Insights

The application of square pails spans a wide spectrum of industries, each with unique requirements driving demand. The chemical industry is a paramount end-user, utilizing these containers for the safe storage and transport of a diverse range of products, including lubricants, solvents, acids, and specialty chemicals. The integrity of the container is critical to prevent leaks and ensure safety. The paints, coatings, and adhesives industry is another major consumer, relying on square pails for their efficiency in storage and their ability to be easily opened and resealed on job sites. In the food and beverage sector, square pails are used for packaging items like syrups, sauces, pickles, and powdered ingredients, where food-grade materials and certifications are mandatory. The agricultural industry uses them for pesticides, fertilizers, and seeds, while the construction sector packages products like joint compounds and grouts. The pharmaceutical and personal care industries also employ smaller square pails for raw materials and bulk ingredients, emphasizing cleanliness and tamper-evidence.

Regional Insights

Geographically, the demand for square pails is global, yet regional dynamics influence market characteristics. The Asia-Pacific region is anticipated to be the most prominent market, driven by rapid industrialization, massive growth in construction activities, and the expansion of manufacturing capabilities in countries like China and India. Government investments in infrastructure and a growing middle class are key growth catalysts in this region. North America and Europe represent mature markets characterized by stringent regulatory standards, a strong focus on sustainable packaging solutions, and steady demand from well-established chemical and food processing industries. In these regions, innovation in lightweighting and recyclability is a primary focus. The Middle East and Africa show growing potential, linked to the petrochemical industry and increasing infrastructural development. Latin America's market growth is tied to agricultural and industrial expansion. Each region presents a unique set of opportunities and challenges based on local economic conditions, regulatory frameworks, and industrial base.

Company Insights

The square pails market features a competitive arena with several key players shaping the industry's direction. Prominent global entities include Greif, a leader known for its comprehensive range of industrial packaging, including steel and plastic pails. Mauser Group, another major force, specializes in reconditionable and recyclable containers, emphasizing a circular economy model. Berry Global Inc. is a significant player with a vast portfolio of rigid plastic packaging solutions. Other notable companies include Time Technoplast Ltd., Schutz Container Systems, and Yates Steels Ltd., each contributing with specialized products and regional strengths. These companies compete not only on price but also on factors such as product innovation, particularly in developing lighter-weight yet stronger pails, advanced closure systems, and sustainable material options. Their strategies often involve vertical integration, extensive distribution networks, and a strong focus on research and development to meet evolving customer needs and regulatory demands across different global markets.

Recent Developments

The square pails market is dynamic, with recent developments focusing on sustainability, technological integration, and strategic expansion. A prominent trend is the increased investment in post-consumer recycled (PCR) materials, with major manufacturers launching pails made with significant recycled content to meet corporate sustainability targets and customer demand. There is a growing emphasis on designing for recyclability to support a circular economy. Technologically, advancements are seen in smart packaging, such as integrating RFID tags for improved supply chain visibility and inventory management. In terms of corporate strategy, market players have been engaged in strategic mergers and acquisitions to bolster their market position and expand their geographic and product portfolio reach. Furthermore, companies are responding to regulatory changes, particularly in Europe and North America, by innovating with new material compositions and advocating for advanced recycling technologies to comply with evolving environmental legislation concerning plastics.

Report Segmentation

This comprehensive market research report on the square pails market provides a detailed analysis structured through methodical segmentation. The report is segmented by material type, primarily distinguishing between plastic and metal pails, with further breakdowns by polymer type and capacity for deeper analysis. It is also segmented by application, covering key industries such as chemicals, paints & coatings, food & beverages, agriculture, and construction, providing insights into the specific demands and growth patterns of each sector. Furthermore, the report offers a thorough geographical segmentation, analyzing the market across key regions including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This multi-faceted segmentation allows for a granular understanding of market dynamics, enabling stakeholders to identify high-growth segments, understand regional peculiarities, and tailor their strategies to target specific opportunities within the broader square pails market landscape.

FAQs

What are square pails made from?

Square pails are predominantly manufactured from high-density polyethylene (HDPE) plastic due to its durability and chemical resistance. They are also made from metals like steel and aluminum for applications requiring superior strength and barrier properties.

What industries use square pails?

Major industries utilizing square pails include chemical manufacturing, paints and coatings, food and beverage processing, agriculture for pesticides and fertilizers, and construction for materials like adhesives and compounds.

What are the benefits of square pails over round pails?

The primary benefit is efficient space utilization. Square pails stack securely without rolling, maximizing storage and shipping space, which reduces logistical costs and minimizes the risk of damage during transit.

Are square pails reusable?

Many square pails, particularly those made from durable HDPE plastic or metal, are designed for reuse. Industries often implement reconditioning programs for certain types of containers to extend their lifecycle.

How are square pails customized?

Manufacturers offer customization through various sizes, colors, wall thicknesses, and closure types (e.g., screw lids, lever locks). They can also be custom-printed with branding, product information, or hazard labels.

What are the UN ratings for square pails?

Many square pails are designed and tested to meet UN certification standards for the transportation of hazardous materials. These ratings certify that the container meets specific performance criteria for leak resistance and stacking strength.

Citius Research has developed a research report titled “Square Pails Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Square Pails Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Square Pails Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Square Pails Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Square Pails Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Square Pails Market
• Research Methodology
• Executive Summary
• Market Dynamics of Square Pails Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Square Pails Market
• Cost and Gross Margin Analysis of Square Pails Market
• Square Pails Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Square Pails Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Square Pails Market Key Stakeholders

Below are the key stakeholders for the Square Pails Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Square Pails Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Square Pails Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Square Pails Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Square Pails Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Square Pails Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Square Pails Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Square Pails Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Square Pails Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Square Pails Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Square Pails Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Square Pails Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Square Pails Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Square Pails Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Square Pails Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Square Pails Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Square Pails Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Square Pails Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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