Carpets and Rugs Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207276
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Carpets and Rugs Market size was estimated at USD 90 billion in 2023 and is projected to reach USD 130 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Carpets and Rugs Market

(Market Size)
$90 billion
$130 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 90 billion
2030 Market Size USD 130 billion
Key Players Mohawk Industries, Shaw Industries, Tarkett, Interface, Beaulieu

Market Summary

The carpets and rugs market is a significant segment within the broader manufacturing and construction industry, characterized by steady demand driven by residential, commercial, and industrial applications. This market encompasses a wide range of products, including wall-to-wall carpeting, area rugs, and specialized floor coverings designed for various environments. Key materials used in production include nylon, polyester, polypropylene, and wool, each offering distinct advantages in terms of durability, aesthetics, and cost. The industry is influenced by trends in interior design, urbanization, and renovation activities, with growth also tied to economic conditions and consumer spending on home improvement. Manufacturers focus on innovation in sustainable materials and manufacturing processes to meet evolving environmental regulations and consumer preferences. The market is global, with production and consumption patterns varying by region, influenced by local economic factors, cultural preferences, and construction activity levels.

Key Highlights

The carpets and rugs market is distinguished by several key highlights that underscore its dynamics and importance. Innovation in material technology is a major focus, with advancements in eco-friendly and recyclable fibers gaining traction among environmentally conscious consumers and businesses. Customization and personalization have become significant trends, driven by demand for unique designs and bespoke solutions in both residential and commercial spaces. The market also sees strong integration with smart home and building technologies, where carpets with embedded sensors or enhanced acoustic properties are emerging. Additionally, the rise of e-commerce has transformed distribution channels, enabling broader reach and convenience for buyers. Leading companies are investing in automation and digital printing technologies to improve efficiency and offer intricate designs. The commercial segment, including offices, hospitality, and healthcare, remains a robust driver due to requirements for durability, safety, and aesthetics.

Drivers, Opportunities & Restraints

Several drivers propel the carpets and rugs market, including increased construction activity worldwide, particularly in residential and commercial sectors, which boosts demand for flooring solutions. Renovation and remodeling projects also contribute significantly, as consumers and businesses update interiors for aesthetic and functional reasons. The growing emphasis on indoor air quality and green building standards encourages the adoption of low-VOC and sustainable carpet products. Opportunities abound in emerging markets, where urbanization and rising disposable incomes are expanding the consumer base. Innovation in recycled and bio-based materials presents another avenue for growth, aligning with circular economy principles. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profitability. Competition from alternative flooring options like hardwood, laminate, and vinyl poses a challenge, as does the environmental concern regarding carpet disposal and recycling. Economic downturns can also dampen demand, particularly in discretionary spending segments.

Concentration Insights

The carpets and rugs market exhibits a moderate level of concentration, with a mix of large multinational corporations and smaller regional players dominating the landscape. Key companies such as Mohawk Industries, Shaw Industries, and Interface Inc. hold significant market shares, leveraging extensive distribution networks, brand recognition, and diversified product portfolios. These leaders often engage in strategic acquisitions and partnerships to expand their geographic reach and enhance their technological capabilities. Regional manufacturers focus on niche segments, offering customized products tailored to local preferences and requirements. The market concentration is influenced by factors like economies of scale, innovation capacity, and compliance with environmental standards, which larger players are better positioned to address. However, competition remains intense, driving continuous improvement in product quality, design, and sustainability practices across the industry.

Type Insights

The carpets and rugs market is segmented by type into broadloom carpets, tufted carpets, woven carpets, needle-punched carpets, and others, each catering to specific applications and consumer needs. Broadloom carpets are popular in residential settings for their seamless appearance and comfort, while tufted carpets dominate due to their cost-effectiveness and versatility in both homes and commercial spaces. Woven carpets, known for their durability and intricate patterns, are often used in high-end residential and hospitality projects. Needle-punched carpets are favored for industrial and outdoor applications because of their resilience and resistance to wear. Additionally, area rugs represent a growing segment, driven by trends in home decor and the flexibility they offer in interior design. Innovations in dyeing techniques, such as digital printing, allow for highly customized designs across all types, enhancing their appeal in a competitive market.

Application Insights

Application insights reveal that the carpets and rugs market serves diverse sectors, including residential, commercial, and industrial uses. In the residential segment, demand is driven by new housing constructions, home renovations, and the desire for comfort and aesthetics, with products ranging from plush carpets to decorative area rugs. The commercial application is substantial, encompassing offices, hotels, retail spaces, and healthcare facilities, where carpets are valued for noise reduction, safety features, and branding opportunities through custom designs. Industrial applications include carpets used in automotive, aviation, and other settings requiring specialized properties like anti-static or heavy-duty durability. Each application segment has unique requirements influencing material selection, pile height, and maintenance needs, with manufacturers tailoring products to meet these specific demands while adhering to regulatory standards and sustainability goals.

Regional Insights

Regionally, the carpets and rugs market demonstrates varied dynamics, with North America and Europe representing mature markets characterized by high demand for premium and sustainable products. In these regions, stringent environmental regulations and consumer awareness drive innovation in eco-friendly materials and recycling initiatives. The Asia-Pacific region is a rapidly growing market, fueled by urbanization, rising disposable incomes, and increased construction activity in countries like China and India. Here, demand is bolstered by both residential and commercial sectors, with a preference for cost-effective and durable options. Latin America and the Middle East & Africa show potential growth, though they are influenced by economic fluctuations and infrastructure development paces. Cultural preferences also play a role, with certain regions favoring specific designs or materials, prompting manufacturers to adapt their offerings to local tastes and market conditions.

Company Insights

Company insights highlight that the carpets and rugs market is led by established players such as Mohawk Industries, Shaw Industries, Interface Inc., Tarkett SA, and Dixie Group Inc. These companies leverage strong research and development capabilities to introduce innovative products, including those made from recycled materials or featuring advanced performance attributes. Mohawk Industries, for instance, focuses on expanding its sustainable portfolio through acquisitions and technological investments. Shaw Industries emphasizes circular economy principles, with initiatives for carpet recycling and waste reduction. Smaller companies and regional manufacturers compete by specializing in niche segments, such as handmade rugs or custom commercial solutions. The competitive landscape is marked by efforts to enhance digital presence and supply chain efficiency, catering to the growing online sales channel. Strategic collaborations and mergers are common, aimed at strengthening market position and expanding into emerging regions.

Recent Developments

Recent developments in the carpets and rugs market reflect a strong focus on sustainability and technological advancement. Many leading companies have launched products made from recycled materials, such as nylon from fishing nets or plastic bottles, responding to consumer demand for eco-friendly options. Digital printing technology has gained traction, enabling highly detailed and customizable designs without the waste associated with traditional methods. acquisitions and partnerships have been prominent, with firms seeking to enhance their geographic footprint and product portfolios; for example, Mohawk Industries' acquisition of other flooring companies to diversify offerings. Additionally, there is increased investment in automation and Industry 4.0 practices to improve manufacturing efficiency and reduce environmental impact. The market has also seen a rise in online platforms and virtual tools for product visualization, aiding in customer engagement and sales growth amidst shifting retail landscapes.

Report Segmentation

The carpets and rugs market report is segmented to provide detailed analysis across multiple dimensions. By type, segmentation includes broadloom, tufted, woven, needle-punched, and other carpets, each examined for their market share and growth prospects. Application segmentation covers residential, commercial, and industrial sectors, highlighting demand drivers and trends specific to each. Material segmentation delves into fibers such as nylon, polyester, polypropylene, wool, and others, assessing their popularity and performance characteristics. Regional segmentation breaks down the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, offering insights into geographic variations in consumption and production. Additional segments may include distribution channel, such as offline and online retail, and end-user preferences, providing a comprehensive view of market dynamics and opportunities for stakeholders.

FAQs

What are the key trends in the carpets and rugs market? Key trends include a growing emphasis on sustainability, with increased use of recycled and bio-based materials, adoption of digital printing for customization, and integration of smart technologies for enhanced functionality in commercial spaces.

Who are the leading players in the carpets and rugs market? Leading players include Mohawk Industries, Shaw Industries, Interface Inc., Tarkett SA, and Dixie Group Inc., known for their innovative products and strong market presence through strategic expansions.

What materials are commonly used in carpet manufacturing? Common materials are nylon, prized for durability; polyester, favored for stain resistance and color vibrancy; polypropylene, used for cost-effectiveness and moisture resistance; and wool, valued for natural comfort and sustainability.

How is the commercial segment driving market growth? The commercial segment drives growth through demand in offices, hospitality, and healthcare for carpets that offer noise reduction, safety features, durability, and aesthetic appeal, supported by renovation and new construction projects.

What are the environmental concerns associated with carpets? Environmental concerns include the use of non-renewable resources, emission of volatile organic compounds during production and use, and challenges in recycling and disposal, prompting industry efforts toward circular economy solutions.

Which regions show the highest growth potential? The Asia-Pacific region shows the highest growth potential due to rapid urbanization, rising incomes, and increasing construction activities, while North America and Europe remain strong markets focused on innovation and sustainability.

The Global Carpets & Rugs Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Carpets & Rugs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Carpets and Rugs Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Carpets & Rugs Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Carpets and Rugs Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Carpets and Rugs Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Carpets & Rugs Market
• Research Methodology
• Executive Summary
• Market Dynamics of Carpets & Rugs Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Carpets & Rugs Market
• Cost and Gross Margin Analysis of Carpets & Rugs Market
• Carpets & Rugs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Carpets & Rugs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Carpets and Rugs Market Key Stakeholders

Below are the key stakeholders for the Carpets & Rugs Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Carpets & Rugs Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Carpets & Rugs Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Carpets & Rugs Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Carpets & Rugs Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Carpets & Rugs Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Carpets and Rugs Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Carpets and Rugs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Carpets and Rugs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Carpets and Rugs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Carpets and Rugs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Carpets and Rugs Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Carpets and Rugs Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Carpets and Rugs Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Carpets and Rugs Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Carpets and Rugs Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Carpets and Rugs Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Carpets and Rugs Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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