Case Packers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208171
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Case Packers Market size was estimated at USD 1.85 billion in 2023 and is projected to reach USD 2.75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Case Packers Market

(Market Size)
$1.85 billion
$2.75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 1.85 billion
2030 Market Size USD 2.75 billion
Key Players Schneider Packaging Equipment, Brenton, A-B-C Packaging, Econocorp, Marchesini

Market Summary

The case packers market is an integral segment within the manufacturing and construction industries, primarily focused on the automation of packaging lines. Case packers are automated systems designed to pack products into cases efficiently and reliably, catering to high-volume production environments. These systems are critical for industries such as food and beverage, pharmaceuticals, consumer goods, and construction materials, where packaging speed, accuracy, and hygiene are paramount. The market is characterized by continuous technological advancements aimed at enhancing operational efficiency, reducing labor costs, and minimizing errors. Companies are increasingly adopting robotic case packers and smart, integrated systems that offer flexibility to handle various product sizes and types. The demand is driven by the need for faster production cycles and the growing emphasis on sustainable packaging solutions. Key players in this market are consistently innovating to provide solutions that meet stringent industry standards and regulatory requirements. The market is globally distributed, with significant activities in North America, Europe, and Asia Pacific regions, each presenting unique growth dynamics based on local industrial activities and economic conditions.

Key Highlights

The case packers market showcases several key highlights that underscore its importance and growth trajectory. Automation and robotics integration stand out as dominant trends, enabling higher throughput and precision in packaging operations. Leading companies such as Schneider Packaging Equipment, Brenton, and A-B-C Packaging Machine Corporation are at the forefront, offering advanced systems with features like vision systems for quality control and IoT connectivity for real-time monitoring. Another highlight is the increasing adoption of modular case packers, which provide flexibility for manufacturers to adapt to changing product lines without significant reinvestment. Sustainability is also a critical focus, with innovations aimed at reducing material waste and energy consumption. The market is witnessing a shift towards collaborative robots (cobots) that work alongside human operators, enhancing safety and efficiency. Additionally, the integration of artificial intelligence and machine learning algorithms allows for predictive maintenance and optimized performance, reducing downtime and operational costs. These advancements are particularly beneficial for industries requiring high hygiene standards, such as food and pharmaceuticals, where contamination risks must be minimized.

Drivers, Opportunities & Restraints

Several drivers propel the growth of the case packers market, including the rising demand for automation in manufacturing to improve efficiency and reduce labor costs. The expansion of the e-commerce sector and the need for faster, reliable packaging solutions further accelerate market adoption. Opportunities abound in emerging economies where industrialization is rapid, and manufacturers are investing in modern packaging infrastructure. The increasing focus on sustainable packaging presents another significant opportunity, driving innovation in eco-friendly case packing systems. However, the market faces restraints such as high initial investment costs for advanced robotic case packers, which can be prohibitive for small and medium-sized enterprises. Additionally, the complexity of integrating these systems with existing production lines poses challenges, requiring specialized expertise and potentially leading to downtime during implementation. Regulatory compliance and the need for frequent updates to meet changing standards also act as restraints, necessitating continuous investment in research and development. Despite these challenges, the overall trajectory remains positive, supported by technological advancements and growing industrial automation trends.

Concentration Insights

The case packers market is concentrated with a mix of global leaders and specialized regional players, creating a competitive yet collaborative environment. Major companies such as Schneider Packaging Equipment, Brenton, A-B-C Packaging Machine Corporation, and BluePrint Automation dominate the landscape, offering comprehensive solutions across various industries. These players focus on innovation, strategic partnerships, and mergers and acquisitions to expand their market reach and enhance their product portfolios. The market concentration is higher in developed regions like North America and Europe, where advanced manufacturing infrastructure and high adoption of automation technologies prevail. In contrast, emerging markets in Asia Pacific and Latin America show a more fragmented landscape with numerous local manufacturers catering to specific regional needs. The concentration insights reveal that while global players lead in technology and scale, regional companies compete effectively by offering cost-effective solutions and tailored services. This dynamic encourages continuous innovation and ensures that customers have access to a wide range of options, from high-end automated systems to more affordable, entry-level models.

Type Insights

Case packers are categorized into various types based on their technology and functionality, each serving distinct operational needs. Robotic case packers represent the most advanced segment, utilizing articulated or gantry robots to handle products with high precision and flexibility. These systems are ideal for applications requiring frequent changeovers and handling of diverse product shapes and sizes. Automatic case packers are another prominent type, designed for high-speed, continuous operation in environments with standardized packaging requirements. Semi-automatic case packers offer a middle ground, providing automation for key processes while allowing manual intervention for specific tasks, making them suitable for smaller operations or budget-conscious manufacturers. Additionally, there are specialized case packers such as top-load, side-load, and wrap-around models, each optimized for different packaging styles and product types. The choice of case packer type depends on factors like production volume, product characteristics, and desired level of automation. Innovations in this segment focus on enhancing speed, accuracy, and adaptability, with increasing integration of smart technologies for seamless operation.

Application Insights

Case packers find applications across a wide range of industries within the manufacturing and construction sectors, each with unique requirements and challenges. In the food and beverage industry, case packers are essential for handling perishable goods, ensuring hygienic packaging, and meeting high-speed production demands. The pharmaceutical sector relies on these systems for precision packaging of medications and medical devices, often incorporating features like tamper-evident sealing and compliance with strict regulatory standards. In the consumer goods industry, case packers facilitate the efficient packaging of products such as personal care items, electronics, and household goods, emphasizing durability and aesthetic presentation. The construction materials segment utilizes heavy-duty case packers for handling bulky items like tiles, fixtures, and hardware, requiring robust systems capable of managing weight and size variations. Other applications include automotive parts, chemicals, and textiles, where case packers contribute to streamlined logistics and supply chain efficiency. The versatility of case packers allows them to adapt to diverse product types, driving their adoption across multiple verticals and supporting overall operational excellence.

Regional Insights

The case packers market exhibits distinct regional dynamics influenced by industrialization levels, economic conditions, and technological adoption. North America holds a significant share, driven by advanced manufacturing infrastructure, high labor costs, and strong demand from the food and beverage and pharmaceutical industries. The presence of key market players and continuous technological innovations further bolster growth in this region. Europe follows closely, with stringent regulations on packaging safety and sustainability prompting investments in automated case packing solutions. Countries like Germany and the UK are notable for their robust manufacturing sectors and emphasis on Industry 4.0 initiatives. The Asia Pacific region is emerging as a high-growth market, fueled by rapid industrialization, expanding e-commerce, and increasing foreign investments in countries such as China, India, and Japan. Latin America and the Middle East & Africa show promising potential, though growth is moderated by economic volatility and slower adoption of advanced technologies. Overall, regional insights highlight a globally interconnected market where advancements in one region often influence trends and opportunities in others, creating a dynamic and evolving landscape.

Company Insights

The case packers market features several prominent companies that lead through innovation, quality, and global reach. Schneider Packaging Equipment is renowned for its robotic and automated case packing solutions, serving industries like food, beverage, and pharmaceuticals with high-efficiency systems. Brenton, a subsidiary of ProMach, offers a comprehensive range of case packers, including robotic and automatic models, emphasizing reliability and integration capabilities. A-B-C Packaging Machine Corporation provides versatile case packing systems known for durability and adaptability to various production environments. BluePrint Automation specializes in robotic case packing and palletizing solutions, focusing on flexibility and ease of use for handling complex packaging tasks. Other key players include Pearson Packaging Systems, which offers innovative case erectors and packers, and Festo Corporation, known for its automation components that enhance case packing performance. These companies invest heavily in research and development to introduce features like IoT connectivity, AI-driven optimization, and sustainable design, ensuring they meet evolving customer needs and maintain competitive advantage in the market.

Recent Developments

Recent developments in the case packers market reflect a strong trend towards automation, sustainability, and technological integration. Leading companies have introduced advanced robotic case packers with enhanced vision systems and machine learning algorithms for improved accuracy and predictive maintenance. There is a growing emphasis on collaborative robots (cobots) that work alongside human operators, increasing flexibility and safety in packaging operations. Sustainability initiatives have led to the development of case packers that minimize material usage and energy consumption, aligning with global environmental goals. Strategic acquisitions and partnerships are common, such as ProMach's acquisition of Brenton, aimed at expanding product portfolios and market reach. Additionally, the integration of Internet of Things (IoT) technology allows for real-time monitoring and data analytics, enabling manufacturers to optimize performance and reduce downtime. These developments are driven by the need for higher efficiency, cost reduction, and compliance with evolving regulatory standards, ensuring that the case packers market remains dynamic and responsive to industry demands.

Report Segmentation

The case packers market report is segmented to provide detailed insights into various aspects influencing market dynamics. Segmentation by type includes robotic case packers, automatic case packers, and semi-automatic case packers, each analyzed for their market share, growth potential, and application suitability. By application, the report covers food and beverage, pharmaceuticals, consumer goods, construction materials, and other industries, highlighting specific requirements and adoption trends. Regional segmentation divides the market into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, examining local economic conditions, regulatory environments, and competitive landscapes. Additionally, the report may segment by technology, focusing on innovations such as IoT integration, AI, and sustainable features. This comprehensive segmentation allows stakeholders to identify growth opportunities, understand competitive strategies, and make informed decisions based on detailed, categorized data. The analysis helps in assessing market trends, forecasting demand, and developing targeted business strategies to capitalize on emerging opportunities.

FAQs

What are the key trends in the case packers market? The key trends include increased adoption of robotics and automation, integration of IoT and AI for smart packaging solutions, and a growing focus on sustainability to reduce waste and energy consumption.

Which industries use case packers the most? Case packers are extensively used in the food and beverage, pharmaceutical, consumer goods, and construction materials industries due to their need for efficient, high-speed, and reliable packaging.

What are the benefits of automated case packers? Automated case packers offer benefits such as increased production speed, reduced labor costs, improved accuracy, enhanced safety, and the ability to handle diverse product types with minimal errors.

How do robotic case packers differ from automatic case packers? Robotic case packers use advanced robots for flexible and precise handling of various products, while automatic case packers are designed for high-speed, consistent operation with less flexibility but higher throughput for standardized items.

What factors should be considered when choosing a case packer? Factors include production volume, product characteristics, budget, desired level of automation, integration with existing systems, and specific industry requirements such as hygiene standards or durability.

Which regions are leading in the adoption of case packers? North America and Europe are leading due to advanced manufacturing infrastructure and high automation adoption, while Asia Pacific is rapidly growing driven by industrialization and expanding e-commerce sectors.

Citius Research has developed a research report titled “Case Packers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Case Packers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Case Packers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Case Packers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Case Packers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Case Packers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Case Packers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Case Packers Market
• Cost and Gross Margin Analysis of Case Packers Market
• Case Packers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Case Packers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Case Packers Market Key Stakeholders

Below are the key stakeholders for the Case Packers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Case Packers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Case Packers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Case Packers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Case Packers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Case Packers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Case Packers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Case Packers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Case Packers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Case Packers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Case Packers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Case Packers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Case Packers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Case Packers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Case Packers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Case Packers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Case Packers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Case Packers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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