Completion Equipment and Services Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194023
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Completion Equipment and Services Market size was estimated at USD 22 billion in 2023 and is projected to reach USD 35 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Completion Equipment and Services Market

(Market Size)
$22 billion
$35 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 22 billion
2030 Market Size USD 35 billion
Key Players Schlumberger, Halliburton, Baker Hughes, Weatherford, NOV

Market Summary

The completion equipment and services market is an integral segment within the broader energy and power industry, focused on the final stages of well construction that enable hydrocarbon extraction. This market encompasses a wide array of tools, technologies, and professional services designed to optimize well productivity and ensure operational integrity. Key activities include perforating, fracturing, sand control, and well testing, all critical for maximizing reservoir recovery rates. The market serves both onshore and offshore operations, with demand closely tied to global oil and gas exploration and production activities. As energy companies increasingly prioritize efficiency and cost-effectiveness, the adoption of advanced completion technologies has become essential. The market is characterized by continuous innovation, driven by the need to access more challenging reservoirs, including unconventional shale plays and deepwater fields. Regulatory requirements and environmental considerations also significantly influence market dynamics, prompting the development of safer and more sustainable completion practices. Overall, the completion equipment and services market plays a pivotal role in enabling the energy sector to meet global demand while navigating complex geological and economic conditions.

Key Highlights

The completion equipment and services market is distinguished by several key highlights that underscore its importance and evolution. Technological advancements are at the forefront, with innovations such as intelligent completions, which allow for real-time monitoring and control of downhole conditions, enhancing reservoir management and production efficiency. The shift towards unconventional resources, particularly shale gas and tight oil, has driven demand for specialized hydraulic fracturing and multistage completion systems. Market consolidation is another notable trend, with major players engaging in mergers and acquisitions to expand their service portfolios and geographic reach. Additionally, there is a growing emphasis on digitalization and data analytics, enabling predictive maintenance and optimized performance. The market is also witnessing increased investment in research and development to address challenges such as high-pressure high-temperature environments and subsea applications. Sustainability initiatives are gaining traction, with companies developing eco-friendly completion fluids and reducing environmental footprints. These highlights reflect a market that is dynamic, innovation-driven, and responsive to the evolving needs of the energy industry.

Drivers, Opportunities & Restraints

The completion equipment and services market is influenced by a combination of drivers, opportunities, and restraints that shape its growth trajectory. Primary drivers include rising global energy demand, which necessitates increased exploration and production activities, particularly in emerging economies. Technological advancements that enhance operational efficiency and reduce costs also propel market growth. The expansion of unconventional resource development, such as shale and tight reservoirs, further drives demand for advanced completion solutions. Opportunities abound in the form of deepwater and ultra-deepwater projects, which require sophisticated completion technologies to overcome technical challenges. The integration of digital tools and automation presents significant potential for improving accuracy and reducing non-productive time. However, the market faces restraints such as volatility in oil and gas prices, which can lead to reduced capital expenditure by energy companies. Environmental regulations and public opposition to hydraulic fracturing in certain regions also pose challenges. Additionally, the high cost of advanced completion equipment and the need for skilled personnel can limit adoption. Balancing these factors is crucial for stakeholders to navigate the market effectively.

Concentration Insights

The completion equipment and services market exhibits a concentrated competitive landscape, dominated by a few major international corporations that hold significant market share. These include Schlumberger, Halliburton, Baker Hughes, and Weatherford, which offer comprehensive portfolios of completion products and services across global markets. These companies leverage their extensive research and development capabilities, extensive service networks, and strong customer relationships to maintain leadership positions. There is also a presence of specialized regional players and niche technology providers that focus on specific segments, such as sand control systems or intelligent completions. The market concentration is further characterized by strategic alliances and joint ventures aimed at expanding technological expertise and geographic presence. Mergers and acquisitions are common, as companies seek to enhance their service offerings and competitive edge. This concentration results in high barriers to entry for new players, due to the capital-intensive nature of the industry and the need for advanced technological capabilities. However, innovation from smaller firms and startups continues to influence the market, often through partnerships with larger entities.

Type Insights

The completion equipment and services market can be segmented by type into various categories, each serving distinct functions in the well completion process. Packers and liners are fundamental components used to isolate zones within the wellbore, ensuring controlled production and preventing fluid migration. Sand control systems, including screens and gravel packs, are essential for managing sand production in unconsolidated formations, thereby protecting downstream equipment and maintaining well integrity. Perforating systems, which involve creating holes in the casing to connect the wellbore to the reservoir, are critical for initiating production. Fracturing equipment, such as pumps and blenders, supports hydraulic fracturing operations to enhance permeability in tight reservoirs. Completion fluids, designed to maintain pressure control and minimize formation damage, are another key category. Additionally, intelligent completion systems incorporate sensors and control valves to enable real-time monitoring and optimization of production. Each type of equipment and service addresses specific operational challenges, contributing to overall well performance and efficiency.

Application Insights

The application of completion equipment and services varies significantly based on the type of well and reservoir characteristics. Onshore applications dominate the market, driven by extensive shale gas and tight oil developments in regions like North America. These applications often require high-volume hydraulic fracturing and multistage completions to economically produce from low-permeability formations. Offshore applications, including shallow water, deepwater, and ultra-deepwater, present unique challenges such as high pressure and temperature conditions, necessitating robust and reliable completion technologies. Subsea completions are particularly complex, involving remotely operated equipment and advanced intervention capabilities. Horizontal and multilateral wells are increasingly common, leveraging advanced completion techniques to maximize reservoir contact and production rates. Additionally, workover and recompletion activities represent important applications, where existing wells are enhanced or repaired to restore or increase production. Each application demands tailored solutions to address specific geological, operational, and economic factors, highlighting the versatility and critical role of completion equipment and services.

Regional Insights

The completion equipment and services market demonstrates distinct regional dynamics influenced by geological resources, regulatory frameworks, and investment levels. North America, particularly the United States and Canada, is a leading market due to prolific shale formations and extensive hydraulic fracturing activities. The region benefits from advanced technological adoption and a highly competitive service sector. Europe shows steady demand, with notable activity in the North Sea, where aging fields require workover and recompletion services to sustain production. The Asia-Pacific region is experiencing growth, driven by increasing energy consumption and exploration efforts in countries like China and Australia. Middle Eastern markets are characterized by large-scale conventional oil and gas projects, with significant investments in enhanced oil recovery techniques. Latin America offers opportunities, especially in Brazil's pre-salt fields and Argentina's shale developments. Africa presents potential, though political and economic instability can impact project timelines. Each region requires customized approaches based on local conditions, influencing the strategies of service providers and equipment manufacturers.

Company Insights

Several key companies dominate the completion equipment and services market, each bringing unique strengths and specializations. Schlumberger is a global leader, offering a comprehensive range of completion solutions, including its renowned SureTrak and Connect platforms for intelligent completions. Halliburton is another major player, with strong capabilities in hydraulic fracturing, sand control, and production enhancement through its Boots & Coots and Sperry Drilling segments. Baker Hughes provides advanced completion technologies, such as its AutoTrak rotary steerable systems and Nexus suite of sand management products. Weatherford focuses on innovative completion tools and well construction services, emphasizing digital integration and efficiency. National Oilwell Varco (NOV) supplies critical completion equipment, including packers and liners, through its Completion & Production Solutions segment. Other notable companies include TechnipFMC, which excels in subsea completion systems, and Superior Energy Services, offering specialized intervention and completion services. These companies invest heavily in research and development to maintain technological leadership and address evolving industry challenges.

Recent Developments

The completion equipment and services market has witnessed several recent developments that reflect ongoing innovation and strategic shifts. There is a growing adoption of digital technologies, such as artificial intelligence and machine learning, to optimize completion designs and predict equipment performance. Companies are increasingly focusing on environmentally sustainable practices, developing biodegradable completion fluids and reducing emissions from fracturing operations. Mergers and acquisitions continue to reshape the competitive landscape, with recent transactions aimed at expanding geographic presence and technological capabilities. For instance, acquisitions have enabled companies to enhance their offerings in specific areas like well intervention or digital monitoring. Collaborations between service companies and energy producers are becoming more common, aimed at co-developing customized solutions for complex reservoirs. Additionally, advancements in materials science have led to more durable and corrosion-resistant completion tools, extending equipment lifespan in harsh environments. These developments highlight a market that is rapidly evolving to meet the demands of modern energy extraction.

Report Segmentation

The completion equipment and services market report is segmented to provide detailed insights into various aspects of the industry. Segmentation by type includes categories such as packers, sand control systems, perforating systems, fracturing equipment, completion fluids, and intelligent completion systems. Each segment is analyzed in terms of market trends, technological advancements, and adoption rates. Application-based segmentation covers onshore and offshore operations, with further breakdown into horizontal, vertical, and multilateral wells, as well as workover and recompletion activities. Regional segmentation examines market dynamics across North America, Europe, Asia-Pacific, Middle East, Latin America, and Africa, highlighting key growth areas and challenges. Additionally, the report may segment by service type, distinguishing between equipment sales, rental services, and professional consulting. This comprehensive segmentation allows stakeholders to identify specific opportunities and tailor strategies accordingly, providing a nuanced understanding of the market landscape.

FAQs

What is completion in oil and gas? Completion in oil and gas refers to the process of preparing a well for production after drilling is finished. This involves installing necessary equipment, such as casing, tubing, packers, and valves, to safely and efficiently extract hydrocarbons from the reservoir.

What are the types of well completion? Types of well completion include open hole completion, where the reservoir is left uncased; cased hole completion, which involves lining the wellbore with casing and perforating; and advanced methods like intelligent completions that use sensors for real-time monitoring.

What is the difference between drilling and completion? Drilling is the process of creating the wellbore to access the reservoir, while completion involves equipping the well to enable production, including installing hardware and performing treatments like fracturing.

What is fracking in completion? Fracking, or hydraulic fracturing, is a completion technique used to stimulate production by injecting high-pressure fluid into the reservoir to create fractures, allowing hydrocarbons to flow more freely to the wellbore.

What are completion services? Completion services encompass a range of activities and offerings provided by specialized companies to equip and prepare wells for production, including perforating, fracturing, sand control, and well testing services.

Why is well completion important? Well completion is crucial because it directly impacts the productivity, safety, and longevity of a well. Proper completion ensures efficient hydrocarbon recovery, minimizes environmental risks, and maximizes economic returns.

Citius Research has developed a research report titled “Completion Equipment and Services Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Completion Equipment and Services Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Completion Equipment and Services Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Completion Equipment and Services Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Completion Equipment and Services Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Completion Equipment and Services Market
• Research Methodology
• Executive Summary
• Market Dynamics of Completion Equipment and Services Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Completion Equipment and Services Market
• Cost and Gross Margin Analysis of Completion Equipment and Services Market
• Completion Equipment and Services Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Completion Equipment and Services Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Completion Equipment and Services Market Key Stakeholders

Below are the key stakeholders for the Completion Equipment and Services Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Completion Equipment and Services Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Completion Equipment and Services Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Completion Equipment and Services Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Completion Equipment and Services Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Completion Equipment and Services Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Completion Equipment and Services Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Completion Equipment and Services Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Completion Equipment and Services Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Completion Equipment and Services Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Completion Equipment and Services Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Completion Equipment and Services Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Completion Equipment and Services Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Completion Equipment and Services Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Completion Equipment and Services Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Completion Equipment and Services Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Completion Equipment and Services Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Completion Equipment and Services Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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