Geothermal Power Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194089
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Geothermal Power Market size was estimated at USD 6.8 billion in 2023 and is projected to reach USD 30 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 25.00% during the forecast period (2024-2030).

Geothermal Power Market

(Market Size)
$6.8 billion
$30 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 25.00%
2023 Market Size USD 6.8 billion
2030 Market Size USD 30 billion
Key Players Ormat Technologies, Enel Green Power, Calpine, Energy Development Corporation, KenGen

Market Summary

The geothermal power market represents a significant segment within the global renewable energy sector, leveraging heat from the Earth's subsurface to generate electricity and provide direct heating solutions. This market has gained considerable attention due to its ability to offer baseload power, operating continuously regardless of weather conditions, unlike other intermittent renewable sources such as solar or wind. Geothermal energy is harnessed through various technologies, including dry steam, flash steam, and binary cycle power plants, each suitable for different geological conditions. The development of geothermal resources requires substantial upfront investment and extensive geological surveys to identify viable sites, often located in tectonically active regions. Countries with abundant geothermal potential, such as the United States, Indonesia, the Philippines, and Kenya, have been at the forefront of market growth, supported by government policies and increasing private sector involvement. The market is also witnessing advancements in enhanced geothermal systems (EGS), which aim to expand geothermal potential to regions without natural hydrothermal resources. As global efforts to decarbonize the energy sector intensify, geothermal power is increasingly viewed as a reliable and sustainable option to complement other renewables, contributing to energy security and climate goals.

Key Highlights

The geothermal power market is characterized by several key highlights that underscore its growing importance in the global energy landscape. One of the most notable aspects is its capacity for providing stable, baseload power, which ensures a consistent electricity supply without the fluctuations associated with solar or wind energy. This reliability makes geothermal power an attractive option for grid stability and energy diversification strategies. Technological innovations, particularly in drilling and power plant efficiency, are reducing costs and expanding the feasibility of geothermal projects in previously untapped regions. Enhanced Geothermal Systems (EGS) represent a breakthrough, enabling the extraction of heat from hot dry rocks through hydraulic stimulation, thus broadening the geographical scope of geothermal energy potential. The market is also seeing increased investment from both public and private sectors, driven by supportive regulatory frameworks and incentives aimed at promoting renewable energy adoption. Furthermore, geothermal power plants have a relatively small land footprint compared to other energy sources, minimizing environmental impact and land use conflicts. These factors collectively highlight the strategic value of geothermal energy in transitioning to a low-carbon economy.

Drivers, Opportunities & Restraints

The geothermal power market is propelled by several key drivers, including the global push towards renewable energy to mitigate climate change and reduce greenhouse gas emissions. Governments worldwide are implementing policies and incentives, such as tax credits, feed-in tariffs, and renewable portfolio standards, to encourage geothermal development. Energy security concerns and the desire to diversify energy mixes away from fossil fuels further drive market growth. Additionally, technological advancements in exploration, drilling, and power conversion are lowering costs and improving efficiency, making geothermal projects more economically viable. Opportunities in the market abound, particularly in the expansion of Enhanced Geothermal Systems (EGS), which could unlock vast resources in regions without natural hydrothermal activity. There is also growing potential for direct use applications, such as district heating, industrial processes, and agriculture, which can provide additional revenue streams and enhance project economics. However, the market faces significant restraints, including high upfront capital costs and long development timelines, which can deter investment. Geological risks, such as the uncertainty in resource assessment and the potential for induced seismicity, also pose challenges. Regulatory hurdles and environmental concerns, including water usage and land impact, require careful management to ensure sustainable development.

Concentration Insights

The geothermal power market exhibits a concentrated development pattern, with a handful of countries dominating installed capacity and project activity. The United States leads globally, with significant operations in states like California, Nevada, and Hawaii, supported by favorable policies and advanced technological capabilities. Indonesia and the Philippines are major players in the Asia-Pacific region, leveraging their abundant volcanic resources to expand geothermal capacity and meet growing energy demand. Kenya stands out in Africa, with ambitious projects in the East African Rift Valley, contributing substantially to the national grid and attracting international investment. Iceland and New Zealand also have well-established geothermal sectors, utilizing resources for both power generation and direct heating applications. This concentration is largely due to the geographical distribution of high-temperature geothermal resources, which are predominantly found in tectonically active zones. However, efforts are underway to diversify geographically through Enhanced Geothermal Systems (EGS) and international collaboration, aiming to tap into latent potential in regions like Europe and South America. Market concentration also reflects the influence of supportive government policies, investment climate, and local expertise in geothermal development.

Type Insights

Geothermal power generation is categorized into several types based on the technology used to convert geothermal heat into electricity. Dry steam power plants are the oldest and simplest form, utilizing steam directly from underground reservoirs to drive turbines; this type is most effective in regions with high-temperature steam resources, such as those found at the Geysers in California. Flash steam plants are the most common, where high-pressure hot water is brought to the surface and flashed into steam to power turbines; these are suitable for resources with temperatures above 180?C. Binary cycle power plants represent a more recent advancement, using geothermal water to heat a secondary fluid with a lower boiling point, which then vaporizes and drives turbines; this technology allows for electricity generation from lower-temperature resources (as low as 100?C), expanding the potential reach of geothermal energy. Additionally, Enhanced Geothermal Systems (EGS) are an emerging type that involves creating artificial reservoirs in hot dry rocks through hydraulic stimulation, enabling power generation in areas without natural permeability. Each type offers distinct advantages and is selected based on resource characteristics, with binary and EGS technologies gaining traction for their flexibility and broader applicability.

Application Insights

Geothermal energy applications extend beyond electricity generation to include a variety of direct uses, enhancing its value proposition across different sectors. The primary application is power generation, where geothermal plants supply baseload electricity to national grids, contributing to energy stability and reliability. In addition to power, geothermal resources are extensively used for direct heating purposes, such as district heating systems that provide warmth to residential and commercial buildings, notably in countries like Iceland and Hungary. Industrial applications include process heating for manufacturing, food processing, and greenhouse agriculture, where consistent heat is required. Geothermal energy is also utilized in aquaculture for maintaining optimal water temperatures in fish farming operations. Furthermore, spa and recreational uses, such as hot springs and wellness tourism, leverage geothermal heat for therapeutic and leisure activities. The versatility of geothermal applications allows for cascaded use, where higher-temperature resources are first used for power generation and the residual heat is then applied to direct uses, maximizing efficiency and economic returns. This multi-faceted applicability makes geothermal energy a comprehensive solution for both energy and thermal needs.

Regional Insights

The geothermal power market demonstrates distinct regional dynamics influenced by geological resources, policy support, and energy demand. North America, led by the United States, remains a dominant region with extensive installed capacity and ongoing projects, particularly in western states with high geothermal potential. The Asia-Pacific region is a hotspot for growth, with Indonesia and the Philippines aggressively expanding their geothermal capacities to meet rising electricity needs and reduce reliance on fossil fuels; Japan and New Zealand are also significant contributors. Europe shows steady development, with countries like Italy, Iceland, and Turkey leveraging geothermal for both power and heating; the European Union's renewable energy targets are further stimulating market activity. Africa's potential is increasingly being realized, especially in East African nations like Kenya and Ethiopia, where geothermal projects are pivotal for economic development and energy access. Latin America, with countries such as Mexico and Chile, is exploring its geothermal resources to diversify energy matrices. Each region faces unique challenges, including regulatory frameworks, investment availability, and technical expertise, but overall, global interest in geothermal energy is rising, driven by the need for sustainable and reliable power sources.

Company Insights

The competitive landscape of the geothermal power market features a mix of established energy companies, specialized geothermal firms, and utilities actively engaged in project development and operations. Key players include Ormat Technologies, a leader in geothermal power plants and equipment, with a strong presence in multiple international markets. Enel Green Power is another major participant, developing and operating geothermal assets in Italy, the United States, and Latin America. Calpine Corporation operates one of the largest geothermal facilities globally at the Geysers in California. KenGen (Kenya Electricity Generating Company) is a prominent player in Africa, driving geothermal expansion in the East African Rift. Additionally, companies like Pertamina Geothermal Energy in Indonesia and Energy Development Corporation in the Philippines are instrumental in harnessing local resources. These companies are focusing on technological innovation, strategic partnerships, and capacity expansion to strengthen their market positions. The market also sees involvement from engineering firms and service providers offering drilling, exploration, and maintenance services, supporting the entire project lifecycle. Collaboration between public and private entities is common, facilitating knowledge transfer and risk sharing in this capital-intensive industry.

Recent Developments

The geothermal power market has witnessed several recent developments that highlight its evolving landscape and growing momentum. Technological advancements are at the forefront, with improvements in drilling techniques, such as directional drilling and slimhole drilling, reducing costs and enhancing efficiency in resource extraction. Enhanced Geothermal Systems (EGS) have seen increased pilot projects and research funding, aiming to commercialize this technology for broader application. Policy developments have also been significant, with countries like Indonesia and Kenya introducing new regulations and incentives to accelerate geothermal development and attract foreign investment. Corporate activities include mergers and acquisitions, such as the acquisition of geothermal assets by major energy companies to diversify their renewable portfolios. Project announcements are frequent, with new plants being commissioned in regions like the Philippines and Iceland, and expansion plans underway in the United States and East Africa. International collaborations, such as partnerships between developed and developing nations for technology transfer and capacity building, are fostering global market growth. These developments reflect a concerted effort to overcome traditional barriers and unlock the full potential of geothermal energy in the global renewable mix.

Report Segmentation

This geothermal power market report provides a comprehensive analysis segmented by various parameters to offer detailed insights into market dynamics. The segmentation includes type, categorizing the market into dry steam, flash steam, binary cycle, and enhanced geothermal systems (EGS), each analyzed for their market share, growth potential, and technological trends. Application segmentation covers power generation and direct uses, such as district heating, industrial processes, and agriculture, highlighting demand patterns and adoption rates across different sectors. Regional segmentation breaks down the market into key geographies, including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, examining regional policies, resource availability, and project pipelines. Additionally, the report includes segmentation by end-user, focusing on utilities, industrial consumers, and residential-commercial sectors, to understand consumption dynamics and investment opportunities. Each segment is evaluated based on current market status, challenges, and future outlook, providing stakeholders with actionable intelligence to inform strategic decisions. This structured approach ensures a thorough understanding of the multifaceted geothermal power market, catering to the needs of investors, policymakers, and industry participants.

FAQs

What is geothermal energy? Geothermal energy is heat derived from the Earth's subsurface, which can be harnessed for electricity generation and direct heating applications through various technologies.

How does a geothermal power plant work? Geothermal power plants utilize steam or hot water from underground reservoirs to drive turbines connected to generators, producing electricity; the specific process varies by plant type, such as dry steam, flash steam, or binary cycle.

Where is geothermal energy used? Geothermal energy is used globally, with significant utilization in tectonically active regions like the United States, Indonesia, the Philippines, Kenya, and Iceland for both power generation and direct heating purposes.

What are the benefits of geothermal energy? Geothermal energy offers reliable baseload power, low greenhouse gas emissions, small land footprint, and versatility in applications, making it a sustainable and efficient renewable energy source.

What are the challenges of geothermal energy? Challenges include high initial investment costs, geological risks, long development timelines, potential induced seismicity, and regulatory hurdles that can impede project progression.

What is the future of geothermal energy? The future of geothermal energy is promising, with advancements in enhanced geothermal systems (EGS) and increasing global focus on renewables expected to expand its adoption and integration into energy systems worldwide.

Citius Research has developed a research report titled “Geothermal Power Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Geothermal Power Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Geothermal Power Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Geothermal Power Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Geothermal Power Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Geothermal Power Market
• Research Methodology
• Executive Summary
• Market Dynamics of Geothermal Power Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Geothermal Power Market
• Cost and Gross Margin Analysis of Geothermal Power Market
• Geothermal Power Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Geothermal Power Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Geothermal Power Market Key Stakeholders

Below are the key stakeholders for the Geothermal Power Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Geothermal Power Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Geothermal Power Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Geothermal Power Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Geothermal Power Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Geothermal Power Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Geothermal Power Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Geothermal Power Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Geothermal Power Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Geothermal Power Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Geothermal Power Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Geothermal Power Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Geothermal Power Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Geothermal Power Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Geothermal Power Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Geothermal Power Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Geothermal Power Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Geothermal Power Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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