Bathroom Taps Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208143
  • Format: Electronic (PDF)
  • Number of Pages: 182
  • Author(s): Joshi, Madhavi

Report Overview

The Bathroom Taps Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 19.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Bathroom Taps Market

(Market Size)
$12.5 billion
$19.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 12.5 billion
2030 Market Size USD 19.5 billion
Key Players Lixil, Kohler, Masco, Fortune Brands, Geberit

Market Summary

The bathroom taps market is a significant segment within the broader manufacturing and construction industry, characterized by steady demand driven by residential and commercial building activities. This market encompasses the production, distribution, and sale of various types of taps and faucets designed for bathroom sinks, bathtubs, and showers. Key materials used in manufacturing include brass, stainless steel, and zinc alloys, often finished with chrome, nickel, or other coatings for aesthetics and durability. The industry is influenced by trends in interior design, technological advancements, and evolving consumer preferences for water-efficient and smart products. Leading manufacturers focus on innovation, quality, and sustainability to meet regulatory standards and consumer expectations. The market is globally distributed, with production and consumption hubs in North America, Europe, and Asia Pacific, each region exhibiting distinct preferences and growth patterns.

Key Highlights

The bathroom taps market is distinguished by several key highlights, including the increasing adoption of water-saving technologies and smart tap systems that enhance user convenience and efficiency. Manufacturers are integrating features such as touchless operation, temperature control, and water flow monitoring to appeal to environmentally conscious consumers and comply with stringent regulations. The rise of luxury and customized taps, often featuring premium materials and designer collaborations, is another notable trend, catering to high-end residential and hospitality sectors. Additionally, the market sees strong competition among established players like Kohler, Moen, and Grohe, who invest heavily in research and development to maintain market leadership. E-commerce channels are becoming increasingly important for product distribution, offering wider reach and convenience for both B2B and B2C customers. Sustainability initiatives, including the use of recycled materials and energy-efficient production processes, are also shaping market dynamics.

Drivers, Opportunities & Restraints

Key drivers propelling the bathroom taps market include growth in global construction activities, particularly in emerging economies, and rising consumer disposable income leading to higher spending on home improvement and luxury bathroom fixtures. Urbanization and increasing awareness of water conservation are encouraging the adoption of advanced, efficient tap systems. Opportunities abound in the development of smart and connected taps, which align with the growing smart home trend, and expansion into untapped markets in regions like Asia Pacific and Latin America. However, the market faces restraints such as fluctuating raw material prices, which impact production costs and profitability, and intense competition that pressures profit margins. Regulatory challenges related to water efficiency standards and environmental compliance also pose hurdles, requiring continuous innovation and adaptation from manufacturers. Economic downturns and reduced construction activity can further dampen market growth, emphasizing the need for strategic planning and diversification.

Concentration Insights

The bathroom taps market exhibits a concentrated competitive landscape, with a handful of major players dominating significant market share. Companies such as Kohler, Moen, Delta Faucet, Grohe, and Hansgrohe are key influencers, leveraging strong brand recognition, extensive distribution networks, and robust product portfolios. These leaders often engage in mergers, acquisitions, and partnerships to strengthen their market position and expand geographically. Regional manufacturers also play a crucial role, catering to local preferences and offering cost-effective solutions, though they face challenges competing with global giants on scale and innovation. The market concentration is higher in developed regions like North America and Europe, where established brands have deep roots, while emerging markets show more fragmentation with opportunities for new entrants. Innovation and customer service are critical factors for maintaining competitiveness in this concentrated environment.

Type Insights

Bathroom taps are categorized into various types based on design, functionality, and installation method. Common types include pillar taps, which feature separate hot and cold water controls, and mixer taps that combine both into a single unit, offering ease of use and modern aesthetics. Monobloc taps are a popular subset of mixer taps, known for their sleek, single-body design. Wall-mounted taps are preferred in contemporary bathrooms for their space-saving benefits and minimalist appeal, while deck-mounted options remain standard for most installations. Thermostatic taps, which maintain precise water temperature, are gaining traction in both residential and commercial settings for safety and comfort. Additionally, sensor-operated or touchless taps are emerging as a hygienic and water-efficient solution, widely used in public and healthcare facilities. Each type caters to specific consumer needs and installation requirements, influencing purchasing decisions.

Application Insights

Bathroom taps find applications across residential, commercial, and industrial sectors, with residential use being the largest segment due to high demand in new home construction and renovation projects. In residential settings, taps are selected based on aesthetics, functionality, and water efficiency, with trends leaning towards modern and smart designs. Commercial applications include hotels, offices, hospitals, and public restrooms, where durability, hygiene, and compliance with accessibility standards are paramount. Sensor-activated taps are particularly prevalent in commercial spaces to reduce water waste and enhance cleanliness. The industrial segment, though smaller, involves specialized taps for facilities like laboratories or manufacturing plants, requiring robust materials and specific functionalities. Growing emphasis on sustainable building practices is driving demand for eco-friendly taps across all applications, influencing product development and market growth.

Regional Insights

The bathroom taps market demonstrates varied regional dynamics, with North America and Europe representing mature markets characterized by high adoption of advanced and luxury tap systems. These regions benefit from strong construction industries, high consumer awareness, and stringent water efficiency regulations. Asia Pacific is the fastest-growing region, driven by rapid urbanization, increasing disposable incomes, and expansive infrastructure development in countries like China and India. Latin America and the Middle East & Africa show promising growth potential, albeit from a smaller base, fueled by economic development and rising investments in construction. Regional preferences differ; for example, European consumers often favor minimalist and water-saving designs, while North American markets show strong demand for innovative and smart taps. Local manufacturers in each region adapt to these preferences, competing with global brands.

Company Insights

Prominent companies in the bathroom taps market include Kohler Co., known for its innovative and design-forward products; Moen Incorporated, which emphasizes smart water technology and reliability; and Fortune Brands Home & Security, Inc., owner of brands like Delta Faucet. LIXIL Group Corporation, through its subsidiaries such as Grohe and American Standard, is a global leader with a strong presence in multiple regions. Masco Corporation and Hansgrohe SE are other key players, focusing on premium and sustainable solutions. These companies invest significantly in research and development to introduce new features like touchless operation and water efficiency, while also expanding their distribution channels and engaging in strategic acquisitions to enhance market reach. Smaller and regional players often compete by offering customized and cost-effective products, catering to niche segments.

Recent Developments

Recent developments in the bathroom taps market include the launch of advanced smart taps with integrated sensors and connectivity features, allowing users to control water flow and temperature via smartphones or voice assistants. Companies are also introducing water-saving technologies that exceed regulatory requirements, responding to growing environmental concerns. Kohler, for instance, has expanded its smart home portfolio with new faucet models, while Moen has enhanced its app-controlled water monitoring systems. Sustainability initiatives are gaining momentum, with manufacturers increasing the use of recycled materials and adopting greener production processes. Partnerships between tap manufacturers and technology firms are becoming common to accelerate innovation. Additionally, market players are focusing on e-commerce optimization and digital marketing to reach a broader audience, especially in the wake of increased online shopping trends post-pandemic.

Report Segmentation

This report on the bathroom taps market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, including pillar taps, mixer taps, monobloc taps, wall-mounted taps, and others, each analyzed for their market presence and growth prospects. Application segmentation covers residential, commercial, and industrial sectors, highlighting demand patterns and key drivers in each category. Geographical segmentation breaks down the market into regions such as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, with sub-regional analysis where applicable. Additional segmentation may consider material types, price points, distribution channels, and technology features, providing a holistic view of market dynamics. This structured approach helps stakeholders identify opportunities and make informed decisions based on specific segments of interest.

FAQs

What are the different types of bathroom taps available? Bathroom taps come in various types, including pillar taps, mixer taps, monobloc taps, wall-mounted taps, thermostatic taps, and sensor-operated taps, each offering distinct functionalities and design benefits.

Which companies lead the bathroom taps market? Key players in the market include Kohler Co., Moen Incorporated, LIXIL Group Corporation (through Grohe and American Standard), Fortune Brands Home & Security, Inc. (Delta Faucet), Masco Corporation, and Hansgrohe SE.

What are the latest trends in bathroom taps? Current trends include the adoption of smart and touchless taps, water-saving technologies, luxury and customized designs, and the use of sustainable materials in manufacturing.

How is the bathroom taps market evolving regionally? The market is growing rapidly in Asia Pacific due to urbanization and construction booms, while North America and Europe remain mature markets with high demand for innovative and efficient products.

What applications do bathroom taps serve? Bathroom taps are used in residential, commercial, and industrial settings, with specific requirements for durability, hygiene, water efficiency, and design based on the application.

What factors drive demand in the bathroom taps market? Demand is driven by construction activity, home renovation trends, consumer preference for water-efficient and smart products, and regulatory standards promoting sustainability.

Citius Research has developed a research report titled “Bathroom Taps Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Bathroom Taps Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Bathroom Taps Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Bathroom Taps Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Bathroom Taps Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Bathroom Taps Market
• Research Methodology
• Executive Summary
• Market Dynamics of Bathroom Taps Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Bathroom Taps Market
• Cost and Gross Margin Analysis of Bathroom Taps Market
• Bathroom Taps Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Bathroom Taps Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Bathroom Taps Market Key Stakeholders

Below are the key stakeholders for the Bathroom Taps Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Bathroom Taps Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Bathroom Taps Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Bathroom Taps Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Bathroom Taps Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Bathroom Taps Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Bathroom Taps Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Bathroom Taps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Bathroom Taps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Bathroom Taps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Bathroom Taps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Bathroom Taps Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Bathroom Taps Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Bathroom Taps Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Bathroom Taps Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Bathroom Taps Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Bathroom Taps Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Bathroom Taps Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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