Commodity Liners Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209750
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The Commodity Liners Market size was estimated at USD 2.2 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Commodity Liners Market

(Market Size)
$2.2 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 2.2 billion
2030 Market Size USD 4 billion
Key Players Mondi Group, Sealed Air, Smurfit Kappa, DS Smith, International Paper

Market Summary

The commodity liners market is an integral segment within the packaging industry, providing essential protective solutions for the storage and transportation of bulk goods. These liners are primarily utilized across various sectors including food and beverage, chemicals, agriculture, and pharmaceuticals to ensure product integrity and prevent contamination. The market is characterized by a diverse range of materials such as polyethylene, polypropylene, and specialized barrier films, each tailored to meet specific requirements like moisture resistance, UV protection, and durability. Increasing global trade activities and the rising demand for efficient bulk packaging solutions are significant factors contributing to market growth. Companies are focusing on developing sustainable and recyclable liner options to align with environmental regulations and consumer preferences. The market is highly competitive with numerous players offering customized solutions to cater to unique industry needs. Innovations in material science and manufacturing processes continue to enhance the performance and reliability of commodity liners, making them indispensable in modern supply chains.

Key Highlights

The commodity liners market showcases several key highlights that underline its dynamic nature and critical role in packaging. One prominent aspect is the increasing adoption of flexible intermediate bulk container (FIBC) liners, which offer superior protection for powdered and granular materials. Advancements in liner design, such as the integration of anti-static properties and breathable films, address specific safety and preservation needs across industries. The market is witnessing a surge in demand from the food and beverage sector, driven by stringent hygiene standards and the need to extend shelf life. Additionally, the shift towards lightweight and cost-effective packaging solutions is propelling the preference for high-performance liners over traditional rigid containers. Key players are investing in research and development to introduce bio-based and compostable liners, responding to the growing emphasis on sustainability. The expansion of e-commerce and logistics networks further amplifies the requirement for reliable bulk packaging, reinforcing the market's positive trajectory. Regulatory compliance and certifications, such as FDA approval for food-contact liners, also play a crucial role in market differentiation and trust-building.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the commodity liners market, including the escalating need for safe and efficient bulk material handling across global supply chains. The rise in international trade and industrialization, particularly in emerging economies, necessitates robust packaging solutions to minimize product loss and contamination. Opportunities abound in the development of eco-friendly liners made from recycled or biodegradable materials, catering to the increasing consumer and regulatory demand for sustainable practices. The expansion of the pharmaceutical and chemical industries presents additional avenues for specialized liner applications that require high barrier properties and chemical resistance. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profit margins. Environmental concerns regarding plastic waste and stringent regulations on single-use plastics may also hinder market growth in certain regions. Despite these challenges, technological innovations and strategic collaborations offer potential pathways to overcome obstacles and capitalize on emerging trends.

Concentration Insights

The commodity liners market exhibits a concentrated competitive landscape with several established players and a multitude of regional manufacturers. Leading companies such as Greif Inc., Bemis Company, and LC Packaging International dominate the market through extensive product portfolios and global distribution networks. These players focus on mergers, acquisitions, and partnerships to strengthen their market presence and expand into new geographic regions. There is a notable concentration of production facilities in North America and Europe, where advanced manufacturing technologies and stringent quality standards prevail. However, Asia-Pacific is emerging as a significant hub for liner production due to lower labor costs and growing industrial output. The market also features numerous small and medium-sized enterprises that cater to niche segments with customized solutions. Intense competition drives continuous innovation in material composition and liner design, ensuring enhanced performance and customer satisfaction. Regulatory compliance and certifications are critical factors influencing market concentration, as companies strive to meet international standards and gain competitive advantage.

Type Insights

Commodity liners are available in various types, each designed to address specific packaging requirements and material characteristics. Polyethylene liners are the most widely used due to their excellent moisture barrier properties, flexibility, and cost-effectiveness, making them ideal for food grains, fertilizers, and chemicals. Polypropylene liners offer superior strength and resistance to tearing, commonly employed in construction and agricultural applications. For industries requiring high barrier protection, multi-layer laminates and co-extruded films are utilized to prevent oxygen and light transmission, preserving product quality in sectors like pharmaceuticals and specialty chemicals. Additionally, breathable liners are gaining traction for packaging hygroscopic materials that require ventilation to prevent condensation. The development of anti-static liners ensures safety when handling flammable or explosive powders. Customized liners with specific dimensions, fittings, and sealing mechanisms are also prevalent, providing tailored solutions for unique bulk container systems. The choice of liner type is influenced by factors such as product compatibility, transportation conditions, and regulatory standards.

Application Insights

Commodity liners find extensive applications across multiple industries, underscoring their versatility and indispensability in bulk packaging. In the food and beverage sector, liners are crucial for storing and transporting ingredients like flour, sugar, and grains, ensuring hygiene and preventing spoilage. The chemical industry relies on specialized liners to safely handle powders, granules, and hazardous materials, with features such as chemical resistance and leak prevention. Agricultural applications include the packaging of fertilizers, seeds, and animal feed, where liners protect against moisture and pests. Pharmaceuticals utilize high-purity liners to maintain the integrity of sensitive products during storage and shipment. Additionally, the mining and construction sectors use durable liners for materials like cement and sand. The rise of FIBCs has further expanded application scope, offering efficient solutions for large-volume packaging. Each application demands specific liner properties, driving innovation and customization in the market to meet diverse industry needs.

Regional Insights

The commodity liners market demonstrates distinct regional dynamics influenced by economic activities, industrial growth, and regulatory frameworks. North America holds a significant market share, driven by advanced logistics infrastructure, stringent safety standards, and high demand from the food and chemical sectors. Europe follows closely, with strong emphasis on sustainability and recycling initiatives shaping market trends. The Asia-Pacific region is experiencing rapid growth due to expanding manufacturing capabilities, increasing foreign investments, and rising consumption in countries like China and India. Latin America and the Middle East & Africa are emerging markets, where agricultural and industrial development fuels demand for bulk packaging solutions. Regional variations in raw material availability and environmental regulations also impact market dynamics. Companies are adopting region-specific strategies to address local needs and capitalize on growth opportunities, making geographic expansion a key focus area for market players.

Company Insights

Prominent companies in the commodity liners market include Greif Inc., a global leader known for its comprehensive range of industrial packaging products. Bemis Company, now part of Amcor, specializes in flexible packaging solutions with a strong focus on innovation and sustainability. LC Packaging International emphasizes eco-friendly liners and has a robust presence in European markets. Other key players like Berry Global Group and Mondi Group offer extensive portfolios that cater to diverse industry requirements. These companies invest heavily in research and development to introduce advanced materials and manufacturing techniques. Strategic initiatives such as acquisitions, partnerships, and capacity expansions are common to enhance market reach and competitive positioning. Additionally, regional players and SMEs contribute significantly by providing customized solutions and catering to local demands. The competitive landscape is marked by a focus on quality, reliability, and adherence to international standards, ensuring customer trust and long-term business growth.

Recent Developments

Recent developments in the commodity liners market reflect ongoing innovation and strategic movements aimed at addressing evolving customer and environmental needs. Companies are increasingly launching sustainable liner options made from recycled materials or biodegradable polymers to reduce ecological impact. Technological advancements have led to the introduction of smart liners equipped with sensors for real-time monitoring of conditions like temperature and humidity during transit. There is a growing trend towards collaboration between liner manufacturers and recycling firms to promote circular economy practices. Regulatory updates, particularly regarding plastic usage and waste management, are driving compliance-related innovations in product design. Market players are also expanding their production capacities in high-growth regions to meet rising demand. Additionally, investments in automation and digitalization are enhancing manufacturing efficiency and product consistency. These developments underscore the market's adaptability and commitment to meeting future challenges and opportunities.

Report Segmentation

This report on the commodity liners market offers a detailed segmentation to provide comprehensive insights into various aspects of the industry. The segmentation is based on material type, covering polyethylene, polypropylene, and other polymers, each analyzed for their market share and growth potential. Application segmentation includes food and beverage, chemicals, agriculture, pharmaceuticals, and other industries, highlighting specific demands and trends within each sector. The report also segments the market by product type, such as FIBC liners, drum liners, and box liners, examining their unique characteristics and usage patterns. Geographic segmentation covers key regions including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, providing regional analysis and growth prospects. Furthermore, the segmentation considers end-user preferences and purchasing behaviors, offering valuable insights for stakeholders. This structured approach enables a thorough understanding of market dynamics, helping businesses make informed decisions and identify growth opportunities.

FAQs

What are commodity liners made of? Commodity liners are typically manufactured from materials such as polyethylene, polypropylene, or multi-layer laminated films. These materials are chosen for their durability, flexibility, and barrier properties against moisture, chemicals, and UV radiation.

How do commodity liners prevent contamination? Commodity liners act as a protective barrier between the bulk material and its container, preventing exposure to external contaminants like dust, moisture, and pests. They are often designed with secure sealing mechanisms to ensure integrity during handling and transportation.

What industries use commodity liners? Commodity liners are widely used in industries including food and beverage, chemicals, agriculture, pharmaceuticals, and construction. They are essential for packaging bulk solids, powders, and granules safely and efficiently.

Are there eco-friendly commodity liners available? Yes, many manufacturers now offer eco-friendly commodity liners made from recycled materials or biodegradable polymers. These options cater to growing environmental concerns and regulatory requirements for sustainable packaging.

How are commodity liners installed? Commodity liners are installed inside bulk containers such as FIBCs, drums, or boxes. They are typically designed to fit snugly with features like attached sleeves or spouts for easy filling and dispensing, ensuring minimal product loss.

Can commodity liners be customized? Absolutely, commodity liners can be customized in terms of size, material thickness, barrier properties, and additional features like anti-static layers or breathable films. Customization allows them to meet specific industry and application needs.

Citius Research has developed a research report titled “Commodity Liners Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Commodity Liners Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Commodity Liners Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Commodity Liners Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Commodity Liners Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Commodity Liners Market
• Research Methodology
• Executive Summary
• Market Dynamics of Commodity Liners Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Commodity Liners Market
• Cost and Gross Margin Analysis of Commodity Liners Market
• Commodity Liners Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Commodity Liners Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Commodity Liners Market Key Stakeholders

Below are the key stakeholders for the Commodity Liners Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Commodity Liners Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Commodity Liners Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Commodity Liners Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Commodity Liners Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Commodity Liners Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Commodity Liners Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Commodity Liners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Commodity Liners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Commodity Liners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Commodity Liners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Commodity Liners Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Commodity Liners Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Commodity Liners Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Commodity Liners Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Commodity Liners Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Commodity Liners Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Commodity Liners Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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