Fiberglass Cutting Robots Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208309
  • Format: Electronic (PDF)
  • Number of Pages: 203
  • Author(s): Joshi, Madhavi

Report Overview

The Fiberglass Cutting Robots Market size was estimated at USD 320 million in 2023 and is projected to reach USD 650 million by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Fiberglass Cutting Robots Market

(Market Size)
$320 million
$650 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 320 million
2030 Market Size USD 650 million
Key Players ABB, FANUC, KUKA, Yaskawa, Universal Robots

Market Summary

The fiberglass cutting robots market is an integral segment within the manufacturing and construction industries, characterized by the adoption of automated robotic systems designed specifically for cutting and shaping fiberglass materials. These robots enhance precision, efficiency, and safety in operations where manual handling poses health risks due to fiberglass dust and sharp edges. Industries such as aerospace, automotive, marine, and wind energy utilize these systems for components like hulls, panels, and blades. The market is driven by the need for high-quality finishes, reduced waste, and faster production cycles. Key players are continuously innovating to offer robots with advanced vision systems, improved end-effectors, and seamless integration with existing production lines. As industries increasingly prioritize automation for complex material processing, the demand for specialized cutting robots is expected to grow, supported by advancements in robotic programming and material handling technologies.

Key Highlights

The fiberglass cutting robots market showcases several key highlights, including the integration of artificial intelligence and machine learning for adaptive cutting paths, which allows robots to adjust to material variations in real-time. Another significant highlight is the development of collaborative robots (cobots) that can work alongside human operators, enhancing flexibility in manufacturing environments. Companies like ABB, Fanuc, and KUKA are leading innovations with robots capable of handling diverse fiberglass composites while minimizing dust generation through integrated extraction systems. The use of these robots significantly reduces production time and material waste, contributing to cost savings and sustainability. Additionally, advancements in offline programming software enable easier deployment and reduce downtime for recalibration. These highlights underscore the market's evolution towards smarter, more efficient, and user-friendly robotic solutions that cater to the stringent requirements of modern manufacturing and construction sectors.

Drivers, Opportunities & Restraints

Drivers in the fiberglass cutting robots market include the rising demand for automation to overcome labor shortages and enhance workplace safety by reducing human exposure to hazardous fiberglass particles. The growing construction and renewable energy sectors, particularly wind turbine production, further propel adoption due to the need for precise and efficient cutting of large fiberglass components. Opportunities abound in emerging applications such as customized automotive parts and modular construction, where robots offer scalability and consistency. However, restraints include high initial investment costs for robotic systems, which may deter small and medium-sized enterprises. Technical challenges related to cutting different fiberglass densities and the need for regular maintenance also pose hurdles. Despite these restraints, ongoing technological advancements and decreasing robot costs present significant growth potential, encouraging wider adoption across various industries.

Concentration Insights

The fiberglass cutting robots market exhibits a concentrated landscape with dominant players holding significant shares due to their extensive product portfolios and global presence. Companies such as ABB Ltd., Fanuc Corporation, and KUKA AG are at the forefront, leveraging their expertise in industrial robotics to develop specialized solutions for fiberglass cutting. These leaders focus on strategic partnerships with material suppliers and end-users to enhance application-specific offerings. Regionally, North America and Europe show high concentration due to advanced manufacturing infrastructures and strict safety regulations driving automation adoption. Meanwhile, the Asia-Pacific region is emerging as a key growth area, with local players and investments rising in countries like China and Japan. This concentration fosters competitive innovation but also highlights entry barriers for new players, emphasizing the importance of technological differentiation and customer support in capturing market share.

Type Insights

In the fiberglass cutting robots market, types are primarily categorized based on robot configuration and cutting technology. Articulated robots dominate due to their flexibility and multi-axis movement, ideal for complex cuts on three-dimensional fiberglass parts. Cartesian and gantry robots are also prevalent for larger, flat panel cutting applications common in construction and automotive industries. In terms of cutting technology, waterjet cutting robots are widely adopted for their ability to make precise cuts without thermal distortion, while laser cutting robots are gaining traction for high-speed operations, though they require careful handling to avoid material burning. Additionally, some systems incorporate ultrasonic or blade-based cutting for specific material thicknesses. The choice of robot type depends on factors such as material properties, desired precision, and production volume, driving manufacturers to offer customizable solutions to meet diverse industry needs.

Application Insights

Applications of fiberglass cutting robots span multiple industries, with significant usage in wind energy for manufacturing turbine blades, where robots ensure aerodynamic precision and reduce manual labor. In the marine industry, these robots are employed for cutting boat hulls and decks, enhancing durability and fit. The automotive sector utilizes them for producing lightweight composite parts, supporting trends towards fuel efficiency and electric vehicles. Construction applications include prefabricated building components and insulation materials, where robots improve accuracy and speed. Aerospace is another critical area, with robots cutting fiberglass for interior panels and structural elements, meeting stringent safety standards. Each application demands tailored robotic solutions, influencing developments in end-effector design, software integration, and safety features to address specific material challenges and production environments.

Regional Insights

Regionally, the fiberglass cutting robots market is led by North America and Europe, where advanced manufacturing sectors and strong regulatory frameworks encourage automation adoption. The United States and Germany are key contributors, driven by aerospace, automotive, and renewable energy industries. Asia-Pacific is rapidly growing, with China, Japan, and South Korea investing heavily in robotics to boost manufacturing capabilities and address rising labor costs. This region benefits from expanding construction and wind energy projects, increasing demand for efficient fiberglass processing. Latin America and the Middle East show nascent but promising growth, supported by infrastructure development and industrial diversification efforts. Regional differences in industry focus and technological adoption rates shape market dynamics, influencing global players' strategies for localization and supply chain optimization.

Company Insights

Prominent companies in the fiberglass cutting robots market include ABB Ltd., which offers robotic solutions with integrated vision systems for high-precision cutting. Fanuc Corporation focuses on robust and reliable robots capable of handling abrasive materials, while KUKA AG provides flexible automation systems tailored for composite processing. Yaskawa Electric Corporation is known for its MOTOMAN robots equipped with advanced software for seamless operation. Durr AG offers cutting-edge automation for surface treatment and cutting applications. These companies invest in research and development to enhance robot durability, accuracy, and ease of use, often collaborating with end-users to address specific industry challenges. Their competitive strategies emphasize product innovation, global expansion, and after-sales support to maintain leadership in a market increasingly driven by customization and technological integration.

Recent Developments

Recent developments in the fiberglass cutting robots market include the launch of next-generation robots with improved sensors and AI capabilities for real-time adjustments during cutting processes. Companies like ABB have introduced collaborative robots that enhance human-robot interaction in manufacturing settings. Fanuc has developed energy-efficient models with reduced operational costs. There is a growing trend towards integrating Internet of Things (IoT) features for predictive maintenance and data analytics, allowing businesses to optimize production schedules and reduce downtime. Partnerships between robot manufacturers and software firms have led to advanced offline programming tools, simplifying deployment. Additionally, advancements in end-effector technology, such as adaptive cutting heads and dust management systems, address environmental and safety concerns, reflecting the industry's focus on sustainable and user-friendly innovations.

Report Segmentation

This report on the fiberglass cutting robots market is segmented based on type, application, and region. By type, segmentation includes articulated robots, cartesian robots, and others, with further breakdown by cutting technology such as waterjet, laser, and mechanical cutting. Application segmentation covers wind energy, marine, automotive, aerospace, construction, and other industries, highlighting specific use cases and demand patterns. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, providing insights into geographical trends and growth opportunities. Each segment analysis delves into market characteristics, key players, and technological advancements, offering a comprehensive view to help stakeholders identify niches and make informed decisions. This structured approach ensures detailed coverage of market dynamics and future prospects.

FAQs

What are fiberglass cutting robots used for? Fiberglass cutting robots are automated systems designed to cut and shape fiberglass materials with high precision, used in industries like aerospace, automotive, marine, and construction for components such as turbine blades, boat hulls, and panels.

How do fiberglass cutting robots improve safety? These robots enhance safety by reducing human exposure to hazardous fiberglass dust and sharp edges, automating processes that would otherwise pose health risks and requiring fewer manual interventions.

What types of cutting technologies are used in these robots? Common cutting technologies include waterjet cutting for precision without heat distortion, laser cutting for speed, and mechanical cutting with blades or ultrasonic tools, selected based on material thickness and application requirements.

Which industries benefit most from fiberglass cutting robots? Industries such as wind energy, marine, automotive, aerospace, and construction benefit significantly due to the need for accurate, efficient, and scalable production of fiberglass components.

What are the key features to look for in a fiberglass cutting robot? Key features include multi-axis mobility for complex cuts, integrated dust extraction systems, advanced vision systems for accuracy, user-friendly programming software, and durability to handle abrasive materials.

How is the market for fiberglass cutting robots evolving? The market is evolving with advancements in AI and IoT integration, leading to smarter robots that offer predictive maintenance, real-time adaptability, and collaborative capabilities, driven by increasing automation demands across industries.

Citius Research has developed a research report titled “Fiberglass Cutting Robots Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Fiberglass Cutting Robots Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fiberglass Cutting Robots Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fiberglass Cutting Robots Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fiberglass Cutting Robots Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fiberglass Cutting Robots Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fiberglass Cutting Robots Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fiberglass Cutting Robots Market
• Cost and Gross Margin Analysis of Fiberglass Cutting Robots Market
• Fiberglass Cutting Robots Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fiberglass Cutting Robots Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fiberglass Cutting Robots Market Key Stakeholders

Below are the key stakeholders for the Fiberglass Cutting Robots Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fiberglass Cutting Robots Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fiberglass Cutting Robots Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fiberglass Cutting Robots Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fiberglass Cutting Robots Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Fiberglass Cutting Robots Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Fiberglass Cutting Robots Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Fiberglass Cutting Robots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Fiberglass Cutting Robots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Fiberglass Cutting Robots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Fiberglass Cutting Robots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Fiberglass Cutting Robots Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Fiberglass Cutting Robots Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Fiberglass Cutting Robots Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Fiberglass Cutting Robots Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Fiberglass Cutting Robots Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Fiberglass Cutting Robots Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Fiberglass Cutting Robots Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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