Contact and Convective Dryers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207448
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Contact and Convective Dryers Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

Contact and Convective Dryers Market

(Market Size)
$1.8 billion
$3.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.5 billion
Key Players GEA Group, Andritz, Buhler, Carrier Vibrating Equipment, Mitchell Dryers

Market Summary

The contact and convective dryers market is an integral segment within the global manufacturing and construction industries, specializing in equipment designed for efficient moisture removal from various materials through direct contact or air flow mechanisms. These dryers are essential in processes requiring precise thermal treatment, impacting product quality, operational efficiency, and energy consumption. The market is characterized by a steady demand driven by industrial expansion, technological integration, and the need for process optimization across diverse sectors. Key materials processed include chemicals, pharmaceuticals, food products, and construction materials, where controlled drying is critical to maintaining integrity and performance standards. Manufacturers and construction firms rely on these systems to enhance productivity, reduce waste, and comply with stringent environmental and safety regulations. The competitive landscape features both global players and specialized regional suppliers, focusing on innovations in energy efficiency, automation, and sustainability. As industries continue to evolve towards smarter manufacturing practices, the adoption of advanced drying technologies is expected to rise, supporting growth in emerging applications and geographic markets.

Key Highlights

Notable aspects of the contact and convective dryers market include the prominence of energy-efficient designs, which reduce operational costs and environmental impact, aligning with global sustainability initiatives. Leading companies such as GEA Group, Andritz AG, and Metso Corporation are investing in R&D to develop dryers with enhanced heat recovery systems and lower emissions. Another highlight is the integration of IoT and automation technologies, enabling real-time monitoring, predictive maintenance, and improved process control, which minimizes downtime and optimizes performance. The market also sees growing demand from the construction sector for dryers used in materials like sand, aggregates, and ceramics, where moisture content directly affects structural quality. Additionally, regulatory standards emphasizing workplace safety and energy consumption are pushing manufacturers to innovate, resulting in products that meet rigorous certifications. The expansion of production facilities in Asia-Pacific, particularly in China and India, due to low-cost manufacturing and high industrial growth, represents a significant regional highlight, influencing global supply chains and competitive dynamics.

Drivers, Opportunities & Restraints

Primary drivers propelling the contact and convective dryers market include increasing industrialization, especially in developing regions, which boosts demand for efficient drying solutions in sectors like food processing, chemicals, and construction. The emphasis on energy conservation and reducing carbon footprints encourages the adoption of advanced dryers that utilize renewable energy sources or waste heat recovery, aligning with corporate sustainability goals. Technological advancements, such as smart sensors and automated control systems, enhance operational efficiency, making these systems more attractive to modern manufacturing plants. Opportunities arise from the growing construction industry worldwide, particularly in infrastructure projects requiring dried materials for concrete and ceramics, as well as from emerging applications in biotechnology and pharmaceuticals where precise drying is critical. However, restraints include high initial investment costs for advanced dryer systems, which may deter small and medium enterprises, and the complexity of integrating new technologies into existing production lines. Economic volatility and raw material price fluctuations also pose challenges, potentially slowing market growth in certain regions.

Concentration Insights

The contact and convective dryers market exhibits a concentrated competitive landscape with a mix of multinational corporations and niche players dominating specific segments or regions. Key players such as ThyssenKrupp AG, FLSmidth & Co., and Buhler Holding AG hold significant market shares due to their extensive product portfolios, global distribution networks, and strong R&D capabilities. These companies focus on strategic acquisitions and partnerships to expand their geographic presence and technological offerings, particularly in high-growth areas like Asia-Pacific and Latin America. Regional concentration is notable in Europe and North America, where advanced manufacturing bases and stringent environmental regulations drive innovation, while emerging economies show fragmented markets with local suppliers catering to cost-sensitive segments. The market's concentration is further influenced by industry-specific demands, with certain players specializing in dryers for applications like minerals processing or food production, creating segmented dominance rather than universal control. This dynamic encourages continuous innovation and competitive pricing, benefiting end-users with diverse options.

Type Insights

Contact dryers and convective dryers represent the two primary types in this market, each with distinct mechanisms and applications. Contact dryers operate through direct heat transfer via surfaces like drums or plates, making them ideal for materials requiring uniform drying and high thermal efficiency, such as pastes, slurries, and sheets in industries like chemicals and textiles. Examples include drum dryers and paddle dryers, valued for their compact design and ability to handle viscous products. Convective dryers, on the other hand, use heated air or gas to remove moisture, suitable for granular or particulate materials like grains, powders, and aggregates in construction and food processing. Fluidized bed dryers and spray dryers fall under this category, offering scalability and flexibility for large-volume operations. The choice between types depends on factors like material properties, desired moisture levels, and energy considerations, with advancements leading to hybrid systems that combine both methods for optimized performance. Manufacturers are increasingly developing customizable solutions to meet specific industry needs, enhancing adoption across diverse sectors.

Application Insights

Contact and convective dryers find applications across multiple industries, with significant usage in manufacturing and construction. In the manufacturing sector, they are crucial for drying chemicals, pharmaceuticals, and food products, where controlled moisture removal ensures product stability, shelf life, and compliance with quality standards. For instance, in food processing, convective dryers are used for fruits, vegetables, and dairy products, while contact dryers handle ingredients like starches and dyes. In construction, these dryers are employed for materials such as sand, cement, and aggregates, where moisture content affects strength and workability, directly impacting building integrity and safety. Additional applications include minerals processing for ores and ceramics, as well as emerging uses in wastewater treatment and recycling processes. The versatility of these systems allows for adaptation to various material characteristics, driving their integration into automated production lines and sustainable practices, thereby supporting industry-wide efficiency and innovation.

Regional Insights

Regionally, the contact and convective dryers market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, each exhibiting unique growth patterns. Asia-Pacific leads in terms of demand and production, fueled by rapid industrialization in countries like China, India, and Japan, where expanding manufacturing and construction sectors drive adoption. Government initiatives supporting infrastructure development and industrial automation further boost market growth in this region. North America and Europe are mature markets characterized by high technological adoption, stringent environmental regulations, and a focus on energy-efficient solutions, with key players investing in innovative dryer technologies. Latin America shows steady growth due to investments in mining and food processing, while the Middle East & Africa region experiences rising demand from construction and oil & gas industries. Regional disparities in raw material availability and economic conditions influence market dynamics, prompting companies to tailor strategies to local needs and opportunities.

Company Insights

Prominent companies in the contact and convective dryers market include GEA Group AG, Andritz AG, Metso Corporation, ThyssenKrupp AG, and FLSmidth & Co., among others. These players leverage strong technological expertise, extensive product portfolios, and global reach to maintain competitive edges. GEA Group, for example, focuses on energy-efficient drying solutions for the food and pharmaceutical industries, while Andritz AG specializes in systems for pulp and paper applications. Metso Corporation and FLSmidth are key in minerals processing and construction sectors, offering customized dryers for heavy-duty operations. Strategies involve continuous R&D to develop IoT-enabled and sustainable dryers, along with strategic mergers and acquisitions to expand market presence. Smaller regional players, such as Carrier Vibrating Equipment in the US and Mitchell Dryers Ltd. in the UK, cater to niche segments, emphasizing innovation and customer-specific solutions. The competitive landscape is dynamic, with companies prioritizing partnerships and certifications to enhance credibility and meet evolving industry standards.

Recent Developments

Recent developments in the contact and convective dryers market highlight a trend towards sustainability and digitalization. Major players have launched energy-efficient models incorporating heat recovery systems and renewable energy integration, reducing operational costs and environmental impact. For instance, advancements in heat pump-assisted dryers and solar-powered options are gaining traction, aligning with global carbon reduction goals. Digital transformations include the adoption of IoT sensors and AI-based predictive maintenance, allowing real-time monitoring and optimization of drying processes, which enhances reliability and reduces downtime. Additionally, companies are expanding their production capacities in high-growth regions; for example, new manufacturing facilities have been established in Asia-Pacific to cater to local demand. Collaborations between dryer manufacturers and technology firms are increasing, focusing on developing smart, automated systems that integrate seamlessly with Industry 4.0 initiatives. These developments reflect the market's response to evolving customer needs for efficiency, sustainability, and technological sophistication.

Report Segmentation

The contact and convective dryers market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into contact dryers and convective dryers, with further sub-segments such as drum dryers, fluidized bed dryers, and spray dryers, each detailed for their mechanisms and suitability across industries. Application segmentation covers key sectors including chemicals, food & beverages, pharmaceuticals, construction, and minerals processing, highlighting specific use cases like drying aggregates in construction or powders in pharmaceuticals. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into geographic trends, demand patterns, and competitive landscapes. This structured approach enables stakeholders to identify growth opportunities, understand market dynamics, and make informed decisions based on granular data tailored to their interests and operational needs.

FAQs

What are contact dryers? Contact dryers are equipment that remove moisture from materials through direct heat transfer via surfaces like drums or plates, ideal for uniform drying in industries such as chemicals and textiles.

What are convective dryers? Convective dryers use heated air or gas to eliminate moisture, suitable for granular materials like grains and powders in sectors including food processing and construction.

Who are the key players in this market? Leading companies include GEA Group, Andritz AG, Metso Corporation, ThyssenKrupp AG, and FLSmidth & Co., known for their innovative and efficient drying solutions.

What industries use these dryers? Major industries include manufacturing (chemicals, pharmaceuticals, food) and construction, for applications like drying aggregates, ceramics, and processed materials.

What are the latest trends? Trends focus on energy efficiency, IoT integration for smart monitoring, and sustainability initiatives such as heat recovery and renewable energy use.

How does regional demand vary? Asia-Pacific shows highest demand due to industrialization, while North America and Europe emphasize technological advancements and regulatory compliance.

Citius Research has developed a research report titled “Contact and Convective Dryers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Contact and Convective Dryers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Contact and Convective Dryers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Contact and Convective Dryers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Contact and Convective Dryers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Contact and Convective Dryers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Contact and Convective Dryers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Contact and Convective Dryers Market
• Cost and Gross Margin Analysis of Contact and Convective Dryers Market
• Contact and Convective Dryers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Contact and Convective Dryers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Contact and Convective Dryers Market Key Stakeholders

Below are the key stakeholders for the Contact and Convective Dryers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Contact and Convective Dryers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Contact and Convective Dryers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Contact and Convective Dryers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Contact and Convective Dryers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Contact and Convective Dryers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Contact and Convective Dryers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Contact and Convective Dryers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Contact and Convective Dryers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Contact and Convective Dryers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Contact and Convective Dryers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Contact and Convective Dryers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Contact and Convective Dryers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Contact and Convective Dryers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Contact and Convective Dryers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Contact and Convective Dryers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Contact and Convective Dryers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Contact and Convective Dryers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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