The Connected Motorcycle Market size was estimated at USD 850 million in 2023 and is projected to reach USD 2.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 17.00% during the forecast period (2024-2030).

Connected Motorcycle Market

Market Summary

The connected motorcycle market represents a transformative segment within the automotive and transportation industry, integrating advanced telematics, Internet of Things (IoT) technology, and communication systems into two-wheeled vehicles. This evolution is fundamentally changing the motorcycle ownership experience, shifting it from a purely mechanical machine to an intelligent, data-driven platform. These motorcycles are equipped with embedded sensors, GPS, and cellular connectivity, enabling a suite of features designed to enhance safety, navigation, and overall rider convenience. The core value proposition lies in the real-time exchange of data between the motorcycle, other vehicles, infrastructure, and the cloud, facilitating applications like emergency crash notification, stolen vehicle tracking, and predictive maintenance alerts. The market is fueled by the broader global trend towards vehicle electrification and smart mobility solutions, with manufacturers increasingly viewing connectivity as a critical differentiator and a new revenue stream through value-added services. This paradigm shift is attracting not only traditional motorcycle OEMs but also technology firms and telecommunications providers, creating a dynamic and collaborative ecosystem focused on developing the next generation of intelligent two-wheeled transport.

Key Highlights

The connected motorcycle market is distinguished by several pivotal developments that underscore its rapid advancement and future potential. A primary highlight is the industry's intense focus on enhancing rider safety through technology. Advanced systems now offer features like blind-spot detection, forward collision warnings, and electronic stability control, which were once exclusive to premium four-wheeled vehicles. Another significant trend is the rise of vehicle-to-everything (V2X) communication, which allows motorcycles to interact with traffic signals, other cars, and even pedestrian devices to warn of potential hazards, thereby significantly improving situational awareness. The integration of sophisticated infotainment systems is also a key differentiator, with high-resolution touchscreens providing turn-by-turn navigation, media control, and smartphone mirroring, creating a seamless digital experience for the rider. Furthermore, the market is seeing a surge in usage-based insurance models that leverage data from connected motorcycles to tailor premiums to individual riding behavior. The competitive landscape is marked by strategic partnerships between established motorcycle manufacturers such as BMW, Harley-Davidson, and Honda with leading tech companies like Bosch, Continental, and Ericsson to co-develop and integrate these complex connectivity solutions.

Drivers, Opportunities & Restraints

The expansion of the connected motorcycle market is propelled by a confluence of powerful drivers. The escalating global demand for enhanced road safety is a paramount force, pushing manufacturers to integrate advanced driver-assistance systems that can help mitigate accidents. Simultaneously, the growing consumer appetite for seamless digital integration and personalized experiences in all aspects of life, including mobility, is creating a strong pull for feature-rich connected motorcycles. Government regulations in various regions mandating safety features and the development of supportive intelligent transportation infrastructure also serve as significant catalysts for adoption. The market presents substantial opportunities, particularly in the realm of data analytics and new service-based business models. The vast amount of data generated by these vehicles can be analyzed to offer predictive maintenance, customized insurance, and even community-based features for riders. However, the market's growth is not without its restraints. High costs associated with the development and integration of complex telematics and sensor systems can increase the final price of the motorcycle, potentially limiting market penetration to the premium segment in the short term. Significant concerns regarding data privacy and cybersecurity also pose a considerable challenge, as a breach could lead to serious safety and privacy implications. Furthermore, the lack of standardized communication protocols and the need for robust cellular network coverage, especially in rural and emerging markets, present additional hurdles to widespread adoption.

Concentration Insights

The connected motorcycle market exhibits a concentration of activity and innovation within specific geographic and corporate domains. From a regional perspective, development and early adoption are highly concentrated in developed economies across North America, Europe, and parts of the Asia-Pacific region, such as Japan and South Korea. These areas benefit from advanced telecommunications infrastructure, higher consumer purchasing power, and stringent safety regulations that encourage the adoption of connected technologies. In terms of industry players, the market features a concentrated ecosystem of leading motorcycle original equipment manufacturers who are driving innovation. Key players include BMW Motorrad, Harley-Davidson, Honda Motor Co., Ltd., Yamaha Motor Co., Ltd., and Triumph Motorcycles. These companies are at the forefront, embedding connectivity into their flagship models. The market concentration is further defined by the critical role of technology suppliers. Companies like Robert Bosch GmbH, Continental AG, and TE Connectivity are concentrated as dominant forces, providing the essential electronic control units, sensors, and connectivity modules that form the backbone of these intelligent systems. This concentration among a core group of OEMs and Tier-1 suppliers creates a competitive yet collaborative environment focused on technological advancement.

Type Insights

The connected motorcycle market can be segmented by the type of connectivity solution employed, primarily divided into embedded, tethered, and integrated systems. Embedded systems represent the most sophisticated and seamless type of connectivity. These systems have a factory-fitted cellular modem and an integrated SIM card, allowing the motorcycle to maintain a constant, independent connection to the internet without relying on a rider's smartphone. This enables a wide array of always-on features such as real-time vehicle diagnostics, automatic emergency calls in the event of a crash, and remote services via a manufacturer's dedicated mobile application. Tethered systems, on the other hand, utilize the rider's smartphone as a gateway for connectivity. The motorcycle pairs with the phone via Bluetooth or USB, leveraging the phone's data connection to access navigation, music streaming, and call functionality. While this is a more cost-effective solution, it often offers a less integrated experience and is dependent on the phone's presence and battery life. Integrated systems represent a hybrid approach, combining elements of both. They may have an embedded module for critical safety functions but use a smartphone connection for infotainment, aiming to provide the best of both worlds in terms of reliability and functionality.

Application Insights

The applications for connected motorcycle technology are diverse, fundamentally enhancing safety, security, convenience, and entertainment for the rider. The most critical application is in the domain of safety and security. This includes features like automatic crash notification, which alerts emergency services with the vehicle's location in the event of an accident. Theft prevention and recovery is another vital application, utilizing GPS tracking to monitor a motorcycle's location and assist in its recovery if stolen. Navigation and telematics form another major application category, offering real-time traffic updates, weather information, and dynamic routing to help riders avoid congestion and hazardous conditions. This is closely linked to vehicle management applications, which provide riders with detailed insights into their motorcycle's health, scheduling service appointments, and receiving predictive maintenance alerts directly through a mobile app. Furthermore, connectivity enables a range of infotainment applications, allowing riders to control music, make hands-free calls, and access messages through handlebar controls or voice commands, minimizing distraction. An emerging application is the facilitation of vehicle-to-vehicle and vehicle-to-infrastructure communication, which is poised to dramatically improve collective road safety by enabling motorcycles to communicate with the surrounding transportation ecosystem.

Regional Insights

The adoption and development of connected motorcycle technology display distinct regional characteristics influenced by infrastructure, consumer behavior, and regulatory frameworks. The North American market is a significant early adopter, characterized by high consumer demand for advanced technology and premium motorcycles. The presence of major players like Harley-Davidson and a strong culture of long-distance touring fuels the need for robust connectivity features for navigation and safety. Europe stands as a global leader in this market, driven largely by stringent regional safety regulations from bodies like the European Commission. European manufacturers, including BMW, Ducati, and KTM, are at the pinnacle of integrating advanced rider-assistance systems and V2X technology. The Asia-Pacific region presents a massive and complex landscape. Developed economies such as Japan and South Korea are technology innovation hubs, with companies like Honda and Yamaha leading development. In contrast, emerging economies within the region represent a future growth opportunity, though adoption is currently slower due to cost sensitivity and varying levels of network infrastructure. Each region's unique dynamics shape the pace of technological integration and the specific features prioritized by manufacturers and consumers alike.

Company Insights

The competitive landscape of the connected motorcycle market is defined by a strategic interplay between established motorcycle manufacturers and leading technology providers. Prominent motorcycle OEMs are vigorously investing in connectivity to enhance their brand value and product offerings. BMW Motorrad is widely recognized as a pioneer with its BMW Motorrad Connected platform, offering a comprehensive suite of navigation, ride analytics, and emergency services. Harley-Davidson has made significant strides with its H-D Connect service on models like the LiveWire, providing real-time location and status monitoring. Honda Motor Co., Ltd. is leveraging its extensive R&D capabilities to integrate connectivity across its model range, often focusing on safety and navigation. Yamaha Motor Co., Ltd. and Triumph Motorcycles are also key contenders, developing their own proprietary systems and apps. Beyond the OEMs, technology giants play an indispensable role. Robert Bosch GmbH supplies critical components like ABS, stability control, and connectivity modules. Continental AG provides telematics and human-machine interface solutions. Semiconductor companies like NVIDIA are contributing high-performance computing platforms for complex data processing. This collaborative ecosystem between automotive and tech firms is essential for driving innovation and bringing sophisticated connected experiences to market.

Recent Developments

The connected motorcycle market is characterized by rapid innovation and strategic movements as companies jockey for position in this emerging field. A prominent recent trend is the accelerated development and integration of Vehicle-to-Everything (V2X) communication technology. Major manufacturers and suppliers are conducting extensive pilot programs to enable motorcycles to communicate with traffic lights, road signs, and other vehicles to prevent accidents at intersections and in blind spots. There has been a significant push towards standardizing communication protocols to ensure interoperability across different brands and the broader transportation network. Another key development is the enhancement of cloud-based platforms and digital services. Companies are expanding their offerings beyond basic connectivity to include advanced features like over-the-air updates, which allow for remote software improvements and feature activation long after the motorcycle has left the dealership. The industry has also seen a wave of strategic partnerships and acquisitions, with traditional OEMs collaborating with software firms and startups to accelerate their digital transformation. Furthermore, the focus on cybersecurity has intensified, with investments in robust encryption and intrusion detection systems to protect vehicle data and systems from malicious attacks, ensuring rider safety and privacy.

Report Segmentation

This comprehensive market research report on the global connected motorcycle industry provides a detailed and structured analysis to offer clients a thorough understanding of the market dynamics. The report is meticulously segmented to allow for deep dives into specific areas of interest. The segmentation begins by technology, categorizing the market into embedded, tethered, and integrated connectivity solutions, analyzing the adoption and growth prospects of each. It is further segmented by application, providing dedicated analysis for critical areas such as safety and security, navigation and telematics, infotainment, and vehicle management. The report includes a detailed component segmentation, breaking down the market into hardware elements like sensors and control units and software and services. A regional segmentation delivers a granular analysis of the market across key geographies including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, key players, and growth potential. Furthermore, the report features a dedicated company profile section, offering insights into the strategies, product portfolios, and recent developments of the leading market players. This multi-faceted segmentation ensures that the report delivers targeted and actionable intelligence for stakeholders across the value chain.

FAQs

What is a connected motorcycle?

A connected motorcycle is a two-wheeled vehicle equipped with internet connectivity and embedded sensors that enable it to interact with its environment, the driver, other vehicles, and cloud-based services. This facilitates features like real-time navigation, emergency crash response, theft tracking, and remote diagnostics.

How does connected motorcycle technology improve safety?

It enhances safety through advanced rider-assistance systems such as blind-spot detection and collision warnings. Furthermore, Vehicle-to-Everything communication allows the motorcycle to exchange data with traffic infrastructure and other vehicles to alert riders of potential hazards beyond their line of sight.

What is V2X communication for motorcycles?

V2X, or Vehicle-to-Everything communication, is a technology that allows a motorcycle to wirelessly exchange information with its surroundings. This includes communication with other vehicles, pedestrians' devices, roadside units, and network clouds to improve road safety, traffic efficiency, and overall riding experience.

Which companies are leading the connected motorcycle market?

Leading companies include major motorcycle manufacturers such as BMW Motorrad, Harley-Davidson, Honda, Yamaha, and Triumph. These OEMs are supported by key technology suppliers like Bosch, Continental, and Ericsson, who provide critical components and connectivity solutions.

What are the main applications of connectivity in motorcycles?

The main applications encompass safety and security features like emergency calls and anti-theft systems, navigation and real-time traffic information, vehicle health monitoring and predictive maintenance, and infotainment services for music and communication.

What are the challenges facing the connected motorcycle market?

Key challenges include the high cost of technology integration, which can increase vehicle prices, significant concerns over data privacy and cybersecurity vulnerabilities, and the need for widespread, reliable cellular network coverage and standardized communication protocols to ensure full functionality.

Citius Research has developed a research report titled “Connected Motorcycle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Connected Motorcycle Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Connected Motorcycle Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Connected Motorcycle Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Connected Motorcycle Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Connected Motorcycle Market
• Research Methodology
• Executive Summary
• Market Dynamics of Connected Motorcycle Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Connected Motorcycle Market
• Cost and Gross Margin Analysis of Connected Motorcycle Market
• Connected Motorcycle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Connected Motorcycle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Connected Motorcycle Market Key Stakeholders

Below are the key stakeholders for the Connected Motorcycle Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Connected Motorcycle Market Report Scope

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Connected Motorcycle Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Connected Motorcycle Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Connected Motorcycle Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

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